Google Analytics 360 Overview
Google Analytics 360 provides businesses with tools to better understand customers. These insights help in driving growth.
Use Cases
Customers recommend Advertisement, Engagement Management, Campaign Management, as the business use cases that they have been most satisfied with while using Google Analytics 360.
Business Priorities
Acquire Customers and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Google Analytics 360.
Google Analytics 360 Use-Cases and Business Priorities: Customer Satisfaction Data
Google Analytics 360 works with different mediums / channels such as Display Advertisement. Doubleclick. Video etc.
Google Analytics 360's features include Dashboard, Personalization, SEM, etc. and Google Analytics 360 support capabilities include AI Powered, 24/7 Support, Chat Support, etc. also Google Analytics 360 analytics capabilities include Analytics, and Custom Reports.
Reviews
"We’ve been very pleased with the results that were realized using data import in Analytics 360 to analyze client behavior on our website. This exercise has given us better insight into valuable data that will ultimately impact how we segment the mar...ket for legal services." - Sendi Widjaja
Google Analytics 360, TWIPLA, Klipfolio, Buildfire, Unity Platform, etc., all belong to a category of solutions that help Digital Analytics. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Popular Business Setting
for Google Analytics 360
Top Industries
- Computer Software
- Telecommunications
- Legal Services
Popular in
- Enterprise
- Small Business
- Mid Market
Google Analytics 360 is popular in Computer Software, Telecommunications, and Legal Services and is widely used by Enterprise, Small Business, and Mid Market.
Comprehensive Insights on Google Analytics 360 Use Cases
What makes Google Analytics 360 ideal for Advertisement?
How does Google Analytics 360 facilitate Engagement Management?
What Are the key features of Google Analytics 360 for Campaign Management?
What makes Google Analytics 360 ideal for Digital Marketing?
11 buyers and buying teams have used Cuspera to assess how well Google Analytics 360 solved their Digital Analytics needs. Cuspera uses 4707 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Digital Analytics needs.
Customer Testimonials
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
We’ve been very pleased with the results that were realized using data import in Analytics 360 to analyze client behavior on our website. This exercise has given us better insight into valuable data that will ultimately impact how we segment the market for legal services. Testimonial By Sendi Widjaja |
|
The integration of Ad Manager 360 and Analytics 360 gives AccuWeather real-time visibility to the next level of campaign performance insights, and it’s helping us make better advertising decisions. Testimonial By Steve Mummey |
|
Analytics 360 and Display & Video 360 gives us a full view of the customer journey across all our media buys and allows us to best reallocate budget across our channels to drive incremental revenue Testimonial By Tobes Kelly |
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Sendi Widjaja Co-Founder & CTO Avvo |
We’ve been very pleased with the results that were realized using data import in Analytics 360 to analyze client behavior on our website. This exercise has given us better insight into valuable data that will ultimately impact how we segment the market for legal services. Testimonial By Sendi Widjaja |
|
Steve Mummey Director of Ad Strategy & Audience Development AccuWeather |
The integration of Ad Manager 360 and Analytics 360 gives AccuWeather real-time visibility to the next level of campaign performance insights, and it’s helping us make better advertising decisions. Testimonial By Steve Mummey |
|
Tobes Kelly Director of Digital Revenue UNICEF USA |
Analytics 360 and Display & Video 360 gives us a full view of the customer journey across all our media buys and allows us to best reallocate budget across our channels to drive incremental revenue Testimonial By Tobes Kelly |
Case Studies
CASE STUDY Box
CASE STUDY Best Buy
CASE STUDY Millennium bcp
CASE STUDY Super-Pharm
Frequently Asked Questions(FAQ)
for Google Analytics 360
What is Google Analytics 360?
Google Analytics 360 is a business analytics tool for better understanding the customers which help to improve the website, create prioritized audience lists, and more. It helps to increase sales and revenue and enhance customer relationships.
Google Analytics helps to understand how people are interacting with the sites and apps and helps users to understand what is working and what is not. It provides robust reports and dashboards. It also offers built-in technical support and a global infrastructure that delivers secure, accurate data across the sites and apps. It provides connections to Google advertising and publisher tools, which marketers can use to drive real impact with the help of analytics.
Google Analytics' newer generation GA4 makes life a lot easier for digital marketers and is exceptional with new features that help to track market trends and customer behavior across apps, software, and websites. This helps potential customers with products and services and increases customer retention in no time.
Google Analytics features that help turn data into insights include analytics intelligence, reporting, data analysis and visualization, data collection and management, and more.
What is Google Analytics 360 used for?
What are the top features of Google Analytics 360?
Who uses Google Analytics 360?
What are Google Analytics 360 alternatives?
Where is Google Analytics 360 located?
Peers used Google Analytics 360 for advertisement and engagement management
Google Analytics 360 Competitors
Google Analytics 360 Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (14) |
| Analytics | Read Reviews (1421) |
| Custom Reports | Read Reviews (1498) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (14) |
| Analytics | Read Reviews (1421) |
| Custom Reports | Read Reviews (1498) |
Google Analytics 360 Integrations
Google Analytics 360 integrates with a wide range of software applications through its robust data import and export capabilities.
Few API Integrations for Google Analytics 360
Software Failure Risk Guidance
?for Google Analytics 360
Overall Risk Meter
Top Failure Risks for Google Analytics 360
Google LLC News
Google makes it easier to edit Drive videos with a new Vids shortcut button
Google has introduced a new shortcut button in Google Drive, named "Vids," to simplify video editing. This feature aims to enhance user experience by providing a more streamlined process for editing videos directly within the Drive platform.
Google expands AI Mode in Search globally , adds new agentic features to improve user interaction
Google has expanded its AI Mode in Search to 180 countries, enhancing user interaction with new features like restaurant reservations. Users can now book tables directly through Search by entering details such as date and cuisine, streamlining the process. Initially available in the US, UK, and India, the update aims to simplify service bookings and improve search relevance globally.
Google has an all - new Gemini AI service built specially for the US Government
Google has launched "Gemini for Government," an AI service tailored for the US Government, in collaboration with the General Services Administration. This initiative, part of the OneGov Strategy, offers government agencies access to AI tools like NotebookLM and Veo at a discounted rate of $0.47 per agency until 2026. The service aims to enhance productivity and innovation within federal agencies.
Vodacom Business Expands Cloud & AI Services Through Premier Google Cloud Partnership
Vodacom Business has enhanced its role as a Premier Partner for Google Cloud and Google Workspace, focusing on delivering advanced cloud and AI services across South Africa. This partnership allows Vodacom to offer Google Cloud's AI-integrated platforms and secure, high-performance solutions, including Google Cloud Interconnect, to improve business connectivity and digital transformation.
Google LLC Profile
Company Name
Google LLC
Company Website
https://about.google/HQ Location
1600 Amphitheatre Parkway, Mountain View, CA 94043, US
Employees
10,001+
Social
Financials
SERIES A
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