Google Analytics 360 Overview

Google Analytics 360 provides businesses with tools to better understand customers. These insights help in driving growth.

Use Cases

Customers recommend Advertisement, Engagement Management, Campaign Management, as the business use cases that they have been most satisfied with while using Google Analytics 360.

Other use cases:

  • Social Media Management
  • Digital Marketing
  • Sending & Publishing Communications
  • Training & Onboarding
  • Product Marketing
  • Content Management
  • Funnel Analysis
See all use cases See less use cases

Business Priorities

Acquire Customers and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Google Analytics 360.

Other priorities:

  • Improve ROI
  • Enter New Markets Internationally Or Locally
  • Increase Sales & Revenue
  • Improve Efficiency
  • Launch New Products
  • Improve Digital And Social Presence
  • Grow Market Share
  • Improve Brand Engagement
  • Improve Internal Communications
  • Scale Best Practices
  • Build Brand Awareness
  • Increase Customer Life Time Value
  • Improve Navigation
  • Improve Visibility
  • Establish Thought Leadership
See all business priorities See less business priorities

Google Analytics 360 Use-Cases and Business Priorities: Customer Satisfaction Data

Google Analytics 360 works with different mediums / channels such as Display Advertisement. Doubleclick. Video etc.

Google Analytics 360's features include Dashboard, Personalization, SEM, etc. and Google Analytics 360 support capabilities include AI Powered, 24/7 Support, Chat Support, etc. also Google Analytics 360 analytics capabilities include Analytics, and Custom Reports.

Reviews

"Analytics 360 and Display & Video 360 gives us a full view of the customer journey across all our media buys and allows us to best reallocate budget across our channels to drive incremental revenue" - Tobes Kelly

Google Analytics 360, TWIPLA, Klipfolio, Buildfire, Unity Platform, etc., all belong to a category of solutions that help Digital Analytics. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Google Analytics 360

Top Industries

  • Computer Software
  • Telecommunications
  • Legal Services

Popular in

  • Enterprise
  • Small Business
  • Mid Market

Google Analytics 360 is popular in Computer Software, Telecommunications, and Legal Services and is widely used by Enterprise, Small Business, and Mid Market.

Comprehensive Insights on Google Analytics 360 Use Cases

What solutions does Google Analytics 360 provide for Engagement Management?

How does Google Analytics 360 facilitate Campaign Management?

What solutions does Google Analytics 360 provide for Social Media Management?

How can Google Analytics 360 enhance your Digital Marketing process?

48+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well Google Analytics 360 solved their Digital Analytics needs. Cuspera uses 4707 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Digital Analytics needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
Google Analytics 360 testimonial

Tobes Kelly

Director of Digital Revenue

UNICEF USA

Analytics 360 and Display & Video 360 gives us a full view of the customer journey across all our media buys and allows us to best reallocate budget across our channels to drive incremental revenue Testimonial By Tobes Kelly
Google Analytics 360 testimonial

Michael Andrew

Vice President for Data, AI, and Personalization

Salesforce

Our Analytics 360 implementation has modernized our digital marketing analytics infrastructure, while supporting its digital-first imperative. Testimonial By Michael Andrew
Google Analytics 360 testimonial

Andrew Morris

Senior Analyst

TalkTalk

The Analytics 360 and Display and Video 360 integration coupled with CRM data has allowed us to utilise the rich Analytics 360 dataset for the first time in driving significant improvements in conversion rates and lower costs per acquisition. Testimonial By Andrew Morris
CUSTOMERS TESTIMONIALS
Google Analytics 360 testimonial

Tobes Kelly

Director of Digital Revenue

UNICEF USA

Analytics 360 and Display & Video 360 gives us a full view of the customer journey across all our media buys and allows us to best reallocate budget across our channels to drive incremental revenue Testimonial By Tobes Kelly
Google Analytics 360 testimonial

Michael Andrew

Vice President for Data, AI, and Personalization

Salesforce

Our Analytics 360 implementation has modernized our digital marketing analytics infrastructure, while supporting its digital-first imperative. Testimonial By Michael Andrew
Google Analytics 360 testimonial

Andrew Morris

Senior Analyst

TalkTalk

The Analytics 360 and Display and Video 360 integration coupled with CRM data has allowed us to utilise the rich Analytics 360 dataset for the first time in driving significant improvements in conversion rates and lower costs per acquisition. Testimonial By Andrew Morris

Case Studies

Telecommunications

Case Study TalkTalk

How Google Analytics 360 boosts campaign and content marketing performance for TalkTalk

Computer Software

Case Study Salesforce

How Salesforce unlocks marketing insights faster with Google Analytics 360

Information Technology and Services

Case Study Skyscanner

How Google Analytics 360 and BigQuery improve efficiency and insights for Skyscanner

Financial Services

Case Study Travel Money Oz

How Travel Money Oz re-engages customers with help from Google Analytics 360 and Salesforce Marketing Cloud

Non-Profit Organization Management

Case Study UNICEF USA

How UNICEF USA Expands Their Donor Network with help from Google Analytics 360 audiences

Media Production

Case Study AccuWeather

How AccuWeather delivers enhanced value to advertisers with Google Analytics 360

Frequently Asked Questions(FAQ)

for Google Analytics 360

What is Google Analytics 360?

Google Analytics 360 is a business analytics tool for better understanding the customers which help to improve the website, create prioritized audience lists, and more. It helps to increase sales and revenue and enhance customer relationships.

Google Analytics helps to understand how people are interacting with the sites and apps and helps users to understand what is working and what is not. It provides robust reports and dashboards. It also offers built-in technical support and a global infrastructure that delivers secure, accurate data across the sites and apps. It provides connections to Google advertising and publisher tools, which marketers can use to drive real impact with the help of analytics.

Google Analytics' newer generation GA4 makes life a lot easier for digital marketers and is exceptional with new features that help to track market trends and customer behavior across apps, software, and websites. This helps potential customers with products and services and increases customer retention in no time.

Google Analytics features that help turn data into insights include analytics intelligence, reporting, data analysis and visualization, data collection and management, and more.

What is Google Analytics 360 used for?

Google Analytics 360 is a Digital Analytics Software mainly used by its customers to Acquire Customers and Enhance Customer Relationships by Advertisement, Engagement Management and Campaign Management .

What are the top features of Google Analytics 360?

Dashboard, Personalization and SEM are some of the top features of Google Analytics 360.

Who uses Google Analytics 360?

Google Analytics 360 is used by Computer Software, Telecommunications and Legal Services among other industries.

What are Google Analytics 360 alternatives?

TWIPLA, Klipfolio, Buildfire and Unity Platform are popular alternatives for Google Analytics 360.

Where is Google Analytics 360 located?

Google Analytics 360 is headquartered at 1600 Amphitheatre Parkway, Mountain View, CA 94043, US.
lightning

Peers used Google Analytics 360 for advertisement and engagement management

Google Analytics 360 Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.05/5

Read Reviews (14)
Analytics

3.50/5

Read Reviews (1421)
Custom Reports

3.38/5

Read Reviews (1498)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.05/5

Read Reviews (14)
Analytics

3.50/5

Read Reviews (1421)
Custom Reports

3.38/5

Read Reviews (1498)

Google Analytics 360 Integrations

Google Analytics 360 integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import
Data Export

Few API Integrations for Google Analytics 360

Software Failure Risk Guidance

?

for Google Analytics 360

Overall Risk Meter

Low Medium High

Top Failure Risks for Google Analytics 360

Google LLC News

Partnership

KPMG Invests $100M in Google Cloud Alliance to Accelerate Enterprise Adoption of AI

KPMG invests $100M in Google Cloud to enhance AI adoption through their alliance.

AI can improve work life and boost economy, Google UK boss says - Alloa Advertiser

Artificial intelligence tools can help “improve the livesâ€� of UK workers and boost the economy, the managing director of Google UK and Ireland has ...

ChatGPT maker OpenAI wants to compete with Google with its new AI-powered search ...

Microsoft-backed AI giant OpenAI has announced its entry into the search market with SearchGPT, an AI-powered search engine designed to provide ...

Google: Brand advertising push fuelling YouTube growth - Marketing Week

Brand advertising - rather than direct response - driving YouTube revenue, says Google, which credits AI innovation for second quarter growth.

Google LLC Profile

Company Name

Google LLC

Company Website

https://about.google/

HQ Location

1600 Amphitheatre Parkway, Mountain View, CA 94043, US

Employees

10,001+

Social

Financials

SERIES A