Product Business Settings

Google Analytics 360 is popular in Computer Software, Telecommunications, and Legal Services industries and is widely used by Enterprise, Small Business, and Mid Market.

Google Analytics 360 Product Overview

Google Analytics 360 provides businesses with tools to better understand customers. These insights help in driving growth.

How satisfied the customers are with Google Analytics 360 use-cases

Reviews

"Analytics 360 and Display & Video 360 gives us a full view of the customer journey across all our media buys and allows us to best reallocate budget across our channels to drive incremental revenue" - Tobes Kelly
"The Analytics 360 and Display and Video 360 integration coupled with CRM data has allowed us to utilise the rich Analytics 360 dataset for the first time in driving significant improvements in conversion rates and lower costs per acquisition." - Andrew Morris

Google Analytics 360 Customer Insights, Testimonials and Case Studies

Why is Google Analytics 360 the best choice for Engagement Management?

How does Google Analytics 360 facilitate Campaign Management?

What solutions does Google Analytics 360 provide for Social Media Management?

What makes Google Analytics 360 ideal for Digital Marketing?

What is Google Analytics 360?

Google Analytics 360 is a business analytics tool for better understanding the customers which help to improve the website, create prioritized audience lists, and more. It helps to increase sales and revenue and enhance customer relationships.

Google Analytics helps to understand how people are interacting with the sites and apps and helps users to understand what is working and what is not. It provides robust reports and dashboards. It also offers built-in technical support and a global infrastructure that delivers secure, accurate data across the sites and apps. It provides connections to Google advertising and publisher tools, which marketers can use to drive real impact with the help of analytics.

Google Analytics' newer generation GA4 makes life a lot easier for digital marketers and is exceptional with new features that help to track market trends and customer behavior across apps, software, and websites. This helps potential customers with products and services and increases customer retention in no time.

Google Analytics features that help turn data into insights include analytics intelligence, reporting, data analysis and visualization, data collection and management, and more.

What is Google Analytics 360 used for?

Google Analytics 360 is a Digital Analytics Software mainly used by its customers to Acquire Customers and Enhance Customer Relationships by Advertisement, Engagement Management and Campaign Management .

What are the top features of Google Analytics 360?

Dashboard, Personalization and SEM are some of the top features of Google Analytics 360.

Who uses Google Analytics 360?

Google Analytics 360 is used by Computer Software, Telecommunications and Legal Services among other industries.

What are Google Analytics 360 alternatives?

TWIPLA, Klipfolio, Buildfire and Unity Platform are popular alternatives for Google Analytics 360.

Where is Google Analytics 360 located?

Google Analytics 360 is headquartered at 1600 Amphitheatre Parkway, Mountain View, CA 94043, US.

11 buyers and buying teams have used Cuspera to assess how well Google Analytics 360 solved their Digital Analytics needs. Cuspera uses 4707 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Digital Analytics needs.

CUSTOMERS TESTIMONIALS
Google Analytics 360 testimonial

Tobes Kelly

Director of Digital Revenue

UNICEF USA

Analytics 360 and Display & Video 360 gives us a full view of the customer journey across all our media buys and allows us to best reallocate budget across our channels to drive incremental revenue Testimonial By Tobes Kelly
Google Analytics 360 testimonial

Andrew Morris

Senior Analyst

TalkTalk

The Analytics 360 and Display and Video 360 integration coupled with CRM data has allowed us to utilise the rich Analytics 360 dataset for the first time in driving significant improvements in conversion rates and lower costs per acquisition. Testimonial By Andrew Morris
Google Analytics 360 testimonial

Sendi Widjaja

Co-Founder & CTO

Avvo

We’ve been very pleased with the results that were realized using data import in Analytics 360 to analyze client behavior on our website. This exercise has given us better insight into valuable data that will ultimately impact how we segment the market for legal services. Testimonial By Sendi Widjaja
CUSTOMERS TESTIMONIALS
Google Analytics 360 testimonial

Tobes Kelly

Director of Digital Revenue

UNICEF USA

Analytics 360 and Display & Video 360 gives us a full view of the customer journey across all our media buys and allows us to best reallocate budget across our channels to drive incremental revenue Testimonial By Tobes Kelly
Google Analytics 360 testimonial

Andrew Morris

Senior Analyst

TalkTalk

The Analytics 360 and Display and Video 360 integration coupled with CRM data has allowed us to utilise the rich Analytics 360 dataset for the first time in driving significant improvements in conversion rates and lower costs per acquisition. Testimonial By Andrew Morris
Google Analytics 360 testimonial

Sendi Widjaja

Co-Founder & CTO

Avvo

We’ve been very pleased with the results that were realized using data import in Analytics 360 to analyze client behavior on our website. This exercise has given us better insight into valuable data that will ultimately impact how we segment the market for legal services. Testimonial By Sendi Widjaja
 

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lightning

Peers used Google Analytics 360 for advertisement and engagement management

Google Analytics 360 Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.05/5

Read Reviews (14)
Analytics

3.50/5

Read Reviews (1421)
Custom Reports

3.38/5

Read Reviews (1498)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.05/5

Read Reviews (14)
Analytics

3.50/5

Read Reviews (1421)
Custom Reports

3.38/5

Read Reviews (1498)

Google Analytics 360 Integrations

Google Analytics 360 integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import
Data Export

Few API Integrations for Google Analytics 360

Software Failure Risk Guidance

?

for Google Analytics 360

Overall Risk Meter

Low Medium High

Top Failure Risks for Google Analytics 360

Google LLC News

Product
 

Google Messages launches group RCS Mentions and Trash folder

Google Messages has officially launched two new features: group RCS Mentions and a Trash folder. Mentions allow users to notify specific people in group chats using the @ symbol, even if the chat is muted. The Trash folder offers a "Move to Trash" option instead of immediate deletion, with a 30-day retention period and an "Undo" feature for message recovery.

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Google Messages Real-time Location Sharing rolls out (or: How to remove the plus dot)

Google has expanded the rollout of Real-time Location Sharing in Google Messages for Android. This feature allows users to share their live location with options for duration, enhancing the app's functionality. The update includes a new "Real-time Location" option in the attachment menu, distinguishable by a green icon.

Product
 

Googles scrapped Fuchsia UI has been revived in a web app

Google's scrapped Fuchsia UI, known as "Armadillo," has been revived as a web app by ex-Googler James OLeary using open-source code and AI. This project, hosted on GitHub, allows users to explore the early UI concept, although it remains buggy and limited in functionality.

Awards
 

Seattle Marketing Agency Odd Dog Media Named a 2026 Google Premier ...

Seattle-based Odd Dog Media has been recognized as a 2026 Google Premier Partner, placing it among the top 3% of Google Partners in the U.S. This status highlights Odd Dog's expertise in Google Ads and its success in client growth and retention. Premier Partners receive exclusive resources and support from Google to enhance client outcomes.

Google LLC Profile

Company Name

Google LLC

Company Website

https://about.google/

HQ Location

1600 Amphitheatre Parkway, Mountain View, CA 94043, US

Employees

10,001+

Social

Financials

SERIES A