SocialToaster and MarketBeam, An In-Depth Comparison 2024

Comparison Summary

SocialToaster: SocialToaster is an enterprise employee advocacy platform. Employees and fans can easily advocate for the company using this tool.

MarketBeam: MarketBeam is a compliant social media amplification platform for B2B marketing agencies. Employees are empowered to share corporate content, amplifying reach and nurturing leads.

SocialToaster and MarketBeam: Customer Satisfaction Data

Most deployed common Use Cases for SocialToaster and MarketBeam

What benefits does SocialToaster and MarketBeam offer for Engagement Management?

Socialtoaster focuses on engaging with specific audiences, particularly those with strong connections to a brand. It simplifies the process of identifying and engaging influencers, allowing for cross-channel communication and driving engagement through targeted outreach. Marketbeam emphasizes a centralized approach to managing brand consistency and expanding reach across multiple social platforms. It provides measurable results and empowers employees to actively participate in sharing curated content, leading to increased social media engagement and potential lead generation. However, both tools have limitations in addressing the evolving landscape of new social media platforms.

"...Social Toaster enables us to engage our brand advocates and customers, rewarding them for their participation and advocacy...." Peer review by Jackie B, Chief Website Architect & Writer, Marketing and Advertising

"...Centralized marketing, brand consistency across platforms, expanding reach, measurable results and success in an easy to view format - we are able to see earned value in dollars, our most engaging channels, and our most engaging posts...." Peer review by Chelsea A, Recruiter, Information Technology and Services

What benefits does SocialToaster and MarketBeam offer for Content Management?

Socialtoaster and Marketbeam both allow users to easily share content on social media. Socialtoaster uses artificial intelligence to find and distribute content to relevant audiences, while Marketbeam focuses on employee engagement for sharing. Socialtoaster utilizes a fanbase model with points for ambassadors, while Marketbeam prioritizes sharing content within a team. Both tools have limitations; neither provides an app for on-the-go content sharing.

"...Ambassadors can share our content with their networks with a click of a button...." Peer review by Ashley B, Assistant Director, Digital Innovation, Education

"...Marketbeam allows my group to post content to various social media accounts from multiple profiles all at once - it has streamlined our marketing efforts and helped expand our reach...." Peer review by Chelsea A, Recruiter, Information Technology and Services