Synup vs. Google My Business: Local Marketing Solution Comparison 2025

Overview: Synup and Google My Business as Local Marketing Category solutions.

Synup excels in reputation management and customer engagement, tailored for large enterprises in marketing and advertising. It offers robust analytics and custom reporting features supported by extensive 24/7 and phone support. Google My Business, however, is designed for a broader user base, emphasizing advertisement and social media management. Its powerful analytics and custom reporting cater to enterprises of all sizes, supported by versatile channel compatibility. This widespread support allows businesses to enhance their digital presence and acquire new customers effectively.

Synup: Synup is a next-generation customer acquisition platform enabling brand building and reputation management. Companies can enhance their digital presence and manage customer acquisition effectively.

Google My Business: Google-my-business allows businesses to create a free profile. Customers can find and connect with businesses through Search and Maps.

Synup and Google My Business: Best Use cases based on the customer satisfaction data

Key Capabilities Supported

Synup focuses on engagement management, reputation management, and communication, helping users effectively manage ratings and reviews. read more →

Google My Business emphasizes advertisement, rating and review management, and social media management, allowing businesses to handle engagements and communication. read more →

Business Goals

Synup assists businesses in acquiring customers and improving brand engagement, also supporting market entry and enhancing customer relationships. read more →

Google My Business helps businesses acquire customers on a larger scale, boosting digital and social presence and entering new markets. read more →

Core Features

Synup offers AI-powered capabilities, extensive analytics, and custom reports, with great data import and export functionalities. read more →

Google My Business provides comprehensive analytics and custom reports, with strong data import/export and integration options. read more →

Vendor Support

Synup provides 24/7 support alongside phone and email support, catering to complex enterprise needs. read more →

Google My Business offers extensive 24/7 support, with additional chat and phone support to accommodate various user requirements. read more →

Segments and Industries

Synup serves large enterprises primarily in marketing and advertising, fitting well into their operational structures. read more →

Google My Business is utilized by enterprises across sizes, notably in marketing and advertising sectors, with a presence in diverse industries. read more →

Operational Alignment

Synup integrates well with on-premises and offline workflows, designed for large-scale operations. read more →

Google My Business fits seamlessly with social media and website operations, adaptable for multiple business scales. read more →

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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high

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Integration Risk

medium

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low

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Migration Risk

medium

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medium

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IT and Other Capabilities

Low
Medium
High

Ease of migration

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Data

Data Import

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Data Export

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Support

Phone Support

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24/7 Support

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Chat Support

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Email Support

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Others

Analytics

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Custom Reports

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AI Powered

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Most deployed common Use Cases for Synup and Google My Business

How does Synup and Google My Business facilitate Engagement Management?

Both Synup and Google My Business focus on managing customer engagement. Synup helps businesses analyze and optimize customer interactions, including reviews, chatbots, and voice search, with the goal of improving customer acquisition, advocacy, and brand loyalty. Google My Business provides a platform for businesses to list and manage their online presence, interact with customers, and track engagement metrics. nWhile both tools offer ways to engage with customers, Synup focuses on a more comprehensive approach by consolidating reviews and offering branded content. Google My Business is primarily designed to improve local visibility and drive customer engagement through Google Search and Maps. nA limitation of both tools is that they rely on the user's ability to keep their information up-to-date and actively engage with customers.

"...Synup helps brands deliver the most accurate and engaging content across devices and media to improve local business sales results. ..." News and Media

"...The reviews section is fantastic and a handy way to interact with customers...." Peer review by Bryan O, Marketing Officer, Sports

How does Synup and Google My Business address your Rating And Review Management Challenges?

Synup and Google My Business both help businesses manage customer reviews. Synup offers tools for requesting reviews, tracking review progress, and responding to reviews, while Google My Business allows businesses to receive reviews on Google, respond to reviews, and link to other review sites. Synup provides a dashboard for managing reputation, while Google My Business helps businesses optimize their online presence through localized content and reviews. However, Google My Business may not include all the tools that Synup offers for managing reviews across multiple platforms.

"...We are assisting our clients by managing their listing citations and their customer reviews...." Peer review by Daniel L, Serial Entrepreneur, Business Consultant & Online Systems Integration Specialist, Internet

"...It's good for receiving customers reviews on google, you can link it with your Analytics and Adwords, post photos and let for future customers about your opening days/time...." Peer review by User

Why is Synup and Google My Business the best choice for Communication Management?

Synup and Google My Business both help businesses manage their online presence. Synup focuses on publishing listings and content across multiple platforms, while Google My Business concentrates on managing a business's Google profile. Synup offers features such as review monitoring and rank tracking, while Google My Business provides tools for tracking calls and engaging with customers through questions and posts. However, both tools have limitations, such as Google My Business's delay in updating data and Synup's inaccurate claims about its directory coverage.

"...Australia, January 07, 2019 - Synup, a SaaS solution for location data management, announced their expansion in Australia and New Zealand, today...." News and Media

"...How Google My Business Posts Can Help Your Brand Google My Business posts are social media-style updates that display on your profile. ..." Google My Business: The Definitive Guide [2019]