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Talkwalker Analytics vs Twitter Ads: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Talkwalker Analytics vs. Twitter Ads is based on a specific set of business needs and context. The comparison uses 256225 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Talkwalker Analytics and Twitter Ads

Talkwalker Analytics, Twitter Ads, Khoros Marketing, NetBase Quid, etc., belong to a category of solutions that help Social Media Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Talkwalker Analytics covers Social Media Management with Social Media, Communication Management with Social Media, Engagement Management with Social Media, Competitive Intelligence, etc.

Twitter Ads focuses on Advertisement with Social Media, Communication Management with Social Media, Social Media Management with Social Media, Engagement Management with Social Media, etc.

"We’ve used the powerful tool of Talkwalker not only to listen to social media, but to listen to the voice of customers internally. This has provided the company with further insights into their consumers, and enabled MANGOPAY to action the voice of ...the customer across their business. " - Romain Mazeries

"We have previously advertised with Twitter, but this World Teachers’ Day we amplified our campaign even further by taking over Twitter for the whole day. This led to significant ad reach and engagement – it was a great opportunity for Twitter users ...in Australia to show their appreciation for teachers. " - Matt Romania

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Talkwalker Analytics

Focus area

Talkwalker Analytics is better than Twitter Ads for

Software Failure Risk

  • low

logo Twitter Ads

Focus area

Twitter Ads is better than Talkwalker Analytics for

Software Failure Risk

  • medium

About

Talkwalker: The #1 Social Media Analytics & Monitoring Platform

Twitter for Business

Age

2009

2008

Financials

M&A

PRIVATE

Business Need

Total Processes
(we found evidences for)

74

170

Total Goals
(we found evidences for)

14

22

Top Processes

Evidences indicate better relative satisfaction


social media management

social media analytics

monitoring social media

engaging on social media

scheduling post to social media

managing social media account


communication management

tracking & monitoring communications

sending & publishing communications


engagement management

engaging and following up


competitive intelligence




influencer marketing


searching for content


sales call management


social media marketing


campaign monitoring



reputation management


workflow management




products & pricelist management




training & onboarding






generation of new leads


sales document management

contract management

proposal & quote management


touchpoint management


conference call management



channel management



rating and review management


contact list management



conversion management


lead qualification: technographic

lead qualification: demographic


lifetime value management


customer feedback management


identify target customers

customise loyalty program


relationship management


advocacy management



customer case management



follower management



relationship marketing


influencer management


performance management



international marketing



segmentation and targeting



sales review & feedback


trade show marketing






promotion management



creating knowledge base


knowledge management

creating knowledge base



business development



referral management







create learning path


track learning progress


identify skill gaps


courses & assessment

create learning path

track learning progress

identify skill gaps



discount management





community marketing






personalized marketing



subscription management




category management


revenue cycle management


billing and invoice management


merger and acquisition


sales incentive management


motivation management




compliance & governance


opportunity management





redemption management


guerilla marketing


membership management



license management


distribution management


outbound marketing



calendar management


database marketing


Top Goals

Goals Achieved

  • Improve digital and social presence

  • Improve brand engagement

  • Improve ROI

  • Acquire customers

  • Build brand awareness

  • Enhance customer relationships

  • Launch new products

  • Scale best practices

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Grow market share

  • Manage risk

  • Establish thought leadership

  • Increase customer life time value

  • See 11 more
  • Acquire customers

  • Improve brand engagement

  • Improve digital and social presence

  • Build brand awareness

  • Grow market share

  • Scale best practices

  • Enhance customer relationships

  • Establish thought leadership

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Launch new products

  • Improve ROI

  • Improve internal communications

  • Manage risk

  • Improve efficiency

  • Improve visibility

  • Improve stakeholder relations

  • Improve consistency

  • Increase customer life time value

  • Improve navigation

  • Shorten ramp up time

  • Reduce bounce

  • See 19 more

Top Channels

Channels Used

  • social media

  • Twitter

  • Facebook

  • user generated content

  • blogs

  • website

  • Instagram

  • offline

  • LinkedIn

  • e-mail

  • video

  • promotions

  • phone calls

  • point of sale

  • newsletter

  • print media

  • chat

  • magazine

  • mobile

  • trade shows

  • Pinterest

  • mass media

  • games

  • Facebook page

  • events

  • review sites

  • television

  • Amazon

  • movies

  • mobile app

  • on premises

  • Snapchat

  • display advertisement

  • causes and charity

  • coupons

  • newspaper

  • Whatsapp

  • text SMS

  • radio

  • Slack

  • Netflix

  • out of home

  • eBay

  • channel partners

  • billboards

  • Skype

  • Youtube

  • omnichannel

  • mobile ads

  • Facebook at work

  • support groups

  • brochure

  • Yelp

  • Tripadvisor

  • Doubleclick

  • Yellowpages

  • Glassdoor

  • See 54 more
  • social media

  • Twitter

  • Facebook

  • user generated content

  • blogs

  • website

  • Instagram

  • offline

  • LinkedIn

  • e-mail

  • video

  • promotions

  • phone calls

  • point of sale

  • newsletter

  • print media

  • chat

  • magazine

  • mobile

  • trade shows

  • Pinterest

  • mass media

  • games

  • Facebook page

  • events

  • review sites

  • television

  • Amazon

  • movies

  • mobile app

  • on premises

  • Snapchat

  • display advertisement

  • causes and charity

  • coupons

  • newspaper

  • Whatsapp

  • text SMS

  • radio

  • Slack

  • Netflix

  • out of home

  • eBay

  • channel partners

  • billboards

  • Skype

  • Youtube

  • omnichannel

  • mobile ads

  • Facebook at work

  • support groups

  • brochure

  • Yelp

  • Tripadvisor

  • Doubleclick

  • Yellowpages

  • Glassdoor

  • See 54 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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medium

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Migration Risk

medium

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medium

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Business Setting