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Tealium Audiencestream CDP vs Manthan Customer360: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Tealium Audiencestream CDP vs. Manthan Customer360 is based on a specific set of business needs and context. The comparison uses 1073 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Tealium Audiencestream CDP and Manthan Customer360

Tealium Audiencestream CDP, Manthan Customer360, Lytics CDP, Amperity Customer Data Management, etc., belong to a category of solutions that help Customer Data Platform. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Tealium Audiencestream CDP covers Engagement Management, Advertisement, Helpdesk Management with Phone Calls, Campaign Management, etc.

Manthan Customer360 focuses on Communication Management, Campaign Management, Engagement Management, Lifetime Value Management, etc.

"We elected to work with Tealium due to the flexibility that comes hand-in-hand with its ‘build your own stack’ model. The hub means we have full visibility of customer insights both on- and offline in real-time. On top of this strong Digital and Dat...a foundation, our team of digital experts can then add new technologies to suit an individual campaign or business need – rather than blindly subscribing to a pre-existing ecosystem. " - Samuel Hui

"Manthan’s sweet spot is advanced customer analytics for retailers. Its robust customer data model underlies prebuilt KPIs and predictive scores, which retailers and other direct-to-consumer brands find alluring. " - The Forrester Wave, Customer Analytics Solutions, Q2 2018

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Tealium Audiencestream CDP

Focus area

Tealium Audiencestream CDP is better than Manthan Customer360 for

Software Failure Risk

  • medium

logo Manthan Customer360

Focus area

Software Failure Risk

  • medium

About

Customer Data Platform to Understand and Engage Your Customers in Real Time

Customer Analytics Software delivering a comprehensive understanding of customers behavior

Age

2008

Financials

SERIES G

SERIES D

Business Need

Total Processes
(we found evidences for)

54

21

Total Goals
(we found evidences for)

14

5

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up



helpdesk management


communication management

sending & publishing communications

tracking & monitoring communications


campaign management


segmentation and targeting


training & onboarding



loyalty management

identify target customers


lead qualification


competitive intelligence


lifetime value management



personalized marketing


social media management

social media analytics


social media marketing



rating and review management


customer feedback management




sales document management


touchpoint management


products & pricelist management



workflow management


Top Goals

Goals Achieved

  • Acquire customers

  • Enhance customer relationships

  • Increase sales & revenue

  • Improve ROI

  • Improve brand engagement

  • Grow market share

  • Improve consistency

  • Scale best practices

  • Improve internal communications

  • Improve efficiency

  • Improve digital and social presence

  • Improve stakeholder relations

  • Enter new markets internationally or locally

  • Manage risk

  • See 11 more
  • Enhance customer relationships

  • Increase average basket value

  • Improve ROI

  • Increase customer life time value

  • Acquire customers

  • See 2 more

Top Channels

Channels Used

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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medium

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Migration Risk

low

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medium

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Business Setting