Terminus ABM platform and RollWorks, An In-Depth Comparison 2024

Comparison Summary

Terminus ABM platform: Terminus ABM platform empowers B2B professionals to enhance revenue and outperform competitors through strategic data usage and multi-channel campaigns. It offers tools for target identification, advertising, analytics, and sales activation.

RollWorks: RollWorks offers an ABM platform delivering over 5X the ROI of other solutions. The B2B tool effectively supports account-based marketing.

Terminus ABM platform and RollWorks: Customer Satisfaction Data

Most deployed common Use Cases for Terminus ABM platform and RollWorks

What makes Terminus ABM platform and RollWorks ideal for Targeting Specific Accounts?

Terminus Abm Platform and Rollworks both target specific accounts for ABM campaigns. Terminus provides more in-depth analytics and reporting on account engagement, while Rollworks focuses on display advertising and ABM. Rollworks emphasizes cost-effectiveness by reducing CPC and boosting CTR and ROI, whereas Terminus emphasizes account-based marketing. The effectiveness of Rollworks, however, may vary, as some users have experienced limitations in its ability to achieve desired results.

"...We were planning to use one of the bigger ABM solutions but were concerned about the high price...." Peer review by Executive Sponsor

"...I recommend using this product to anyone who is looking at add their first layer of personalization for a ABM program...." Peer review by User

What makes Terminus ABM platform and RollWorks ideal for Engagement Management?

Terminus Abm Platform and Rollworks both offer features for engaging target accounts. Terminus focuses on building customized nurture programs and analyzing account engagement, while Rollworks prioritizes automated outreach and lead generation through email cadences. Terminus provides a comprehensive account hub with integrated data, whereas Rollworks relies on integrations with CRM and marketing automation systems. Limitations exist in both systems, such as the need for manual data loading in Rollworks and a lack of a full engagement cycle in Terminus.

"...The user interface is clean and straightforward, their customer service is excellent, and the real time reporting keeps us informed on how our target accounts are engaging...." Peer review by Samantha P., Computer Software

"...We are able to then only engage our top sales talent when someone has an interest...." Peer review by Kevin M

How can Terminus ABM platform and RollWorks enhance your Advertisement process?

Both tools allow for targeted advertising, focusing on specific accounts and contacts. Terminus uses a variety of platforms, including display, LinkedIn, and retargeting, while Rollworks focuses on display ads. Terminus offers a detailed dashboard for tracking ad performance, whereas Rollworks integrates with CRM systems for data sharing and insights. However, Terminus has a slower review process for new ads, while Rollworks sometimes experiences errors during campaign editing.

"...Allows us to target ads to accounts at Scale as part of our ABM programs...." Peer review by Sol W., Internet

"...About Growlabs Growlabs is a cloud-based customer relationship management (CRM) system for small to midsize companies in the following industries: accounting, advertising, insurance, legal, media, nonprofit, real estate, and software/IT...." Peer review

Why is Terminus ABM platform and RollWorks the best choice for Campaign Management?

Terminus Abm Platform and Rollworks both manage account-based marketing campaigns. Terminus Abm Platform prioritizes account lists and houses account data, while Rollworks specializes in display advertising campaigns. Terminus Abm Platform allows for tracking campaign performance and ROI, whereas Rollworks focuses on campaign analytics, reach, and impressions.

"...Campaign performance, marketing attribution and impact, as well as deal deconstruction have been key for us to optimize our marketing programs and spend to support Sales...." Peer review by Executive Sponsor

"...We have found RollWorks to be an easy to use and effective tool for display and ABM marketing campaigns...." Peer review by Administrator

What benefits does Terminus ABM platform and RollWorks offer for Generation Of New Leads?

Terminus Abm Platform and Rollworks both generate new leads, but they focus on different aspects. Terminus helps market to specific accounts and uses campaign data to track and measure their impact on revenue, while Rollworks focuses on quickly finding and engaging new leads through targeted advertising and automation. Rollworks provides a faster approach to lead generation, while Terminus offers a more comprehensive analysis of lead generation activities and their impact on overall revenue. However, Terminus has been shown to struggle with generating qualified leads.

"...We are using the platform to generate awareness in new segments, build adoption with existing clients, and to track engagement at key accounts in order to better inform the sales team of key account activity...." Peer review by Daniel E, Senior Manager, Digital Marketing, Gilbarco Veeder-Root, Medical Devices

"...Growlabs has finally provided us a solution for lean, mean lead generation that fits us...." Peer review by Sarah M., VP, Client Services, Marketing and Advertising