Overview: Terminus ABM platform and RollWorks as Account Based Marketing Category solutions.

Terminus ABM platform specializes in targeting specific accounts and engagement management, excelling in analytics and custom reporting. It's favored by large enterprises. RollWorks offers strong account management and digital marketing, with emphasis on AI-powered analytics. It appeals to a diverse sector range including telecommunications and financial services, making it suitable for varied marketing strategies.

Terminus ABM platform and RollWorks: Best Use cases based on the customer satisfaction data

Terminus ABM platform

Key Capabilities Supported

Terminus ABM platform focuses on targeting specific accounts, engagement management, and campaign management. This aligns with needs for precise customer contact and effective follow-up. read more →

RollWorks shines in account management and digital marketing, offering effective tools for targeted campaigns and engagement follow-ups. Its focus helps identify target customers effectively. read more →

Business Goals

Terminus ABM platform aims to boost ROI, acquire new customers, and increase sales revenue. It also emphasizes building brand awareness and customer relationships. read more →

RollWorks is designed to improve ROI, increase sales, and acquire customers. Additional goals include enhancing customer relationships and expanding market share. read more →

Core Features

Core features of Terminus ABM platform include AI-powered functions, custom reports, and data analytics. The platform integrates well with existing systems, enhancing data handling. read more →

RollWorks provides robust analytics, AI-powered tools, and custom reports. Integration capabilities are key features, along with data import/export functionalities. read more →

Vendor Support

Terminus ABM platform offers comprehensive 24/7 support, chat, phone, and email options. This variety caters to diverse support preferences. read more →

RollWorks presents 24/7 support prominently, with additional access via chat, email, and phone, enabling continuous assistance. read more →

Segments and Industries

Terminus ABM platform is widely used in enterprises and the IT sector, especially among computer software companies. read more →

RollWorks has a strong presence in large enterprises with significant usage in telecommunications, internet, and financial services industries. read more →

Operational Alignment

Terminus ABM platform is well-suited for large-scale operations, integrating seamlessly into workflows with high data and reporting demands. read more →

RollWorks fits businesses needing versatile marketing strategies, with tools that adapt well to dynamic environments and complex marketing needs. read more →

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

low

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medium

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Integration Risk

medium

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low

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Migration Risk

low

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medium

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IT and Other Capabilities

Low
Medium
High

Ease of migration

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Data

Data Import

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Data Export

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Support

Chat Support

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Phone Support

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Email Support

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24/7 Support

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Others

Analytics

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Custom Reports

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AI Powered

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Most deployed common Use Cases for Terminus ABM platform and RollWorks

How can Terminus ABM platform and RollWorks optimize your Targeting Specific Accounts Workflow?

Terminus Abm Platform and Rollworks both target specific accounts for ABM campaigns. Terminus provides more in-depth analytics and reporting on account engagement, while Rollworks focuses on display advertising and ABM. Rollworks emphasizes cost-effectiveness by reducing CPC and boosting CTR and ROI, whereas Terminus emphasizes account-based marketing. The effectiveness of Rollworks, however, may vary, as some users have experienced limitations in its ability to achieve desired results.

"...Terminus give access to account-based marketing and this strategy has helped us target prospects and create strategies...." Peer review by Administrator in Marketing

"...We have found RollWorks to be an easy to use and effective tool for display and ABM marketing campaigns...." Peer review by Administrator

What makes Terminus ABM platform and RollWorks ideal for Engagement Management?

Terminus Abm Platform and Rollworks both offer features for engaging target accounts. Terminus focuses on building customized nurture programs and analyzing account engagement, while Rollworks prioritizes automated outreach and lead generation through email cadences. Terminus provides a comprehensive account hub with integrated data, whereas Rollworks relies on integrations with CRM and marketing automation systems. Limitations exist in both systems, such as the need for manual data loading in Rollworks and a lack of a full engagement cycle in Terminus.

"...Terminus has allowed us improved insight on account based engagement and opened up new avenues to quantitative assess the value of our programs...." Peer review by Director in Information Technology

"...Growlabs managed to build a product that combines finding leads, engaging them and converting them... and they make it very easy!..." Peer review by Dave L, Vice President Marketing, Internet

How does Terminus ABM platform and RollWorks address your Advertisement Challenges?

Both tools allow for targeted advertising, focusing on specific accounts and contacts. Terminus uses a variety of platforms, including display, LinkedIn, and retargeting, while Rollworks focuses on display ads. Terminus offers a detailed dashboard for tracking ad performance, whereas Rollworks integrates with CRM systems for data sharing and insights. However, Terminus has a slower review process for new ads, while Rollworks sometimes experiences errors during campaign editing.

"...Terminus is a great platform for account-based display advertising...." Peer review by User

"...RollWorks is a great tool we use to supplement our display advertising (the other main platform we use for display is Google)...." Peer review by Administrator

How can Terminus ABM platform and RollWorks optimize your Campaign Management Workflow?

Terminus Abm Platform and Rollworks both manage account-based marketing campaigns. Terminus Abm Platform prioritizes account lists and houses account data, while Rollworks specializes in display advertising campaigns. Terminus Abm Platform allows for tracking campaign performance and ROI, whereas Rollworks focuses on campaign analytics, reach, and impressions.

"...Terminus is excellent to work with, from the setup up of marketing campaigns, to the strategic advice and optimization of campaigns...." Peer review by Jeremy M, Senior Director of Digital Marketing & Revenue Operations, Computer & Network Security

"...RollWorks is a user-friendly DSP specializing in running Account Based Marketing display campaigns...." Peer review by Agency

What solutions does Terminus ABM platform and RollWorks provide for Generation Of New Leads?

Terminus Abm Platform and Rollworks both generate new leads, but they focus on different aspects. Terminus helps market to specific accounts and uses campaign data to track and measure their impact on revenue, while Rollworks focuses on quickly finding and engaging new leads through targeted advertising and automation. Rollworks provides a faster approach to lead generation, while Terminus offers a more comprehensive analysis of lead generation activities and their impact on overall revenue. However, Terminus has been shown to struggle with generating qualified leads.

"...I am in charge of generating inbound leads and increasing website traffic...." Peer review by Administrator

"...Growlabs has finally provided us a solution for lean, mean lead generation that fits us...." Peer review by Sarah Mannone, Marketing and Advertising