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Union Metrics vs Meltwater: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Union Metrics vs. Meltwater is based on a specific set of business needs and context. The comparison uses 6239 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Union Metrics and Meltwater

Union Metrics, Social Champ, Mavsocial Social Media Management, etc., belong to a category of solutions that help Social Media Marketing, whereas Meltwater, Cision Communications Cloud, Muck Rack, etc., belong to a category of solutions that help Public Relations. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Union Metrics covers Social Media Management with Social Media, Engagement Management with Social Media, Communication Management with Social Media, Public Relations with Social Media, etc.

Meltwater focuses on Social Media Management with Social Media, Public Relations with Social Media, Communication Management with Social Media, Engagement Management with Social Media, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Union Metrics

Focus area

Union Metrics is better than Meltwater for

Software Failure Risk

  • medium

logo Meltwater

Focus area

Meltwater is better than Union Metrics for

Software Failure Risk

  • medium

About

Union Metrics: Social marketing intelligence

Meltwater | Media Monitoring, Management & Social Listening

Financials

Business Need

Total Processes
(we found evidences for)

41

95

Total Goals
(we found evidences for)

8

14

Top Processes

Evidences indicate better relative satisfaction


social media management

social media analytics

engaging on social media

scheduling post to social media

monitoring social media

managing social media account


engagement management

engaging and following up



communication management

tracking & monitoring communications

sending & publishing communications


campaign management

campaign analytics

campaign monitoring


content publishing

searching for content


social media marketing


competitive intelligence


training & onboarding



helpdesk management



influencer marketing



generation of new leads



sales document management

contract management





creating contact list


contact list management

creating contact list



customer feedback management



identify target customers


loyalty management

identify target customers


knowledge management


account management



meeting management


sales call management

meeting management


conference call management


conversion management




reputation management


workflow management




customer case management


opportunity management


performance management


distribution management


business development


products & pricelist management


Top Goals

Goals Achieved

  • Improve digital and social presence

  • Improve efficiency

  • Improve ROI

  • Launch new products

  • Build brand awareness

  • Acquire customers

  • Improve brand engagement

  • Grow market share

  • See 5 more
  • Improve digital and social presence

  • Acquire customers

  • Improve ROI

  • Improve brand engagement

  • Build brand awareness

  • Enhance customer relationships

  • Enter new markets internationally or locally

  • Establish thought leadership

  • Improve internal communications

  • Launch new products

  • Grow market share

  • Scale best practices

  • Increase sales & revenue

  • Improve efficiency

  • See 11 more

Top Channels

Channels Used

  • social media

  • e-mail

  • user generated content

  • blogs

  • offline

  • website

  • Instagram

  • point of sale

  • phone calls

  • mass media

  • Facebook

  • video

  • newsletter

  • print media

  • on premises

  • Twitter

  • mobile

  • television

  • LinkedIn

  • radio

  • promotions

  • magazine

  • trade shows

  • causes and charity

  • newspaper

  • mobile app

  • events

  • display advertisement

  • games

  • Facebook page

  • review sites

  • Pinterest

  • See 29 more
  • social media

  • e-mail

  • user generated content

  • blogs

  • offline

  • website

  • Instagram

  • point of sale

  • phone calls

  • mass media

  • Facebook

  • video

  • newsletter

  • print media

  • on premises

  • Twitter

  • mobile

  • television

  • LinkedIn

  • radio

  • promotions

  • magazine

  • trade shows

  • causes and charity

  • newspaper

  • mobile app

  • events

  • display advertisement

  • games

  • Facebook page

  • review sites

  • Pinterest

  • See 29 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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medium

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Migration Risk

medium

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medium

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Business Setting