Meltwater: Use-Cases, Insights and Reviews | 2025 Cuspera

Name: Meltwater
Brand: Meltwater
Rating: 3.95 (5078 reviews)

3.95 5

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Meltwater | Media Monitoring, Management & Social Listening

AI Powered

Meltwater Overview

Meltwater's AI-powered tools offer media, social, and consumer intelligence. The power of social data is unleashed for comprehensive insights.

Use Cases

Customers recommend Social Media Management, Public Relations, Communication Management, as the business use cases that they have been most satisfied with while using Meltwater.

Other use cases:

Engagement Management
Contact List Management
Content Management
Helpdesk Management
Sales Document Management
Competitive Intelligence
Advertisement

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Business Priorities

Improve Digital And Social Presence and Acquire Customers are the most popular business priorities that customers and associates have achieved using Meltwater.

Other priorities:

Improve ROI
Improve Brand Engagement
Build Brand Awareness
Enhance Customer Relationships
Enter New Markets Internationally Or Locally
Establish Thought Leadership
Improve Internal Communications
Launch New Products
Grow Market Share
Scale Best Practices
Increase Sales & Revenue
Improve Efficiency

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Meltwater Use-Cases and Business Priorities: Customer Satisfaction Data

Meltwater works with different mediums / channels such as Social Media. and E-Mail.

Meltwater's features include Dashboard, Alerts: Popups & Notifications, Personalization, etc. and Meltwater support capabilities include AI Powered, Email Support, 24/7 Support, etc. also Meltwater analytics capabilities include Analytics, and Custom Reports.

Reviews

"...Meltwater is an important tool for our customer engagement and social media strategy...." Peer review by Lite n' Easy, Lite n' Easy

Meltwater, CoverageBook, Muck Rack, HARO, Ezyinsights, etc., all belong to a category of solutions that help Public Relations. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Meltwater

Top Industries

Marketing and Advertising
Education
Non-Profit Organization Management

Popular in

Small Business
Mid Market
Enterprise

Meltwater is popular in Marketing And Advertising, Education, and Non-Profit Organization Management and is widely used by Small Business, Mid Market, and Enterprise.

Comprehensive Insights on Meltwater Use Cases

What makes Meltwater ideal for Public Relations?

Meltwater Public Relations capabilities provide access to a global database for media monitoring, social media listening, and influencer engagement. It offers tools for creating dashboards to visualize media coverage and track ROI. However, the platform has limitations in the accuracy of its media contact database.

"...There unique contacts help fill in the gaps where other PR services don't reach...." Peer review by Stacey G, Director of Marketing, Marketing and Advertising

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How can Meltwater optimize your Communication Management Workflow?

How efficiently Does Meltwater manage your Engagement Management?

Meltwater Engagement Management facilitates media monitoring, social media listening, management, and influencer engagement. The platform provides tools for planning and measuring campaigns, understanding metrics, and interacting with audiences. The tool's limitations include its inability to monitor comments and engagement on paid Facebook ads.

"...Meltwater's online intelligence platform analyzes billions of digital documents daily to extract precise, timely business insights that help more than 20,000 companies understand markets, engage the customers, and master the new social business environment...." Peer review from Featured Customers

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What makes Meltwater ideal for Contact List Management?

58+ more Business Use Cases

25 buyers and buying teams have used Cuspera to assess how well Meltwater solved their Public Relations needs. Cuspera uses 5078 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Public Relations needs.

Case Studies

Non-Profit Organization Management

CASE STUDY International Rescue Committee

The International Rescue Committee uses Meltwater to help refugees in 40 countries. Meltwater's tools align 40 PR professionals across 7 countries. They onboarded 40 team members in 4 days. Meltwater...'s data showed only 1% of media coverage focused on humanitarian crises. This data helped IRC gain media attention.

Marketing and Advertising

CASE STUDY Red Havas

Red Havas uses Meltwater to streamline workflows and save costs. They consolidated tools for better collaboration. They developed a Merged Media Score for insights. This helped them win new business.... They also used Meltwater for crisis monitoring in the automotive industry.

Non-Profit Organization Management

CASE STUDY Stonewall

Stonewall uses Meltwater's media monitoring to track mentions in media. This helps them understand their impact and set goals. They use newsletters to share coverage with stakeholders. Meltwater's se...arch tool helps them find relevant data. Their account manager provides custom insights.

Hospital & Health Care

CASE STUDY Haleon

Haleon used Meltwater to boost social engagement by 272% and cut market research time by 80%. They reduced research turnaround from five weeks to five days. Haleon has over 25 brands and improved the...ir social media presence with Meltwater's tools.

Financial Services

CASE STUDY Western Union

Western Union needed a way to manage its vast online presence and reputation. They used Meltwater's data sets and human analysts to improve their social listening and analytics. This helped them unde...rstand the impact of their messages and align them with business priorities. Meltwater's platform provided real-time analysis and crisis detection, allowing Western Union to respond quickly to potential risks. The custom dashboards and reports enabled efficient communication of results to stakeholders, enhancing collaboration and strategy development.

CASE STUDY Pernod Ricard

Pernod Ricard, a global leader in wines and spirits, uses Meltwater for social data analysis. They needed a solution to handle large volumes of social data for strategic decisions. Meltwater's consum...er insights solution helps them analyze trends and audience behaviors. This enables Pernod Ricard to innovate products and improve customer experiences. They use social listening to track consumer preferences and industry trends, enhancing their marketing and product development.

Meltwater's Social Media Management Solution

Frequently Asked Questions(FAQ)

for Meltwater

What is Meltwater?

Meltwater is a media monitoring and social listening platform that helps PR and marketing teams monitor media coverage across both news and social media. It helps to improve ROI and increase sales and revenue.

Meltwater helps to understand the customers better and create more targeted content and engagement strategies. It is equipped with a comprehensive social media management suite to map the campaigns based on social media analytics. It also empowers the social media and digital marketing strategy, delivers data insight and analytics on a global scale.

Meltwater features include brand management, media relations, social listening, social media management, API and developer platform, competitive intelligence and many more.

What is Meltwater used for?

Meltwater is a Public Relations Software mainly used by its customers to Improve Digital And Social Presence and Acquire Customers by Social Media Management, Public Relations and Communication Management .

What are the top features of Meltwater?

Dashboard, Alerts: popups & Notifications and Personalization are some of the top features of Meltwater.

Who uses Meltwater?

Meltwater is used by Marketing And Advertising, Education and Non-Profit Organization Management among other industries.

What are Meltwater alternatives?

CoverageBook, Muck Rack, HARO and Ezyinsights are popular alternatives for Meltwater.

Where is Meltwater located?

Meltwater is headquartered at 465 California St, Floor 11, San Francisco, California 94104, US.

Peers used Meltwater for social media management and public relations

Meltwater Competitors

More Meltwater Alternatives...

Meltwater Features

Low
Medium
High

FEATURE	RATINGS AND REVIEWS
AI Powered	4.64/5 ★ Read Reviews (32)
Analytics	4.77/5 ★ Read Reviews (392)
Custom Reports	3.91/5 ★ Read Reviews (915)

CAPABILITIES	RATINGS AND REVIEWS
AI Powered	4.64/5 ★ Read Reviews (32)
Analytics	4.77/5 ★ Read Reviews (392)
Custom Reports	3.91/5 ★ Read Reviews (915)

Software Failure Risk Guidance

for Meltwater

Overall Risk Meter

Low Medium High

Top Failure Risks for Meltwater

Meltwater News

Awards 16/06/2025

Meltwater Sweeps Six Comparably Awards for Growth, Leadership

Meltwater received six Comparably Awards in 2025, including honors for best career growth and best leadership teams. These recognitions, based on employee feedback across 20 culture metrics, highlight Meltwaters strong leadership and commitment to a high-performance, people-focused workplace in the media, social, and consumer intelligence software sector.

Product 08/05/2025

Meltwater unveils Mira, latest AI innovations in 2025 Mid-Year Product Release - EIN Presswire

Meltwater has launched Mira, its new AI-powered solution, as part of its 2025 Mid-Year Product Release. The update introduces advanced artificial intelligence features designed to enhance media monitoring, social listening, and analytics capabilities for enterprise customers.

Meltwater Profile

Company Name

Meltwater

Company Website

https://www.meltwater.com/en

HQ Location

465 California St, Floor 11, San Francisco, California 94104, US

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Meltwater: Use-Cases, Insights and Reviews | 2025 Cuspera

Meltwater | Media Monitoring, Management & Social Listening

Failure Risk for Meltwater ?