Meltwater Overview

Meltwater's AI-powered tools offer media, social, and consumer intelligence. The power of social data is unleashed for comprehensive insights.

Use Cases

Customers recommend Social Media Management, Public Relations, Communication Management, as the business use cases that they have been most satisfied with while using Meltwater.

Other use cases:

  • Engagement Management
  • Contact List Management
  • Content Management
  • Helpdesk Management
  • Sales Document Management
  • Competitive Intelligence
  • Advertisement
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Business Priorities

Improve Digital And Social Presence and Acquire Customers are the most popular business priorities that customers and associates have achieved using Meltwater.

Other priorities:

  • Improve ROI
  • Improve Brand Engagement
  • Build Brand Awareness
  • Enhance Customer Relationships
  • Enter New Markets Internationally Or Locally
  • Establish Thought Leadership
  • Improve Internal Communications
  • Launch New Products
  • Grow Market Share
  • Scale Best Practices
  • Increase Sales & Revenue
  • Improve Efficiency
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Meltwater Use-Cases and Business Priorities: Customer Satisfaction Data

Meltwater works with different mediums / channels such as Social Media. and E-Mail.

Meltwater's features include Dashboard, Alerts: Popups & Notifications, Personalization, etc. and Meltwater support capabilities include AI Powered, Email Support, 24/7 Support, etc. also Meltwater analytics capabilities include Analytics, and Custom Reports.

Reviews

"...With nearly 10 years working in PR, I have had experience with Cision, Vocus, and Meltwater...." Peer review by Verified Reviewer, Information Technology and Services

Meltwater, CoverageBook, Muck Rack, HARO, Ezyinsights, etc., all belong to a category of solutions that help Public Relations. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Meltwater

Top Industries

  • Marketing and Advertising
  • Education
  • Non-Profit Organization Management

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Meltwater is popular in Marketing And Advertising, Education, and Non-Profit Organization Management and is widely used by Small Business, Mid Market, and Enterprise.

Meltwater Customer wins, Customer success stories, Case studies

Why is Meltwater the best choice for Social Media Management?

What solutions does Meltwater provide for Public Relations?

How can Meltwater optimize your Communication Management Workflow?

How can Meltwater enhance your Engagement Management process?

Why is Meltwater the best choice for Contact List Management?

25 buyers and buying teams have used Cuspera to assess how well Meltwater solved their Public Relations needs. Cuspera uses 5078 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Public Relations needs.

Booz Allen Hamilton - Management Consulting

Meltwater Social helped Booz Allen Hamilton manage social media for Recreation.gov. Booz Allen used Meltwater for social listening, publishing, and analytics. The platform let them track sentiment an...d engagement across channels. They used reports to find insights and improve marketing. Booz Allen could see what content worked best and understand user feedback. This helped them improve the digital experience for millions of outdoor enthusiasts.

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Mailchimp - Marketing And Advertising

Meltwater helps Mailchimp manage social media monitoring and content strategy. Mailchimp uses Meltwater to spot trends and themes for their marketing. The platform automates much of their social medi...a work. This lets the team focus on more important tasks. Jason Maldonado from Mailchimp says Meltwater helps him be more prepared for meetings. Meltwater’s tools support smarter, data-driven marketing decisions.

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W Singapore - Hospitality

Meltwater helped W Singapore improve its social media strategy. The hotel used Meltwater's social listening and analytics tools to track guest feedback and public sentiment. W Singapore published mor...e user-generated content and analyzed social media reach and sentiment every quarter. As a result, they saw a 200% increase in social media engagement and a 10% growth in reach. The team used these insights to make better decisions for future campaigns.

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realme - Consumer Electronics

Meltwater's media monitoring platform helped realme track global brand exposure and media mentions. The Product PR team used Meltwater to monitor share of voice, competitor activity, and regional PR ...performance. The platform provided dashboards and data for global messaging and benchmarking. realme now evaluates brand sentiment and industry trends from one place. This supports their fast growth and helps keep messaging consistent worldwide.

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Digital Business Lab - Marketing And Advertising

Meltwater helped Digital Business Lab run influencer marketing campaigns for INFINITI's Taiwan Instagram launch. DBL needed to find the right influencers and track campaign results. Meltwater made it... easy to identify qualified influencers and monitor post performance. DBL reached 185,200 people and got over 17,000 engagements. The platform gave DBL clear data to guide future marketing actions.

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World Wildlife Fund - Non Profit Organization Management

Meltwater helped World Wildlife Fund run campaigns during the United Nations General Assembly. WWF used Audience Insights and Audience Connect to find key audiences and target messages on Twitter. Th...is made it easier to reach the right people with creative content. WWF saw a 12x increase in followers and better engagement rates. The tools also helped monitor social conversations and campaign performance.

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Meltwater's Social Media Management Solution

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Frequently Asked Questions(FAQ)

for Meltwater

What is Meltwater?

Meltwater is a media monitoring and social listening platform that helps PR and marketing teams monitor media coverage across both news and social media. It helps to improve ROI and increase sales and revenue.

Meltwater helps to understand the customers better and create more targeted content and engagement strategies. It is equipped with a comprehensive social media management suite to map the campaigns based on social media analytics. It also empowers the social media and digital marketing strategy, delivers data insight and analytics on a global scale.

Meltwater features include brand management, media relations, social listening, social media management, API and developer platform, competitive intelligence and many more.

What is Meltwater used for?

Meltwater is a Public Relations Software mainly used by its customers to Improve Digital And Social Presence and Acquire Customers by Social Media Management, Public Relations and Communication Management .

What are the top features of Meltwater?

Dashboard, Alerts: popups & Notifications and Personalization are some of the top features of Meltwater.

Who uses Meltwater?

Meltwater is used by Marketing And Advertising, Education and Non-Profit Organization Management among other industries.

What are Meltwater alternatives?

CoverageBook, Muck Rack, HARO and Ezyinsights are popular alternatives for Meltwater.

Where is Meltwater located?

Meltwater is headquartered at 465 California St, Floor 11, San Francisco, California 94104, US.
lightning

Peers used Meltwater for social media management and public relations

Meltwater Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.64/5 ★

Read Reviews (32)
Analytics

4.77/5 ★

Read Reviews (392)
Custom Reports

3.91/5 ★

Read Reviews (915)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.64/5 ★

Read Reviews (32)
Analytics

4.77/5 ★

Read Reviews (392)
Custom Reports

3.91/5 ★

Read Reviews (915)

Software Failure Risk Guidance

?

for Meltwater

Overall Risk Meter

Low Medium High

Top Failure Risks for Meltwater

Meltwater News

Awards

Meltwater Named a Leader in IDC MarketScape : Worldwide Influencer Marketing Platforms for Large Enterprises 2025 - 2026 Vendor Assessment

Meltwater has been recognized as a Leader in the IDC MarketScape for Influencer Marketing Platforms for Large Enterprises 2025-2026. The evaluation highlighted Meltwater's strengths in creator reach, suite integration, and relationship management. The company plans to enhance its influencer marketing solutions with AI tools for better personalization and strategy.

Executive

Tres Thompson joins Meltwater as Chief Financial Officer - The Manila Times

Tres Thompson has been appointed as the Chief Financial Officer at Meltwater, a company specializing in media, social, and consumer intelligence.

Awards

Meltwater Recognized with Three Comparably Awards for Employee Happiness and Wellbeing

Meltwater received three Comparably Awards for employee happiness, perks, and work-life balance, highlighting its commitment to a positive workplace culture. These awards are based on anonymous employee feedback across various metrics, reflecting Meltwater's dedication to employee well-being and satisfaction.

Product

Meltwater achieves ISO 27001 Certification, elevating data security for the companys 27,000 customers globally - AsiaOne

Meltwater achieves ISO 27001 Certification, elevating data security for the companys 27,000 customers globally - AsiaOne

Meltwater Profile

Company Name

Meltwater

HQ Location

465 California St, Floor 11, San Francisco, California 94104, US

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