Meltwater Overview

Meltwater's AI-powered tools offer media, social, and consumer intelligence. The power of social data is unleashed for comprehensive insights.

Use Cases

Customers recommend Social Media Management, Public Relations, Communication Management, as the business use cases that they have been most satisfied with while using Meltwater.

Other use cases:

  • Engagement Management
  • Contact List Management
  • Content Management
  • Helpdesk Management
  • Sales Document Management
  • Competitive Intelligence
  • Advertisement
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Business Priorities

Improve Digital And Social Presence and Acquire Customers are the most popular business priorities that customers and associates have achieved using Meltwater.

Other priorities:

  • Improve ROI
  • Improve Brand Engagement
  • Build Brand Awareness
  • Enhance Customer Relationships
  • Enter New Markets Internationally Or Locally
  • Establish Thought Leadership
  • Improve Internal Communications
  • Launch New Products
  • Grow Market Share
  • Scale Best Practices
  • Increase Sales & Revenue
  • Improve Efficiency
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Meltwater Use-Cases and Business Priorities: Customer Satisfaction Data

Meltwater works with different mediums / channels such as Social Media. and E-Mail.

Meltwater's features include Dashboard, Alerts: Popups & Notifications, Personalization, etc. and Meltwater support capabilities include AI Powered, Email Support, 24/7 Support, etc. also Meltwater analytics capabilities include Analytics, and Custom Reports.

Reviews

"...Meltwater is an all inclusive system that offers so much more than just social and media monitoring...." Peer review by Brianna Z., Non-Profit Organization Management

Meltwater, CoverageBook, Muck Rack, HARO, Ezyinsights, etc., all belong to a category of solutions that help Public Relations. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Meltwater

Top Industries

  • Marketing and Advertising
  • Education
  • Non-Profit Organization Management

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Meltwater is popular in Marketing And Advertising, Education, and Non-Profit Organization Management and is widely used by Small Business, Mid Market, and Enterprise.

Meltwater Customer wins, Customer success stories, Case studies

How can Meltwater enhance your Social Media Management process?

How can Meltwater enhance your Public Relations process?

How efficiently Does Meltwater manage your Communication Management?

How can Meltwater enhance your Engagement Management process?

What makes Meltwater ideal for Contact List Management?

25 buyers and buying teams have used Cuspera to assess how well Meltwater solved their Public Relations needs. Cuspera uses 5078 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Public Relations needs.

Asana - Information Technology And Services

Asana needed a media intelligence solution to support its communications strategy. They chose Meltwater to monitor media and gather insights. Meltwater's tools helped Asana save time and improve medi...a strategy. The Media Impact Index provided a way to measure media impact accurately. Asana's communications team now focuses more on storytelling and engaging publications. Meltwater's reports and services help Asana track performance and highlight successes.

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BIC - Consumer Goods

BIC wanted to understand global consumer perceptions of their products. They used Meltwater for social listening and media monitoring. This helped them capture a complete picture of their reputation.... Meltwater provided curated insights and a daily newsletter. This allowed BIC to align KPIs and streamline reporting. The solution improved their PR strategy with trackable data.

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Brut. - Media Production

Brut. is a French digital-media firm that needed help analyzing social conversations. They used the Meltwater platform to identify target audiences and guide content production. Meltwater's tools pro...vided insights into social conversations and audience behavior. This helped Brut. create a data-driven content strategy.

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Haleon - Consumer Goods

Haleon, a large consumer healthcare company, needed a fast and scalable social intelligence solution. They partnered with Meltwater to track their brands and competitors, providing competitive intell...igence and recommendations. This partnership led to a 272% increase in social engagement and 80% more efficient market research. Haleon also improved their brand strategies and social media presence, particularly for the Preparation-H brand, which saw a 100% increase in mentions.

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International Rescue Committee - Non Profit Organization Management

The International Rescue Committee (IRC) needed to improve its PR strategies to support its humanitarian work. They chose Meltwater's PR solutions to align 40 PR professionals across 7 countries. Mel...twater's tools provided real-time collaboration, media monitoring, and analytics. This helped IRC manage media outreach efficiently and analyze global media coverage. The IRC found that only 1% of media coverage focused on humanitarian crises, which they used to generate media attention. Meltwater's support enabled IRC to onboard new team members quickly and focus on ambitious PR initiatives.

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Red Havas - Public Relations

Red Havas, a global PR agency, faced challenges with fragmented data across its markets. To address this, they used Meltwater's solutions to streamline workflows and consolidate tools, enhancing oper...ational efficiency. This allowed them to develop an influencer engagement strategy and optimize budgets. The partnership also helped in new business development by creating a bespoke evaluation framework, the Merged Media Score, to better understand audience behavior. Additionally, Meltwater's tools aided in crisis management for a client in the automotive industry, providing real-time monitoring and insights.

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Meltwater's Social Media Management Solution

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Frequently Asked Questions(FAQ)

for Meltwater

What is Meltwater?

Meltwater is a media monitoring and social listening platform that helps PR and marketing teams monitor media coverage across both news and social media. It helps to improve ROI and increase sales and revenue.

Meltwater helps to understand the customers better and create more targeted content and engagement strategies. It is equipped with a comprehensive social media management suite to map the campaigns based on social media analytics. It also empowers the social media and digital marketing strategy, delivers data insight and analytics on a global scale.

Meltwater features include brand management, media relations, social listening, social media management, API and developer platform, competitive intelligence and many more.

What is Meltwater used for?

Meltwater is a Public Relations Software mainly used by its customers to Improve Digital And Social Presence and Acquire Customers by Social Media Management, Public Relations and Communication Management .

What are the top features of Meltwater?

Dashboard, Alerts: popups & Notifications and Personalization are some of the top features of Meltwater.

Who uses Meltwater?

Meltwater is used by Marketing And Advertising, Education and Non-Profit Organization Management among other industries.

What are Meltwater alternatives?

CoverageBook, Muck Rack, HARO and Ezyinsights are popular alternatives for Meltwater.

Where is Meltwater located?

Meltwater is headquartered at 465 California St, Floor 11, San Francisco, California 94104, US.
lightning

Peers used Meltwater for social media management and public relations

Meltwater Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.64/5 ★

Read Reviews (32)
Analytics

4.77/5 ★

Read Reviews (392)
Custom Reports

3.91/5 ★

Read Reviews (915)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.64/5 ★

Read Reviews (32)
Analytics

4.77/5 ★

Read Reviews (392)
Custom Reports

3.91/5 ★

Read Reviews (915)

Software Failure Risk Guidance

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for Meltwater

Overall Risk Meter

Low Medium High

Top Failure Risks for Meltwater

Meltwater News

Awards

Meltwater Recognized with Three Comparably Awards for Employee Happiness and Wellbeing

Meltwater received three Comparably Awards for employee happiness, perks, and work-life balance, highlighting its commitment to a positive workplace culture. These awards are based on anonymous employee feedback across various metrics, reflecting Meltwater's dedication to employee well-being and satisfaction.

Product

Meltwater achieves ISO 27001 Certification, elevating data security for the companys 27,000 customers globally - AsiaOne

Meltwater achieves ISO 27001 Certification, elevating data security for the companys 27,000 customers globally - AsiaOne

Partnership

Meltwater and Dow Jones Join Forces to Deliver Premium Business News to PR Professionals The Indian Awaaz

Meltwater has formed a strategic partnership with Dow Jones to provide PR professionals access to premium content from publications like The Wall Street Journal and Barrons. This collaboration enhances Meltwaters media intelligence offerings, allowing users to monitor news with greater depth. The integration supports Meltwater's mission to offer comprehensive intelligence tools for communications and branding strategies.

Partnership

Meltwater announces new partnership with Dow Jones

Meltwater announces new partnership with Dow Jones

Meltwater Profile

Company Name

Meltwater

HQ Location

465 California St, Floor 11, San Francisco, California 94104, US

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