Meltwater Overview

Meltwater's AI-powered tools offer media, social, and consumer intelligence. The power of social data is unleashed for comprehensive insights.

Use Cases

Customers recommend Social Media Management, Public Relations, Communication Management, as the business use cases that they have been most satisfied with while using Meltwater.

Other use cases:

  • Engagement Management
  • Contact List Management
  • Content Management
  • Helpdesk Management
  • Sales Document Management
  • Competitive Intelligence
  • Advertisement
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Business Priorities

Improve Digital And Social Presence and Acquire Customers are the most popular business priorities that customers and associates have achieved using Meltwater.

Other priorities:

  • Improve ROI
  • Improve Brand Engagement
  • Build Brand Awareness
  • Enhance Customer Relationships
  • Enter New Markets Internationally Or Locally
  • Establish Thought Leadership
  • Improve Internal Communications
  • Launch New Products
  • Grow Market Share
  • Scale Best Practices
  • Increase Sales & Revenue
  • Improve Efficiency
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Meltwater Use-Cases and Business Priorities: Customer Satisfaction Data

Meltwater works with different mediums / channels such as Social Media. and E-Mail.

Meltwater's features include Dashboard, Alerts: Popups & Notifications, Personalization, etc. and Meltwater support capabilities include AI Powered, Email Support, 24/7 Support, etc. also Meltwater analytics capabilities include Analytics, and Custom Reports.

Reviews

"...Engaging in conversations...." Peer review by User in Individual & Family Services

Meltwater, CoverageBook, Muck Rack, HARO, Ezyinsights, etc., all belong to a category of solutions that help Public Relations. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Meltwater

Top Industries

  • Marketing and Advertising
  • Education
  • Non-Profit Organization Management

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Meltwater is popular in Marketing And Advertising, Education, and Non-Profit Organization Management and is widely used by Small Business, Mid Market, and Enterprise.

Comprehensive Insights on Meltwater Use Cases

How efficiently Does Meltwater manage your Social Media Management?

What benefits does Meltwater offer for Public Relations?

How can Meltwater enhance your Communication Management process?

How does Meltwater facilitate Engagement Management?

What solutions does Meltwater provide for Contact List Management?

58+ more Business Use Cases

25 buyers and buying teams have used Cuspera to assess how well Meltwater solved their Public Relations needs. Cuspera uses 5078 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Public Relations needs.

Case Studies

Real Estate

CASE STUDY Juwai IQI

Meltwater’s Media Monitoring solution helped Juwai IQI manage global media coverage. The PR & communications team needed to track conversations in 20 countries. Meltwater let them see both the qualit...y and quantity of coverage. The dashboard made it easy to compare regions and competitors. The team could view year-on-year coverage in markets like Malaysia, China, and Australia. This improved their ability to run targeted PR campaigns.

Marketing and Advertising

CASE STUDY Hill + Knowlton Strategies

Meltwater helps Hill + Knowlton Strategies with media intelligence. Roxana Tintea needed a tool to make media monitoring easy and fast. Before Meltwater, she struggled with hard-to-use platforms and ...limited data. Meltwater is user-friendly and lets her change keyword searches quickly. She uses it to show clients the value of PR, spot trends, and understand the media landscape. The platform helps her create better strategies and respond to brand crises in real time.

Marketing and Advertising

CASE STUDY imageseven

Meltwater helps imageseven, a marketing and communications agency, monitor media and social sentiment for their clients. imageseven needed a tool to track news, trends, and public opinion in real tim...e. Their previous supplier struggled with paywalls and lacked flexibility. With Meltwater, imageseven can quickly assess crisis situations and manage reputation risks. The team values Meltwater's responsive support and real-time monitoring features.

Internet

CASE STUDY Google

Meltwater Social helps Google Cloud Platform track social analytics across global conversations. Google needed to measure reach, engagement, and sentiment beyond its own channels. Meltwater Social pr...ovides data and automation, letting Google pull insights into internal dashboards. This saves time and gives a full view of campaign impact. Google uses these insights to understand campaign volume, demographics, and improve future programs.

Marketing and Advertising

CASE STUDY Ogilvy & Mather Namibia

Meltwater helped Ogilvy & Mather Namibia improve their media intelligence and social listening. The agency struggled to track online media and manage digital platforms manually. Meltwater's automated... tools saved time and made reports easier to understand. Ogilvy grew their digital strategies department and became a trusted leader in digital marketing. They tracked 74 articles about their work and saw bigger campaign donations.

Marketing and Advertising

CASE STUDY Fifty Acres

Meltwater helped Fifty Acres, a communications agency, track national conversations and measure campaign impact. The platform provided media intelligence, media relations, and social listening tools.... Fifty Acres used Meltwater to create visual reports and dashboards for clients. This made it easy to show campaign results and value. Real-time data and interactive presentations improved client communication and business development.

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Meltwater's Social Media Management Solution

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Frequently Asked Questions(FAQ)

for Meltwater

What is Meltwater?

Meltwater is a media monitoring and social listening platform that helps PR and marketing teams monitor media coverage across both news and social media. It helps to improve ROI and increase sales and revenue.

Meltwater helps to understand the customers better and create more targeted content and engagement strategies. It is equipped with a comprehensive social media management suite to map the campaigns based on social media analytics. It also empowers the social media and digital marketing strategy, delivers data insight and analytics on a global scale.

Meltwater features include brand management, media relations, social listening, social media management, API and developer platform, competitive intelligence and many more.

What is Meltwater used for?

Meltwater is a Public Relations Software mainly used by its customers to Improve Digital And Social Presence and Acquire Customers by Social Media Management, Public Relations and Communication Management .

What are the top features of Meltwater?

Dashboard, Alerts: popups & Notifications and Personalization are some of the top features of Meltwater.

Who uses Meltwater?

Meltwater is used by Marketing And Advertising, Education and Non-Profit Organization Management among other industries.

What are Meltwater alternatives?

CoverageBook, Muck Rack, HARO and Ezyinsights are popular alternatives for Meltwater.

Where is Meltwater located?

Meltwater is headquartered at 465 California St, Floor 11, San Francisco, California 94104, US.
lightning

Peers used Meltwater for social media management and public relations

Meltwater Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.64/5 ★

Read Reviews (32)
Analytics

4.77/5 ★

Read Reviews (392)
Custom Reports

3.91/5 ★

Read Reviews (915)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.64/5 ★

Read Reviews (32)
Analytics

4.77/5 ★

Read Reviews (392)
Custom Reports

3.91/5 ★

Read Reviews (915)

Software Failure Risk Guidance

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for Meltwater

Overall Risk Meter

Low Medium High

Top Failure Risks for Meltwater

Meltwater News

Product

Meltwater Debuts Industry-First GenAI Lens, Unlocking Enhanced Brand Insights

Meltwater has launched GenAI Lens, a tool that offers companies insights into how their brand and competitors are discussed across major AI platforms like ChatGPT and Gemini. This solution helps businesses monitor brand perception, detect misinformation, and refine communication strategies by analyzing AI-generated content. It provides a comprehensive view of brand representation and competitive intelligence in AI environments.

Executive

Cousins Joins Meltwater to Drive AI Adoption

Antony Cousins has joined Meltwater as VP of Product, focusing on enhancing the firm's AI capabilities, particularly the Mira AI interface. Cousins will drive the integration of generative AI into Meltwater's media monitoring and social media listening services.

Awards

Meltwater Sweeps Six Comparably Awards for Growth, Leadership

Meltwater received six Comparably Awards in 2025, including honors for best career growth and best leadership teams. These recognitions, based on employee feedback across 20 culture metrics, highlight Meltwaters strong leadership and commitment to a high-performance, people-focused workplace in the media, social, and consumer intelligence software sector.

Partnership

Meltwater and 8x8 partner to elevate customer support through social intelligence - The Manila Times

Meltwater and 8x8 have formed a technology partnership to integrate Meltwaters social intelligence capabilities into the 8x8 Contact Center platform. This collaboration enables 8x8 customers to monitor, analyze, and respond to social media interactions directly within their contact center workflows, improving customer engagement and support efficiency through real-time social insights.

Meltwater Profile

Company Name

Meltwater

HQ Location

465 California St, Floor 11, San Francisco, California 94104, US

Social