Meltwater Overview
Meltwater's AI-powered tools offer media, social, and consumer intelligence. The power of social data is unleashed for comprehensive insights.
Use Cases
Customers recommend Social Media Management, Public Relations, Communication Management, as the business use cases that they have been most satisfied with while using Meltwater.
Business Priorities
Improve Digital And Social Presence and Acquire Customers are the most popular business priorities that customers and associates have achieved using Meltwater.
Meltwater Use-Cases and Business Priorities: Customer Satisfaction Data
Meltwater works with different mediums / channels such as Social Media. and E-Mail.
Meltwater's features include Dashboard, Alerts: Popups & Notifications, Personalization, etc. and Meltwater support capabilities include AI Powered, Email Support, 24/7 Support, etc. also Meltwater analytics capabilities include Analytics, and Custom Reports.
Reviews
"...It's much easier to use and allows you to see who viewed your pitch so you can decide how to follow up...." Peer review by Verified Reviewer, Marketing and Advertising
Peer review evidence (same sources as the product rating summary)
"...This is one of the only platforms I have worked with that monitors as many social sites as it does...." Peer review by Christy C., Hospitality
"...The ability to passively and proactively monitor new social media influencers, PR trends, and sending these results to clients (and ourselves) directly...." Peer review by Agency
"...We primarily use it for media tracking and social media tracking...." Peer review by Lucas W, Writing Tutor, Education
Meltwater, CoverageBook, Muck Rack, HARO, Ezyinsights, etc., all belong to a category of solutions that help Public Relations. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Popular Business Setting
for Meltwater
Top Industries
- Marketing and Advertising
- Education
- Non-Profit Organization Management
Popular in
- Small Business
- Mid Market
- Enterprise
Meltwater is popular in Marketing And Advertising, Education, and Non-Profit Organization Management and is widely used by Small Business, Mid Market, and Enterprise.
Meltwater Customer wins, Customer success stories, Case studies
How does Meltwater facilitate Public Relations?
How can Meltwater optimize your Communication Management Workflow?
What makes Meltwater ideal for Engagement Management?
How can Meltwater optimize your Contact List Management Workflow?
25 buyers and buying teams have used Cuspera to assess how well Meltwater solved their Public Relations needs. Cuspera uses 5078 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Public Relations needs.
Meltwater's Social Media Management Solution
Frequently Asked Questions (FAQ)
What buyers ask before choosing Meltwater
What is Meltwater?
Meltwater is a media monitoring and social listening platform that helps PR and marketing teams monitor media coverage across both news and social media. It helps to improve ROI and increase sales and revenue.
Meltwater helps to understand the customers better and create more targeted content and engagement strategies. It is equipped with a comprehensive social media management suite to map the campaigns based on social media analytics. It also empowers the social media and digital marketing strategy, delivers data insight and analytics on a global scale.
Meltwater features include brand management, media relations, social listening, social media management, API and developer platform, competitive intelligence and many more.
What is Meltwater used for?
What are the top features of Meltwater?
Who uses Meltwater?
What are Meltwater alternatives?
Where is Meltwater located?
Peers used Meltwater for social media management and public relations
Meltwater Competitors
Meltwater Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (32) |
| Analytics | Read Reviews (392) |
| Custom Reports | Read Reviews (915) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (32) |
| Analytics | Read Reviews (392) |
| Custom Reports | Read Reviews (915) |
Software Failure Risk Guidance
?for Meltwater
Overall Risk Meter
Top Failure Risks for Meltwater
Meltwater News
Marketbridge and Meltwater Partner to Bring AI-Powered GTM Intelligence ...
Marketbridge and Meltwater have formed a strategic partnership to enhance AI-powered go-to-market (GTM) intelligence for B2B marketing. This collaboration integrates Marketbridge's GTM strategy with Meltwater's narrative intelligence platform, focusing on Generative Engine Optimization (GEO) to improve brand visibility and competitive analysis. The partnership aims to provide comprehensive insights into brand perception across digital and AI-driven platforms.
Marketbridge and Meltwater Partner to Advance AI-Powered B2B Go-to ...
Meltwater and Marketbridge have formed a strategic partnership to enhance AI-powered B2B go-to-market intelligence. The collaboration integrates Meltwater's narrative and GEO intelligence with Marketbridge's first-party data and consulting expertise, providing a comprehensive view of channels influencing buying decisions. This partnership aims to optimize channel engagement and strategy for AI-driven customer journeys, with a full solution launch expected in Q4 2026.
Meltwater expands MCP tools for AI integration
Meltwater has expanded its Model Context Protocol (MCP) tools to enhance AI integration within its platform. This update allows AI assistants to take action using Meltwater's trusted intelligence, enabling users to access insights, create reports, and track alerts in real time. The MCP tools integrate Meltwater's licensed data into AI workflows, providing verifiable answers without requiring direct platform access.
Meltwater Wins 2026 PRWeek Global Award for Best PR Software or AI Platform
Meltwater has won the 2026 PRWeek Global Award for Best PR Software or AI Platform. This award highlights Meltwater's leadership in creating AI-powered solutions that transform media, social, and AI signals into actionable intelligence. Their innovations, including Mira, Explore+, and GenAI Lens, help teams reduce reporting time and make faster decisions.
Meltwater Profile
Company Name
Company Website
https://www.meltwater.com/enHQ Location
465 California St, Floor 11, San Francisco, California 94104, US
Social
How does Meltwater facilitate Social Media Management?