Meltwater: Use-Cases, Insights and Reviews | 2026 Cuspera

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Meltwater | Media Monitoring, Management & Social Listening

AI Powered

Meltwater Overview

Meltwater's AI-powered tools offer media, social, and consumer intelligence. The power of social data is unleashed for comprehensive insights.

Use Cases

Customers recommend Social Media Management, Public Relations, Communication Management, as the business use cases that they have been most satisfied with while using Meltwater.

Other use cases:

Engagement Management
Contact List Management
Content Management
Helpdesk Management
Sales Document Management
Competitive Intelligence
Advertisement

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Business Priorities

Improve Digital And Social Presence and Acquire Customers are the most popular business priorities that customers and associates have achieved using Meltwater.

Other priorities:

Improve ROI
Improve Brand Engagement
Build Brand Awareness
Enhance Customer Relationships
Enter New Markets Internationally Or Locally
Establish Thought Leadership
Improve Internal Communications
Launch New Products
Grow Market Share
Scale Best Practices
Increase Sales & Revenue
Improve Efficiency

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Meltwater Use-Cases and Business Priorities: Customer Satisfaction Data

Meltwater works with different mediums / channels such as Social Media. and E-Mail.

Meltwater's features include Dashboard, Alerts: Popups & Notifications, Personalization, etc. and Meltwater support capabilities include AI Powered, Email Support, 24/7 Support, etc. also Meltwater analytics capabilities include Analytics, and Custom Reports.

Reviews

"...The engage platform makes it easy to manage all communication in one place...." Peer review by Janay M, Social Media Coordinator, Education

Peer review evidence (same sources as the product rating summary)

"...We track and monitor our clips, but have also started using it for social tracking...." Peer review by Hallie J, Social Media and Public Relations (Volunteer)

"...I can't stress enough how much they've changed the PR game for my small marketing department...." Peer review by User

"...Meltwater has been a great way for us to consolidate media coverage, and uncover lots of social media posts we normally wouldn't see...." Peer review by Michael C., Education

Meltwater, CoverageBook, Muck Rack, HARO, Ezyinsights, etc., all belong to a category of solutions that help Public Relations. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Meltwater

Top Industries

Marketing and Advertising
Education
Non-Profit Organization Management

Popular in

Small Business
Mid Market
Enterprise

Meltwater is popular in Marketing And Advertising, Education, and Non-Profit Organization Management and is widely used by Small Business, Mid Market, and Enterprise.

Meltwater Customer wins, Customer success stories, Case studies

What makes Meltwater ideal for Public Relations?

Meltwater Public Relations capabilities provide access to a global database for media monitoring, social media listening, and influencer engagement. It offers tools for creating dashboards to visualize media coverage and track ROI. However, the platform has limitations in the accuracy of its media contact database.

"...I can't stress enough how much they've changed the PR game for my small marketing department...." Peer review by User

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Why is Meltwater the best choice for Communication Management?

How does Meltwater address your Engagement Management Challenges?

Meltwater Engagement Management facilitates media monitoring, social media listening, management, and influencer engagement. The platform provides tools for planning and measuring campaigns, understanding metrics, and interacting with audiences. The tool's limitations include its inability to monitor comments and engagement on paid Facebook ads.

"...Would highly recommend to anyone who engages with media or works in the public relations industry...." Peer review by Roger D

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What Are the key features of Meltwater for Contact List Management?

25 buyers and buying teams have used Cuspera to assess how well Meltwater solved their Public Relations needs. Cuspera uses 5078 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Public Relations needs.

Google - Internet - Very Large

Mountain View, USA

Google Cloud Platform used Meltwater Social to track global social media conversations. The team needed to measure reach, engagement, and sentiment across many countries and languages. Meltwater Soci...al provided data and automated integration into internal dashboards. This helped Google compare campaign impact and understand audience response. The solution improved their ability to analyze and optimize social media strategies.

Fred Perry - Apparel & Fashion - Medium

London, UK

Fred Perry used the Meltwater Media Intelligence Platform to manage social media across Southeast Asia. The small marketing team handled up to 10 channels in multiple languages. Meltwater helped them... centralize all accounts and plan content more easily. Fan engagement rose by 54% in Malaysia and 64% in Indonesia. The tool saved the team time and improved campaign management.

Domino's Pizza France - Restaurants - Very Large

Paris, France

Domino's Pizza France switched from an agency to Meltwater to manage social media in-house. Meltwater's platform lets the team monitor brand mentions, analyze campaign results, and engage with nearly... a million followers across five platforms. Real-time alerts and unified inboxes help Domino's respond quickly and create personalized customer experiences. Using Meltwater, Domino's saw a 5000% increase in social media engagement and 50,000 likes on a single tweet. The team also uses Klear to find influencers for campaigns, boosting participation and brand reach.

Discover The Palm Beaches - Hospitality - Medium

West Palm Beach, USA

Meltwater helped Discover The Palm Beaches find and connect with the right social media influencers. The tourism board needed to identify real, engaged audiences for their marketing. Meltwater's plat...form let them search millions of influencers by region, audience, and engagement. This saved time and made it easy to run targeted campaigns. The team organized successful events and improved collaboration with top bloggers.

Clear Channel - Marketing And Advertising - Large

New York, USA

Meltwater Social helped Clear Channel measure the impact of Drake's outdoor ad campaign. The campaign reached 86 million impressions in one week and generated coverage in 15 major media outlets. Melt...water's analytics provided data on mentions, sentiment, and audience reach. A second campaign during NBA All-Star Weekend achieved 127 million reach and 5,620 social mentions. Clear Channel used these insights to prove ROI, win new clients, and boost website traffic.

CEX.IO - Financial Services - Medium

London, UK

CEX.IO used Meltwater to improve media monitoring and social engagement. The team replaced costly PR agency services with Meltwater's Newswire, saving thousands of dollars each year. Real-time report...ing and analytics helped them track media coverage and adjust their strategy. By focusing on branded content on LinkedIn, CEX.IO increased engagement by 30% in 30 days. Meltwater's competitive analysis tools also enabled better benchmarking and faster KPI achievement.

Meltwater's Social Media Management Solution

Frequently Asked Questions (FAQ)

What buyers ask before choosing Meltwater

What is Meltwater?

Meltwater is a media monitoring and social listening platform that helps PR and marketing teams monitor media coverage across both news and social media. It helps to improve ROI and increase sales and revenue.

Meltwater helps to understand the customers better and create more targeted content and engagement strategies. It is equipped with a comprehensive social media management suite to map the campaigns based on social media analytics. It also empowers the social media and digital marketing strategy, delivers data insight and analytics on a global scale.

Meltwater features include brand management, media relations, social listening, social media management, API and developer platform, competitive intelligence and many more.

What is Meltwater used for?

Meltwater is a Public Relations Software mainly used by its customers to Improve Digital And Social Presence and Acquire Customers by Social Media Management, Public Relations and Communication Management .

What are the top features of Meltwater?

Dashboard, Alerts: popups & Notifications and Personalization are some of the top features of Meltwater.

Who uses Meltwater?

Meltwater is used by Marketing And Advertising, Education and Non-Profit Organization Management among other industries.

What are Meltwater alternatives?

CoverageBook, Muck Rack, HARO and Ezyinsights are popular alternatives for Meltwater.

Where is Meltwater located?

Meltwater is headquartered at 465 California St, Floor 11, San Francisco, California 94104, US.

Peers used Meltwater for social media management and public relations

Meltwater Competitors

More Meltwater Alternatives...

Meltwater Features

Low
Medium
High

FEATURE	RATINGS AND REVIEWS
AI Powered	4.64/5 ★ Read Reviews (32)
Analytics	4.77/5 ★ Read Reviews (392)
Custom Reports	3.91/5 ★ Read Reviews (915)

CAPABILITIES	RATINGS AND REVIEWS
AI Powered	4.64/5 ★ Read Reviews (32)
Analytics	4.77/5 ★ Read Reviews (392)
Custom Reports	3.91/5 ★ Read Reviews (915)

Software Failure Risk Guidance

for Meltwater

Overall Risk Meter

Low Medium High

Top Failure Risks for Meltwater

Meltwater News

Awards 19/05/2026

Meltwater Wins 2026 PRWeek Global Award for Best PR Software or AI Platform

Meltwater has won the 2026 PRWeek Global Award for Best PR Software or AI Platform. This award highlights Meltwater's leadership in creating AI-powered solutions that transform media, social, and AI signals into actionable intelligence. Their innovations, including Mira, Explore+, and GenAI Lens, help teams reduce reporting time and make faster decisions.

Product 04/05/2026

Meltwater Unveils 2026 Mid-Year Release

Meltwater has announced its 2026 Mid-Year Product Release, introducing enhancements to its GenAI Lens and AI assistant Mira. The release includes AI-powered recommendations, LLM-generated reporting, and new integrations like Mira Agent for Slack and Mira Mobile. Additionally, Meltwater has expanded its Trends Center, added new data sources, and introduced AI-enhanced media relations capabilities to provide deeper intelligence and faster decision-making for PR, communications, and marketing teams.

Product 22/04/2026

Meltwater Expands YouTube Integration to Improve Creator Decisions and Campaign Performance

Meltwater has expanded its integration with YouTube, utilizing the Creator Partnerships API to provide verified YouTube data within its platform. This enhancement enables brands to manage creator campaigns more efficiently by consolidating discovery, evaluation, and performance measurement into a single workflow. The integration aims to improve decision-making and campaign outcomes by offering consistent, trusted insights into YouTube performance.

Partnership 22/04/2026

Meltwater Boosts YouTube Integration for Creators

Meltwater has expanded its partnership with YouTube, integrating verified YouTube data into its platform via the Creator Partnerships API. This enhancement allows brands to streamline creator campaign management, offering insights from creator discovery to performance measurement. The integration aims to simplify workflows and provide comprehensive insights, reinforcing Meltwater's commitment to delivering unified brand and market intelligence.

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Meltwater Profile

Company Name

Meltwater

Company Website

https://www.meltwater.com/en

HQ Location

465 California St, Floor 11, San Francisco, California 94104, US

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