Meltwater Overview

Meltwater's AI-powered tools offer media, social, and consumer intelligence. The power of social data is unleashed for comprehensive insights.

Use Cases

Customers recommend Social Media Management, Public Relations, Communication Management, as the business use cases that they have been most satisfied with while using Meltwater.

Other use cases:

  • Engagement Management
  • Contact List Management
  • Content Management
  • Helpdesk Management
  • Sales Document Management
  • Competitive Intelligence
  • Advertisement
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Business Priorities

Improve Digital And Social Presence and Acquire Customers are the most popular business priorities that customers and associates have achieved using Meltwater.

Other priorities:

  • Improve ROI
  • Improve Brand Engagement
  • Build Brand Awareness
  • Enhance Customer Relationships
  • Enter New Markets Internationally Or Locally
  • Establish Thought Leadership
  • Improve Internal Communications
  • Launch New Products
  • Grow Market Share
  • Scale Best Practices
  • Increase Sales & Revenue
  • Improve Efficiency
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Meltwater Use-Cases and Business Priorities: Customer Satisfaction Data

Meltwater works with different mediums / channels such as Social Media. and E-Mail.

Meltwater's features include Dashboard, Alerts: Popups & Notifications, Personalization, etc. and Meltwater support capabilities include AI Powered, Email Support, 24/7 Support, etc. also Meltwater analytics capabilities include Analytics, and Custom Reports.

Reviews

"...Since this is often a challenge in PR, this is a great tool to support our efforts and for our colleagues to understand our success...." Peer review by Emily S

Meltwater, CoverageBook, Muck Rack, HARO, Ezyinsights, etc., all belong to a category of solutions that help Public Relations. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Meltwater

Top Industries

  • Marketing and Advertising
  • Education
  • Non-Profit Organization Management

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Meltwater is popular in Marketing And Advertising, Education, and Non-Profit Organization Management and is widely used by Small Business, Mid Market, and Enterprise.

Meltwater Customer wins, Customer success stories, Case studies

What solutions does Meltwater provide for Social Media Management?

How can Meltwater optimize your Public Relations Workflow?

How efficiently Does Meltwater manage your Communication Management?

What benefits does Meltwater offer for Engagement Management?

What makes Meltwater ideal for Contact List Management?

25 buyers and buying teams have used Cuspera to assess how well Meltwater solved their Public Relations needs. Cuspera uses 5078 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Public Relations needs.

realme - Consumer Electronics

Meltwater's media monitoring platform helped realme track global brand exposure and media mentions. The Product PR team used Meltwater to monitor share of voice, competitor activity, and regional PR ...performance. The platform provided dashboards and data for global messaging and benchmarking. realme now evaluates brand sentiment and industry trends from one place. This supports their fast growth and helps keep messaging consistent worldwide.

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Google - Internet

Meltwater Social helps Google Cloud Platform track social analytics across global conversations. Google needed to measure reach, engagement, and sentiment beyond its own channels. Meltwater Social pr...ovides data and automation, letting Google pull insights into internal dashboards. This saves time and gives a full view of campaign impact. Google uses these insights to understand campaign volume, demographics, and improve future programs.

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Mary Ruth's - Consumer Goods - Medium

Meltwater Influencer Marketing helped Mary Ruth's scale its influencer program to over 1,000 creators. The brand used the Recruit feature to attract interested influencers, saving time and improving ...quality. Meltwater's dashboards gave teams clear insights into campaign and influencer performance. The Connect feature streamlined communication and reduced time spent on manual tasks. Mary Ruth's achieved 8-figure revenue from influencer partners using the platform.

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Haleon - Consumer Goods - Very Large

Meltwater's social listening and analytics helped Haleon cut market research turnaround from five weeks to five days, boosting efficiency by 80%. Haleon used Meltwater to track over 70 competitors an...d analyze online conversations, driving a 272% year-over-year increase in social engagement for Preparation-H and doubling brand mentions. The platform enabled data-driven decisions for brand and sales strategies across 25+ brands. Meltwater's robust data integrity and intuitive interface supported Haleon's in-house social intelligence unit.

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Berrett-Koehler Publishers - Publishing

Meltwater helps Berrett-Koehler Publishers manage publicity for about 50 book launches each year. The small PR team uses Meltwater's media intelligence and media relations tools to track media covera...ge, build custom media lists, and monitor social and traditional media. Daily alerts and unlimited keyword searches help them stay ahead and support authors. The sales team uses PR reports to boost retailer confidence. Meltwater also helps them find valuable podcast opportunities for authors. The platform streamlines workflows and supports efficient, strategic campaigns.

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World Vision Australia - Non Profit Organization Management - Large

Meltwater's media monitoring tool helps World Vision Australia respond fast to global crises. The team uses Meltwater to track news, measure sentiment, and inform their communications strategy. 24/7 ...online chat support lets them manage emergencies at any hour. Daily news bulletins sourced from Meltwater keep staff updated. The solution improves media engagement and reporting for decision-makers.

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Meltwater's Social Media Management Solution

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Frequently Asked Questions(FAQ)

for Meltwater

What is Meltwater?

Meltwater is a media monitoring and social listening platform that helps PR and marketing teams monitor media coverage across both news and social media. It helps to improve ROI and increase sales and revenue.

Meltwater helps to understand the customers better and create more targeted content and engagement strategies. It is equipped with a comprehensive social media management suite to map the campaigns based on social media analytics. It also empowers the social media and digital marketing strategy, delivers data insight and analytics on a global scale.

Meltwater features include brand management, media relations, social listening, social media management, API and developer platform, competitive intelligence and many more.

What is Meltwater used for?

Meltwater is a Public Relations Software mainly used by its customers to Improve Digital And Social Presence and Acquire Customers by Social Media Management, Public Relations and Communication Management .

What are the top features of Meltwater?

Dashboard, Alerts: popups & Notifications and Personalization are some of the top features of Meltwater.

Who uses Meltwater?

Meltwater is used by Marketing And Advertising, Education and Non-Profit Organization Management among other industries.

What are Meltwater alternatives?

CoverageBook, Muck Rack, HARO and Ezyinsights are popular alternatives for Meltwater.

Where is Meltwater located?

Meltwater is headquartered at 465 California St, Floor 11, San Francisco, California 94104, US.
lightning

Peers used Meltwater for social media management and public relations

Meltwater Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.64/5 ★

Read Reviews (32)
Analytics

4.77/5 ★

Read Reviews (392)
Custom Reports

3.91/5 ★

Read Reviews (915)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.64/5 ★

Read Reviews (32)
Analytics

4.77/5 ★

Read Reviews (392)
Custom Reports

3.91/5 ★

Read Reviews (915)

Software Failure Risk Guidance

?

for Meltwater

Overall Risk Meter

Low Medium High

Top Failure Risks for Meltwater

Meltwater News

Awards

Meltwater Named to G2's 2026 Best Software Awards

Meltwater has been named to G2's 2026 Best Software Awards, highlighting its leadership in media intelligence. The recognition is based on verified user reviews, reflecting customer satisfaction and performance. Meltwater continues to excel in media monitoring, PR analytics, and media & influencer targeting, reinforcing its impact on PR, communications, and marketing teams.

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Awards

Meltwaters Antony Cousins Named to PRWeeks AI 25: Class of 2026

Antony Cousins, Meltwater's VP of Product, has been named to PRWeek's AI 25: Class of 2026, highlighting his contributions to AI advancements in PR. Cousins has driven key innovations at Meltwater, including the launch of Mira and integration with Microsoft Teams. This recognition underscores Meltwater's leadership in AI for communications.

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Awards

Meltwater's Antony Cousins Named to PRWeek's AI 25

Meltwater's VP of Product, Antony Cousins, has been named to PRWeek's AI Top 25 list for 2026, highlighting his contributions to advancing AI in communications. This recognition underscores Meltwater's leadership in AI innovation, with Cousins playing a key role in integrating AI across Meltwater's solutions, including the launch of the Mira user experience and integration with Microsoft Teams.

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Awards

Meltwater's Doug Balut named to CRN 2026 Channel Chiefs list

Doug Balut, Meltwater's Senior VP of Global Alliances and Partnerships, has been named to CRN's 2026 Channel Chiefs list for the fifth time. This recognition highlights his role in building Meltwater's Global Partner Program, which has expanded to over 70 global partners and generated significant value through multi-partner deals.

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Meltwater Profile

Company Name

Meltwater

Company Website

https://www.meltwater.com/en

HQ Location

465 California St, Floor 11, San Francisco, California 94104, US

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