Meltwater Overview

Meltwater's AI-powered tools offer media, social, and consumer intelligence. The power of social data is unleashed for comprehensive insights.

Use Cases

Customers recommend Social Media Management, Public Relations, Communication Management, as the business use cases that they have been most satisfied with while using Meltwater.

Other use cases:

  • Engagement Management
  • Contact List Management
  • Content Management
  • Helpdesk Management
  • Sales Document Management
  • Competitive Intelligence
  • Advertisement
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Business Priorities

Improve Digital And Social Presence and Acquire Customers are the most popular business priorities that customers and associates have achieved using Meltwater.

Other priorities:

  • Improve ROI
  • Improve Brand Engagement
  • Build Brand Awareness
  • Enhance Customer Relationships
  • Enter New Markets Internationally Or Locally
  • Establish Thought Leadership
  • Improve Internal Communications
  • Launch New Products
  • Grow Market Share
  • Scale Best Practices
  • Increase Sales & Revenue
  • Improve Efficiency
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Meltwater Use-Cases and Business Priorities: Customer Satisfaction Data

Meltwater works with different mediums / channels such as Social Media. and E-Mail.

Meltwater's features include Dashboard, Alerts: Popups & Notifications, Personalization, etc. and Meltwater support capabilities include AI Powered, Email Support, 24/7 Support, etc. also Meltwater analytics capabilities include Analytics, and Custom Reports.

Reviews

"...If you are looking for an awesome scheduling tool for social media I recommend their Engage platform...." Peer review by Amanda D., Publishing

Peer review evidence (same sources as the product rating summary)

"...I especially like the Executive Alerts and social media monitoring...." Peer review by Dave K., Non-Profit Organization Management
"...If you are looking for a media monitoring, social monitoring or PR monitoring software, this is the product your company needs...." Peer review by Christy C., Hospitality
"...I most like the monitoring capabilities and email alert system the platform offers us to keep track of coverage...." Peer review by Andrea O, PR & Communications Manager, Legal Services

Meltwater, CoverageBook, Muck Rack, HARO, Ezyinsights, etc., all belong to a category of solutions that help Public Relations. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Meltwater

Top Industries

  • Marketing and Advertising
  • Education
  • Non-Profit Organization Management

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Meltwater is popular in Marketing And Advertising, Education, and Non-Profit Organization Management and is widely used by Small Business, Mid Market, and Enterprise.

Meltwater Customer wins, Customer success stories, Case studies

What solutions does Meltwater provide for Social Media Management?

What Are the key features of Meltwater for Public Relations?

How does Meltwater facilitate Communication Management?

Why is Meltwater the best choice for Engagement Management?

What makes Meltwater ideal for Contact List Management?

25 buyers and buying teams have used Cuspera to assess how well Meltwater solved their Public Relations needs. Cuspera uses 5078 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Public Relations needs.

California NanoSystems Institute (CNSI) at UCLA - Education - Very Large

Meltwater helps the California NanoSystems Institute at UCLA reach and engage nearly 400 faculty and diverse audiences. The team uses Meltwater Media Relations and AI-powered PR Assistant to craft ta...rgeted pitches and expand media coverage. CNSI secured a partnership with Voice of America by sharing a key research story. Meltwater's dashboards and reports prove communications impact and build trust with leadership. The solution increases visibility for CNSI's research and startups across California and beyond.

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Hyundai France - Automotive - Very Large

Meltwater Social Listening & Analytics helped Hyundai France understand electric vehicle consumer preferences. The marketing team used social listening insights to tailor messaging and target the rig...ht audiences. Meltwater's analytics identified key criteria like cost and reliability for EV buyers. Hyundai adjusted its content strategy, creating Facebook videos to address price concerns. The team also pinpointed top social platforms and influencers, optimizing ad spend and strengthening brand reputation.

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California NanoSystems Institute (CNSI) at UCLA - Education - Large

Meltwater helps the California NanoSystems Institute at UCLA reach new audiences and boost media coverage. The team uses Meltwater Media Relations and Media Intelligence to target reporters and share... stories about research and startups. With AI-powered PR tools, CNSI secured coverage with Voice of America and built key media partnerships. Meltwater's dashboards and reports prove the value of communications to leadership. CNSI now connects with more communities and tracks its impact with real data.

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Seven A.D. - Marketing And Advertising - Medium

Meltwater Explore helped Seven A.D., a top advertising agency in the Philippines, win new business by providing real-time social media insights. The agency used Meltwater to analyze audience sentimen...t, track digital share-of-voice, and understand consumer trends. This enabled them to craft effective pitches and develop successful digital strategies for clients like SKY Fiber and Chippy Philippines. Automated dashboards saved time on reporting and improved client recommendations. Seven A.D. strengthened client relationships and continued to create authentic campaigns using Meltwater's social listening tools.

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LEWIS Pulse - Marketing And Advertising - Large

Meltwater Social helps LEWIS Pulse win new business pitches by providing deep digital insights fast. The agency uses the platform to analyze social media data, perform competitor audits, and create v...isually engaging presentations. Meltwater Social offers unlimited keyword searches and historical data, supporting global campaign measurement. LEWIS Pulse identifies key influencers and compares share-of-voice across brands, improving campaign strategy and reporting.

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World Vision Australia - Non Profit Organization Management - Large

Meltwater's media monitoring tool helps World Vision Australia respond fast to global crises. The team uses Meltwater to track news, measure sentiment, and inform their communications strategy. 24/7 ...online chat support lets them manage emergencies at any hour. Daily news bulletins sourced from Meltwater keep staff updated. The solution improves media engagement and reporting for decision-makers.

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Meltwater's Social Media Management Solution

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Frequently Asked Questions(FAQ)

for Meltwater

What is Meltwater?

Meltwater is a media monitoring and social listening platform that helps PR and marketing teams monitor media coverage across both news and social media. It helps to improve ROI and increase sales and revenue.

Meltwater helps to understand the customers better and create more targeted content and engagement strategies. It is equipped with a comprehensive social media management suite to map the campaigns based on social media analytics. It also empowers the social media and digital marketing strategy, delivers data insight and analytics on a global scale.

Meltwater features include brand management, media relations, social listening, social media management, API and developer platform, competitive intelligence and many more.

What is Meltwater used for?

Meltwater is a Public Relations Software mainly used by its customers to Improve Digital And Social Presence and Acquire Customers by Social Media Management, Public Relations and Communication Management .

What are the top features of Meltwater?

Dashboard, Alerts: popups & Notifications and Personalization are some of the top features of Meltwater.

Who uses Meltwater?

Meltwater is used by Marketing And Advertising, Education and Non-Profit Organization Management among other industries.

What are Meltwater alternatives?

CoverageBook, Muck Rack, HARO and Ezyinsights are popular alternatives for Meltwater.

Where is Meltwater located?

Meltwater is headquartered at 465 California St, Floor 11, San Francisco, California 94104, US.
lightning

Peers used Meltwater for social media management and public relations

Meltwater Competitors

Meltwater Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.64/5 ★

Read Reviews (32)
Analytics

4.77/5 ★

Read Reviews (392)
Custom Reports

3.91/5 ★

Read Reviews (915)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.64/5 ★

Read Reviews (32)
Analytics

4.77/5 ★

Read Reviews (392)
Custom Reports

3.91/5 ★

Read Reviews (915)

Software Failure Risk Guidance

?

for Meltwater

Overall Risk Meter

Low Medium High

Top Failure Risks for Meltwater

Meltwater News

Awards

Meltwater Wins 2026 PRWeek Global Award for Best PR Software or AI Platform

Meltwater has won the 2026 PRWeek Global Award for Best PR Software or AI Platform. This award highlights Meltwater's leadership in creating AI-powered solutions that transform media, social, and AI signals into actionable intelligence. Their innovations, including Mira, Explore+, and GenAI Lens, help teams reduce reporting time and make faster decisions.

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Product

Meltwater Unveils 2026 Mid-Year Release

Meltwater has announced its 2026 Mid-Year Product Release, introducing enhancements to its GenAI Lens and AI assistant Mira. The release includes AI-powered recommendations, LLM-generated reporting, and new integrations like Mira Agent for Slack and Mira Mobile. Additionally, Meltwater has expanded its Trends Center, added new data sources, and introduced AI-enhanced media relations capabilities to provide deeper intelligence and faster decision-making for PR, communications, and marketing teams.

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Product

Meltwater Expands YouTube Integration to Improve Creator Decisions and Campaign Performance

Meltwater has expanded its integration with YouTube, utilizing the Creator Partnerships API to provide verified YouTube data within its platform. This enhancement enables brands to manage creator campaigns more efficiently by consolidating discovery, evaluation, and performance measurement into a single workflow. The integration aims to improve decision-making and campaign outcomes by offering consistent, trusted insights into YouTube performance.

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Partnership

Meltwater Boosts YouTube Integration for Creators

Meltwater has expanded its partnership with YouTube, integrating verified YouTube data into its platform via the Creator Partnerships API. This enhancement allows brands to streamline creator campaign management, offering insights from creator discovery to performance measurement. The integration aims to simplify workflows and provide comprehensive insights, reinforcing Meltwater's commitment to delivering unified brand and market intelligence.

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Meltwater Profile

Company Name

Meltwater

Company Website

https://www.meltwater.com/en

HQ Location

465 California St, Floor 11, San Francisco, California 94104, US

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