Meltwater Overview

Meltwater's AI-powered tools offer media, social, and consumer intelligence. The power of social data is unleashed for comprehensive insights.

Use Cases

Customers recommend Social Media Management, Public Relations, Communication Management, as the business use cases that they have been most satisfied with while using Meltwater.

Other use cases:

  • Engagement Management
  • Contact List Management
  • Content Management
  • Helpdesk Management
  • Sales Document Management
  • Competitive Intelligence
  • Advertisement
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Business Priorities

Improve Digital And Social Presence and Acquire Customers are the most popular business priorities that customers and associates have achieved using Meltwater.

Other priorities:

  • Improve ROI
  • Improve Brand Engagement
  • Build Brand Awareness
  • Enhance Customer Relationships
  • Enter New Markets Internationally Or Locally
  • Establish Thought Leadership
  • Improve Internal Communications
  • Launch New Products
  • Grow Market Share
  • Scale Best Practices
  • Increase Sales & Revenue
  • Improve Efficiency
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Meltwater Use-Cases and Business Priorities: Customer Satisfaction Data

Meltwater works with different mediums / channels such as Social Media. and E-Mail.

Meltwater's features include Dashboard, Alerts: Popups & Notifications, Personalization, etc. and Meltwater support capabilities include AI Powered, Email Support, 24/7 Support, etc. also Meltwater analytics capabilities include Analytics, and Custom Reports.

Reviews

"...Clients may generate a dashboard with default analytic widgets, or design their own from scratch...." Peer review by Britny K, Senior Account Manager, Marketing and Advertising

Peer review evidence (same sources as the product rating summary)

"...I love that I can monitor social and media with one click of a button, create visual dashboards and set up reports that get sent to my leadership...." Peer review by Matar G, Communications Associate, Transportation/Trucking/Railroad
"...We're using it for analytics with social media, PR, who's mentioning our organization and which groups we want to track to make sure they're aware of our product...." Peer review by Rosie G, Digital Manager
"...I like how easy the booleans are to set up and that they can be applied to social monitoring...." Peer review by User

Meltwater, CoverageBook, Muck Rack, HARO, Ezyinsights, etc., all belong to a category of solutions that help Public Relations. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Meltwater

Top Industries

  • Marketing and Advertising
  • Education
  • Non-Profit Organization Management

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Meltwater is popular in Marketing And Advertising, Education, and Non-Profit Organization Management and is widely used by Small Business, Mid Market, and Enterprise.

Meltwater Customer wins, Customer success stories, Case studies

How does Meltwater facilitate Social Media Management?

What solutions does Meltwater provide for Public Relations?

What solutions does Meltwater provide for Communication Management?

How does Meltwater facilitate Engagement Management?

How does Meltwater facilitate Contact List Management?

25 buyers and buying teams have used Cuspera to assess how well Meltwater solved their Public Relations needs. Cuspera uses 5078 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Public Relations needs.

 

Santander Río Bank - Banking - Large

Buenos Aires, Argentina

Santander Río Bank uses Meltwater to monitor brand mentions across news and social media. The communications team tracks sentiment and shares real-time alerts using the mobile app. Meltwater's analyt...ics help them understand public perception and guide messaging. Shareable dashboards keep all stakeholders informed. The bank credits Meltwater with helping them respond quickly to potential threats and manage their reputation.

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California NanoSystems Institute (CNSI) at UCLA - Education - Very Large

Meltwater helps the California NanoSystems Institute at UCLA reach and engage nearly 400 faculty and diverse audiences. The team uses Meltwater Media Relations and AI-powered PR Assistant to craft ta...rgeted pitches and expand media coverage. CNSI secured a partnership with Voice of America by sharing a key research story. Meltwater's dashboards and reports prove communications impact and build trust with leadership. The solution increases visibility for CNSI's research and startups across California and beyond.

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California NanoSystems Institute at UCLA - Education - Large

Los Angeles, USA

Meltwater helped the California NanoSystems Institute at UCLA expand its media outreach. The team used AI-powered PR tools to target reporters and share stories about scientific advances. This led to... coverage by Voice of America and new media partnerships. Meltwater's reporting features let CNSI prove its value to leadership. The institute now reaches more audiences and tracks its communications impact.

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Hyundai France - Automotive - Large

France

Hyundai France used Meltwater's social listening and analytics to understand how consumers talk about electric vehicles online. The team identified key criteria like usage, cost, and reliability that... matter to EV buyers. Insights from Meltwater helped Hyundai tailor its marketing, create targeted Facebook videos, and optimize ad spend. The analysis also revealed which social platforms and influencers matter most for EV discussions. Hyundai built stronger relationships with car lovers and bloggers, reinforcing its brand as reliable and high-performing.

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Cancer Support Community - Non Profit Organization Management - Small

Washington, USA

Meltwater’s influencer marketing solution helped Cancer Support Community (CSC) boost its advertising impact. CSC replaced manual influencer management with Meltwater’s platform, saving time and effo...rt. The team used data-driven tools to find and manage influencers who matched their mission. Their campaign reached nearly 460,000 people and delivered an AVE 19 times the budget. CSC credits Meltwater’s analytics and support for making influencer marketing a core strategy.

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World Vision Australia - Non Profit Organization Management - Large

Melbourne, Australia

Meltwater helps World Vision Australia track and monitor global crises in real time. The communications team uses Meltwater to deliver daily news bulletins and monitor media sentiment. During emergen...cies, Meltwater provides instant updates and supports 24/7 operations. The platform enables World Vision to refine media engagement and keep teams informed. Fast reporting helps decision-makers respond quickly to humanitarian issues.

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Meltwater's Social Media Management Solution

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Frequently Asked Questions(FAQ)

for Meltwater

What is Meltwater?

Meltwater is a media monitoring and social listening platform that helps PR and marketing teams monitor media coverage across both news and social media. It helps to improve ROI and increase sales and revenue.

Meltwater helps to understand the customers better and create more targeted content and engagement strategies. It is equipped with a comprehensive social media management suite to map the campaigns based on social media analytics. It also empowers the social media and digital marketing strategy, delivers data insight and analytics on a global scale.

Meltwater features include brand management, media relations, social listening, social media management, API and developer platform, competitive intelligence and many more.

What is Meltwater used for?

Meltwater is a Public Relations Software mainly used by its customers to Improve Digital And Social Presence and Acquire Customers by Social Media Management, Public Relations and Communication Management .

What are the top features of Meltwater?

Dashboard, Alerts: popups & Notifications and Personalization are some of the top features of Meltwater.

Who uses Meltwater?

Meltwater is used by Marketing And Advertising, Education and Non-Profit Organization Management among other industries.

What are Meltwater alternatives?

CoverageBook, Muck Rack, HARO and Ezyinsights are popular alternatives for Meltwater.

Where is Meltwater located?

Meltwater is headquartered at 465 California St, Floor 11, San Francisco, California 94104, US.
lightning

Peers used Meltwater for social media management and public relations

Meltwater Competitors

Meltwater Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.64/5 ★

Read Reviews (32)
Analytics

4.77/5 ★

Read Reviews (392)
Custom Reports

3.91/5 ★

Read Reviews (915)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.64/5 ★

Read Reviews (32)
Analytics

4.77/5 ★

Read Reviews (392)
Custom Reports

3.91/5 ★

Read Reviews (915)

Software Failure Risk Guidance

?

for Meltwater

Overall Risk Meter

Low Medium High

Top Failure Risks for Meltwater

Meltwater News

Awards

Meltwater Wins 2026 PRWeek Global Award for Best PR Software or AI Platform

Meltwater has won the 2026 PRWeek Global Award for Best PR Software or AI Platform. This award highlights Meltwater's leadership in creating AI-powered solutions that transform media, social, and AI signals into actionable intelligence. Their innovations, including Mira, Explore+, and GenAI Lens, help teams reduce reporting time and make faster decisions.

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Product

Meltwater Unveils 2026 Mid-Year Release

Meltwater has announced its 2026 Mid-Year Product Release, introducing enhancements to its GenAI Lens and AI assistant Mira. The release includes AI-powered recommendations, LLM-generated reporting, and new integrations like Mira Agent for Slack and Mira Mobile. Additionally, Meltwater has expanded its Trends Center, added new data sources, and introduced AI-enhanced media relations capabilities to provide deeper intelligence and faster decision-making for PR, communications, and marketing teams.

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Product

Meltwater Expands YouTube Integration to Improve Creator Decisions and Campaign Performance

Meltwater has expanded its integration with YouTube, utilizing the Creator Partnerships API to provide verified YouTube data within its platform. This enhancement enables brands to manage creator campaigns more efficiently by consolidating discovery, evaluation, and performance measurement into a single workflow. The integration aims to improve decision-making and campaign outcomes by offering consistent, trusted insights into YouTube performance.

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Partnership

Meltwater Boosts YouTube Integration for Creators

Meltwater has expanded its partnership with YouTube, integrating verified YouTube data into its platform via the Creator Partnerships API. This enhancement allows brands to streamline creator campaign management, offering insights from creator discovery to performance measurement. The integration aims to simplify workflows and provide comprehensive insights, reinforcing Meltwater's commitment to delivering unified brand and market intelligence.

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Meltwater Profile

Company Name

Meltwater

Company Website

https://www.meltwater.com/en

HQ Location

465 California St, Floor 11, San Francisco, California 94104, US

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