Meltwater Overview

Meltwater's AI-powered tools offer media, social, and consumer intelligence. The power of social data is unleashed for comprehensive insights.

Use Cases

Customers recommend Social Media Management, Public Relations, Communication Management, as the business use cases that they have been most satisfied with while using Meltwater.

Other use cases:

  • Engagement Management
  • Contact List Management
  • Content Management
  • Helpdesk Management
  • Sales Document Management
  • Competitive Intelligence
  • Advertisement
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Business Priorities

Improve Digital And Social Presence and Acquire Customers are the most popular business priorities that customers and associates have achieved using Meltwater.

Other priorities:

  • Improve ROI
  • Improve Brand Engagement
  • Build Brand Awareness
  • Enhance Customer Relationships
  • Enter New Markets Internationally Or Locally
  • Establish Thought Leadership
  • Improve Internal Communications
  • Launch New Products
  • Grow Market Share
  • Scale Best Practices
  • Increase Sales & Revenue
  • Improve Efficiency
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Meltwater Use-Cases and Business Priorities: Customer Satisfaction Data

Meltwater works with different mediums / channels such as Social Media. and E-Mail.

Meltwater's features include Dashboard, Alerts: Popups & Notifications, Personalization, etc. and Meltwater support capabilities include AI Powered, Email Support, 24/7 Support, etc. also Meltwater analytics capabilities include Analytics, and Custom Reports.

Reviews

"...It's a great tool to consolidate tons of PR data into one spot without wasting time on a typical search engine...." Peer review by Cole David M, Marketing Specialist

Meltwater, CoverageBook, Muck Rack, HARO, Ezyinsights, etc., all belong to a category of solutions that help Public Relations. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Meltwater

Top Industries

  • Marketing and Advertising
  • Education
  • Non-Profit Organization Management

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Meltwater is popular in Marketing And Advertising, Education, and Non-Profit Organization Management and is widely used by Small Business, Mid Market, and Enterprise.

Meltwater Customer wins, Customer success stories, Case studies

What Are the key features of Meltwater for Social Media Management?

What Are the key features of Meltwater for Public Relations?

What solutions does Meltwater provide for Communication Management?

How does Meltwater facilitate Engagement Management?

How efficiently Does Meltwater manage your Contact List Management?

25 buyers and buying teams have used Cuspera to assess how well Meltwater solved their Public Relations needs. Cuspera uses 5078 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Public Relations needs.

realme - Consumer Electronics

Meltwater's media monitoring platform helped realme track global brand exposure and media mentions. The Product PR team used Meltwater to monitor share of voice, competitor activity, and regional PR ...performance. The platform provided dashboards and data for global messaging and benchmarking. realme now evaluates brand sentiment and industry trends from one place. This supports their fast growth and helps keep messaging consistent worldwide.

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Google - Internet

Meltwater Social helps Google Cloud Platform track social analytics across global conversations. Google needed to measure reach, engagement, and sentiment beyond its own channels. Meltwater Social pr...ovides data and automation, letting Google pull insights into internal dashboards. This saves time and gives a full view of campaign impact. Google uses these insights to understand campaign volume, demographics, and improve future programs.

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Asana - Information Technology And Services

Asana needed a media intelligence solution to support its communications strategy. They chose Meltwater to monitor media and gather insights. Meltwater's tools helped Asana save time and improve medi...a strategy. The Media Impact Index provided a way to measure media impact accurately. Asana's communications team now focuses more on storytelling and engaging publications. Meltwater's reports and services help Asana track performance and highlight successes.

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nib Group - Health, Wellness And Fitness - Large

Meltwater helped nib Group speed up media alerts and track their media reach. The Corporate Relations team used Meltwater to get instant news alerts and measure earned media success. Social Echo show...ed how news stories spread on social media. This helped nib Group respond better to media and member questions. Meltwater made it easier to report on team impact and find key media contacts.

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Daimler Commercial Vehicles MENA - Automotive

Meltwater Social Listening & Analytics helped Daimler Commercial Vehicles MENA improve PR and marketing. Daimler used Meltwater to automate weekly updates and share insights with 80+ employees and de...alers in 19 countries. The platform saved $16,300 per year in PR reporting costs. Daimler tracked ROI and measured PR effectiveness with automated reports. The marketing team made faster decisions using data from Meltwater.

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Pernod Ricard - Wines And Spirits

Pernod Ricard, a global leader in wines and spirits, uses Meltwater for social data analysis. They needed a solution to handle large volumes of social data for strategic decisions. Meltwater's consum...er insights solution helps them analyze trends and audience behaviors. This enables Pernod Ricard to innovate products and improve customer experiences. They use social listening to track consumer preferences and industry trends, enhancing their marketing and product development.

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Meltwater's Social Media Management Solution

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Frequently Asked Questions(FAQ)

for Meltwater

What is Meltwater?

Meltwater is a media monitoring and social listening platform that helps PR and marketing teams monitor media coverage across both news and social media. It helps to improve ROI and increase sales and revenue.

Meltwater helps to understand the customers better and create more targeted content and engagement strategies. It is equipped with a comprehensive social media management suite to map the campaigns based on social media analytics. It also empowers the social media and digital marketing strategy, delivers data insight and analytics on a global scale.

Meltwater features include brand management, media relations, social listening, social media management, API and developer platform, competitive intelligence and many more.

What is Meltwater used for?

Meltwater is a Public Relations Software mainly used by its customers to Improve Digital And Social Presence and Acquire Customers by Social Media Management, Public Relations and Communication Management .

What are the top features of Meltwater?

Dashboard, Alerts: popups & Notifications and Personalization are some of the top features of Meltwater.

Who uses Meltwater?

Meltwater is used by Marketing And Advertising, Education and Non-Profit Organization Management among other industries.

What are Meltwater alternatives?

CoverageBook, Muck Rack, HARO and Ezyinsights are popular alternatives for Meltwater.

Where is Meltwater located?

Meltwater is headquartered at 465 California St, Floor 11, San Francisco, California 94104, US.
lightning

Peers used Meltwater for social media management and public relations

Meltwater Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.64/5 ★

Read Reviews (32)
Analytics

4.77/5 ★

Read Reviews (392)
Custom Reports

3.91/5 ★

Read Reviews (915)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.64/5 ★

Read Reviews (32)
Analytics

4.77/5 ★

Read Reviews (392)
Custom Reports

3.91/5 ★

Read Reviews (915)

Software Failure Risk Guidance

?

for Meltwater

Overall Risk Meter

Low Medium High

Top Failure Risks for Meltwater

Meltwater News

Product

Meltwater Achieves SOC 2 Type II Certification, Reinforcing Commitment ...

Meltwater has achieved SOC 2 Type II certification, highlighting its commitment to data security and trust. This certification confirms that Meltwater's systems effectively protect customer data, meeting enterprise-grade security requirements. It complements Meltwater's existing ISO certifications and underscores its proactive approach to data privacy and security.

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Product

Meltwater Achieves SOC 2 Type

Meltwater has achieved SOC 2 Type II certification, reinforcing its commitment to data security. This certification validates the effectiveness of Meltwater's security controls, ensuring customer data protection and compliance with enterprise-grade security standards. This achievement complements Meltwater's existing ISO certifications and highlights its proactive approach to data privacy and security.

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Awards

FinancialContent - Meltwater Earns Three Comparably Awards for ...

Meltwater received three Comparably Awards for Best CEOs, Best Company Culture, and Best Company Compensation, based on anonymous employee feedback. This recognition highlights Meltwater's dedication to fostering a collaborative and inclusive workplace culture, led by CEO John Box. The company emphasizes employee growth and support across its global presence.

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Awards

Meltwater Named a Leader in IDC MarketScape : Worldwide Influencer Marketing Platforms for Large Enterprises 2025 - 2026 Vendor Assessment

Meltwater has been recognized as a Leader in the IDC MarketScape for Influencer Marketing Platforms for Large Enterprises 2025-2026. The evaluation highlighted Meltwater's strengths in creator reach, suite integration, and relationship management. The company plans to enhance its influencer marketing solutions with AI tools for better personalization and strategy.

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Meltwater Profile

Company Name

Meltwater

Company Website

https://www.meltwater.com/en

HQ Location

465 California St, Floor 11, San Francisco, California 94104, US

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