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Muck Rack: Use-Cases, Insights and Reviews | 2025 Cuspera

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Muck Rack for journalists and public relations

Muck Rack Overview

Muck Rack is a public relations software for finding journalists, monitoring news, and building reports. It aids in media outreach, relationship building, and measuring PR success.

Use Cases

Customers recommend Public Relations, Social Media Management, Communication Management, as the business use cases that they have been most satisfied with while using Muck Rack.

Other use cases:

Collaboration
Engaging And Following Up
Contact List Management
Content Sharing
Trade Show Marketing
Workflow Management
Relationship Management

See all use cases See less use cases

Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using Muck Rack.

Other priorities:

Build Brand Awareness
Improve ROI
Improve Internal Communications
Scale Best Practices
Launch New Products
Improve Digital And Social Presence
Enter New Markets Internationally Or Locally
Establish Thought Leadership

See all business priorities See less business priorities

Muck Rack Use-Cases and Business Priorities: Customer Satisfaction Data

Muck Rack works with different mediums / channels such as Social Media. and E-Mail.

Muck Rack's features include Alerts: Popups & Notifications, Dashboard, Personalization, etc. and Muck Rack support capabilities include 24/7 Support, AI Powered, Phone Support, etc. also Muck Rack analytics capabilities include Analytics, and Custom Reports.

Reviews

"The Muck Rack interface is very user-friendly. I love being able to go to a journalist’s profile, scroll through their recent articles and check out their Twitter feed all in one place." - Daniel DeBaun

Muck Rack, Critical Mention, Meltwater, Burrelles, CisionOne, etc., all belong to a category of solutions that help Public Relations. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Muck Rack

Top Industries

Marketing and Advertising
Pharmaceuticals
Media Production

Popular in

Enterprise
Mid Market
Small Business

Muck Rack is popular in Marketing And Advertising, Pharmaceuticals, and Media Production and is widely used by Enterprise, Mid Market, and Small Business.

Comprehensive Insights on Muck Rack Use Cases

Why is Muck Rack the best choice for Public Relations?

Muck Rack is a public relations software that facilitates communication between PR firms and journalists. It assists PR professionals by enabling efficient data export, customizable pitches, journalist searches, reporting, alerts, and database management. While the software is effective for many PR tasks, it has limited capabilities for broader marketing and communication needs.

"...At the end of the day, our most valuable thing as a PR person is relationships...." Case Study PulpPR

How does Muck Rack facilitate Social Media Management?

Muck Rack provides social media monitoring features. It enables users to track journalist activity on various platforms. The platform allows users to analyze social media engagement and coverage, including shares, posts, and articles.

"...A version of this article originally appeared on Muck Rack, a service that enables you to find journalists to pitch, build media lists, get press alerts and create coverage reports with social media data. ..." 5 Instagram updates PR pros should know

What solutions does Muck Rack provide for Communication Management?

Muck Rack's Communication Management capabilities include social media monitoring, journalist contact information, and content tracking. It enables users to find relevant journalists, their social media profiles, and published articles. Muck Rack lacks information on self-published work or content from outlets that do not meet its journalistic standards.

"...We also have a national folder of writers that sends me an alert email every morning with what they ve published over the last 24 hours...." Case Study Life Time

What Are the key features of Muck Rack for Collaboration?

What makes Muck Rack ideal for Engaging And Following Up?

30+ more Business Use Cases

35 buyers and buying teams have used Cuspera to assess how well Muck Rack solved their Public Relations needs. Cuspera uses 1508 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Public Relations needs.

Customer Testimonials

CUSTOMERS	TESTIMONIALS
Daniel DeBaun PR Specialist Life Time	The Muck Rack interface is very user-friendly. I love being able to go to a journalist’s profile, scroll through their recent articles and check out their Twitter feed all in one place. Testimonial By Daniel DeBaun
Derek Brookmeyer Director of Communications Gambling.com Group	Muck Rack is an essential tool in executing our media research and tracking our coverage efficiently. Testimonial By Derek Brookmeyer
Sam Brewer Associate Director of External Relations GBH	Muck Rack cuts down on a lot of the tedious aspects of PR, and it lets you focus on the more strategic aspects. Testimonial By Sam Brewer

CUSTOMERS	TESTIMONIALS
Daniel DeBaun PR Specialist Life Time	The Muck Rack interface is very user-friendly. I love being able to go to a journalist’s profile, scroll through their recent articles and check out their Twitter feed all in one place. Testimonial By Daniel DeBaun
Derek Brookmeyer Director of Communications Gambling.com Group	Muck Rack is an essential tool in executing our media research and tracking our coverage efficiently. Testimonial By Derek Brookmeyer
Sam Brewer Associate Director of External Relations GBH	Muck Rack cuts down on a lot of the tedious aspects of PR, and it lets you focus on the more strategic aspects. Testimonial By Sam Brewer

Case Studies

COMPANY	INDUSTRY	CASE STUDIES
IRC Non-Profit Organization Management	Non-Profit Organization Management	Case Study IRC Learn about IRC, a leading humanitarian aid organization helping people survive, recover and reclaim control of their future, uses Muck Rack Read More
PulpPR Consumer Services	Consumer Services	Case Study PulpPR Learn how PulpPR, named one of the top Tech PR agencies, using Muck Rack Read More
Bollare Telecommunications	Telecommunications	Case Study Bollare Learn how Bollare, a leading bicoastal fashion and beauty PR agency, uses Muck Rack Read More

Video

Muck Rack helps PR teams stay organized and report on their results

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Frequently Asked Questions(FAQ)

for Muck Rack

What is Muck Rack?

Muck Rack is a public relations software that easily searches for journalists, monitor news, and build reports. It helps to acquire customers and improve internal communications.

It’s a platform that builds media relationships, collaborate from anywhere, and measure success. It helps to effectively pitch story ideas to the right journalists, monitors company, client, or competitors in real-time, receive alerts for new PR opportunities, and generates reports to share with colleagues and clients.

Muck Rack features include finding people publishing stories or sharing on social media, track news, target and personalize outreach, pitching journalists, creating custom media lists and reports, and more.

What is Muck Rack used for?

Muck Rack is a Public Relations Software mainly used by its customers to Enhance Customer Relationships and Acquire Customers by Public Relations, Social Media Management and Communication Management .

What are the top features of Muck Rack?

Alerts: popups & Notifications, Dashboard and Personalization are some of the top features of Muck Rack.

Who uses Muck Rack?

Muck Rack is used by Marketing And Advertising, Pharmaceuticals and Media Production among other industries.

What are Muck Rack alternatives?

Critical Mention, Meltwater, Burrelles and CisionOne are popular alternatives for Muck Rack.

Where is Muck Rack located?

Muck Rack is headquartered at 96 Spring St, New York, NY 10012, US.

lightning

Peers used Muck Rack for public relations and social media management

Muck Rack Competitors

More Muck Rack Alternatives...

Muck Rack Features

Low
Medium
High

FEATURE	RATINGS AND REVIEWS
AI Powered	3.69/5 ★ Read Reviews (2)
Analytics	4.59/5 ★ Read Reviews (19)
Custom Reports	4.32/5 ★ Read Reviews (296)

CAPABILITIES	RATINGS AND REVIEWS
AI Powered	3.69/5 ★ Read Reviews (2)
Analytics	4.59/5 ★ Read Reviews (19)
Custom Reports	4.32/5 ★ Read Reviews (296)

Software Failure Risk Guidance

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for Muck Rack

Overall Risk Meter

Low Medium High

Top Failure Risks for Muck Rack

Muck Rack, LLC News

Muck Rack Introduces New AI Monitoring, Reporting and Analysis Features for Advanced Insights, Increased Workflow and Customizable Reporting - Financial Post

Muck Rack launched new AI features for monitoring, reporting, and analysis, enhancing insights, workflow, and reporting customization.

08/10/2024 - source

Muck Rack, LLC Feeds

Muck Rack Acquires Ruepoint to Enhance its Media Intelligence Business

Muck Rack has acquired Ruepoint to strengthen its media intelligence capabilities.

05/01/2025 - source

Muck Rack Acquires Keyhole to Add Social Listening to its PR Software - The Daily Press

Muck Rack has acquired Keyhole to enhance its PR software with social listening features.

02/09/2024 - source

Muck Rack, LLC Profile

Company Name

Muck Rack, LLC

Company Website

https://muckrack.com/

HQ Location

96 Spring St, New York, NY 10012, US

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