Newswire: Product updates, Customer stories, and Insights | 2026 Cuspera

Name: Newswire
Brand: Newswire
Rating: 4.37 (1484 reviews)

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Product and Vendor News

PR Newswire Powers the AI Era , Embracing the Future of AI Search and Information Discovery 09/10/2025

Customer stories

KindHealth used Newswire's Media Advantage Plan to turn owned media into earned media. They aimed to become a leading AI-powered health insurance marketplace. Newswire helped them earn media mentions and position as a thought leader. This drove new, qualified leads for partnerships.
Newswire helped Glidewell Dental reach more people with their press release distribution and media outreach services. Glidewell wanted to share their news with a bigger audience outside their usual channels. They used Newswire to push their content to new groups. This helped them support their mission to improve access to quality dental care. Eldon Thompson, senior director of marketing, said Newswire made it easier to inform dentists about new treatment options.
Electrolux used Cornerstone OnDemand to manage HR for 50,000 employees. The out-of-the-box solution lacked the company's branding and a personalized user experience. Electrolux partnered with Octily to customize Cornerstone, improving forms, dashboards, and the overall interface. The new Manager’s Hub gave managers real-time HR data and streamlined workflows. Employees now enjoy a branded, easy-to-use HR platform that matches Electrolux’s identity.
Bombora contextual segments and Bidtellect's programmatic demand-side platform helped a financial services client improve campaign efficiency. The contextual test campaign delivered 38% more impressions and 83% more clicks than the control. Landing page cost per acquisition improved by 48%, and chatbot CPA improved by 19%. The solution enabled better targeting and higher engagement using cookieless technology. This approach maximized return on ad spend for the client.
Newswire's Press Release Optimizer helped Squeeze get thousands of views and hundreds of pick-ups. They also got media mentions in the Miami Herald. Squeeze is gaining visibility and credibility. They are positioning as a thought leader.
Newswire's Media Advantage Plan (MAP) helped CyberLandr launch its unique camper to new customers. Newswire created a go-to-market strategy with clear goals and KPIs. The MAP made media and marketing easier and more affordable for CyberLandr. The plan focused on building brand awareness and improving campaign ROI. CyberLandr used Newswire to reach more potential buyers and grow its business.

Product Business Settings

Newswire is popular in Marketing And Advertising, Computer Software, and Real Estate industries and is widely used by Small Business, Mid Market, and Enterprise.

Newswire Product Overview

Newswire's integrated PR & Marketing software enables individuals and businesses to manage PR and news distribution campaigns effectively. It offers tools like analytics, media tracking, and cost-effective press release distribution.

How satisfied the customers are with Newswire use-cases

Reviews

"...It's extremely easy to use and is also very effective--much more so than any other PR platform we have used in the past...." Peer review by Ruth N, Award-Winning Copywriter | Principal | Researcher | Brand Catalyst™ | Speaker, Marketing and Advertising

Newswire Customer Insights, Testimonials and Case Studies

What makes Newswire ideal for Public Relations?

Newswire Public Relations offers cost-effective solutions for distributing press releases and generating leads, particularly for small businesses. Its user-friendly interface and responsive customer service facilitate the creation and distribution of professional press releases. However, the service may lack the advanced features and reach of larger PR Newswire.

"...The Newswire software is very easy to use and isn't glitchy like some other PR services...." Peer review by Verified Reviewer, Food & Beverages

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How can Newswire optimize your Sending & Publishing Communications Workflow?

Newswire offers a self-service platform for sending and publishing communications, enabling users to reach a wide audience. The platform facilitates easy editing and publishing processes, and account executives are available to assist with publishing tasks. However, there are limitations in that some content may be censored or temporarily published on certain channels.

"...They have literally helped us streamline the process of submitting and published our releases every few months...." Peer review by Bernadette D, Marketing Manager

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What solutions does Newswire provide for Helpdesk Management?

How does Newswire facilitate Engaging And Following Up?

What is Newswire?

Newswire is an online press release distribution service that enables individuals and businesses to submit their press releases, news, and content for online distribution in the news, media outlets, and social media spaces. It helps to acquire customers and build brand awareness.

Newswire provides all of the services required to set up, operate, and manage the software along with delivering timely press release distribution, media tracking alerts, reports, and results. It also offers other helpful tools such as analytics and a media database to help with the marketing efforts.

Some of its features include cost-effective press release distribution, connects with key media for better coverage, monitor stories, and find the critical mentions, rich data collection to empower the decisions and more.

What is Newswire used for?

Newswire is a Public Relations Software mainly used by its customers to Acquire Customers and Build Brand Awareness by Public Relations, Sending & Publishing Communications and Helpdesk Management .

What are the top features of Newswire?

Alerts: popups & Notifications, Personalization and SEO are some of the top features of Newswire.

Who uses Newswire?

Newswire is used by Marketing And Advertising, Computer Software and Real Estate among other industries.

What are Newswire alternatives?

CoverageBook, Brand24, Muck Rack and HARO are popular alternatives for Newswire.

Where is Newswire located?

Newswire is headquartered at 5 Penn Plaza, New York, NY 10001, US.

8 buyers and buying teams have used Cuspera to assess how well Newswire solved their Public Relations needs. Cuspera uses 1484 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Public Relations needs.

Introducing Newswire's Media Suite

Peers used Newswire for public relations and sending & publishing communications

Newswire Competitors

More Newswire Alternatives...

Newswire Features

Low
Medium
High

FEATURE	RATINGS AND REVIEWS
AI Powered	3.63/5 ★ Read Reviews (2)
Analytics	4.50/5 ★ Read Reviews (48)
Custom Reports	4.31/5 ★ Read Reviews (124)

CAPABILITIES	RATINGS AND REVIEWS
AI Powered	3.63/5 ★ Read Reviews (2)
Analytics	4.50/5 ★ Read Reviews (48)
Custom Reports	4.31/5 ★ Read Reviews (124)

Software Failure Risk Guidance

for Newswire

Overall Risk Meter

Low Medium High

Top Failure Risks for Newswire

Newswire, Inc. News

Newswire, Inc. Profile

Company Name

Newswire, Inc.

Company Website

https://www.newswire.com/

HQ Location

5 Penn Plaza, New York, NY 10001, US

Employees

11-50

Social

Financials

PRIVATE