HARO Overview

Haro offers a platform for journalists, content creators, PR pros, and experts to collaborate and grow brands. Users can submit queries and explore a feed of journalist requests.

Use Cases

Customers recommend Public Relations, Proposal & Quote Management, Communication Management, as the business use cases that they have been most satisfied with while using HARO.

Other use cases:

  • Content Management
  • Engaging And Following Up
  • Advertisement
  • Helpdesk Management
  • Generation Of New Leads
  • Social Media Management
  • Media Buying
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Business Priorities

Acquire Customers and Establish Thought Leadership are the most popular business priorities that customers and associates have achieved using HARO.

Other priorities:

  • Build Brand Awareness
  • Enhance Customer Relationships
  • Improve ROI
  • Scale Best Practices
  • Improve Brand Engagement
  • Improve Internal Communications
  • Enter New Markets Internationally Or Locally
  • Improve Digital And Social Presence
  • Launch New Products
  • Increase Sales & Revenue
  • Grow Market Share
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HARO Use-Cases and Business Priorities: Customer Satisfaction Data

HARO works with different mediums / channels such as E-Mail. User Generated Content. Blogs etc.

HARO's features include SEO, Alerts: Popups & Notifications, Personalization, etc. and HARO support capabilities include Chat Support, Phone Support, Email Support, etc. also HARO analytics capabilities include Custom Reports, and Analytics.

Reviews

"...We're finding that we are able to do public relations a lot more effectively with a took like HARO...." Peer review by User

Peer review evidence (same sources as the product rating summary)

"...How does free PR in national magazines and websites sound?..." Unusual Ways to Promote Your Game or Crowdfunding Campaign
"...You ll get notified by email of opportunities to contribute quotes or insight as a source...." 11 Free Content Marketer Resources to Add to Your Toolbox
"...This has been very fruitful for clients like Indow as well as we ve submitted a number of responses and have gotten published...." 6 Lessons from Our Favorite Facebook Campaigns of 2019

HARO, CoverageBook, Muck Rack, Ezyinsights, Newswire, etc., all belong to a category of solutions that help Public Relations. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for HARO

Top Industries

  • Marketing and Advertising
  • Internet
  • Non-Profit Organization Management

Popular in

  • Small Business
  • Mid Market
  • Large Enterprise

HARO is popular in Marketing And Advertising, Internet, and Non-Profit Organization Management and is widely used by Small Business, Mid Market, and Large Enterprise.

HARO Customer wins, Customer success stories, Case studies

How can HARO optimize your Public Relations Workflow?

What makes HARO ideal for Proposal & Quote Management?

How does HARO facilitate Communication Management?

How can HARO optimize your Content Management Workflow?

How does HARO facilitate Engaging And Following Up?

40 buyers and buying teams have used Cuspera to assess how well HARO solved their Public Relations needs. Cuspera uses 1521 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Public Relations needs.

 

Ontario College of Social Workers and Social Service Workers - Government Administration - Medium

Toronto, Canada

Cision helped the Ontario College of Social Workers and Social Service Workers move from manual media monitoring to real-time awareness. The communications team now uses Cision’s platform for media m...onitoring, social listening, and AI-powered content summaries. This shift reduced time spent on repetitive tasks and improved internal alignment. Press releases reach key audiences faster with PR Newswire and SocialBoost. The team now completes tasks in minutes instead of hours, staying prepared and informed in a regulated sector.

Simmons Bank - Banking - Large

Cision helped Simmons Bank upgrade their newsroom and investor relations websites. Simmons Bank gained 100% visibility on website analytics, moving from no measurement to full digital tracking. The n...ew content management system lets their team publish updates faster and with more control. Support response time improved by 10x compared to their previous vendor. Simmons Bank now saves time and resources while telling better brand stories online.

MoneyGram - Financial Services - Large

PR Newswire helped MoneyGram boost press release engagement by 150%. MoneyGram used PR Newswire's distribution and content audit services to improve visibility and editorial pickup. The team learned ...SEO and multimedia best practices. MoneyGram saw more than double the increase in story pickups. The partnership increased credibility and content discoverability.

Center for Environmental Health (CEH) - Non Profit Organization Management - Small

Cision Communications Cloud helped the Center for Environmental Health boost outreach efficiency by 40%. The nonprofit doubled its response rates and gained 75% more visibility with stakeholders. CEH... replaced manual spreadsheets with Cision's media database and analytics tools. The team now targets journalists better and measures PR impact easily. This streamlined their communications and maximized their reach.

Center for Environmental Health (CEH) - Non Profit Organization Management - Small

Cision Communications Cloud helped the Center for Environmental Health boost outreach efficiency by 40%. The nonprofit doubled its response rates and gained 75% more visibility with stakeholders. CEH... replaced manual spreadsheets with Cision's media database and analytics tools. The team now targets journalists better and measures PR impact for board and donor reporting. Cision streamlined communications, letting CEH focus on public health advocacy.

Simmons Bank - Banking - Large

Cision helped Simmons Bank upgrade their newsroom and investor relations websites. The bank gained 100% visibility on website analytics, moving from no measurement to full digital insight. Simmons Ba...nk now publishes content faster and enjoys ten times quicker support response. The new platform lets them control storytelling and host successful earnings events. Their team saves time and resources with an easy-to-use content management system.

Frequently Asked Questions(FAQ)

for HARO

What is HARO?

HARO is a sourcing service that helps to connect journalists seeking expertise to include in their content with sources who have that expertise. It helps to acquire customers and scale best practices.

HARO is an online service for journalists to obtain feedback from the public. It connects journalists and bloggers with relevant expert sources to meet journalists’ demanding deadlines and enable brands to tell their stories.

It helps to distribute journalist queries from media outlets and allows sources to find topics related to their expertise, industry, or experience while allowing journalists and bloggers to spend more time writing and less time sourcing.

What is HARO used for?

HARO is a Public Relations Software mainly used by its customers to Acquire Customers and Establish Thought Leadership by Public Relations, Proposal & Quote Management and Communication Management .

What are the top features of HARO?

SEO, Alerts: popups & Notifications and Personalization are some of the top features of HARO.

Who uses HARO?

HARO is used by Marketing And Advertising, Internet and Non-Profit Organization Management among other industries.

What are HARO alternatives?

CoverageBook, Muck Rack, Ezyinsights and Newswire are popular alternatives for HARO.

Where is HARO located?

HARO is headquartered at 130 E Randolph Street, 7th Floor, Chicago, IL 60601, US.
lightning

Peers used HARO for public relations and proposal & quote management

HARO Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.42/5

Read Reviews (1)
Custom Reports

4.70/5

Read Reviews (404)
Analytics

4.64/5

Read Reviews (26)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.42/5

Read Reviews (1)
Custom Reports

4.70/5

Read Reviews (404)
Analytics

4.64/5

Read Reviews (26)

Software Failure Risk Guidance

?

for HARO

Overall Risk Meter

Low Medium High

Top Failure Risks for HARO

Cision US Inc. News

Product

Cision Ltd.: CisionOne Expands AI-Powered Platform with Enhanced Instant Insights and Social Intelligence

Cision has enhanced its CisionOne platform with new AI-powered features, including Instant Insights dashboards and expanded social intelligence. These upgrades provide PR teams with a unified solution for monitoring conversations, managing reputation, and distributing media releases. The platform now integrates traditional media, social intelligence, and media release distribution, offering advanced filtering, granular analysis, and enhanced social capabilities with integrations like Instagram and LinkedIn.

Partnership

PR Newswire Expands Reach in Singapore via SPH Media Partnership

PR Newswire, a subsidiary of Cision, has partnered with SPH Media to enhance its press release distribution in Singapore. This collaboration grants PR Newswire's clients access to prominent media outlets like The Straits Times and MONEY FM 89.3, increasing their visibility and engagement with Singaporean professionals. This partnership builds on a prior content licensing agreement between Cision and SPH Media.

M&A

Cision Announces Sale of Help A Reporter Out ( HARO ) to Featured . com

Cision announced the sale of its Help A Reporter Out (HARO) platform to Featured.com, focusing on its core products like CisionOne, Brandwatch, and PR Newswire.

Financial

Revenue grew and execution of strategy continued as planned - Cision News

Revenue increased and the company's strategy was executed as planned.

Cision US Inc. Profile

Company Name

Cision US Inc.

Company Website

https://www.cision.com/

Year Founded

2016

HQ Location

130 E Randolph Street, 7th Floor, Chicago, IL 60601, US

Employees

1001-5000

Social

Financials

IPO