HARO Overview

Haro offers a platform for journalists, content creators, PR pros, and experts to collaborate and grow brands. Users can submit queries and explore a feed of journalist requests.

Use Cases

Customers recommend Public Relations, Proposal & Quote Management, Communication Management, as the business use cases that they have been most satisfied with while using HARO.

Other use cases:

  • Content Management
  • Engaging And Following Up
  • Advertisement
  • Helpdesk Management
  • Generation Of New Leads
  • Social Media Management
  • Media Buying
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Business Priorities

Acquire Customers and Establish Thought Leadership are the most popular business priorities that customers and associates have achieved using HARO.

Other priorities:

  • Build Brand Awareness
  • Enhance Customer Relationships
  • Improve ROI
  • Scale Best Practices
  • Improve Brand Engagement
  • Improve Internal Communications
  • Enter New Markets Internationally Or Locally
  • Improve Digital And Social Presence
  • Launch New Products
  • Increase Sales & Revenue
  • Grow Market Share
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HARO Use-Cases and Business Priorities: Customer Satisfaction Data

HARO works with different mediums / channels such as E-Mail. User Generated Content. Blogs etc.

HARO's features include SEO, Alerts: Popups & Notifications, Personalization, etc. and HARO support capabilities include Chat Support, Phone Support, Email Support, etc. also HARO analytics capabilities include Custom Reports, and Analytics.

Reviews

"...In general it is also a networking tool for building strong connections with like-minded publishers and content marketers who know the value of content marketing and backlink building...." Peer review by User

HARO, CoverageBook, Muck Rack, Ezyinsights, Newswire, etc., all belong to a category of solutions that help Public Relations. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for HARO

Top Industries

  • Marketing and Advertising
  • Internet
  • Non-Profit Organization Management

Popular in

  • Small Business
  • Mid Market
  • Large Enterprise

HARO is popular in Marketing And Advertising, Internet, and Non-Profit Organization Management and is widely used by Small Business, Mid Market, and Large Enterprise.

HARO Customer wins, Customer success stories, Case studies

How can HARO enhance your Public Relations process?

What solutions does HARO provide for Proposal & Quote Management?

Why is HARO the best choice for Communication Management?

What solutions does HARO provide for Content Management?

What Are the key features of HARO for Engaging And Following Up?

40 buyers and buying teams have used Cuspera to assess how well HARO solved their Public Relations needs. Cuspera uses 1521 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Public Relations needs.

CEVA - Semiconductor IP

CEVA used PR Newswire and Cision services to boost investor awareness in the semiconductor IP sector. The company faced challenges explaining its high P/E ratio and building brand visibility. CEVA ad...opted multimedia assets and infographics in earnings releases to make financial data clear for investors. This approach increased investor and industry interest. CEVA also used webcasts and conference calls to engage its audience.

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Airline industry (brands like Lufthansa, Qantas, and Delta) - Transportation/Trucking/Railroad

Cision Insights helped major airline brands like Lufthansa, Qantas, and Delta manage crisis communications. Social media complaints about travel chaos led to negative media coverage. Airlines used da...ta-driven insights to understand customer frustrations and media trends. The research showed that clear communication during disruptions improved customer sentiment. Airlines that kept travelers informed received positive feedback, turning a crisis into a brand opportunity.

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Ford Motor Company - Automotive

Cision's analytics platform helped Ford Motor Company launch the Mustang Mach-E. The team aimed to drive online reservations and achieve an earned media conversion rate of 0.7% or higher. They used o...rganic SEO, targeted media lists, and social media engagement to boost awareness and site traffic. Ford reached 1 billion in media coverage, with over 30% positive tone, and increased female readership to 37%. The campaign also achieved record site traffic for a new vehicle landing page.

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Apple Leisure Group - Hospitality - Large

Cision MultiVu helped Apple Leisure Group adapt during COVID-19. ALG used an interactive quiz and a communications hub to engage travelers, gaining over 16,000 page views in 30 days and reaching 20+ ...countries. A virtual media tour earned 15.6 million impressions and 647 airings. ALG built trust and kept client relationships strong in a tough year.

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Ellisphere

Ellisphere is a French company with 125 years of experience. They provide business data services. These include data marketing, analysis, risk management, and compliance.

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Center for Environmental Health - Non Profit Organization Management

The Center for Environmental Health (CEH) improved their communications strategy with Cision's tools. They increased outreach efficiency by 40% and doubled response rates. Visibility to stakeholders ...rose by 75%. CEH used Cision's Communications Cloud to streamline processes and target the right audience.

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Frequently Asked Questions(FAQ)

for HARO

What is HARO?

HARO is a sourcing service that helps to connect journalists seeking expertise to include in their content with sources who have that expertise. It helps to acquire customers and scale best practices.

HARO is an online service for journalists to obtain feedback from the public. It connects journalists and bloggers with relevant expert sources to meet journalists’ demanding deadlines and enable brands to tell their stories.

It helps to distribute journalist queries from media outlets and allows sources to find topics related to their expertise, industry, or experience while allowing journalists and bloggers to spend more time writing and less time sourcing.

What is HARO used for?

HARO is a Public Relations Software mainly used by its customers to Acquire Customers and Establish Thought Leadership by Public Relations, Proposal & Quote Management and Communication Management .

What are the top features of HARO?

SEO, Alerts: popups & Notifications and Personalization are some of the top features of HARO.

Who uses HARO?

HARO is used by Marketing And Advertising, Internet and Non-Profit Organization Management among other industries.

What are HARO alternatives?

CoverageBook, Muck Rack, Ezyinsights and Newswire are popular alternatives for HARO.

Where is HARO located?

HARO is headquartered at 130 E Randolph Street, 7th Floor, Chicago, IL 60601, US.
lightning

Peers used HARO for public relations and proposal & quote management

HARO Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.42/5 ★

Read Reviews (1)
Custom Reports

4.70/5 ★

Read Reviews (404)
Analytics

4.64/5 ★

Read Reviews (26)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.42/5 ★

Read Reviews (1)
Custom Reports

4.70/5 ★

Read Reviews (404)
Analytics

4.64/5 ★

Read Reviews (26)

Software Failure Risk Guidance

?

for HARO

Overall Risk Meter

Low Medium High

Top Failure Risks for HARO

Cision US Inc. News

Product

Cision Ltd.: CisionOne Expands AI-Powered Platform with Enhanced Instant Insights and Social Intelligence

Cision has enhanced its CisionOne platform with new AI-powered features, including Instant Insights dashboards and expanded social intelligence. These upgrades provide PR teams with a unified solution for monitoring conversations, managing reputation, and distributing media releases. The platform now integrates traditional media, social intelligence, and media release distribution, offering advanced filtering, granular analysis, and enhanced social capabilities with integrations like Instagram and LinkedIn.

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Partnership

PR Newswire Expands Reach in Singapore via SPH Media Partnership

PR Newswire, a subsidiary of Cision, has partnered with SPH Media to enhance its press release distribution in Singapore. This collaboration grants PR Newswire's clients access to prominent media outlets like The Straits Times and MONEY FM 89.3, increasing their visibility and engagement with Singaporean professionals. This partnership builds on a prior content licensing agreement between Cision and SPH Media.

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M&A

Cision Announces Sale of Help A Reporter Out ( HARO ) to Featured . com

Cision announced the sale of its Help A Reporter Out (HARO) platform to Featured.com, focusing on its core products like CisionOne, Brandwatch, and PR Newswire.

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Financial

Revenue grew and execution of strategy continued as planned - Cision News

Revenue increased and the company's strategy was executed as planned.

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Cision US Inc. Profile

Company Name

Cision US Inc.

Company Website

https://www.cision.com/

Year Founded

2016

HQ Location

130 E Randolph Street, 7th Floor, Chicago, IL 60601, US

Employees

1001-5000

Social

Facebook Linkedin Twitter

Financials

IPO