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Upland Localytics vs Sensor Tower: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Upland Localytics vs. Sensor Tower is based on a specific set of business needs and context. The comparison uses 5588 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Upland Localytics and Sensor Tower

Upland Localytics, Sensor Tower, Notificare, OpenBack, etc., belong to a category of solutions that help Mobile Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Upland Localytics covers Engagement Management with Mobile, Campaign Management with Mobile, Advertisement with Social Media, Promotion Management with Promotions, etc.

Sensor Tower focuses on Communication Management with Offline, Advertisement with Offline, Social Media Management with Mobile, Market Research with Mobile, etc.

"In the past year, we've seen over 50% of our reservations come through the app, and it's really shown the importance of mobile for us. We use Localytics to understand and influence every stage of our mobile user journey, starting right from the down...load. " - Tom Hillman

"The perfect balance of data and account management makes Sensor Tower a valued analytics partner for Takeaway.com. " - Soyinka Majumder

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Upland Localytics

Focus area

Upland Localytics is better than Sensor Tower for

Software Failure Risk

  • medium

logo Sensor Tower

Focus area

Software Failure Risk

  • high

About

Mobile app marketing and analytics software that boost engagement

Market-Leading Digital & Mobile Intelligence to Monitor App's Marketplace Performance

Age

2010

Financials

PRIVATE

PRIVATE

Business Need

Total Processes
(we found evidences for)

36

43

Total Goals
(we found evidences for)

9

10

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up


campaign management

campaign analytics



promotion management


segmentation and targeting


loyalty management

create engagement based loyalty

customise loyalty program



relationship marketing


communication management

sending & publishing communications



sales incentive management



lead qualification

lead qualification: behavioural


social media management

social media analytics




rating and review management


lifetime value management


generation of new leads


sales document management

contract management





influencer marketing


international marketing


revenue cycle management


trade show marketing


account management


Top Goals

Goals Achieved

  • Enhance customer relationships

  • Improve ROI

  • Increase sales & revenue

  • Improve brand engagement

  • Increase customer life time value

  • Enter new markets internationally or locally

  • Improve stakeholder relations

  • Grow market share

  • Acquire customers

  • See 6 more
  • Increase sales & revenue

  • Grow market share

  • Enter new markets internationally or locally

  • Acquire customers

  • Build brand awareness

  • Enhance customer relationships

  • Increase customer life time value

  • Launch new products

  • Improve ROI

  • Improve internal communications

  • See 7 more

Top Channels

Channels Used

  • offline

  • point of sale

  • mobile

  • games

  • mobile app

  • social media

  • Facebook

  • website

  • video

  • Twitter

  • phone calls

  • user generated content

  • trade shows

  • chat

  • blogs

  • review sites

  • Amazon

  • events

  • Snapchat

  • movies

  • Slack

  • Whatsapp

  • Instagram

  • Netflix

  • e-mail

  • See 22 more
  • offline

  • point of sale

  • mobile

  • games

  • mobile app

  • social media

  • Facebook

  • website

  • video

  • Twitter

  • phone calls

  • user generated content

  • trade shows

  • chat

  • blogs

  • review sites

  • Amazon

  • events

  • Snapchat

  • movies

  • Slack

  • Whatsapp

  • Instagram

  • Netflix

  • e-mail

  • See 22 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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high

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Integration Risk

medium

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low

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Migration Risk

medium

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high

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Business Setting