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XMPie vs Ghost: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of XMPie vs. Ghost is based on a specific set of business needs and context. The comparison uses 2380 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing XMPie and Ghost

XMPie, Oracle Marketing Cloud, Upland Kapost, etc., belong to a category of solutions that help Content Marketing, whereas Ghost, Butter CMS, Jasper, etc., belong to a category of solutions that help Content Management Systems. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

XMPie covers Workflow Management, Loyalty Management with Mobile, Campaign Management with Omnichannel, Communication Management with E-Mail, etc.

Ghost focuses on Communication Management with User Generated Content, Content Management with Website, Social Media Management with Social Media, Advertisement with Website, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo XMPie

Focus area

XMPie is better than Ghost for

Software Failure Risk

  • medium

logo Ghost

Focus area

Software Failure Risk

  • high

About

XMPie: Multichannel and VDP Marketing Software

Non-profit organization building open source technology

Financials

M&A

SEED

Business Need

Total Processes
(we found evidences for)

49

38

Total Goals
(we found evidences for)

11

9

Top Processes

Evidences indicate better relative satisfaction


workflow management


loyalty management

customise loyalty program


campaign management


communication management

sending & publishing communications

tracking & monitoring communications


engagement management

engaging and following up


personalized marketing


contact list management


social media management

social media analytics

scheduling post to social media


referral management


training & onboarding


sales document management



products & pricelist management




customer feedback management



rating and review management


content management


helpdesk management




trade show marketing


Top Goals

Goals Achieved

  • Enhance customer relationships

  • Acquire customers

  • Increase sales & revenue

  • Build brand awareness

  • Improve ROI

  • Enter new markets internationally or locally

  • Scale best practices

  • Grow market share

  • Improve brand engagement

  • Improve efficiency

  • Increase customer life time value

  • See 8 more
  • Acquire customers

  • Scale best practices

  • Enhance customer relationships

  • Launch new products

  • Improve efficiency

  • Increase sales & revenue

  • Improve digital and social presence

  • Improve navigation

  • Reduce bounce

  • See 6 more

Top Channels

Channels Used

  • user generated content

  • blogs

  • e-mail

  • website

  • social media

  • newsletter

  • video

  • mobile

  • offline

  • point of sale

  • mobile app

  • phone calls

  • chat

  • Slack

  • LinkedIn

  • Twitter

  • print media

  • magazine

  • See 15 more
  • user generated content

  • blogs

  • e-mail

  • website

  • social media

  • newsletter

  • video

  • mobile

  • offline

  • point of sale

  • mobile app

  • phone calls

  • chat

  • Slack

  • LinkedIn

  • Twitter

  • print media

  • magazine

  • See 15 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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high

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Migration Risk

medium

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high

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Business Setting