Aberdeen Marketspace Overview

Aberdeen offers solutions that turbocharge revenue growth by pinpointing and engaging prospects at the perfect moments in their buying journey. This approach ensures businesses can focus their marketing efforts precisely where it counts. Aberdeen's tools are all about leveraging data intelligence to prioritize leads effectively, making sure your sales team is always in the loop with the most promising opportunities. With a focus on outcome-centric strategies, Aberdeen helps companies navigate the complex landscape of customer engagement. It's like having a roadmap that guides you to the right prospects, ensuring your marketing dollars are well spent.

Use Cases

Customers recommend Engagement Management, Forecasting, Lead Analytics, as the business use cases that they have been most satisfied with while using Aberdeen Marketspace.

Other use cases:

  • Funnel Analysis
  • Collaboration
  • Generation Of New Leads
  • Competitive Intelligence
  • Content Management
  • Training & Onboarding
  • Digital Marketing
See all use cases See less use cases

Business Priorities

Enhance Customer Relationships and Establish Thought Leadership are the most popular business priorities that customers and associates have achieved using Aberdeen Marketspace.

Other priorities:

  • Build Brand Awareness
  • Grow Market Share
  • Increase Sales & Revenue
  • Enter New Markets Internationally Or Locally
See all business priorities See less business priorities

Aberdeen Marketspace Use-Cases and Business Priorities: Customer Satisfaction Data

Aberdeen Marketspace works with different mediums / channels such as Phone Calls.

Reviews

"Age and position and seasoning in this role have given me a perspective that provides some allowance to make decisions, without having to reinvent the wheel in each case with an in-depth analytical approach. I’m comfortable using my experience as a ...foundation for my decision" - Gunslinger

Aberdeen Marketspace, belong to a category of solutions that help Marketing Data Intelligence. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Aberdeen Marketspace uncovers buyer research behavior and keyword queries, providing intelligence on in-market companies. It integrates with Salesforce to enhance sales and marketing efforts.

Popular Business Setting

for Aberdeen Marketspace

Top Industries

  • Management Consulting
  • Entertainment
  • Marketing and Advertising

Popular in

  • Enterprise
  • Mid Market
  • Small Business

Aberdeen Marketspace is popular in Management Consulting, Entertainment, and Marketing And Advertising and is widely used by Enterprise, Mid Market, and Small Business.

Comprehensive Insights on Aberdeen Marketspace Use Cases

Why is Aberdeen Marketspace the best choice for Forecasting?

10+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well Aberdeen Marketspace solved their Marketing Data Intelligence needs. Cuspera uses 171 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Data Intelligence needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
Aberdeen Marketspace testimonial

Gunslinger

Age and position and seasoning in this role have given me a perspective that provides some allowance to make decisions, without having to reinvent the wheel in each case with an in-depth analytical approach. I’m comfortable using my experience as a foundation for my decision Testimonial By Gunslinger
Aberdeen Marketspace testimonial

Mary Lou Joseph

Director, Content Marketing

Verint

Our partnership with Aberdeen has been very valuable because there’s no industry organization for back-office. There’s no other place that anyone can go to get research on back-office “ operations.” Testimonial By Mary Lou Joseph
Aberdeen Marketspace testimonial

Bob Scavilla

Founder and Chief Technical Officer

FourFront

I feel very responsible when I offer direction to an organization to make sure I present unbiased opinions. I become very well informed not just about the data and what it’s saying, but I educate myself so I can talk about a client’s field with some authority. My team learns about the business as w...e’re collecting data about it. We become part of the industry for a month or two and shape ourselves as field experts.

Testimonial By Bob Scavilla
CUSTOMERS TESTIMONIALS
Aberdeen Marketspace testimonial

Gunslinger

Age and position and seasoning in this role have given me a perspective that provides some allowance to make decisions, without having to reinvent the wheel in each case with an in-depth analytical approach. I’m comfortable using my experience as a foundation for my decision Testimonial By Gunslinger
Aberdeen Marketspace testimonial

Mary Lou Joseph

Director, Content Marketing

Verint

Our partnership with Aberdeen has been very valuable because there’s no industry organization for back-office. There’s no other place that anyone can go to get research on back-office “ operations.” Testimonial By Mary Lou Joseph
Aberdeen Marketspace testimonial

Bob Scavilla

Founder and Chief Technical Officer

FourFront

I feel very responsible when I offer direction to an organization to make sure I present unbiased opinions. I become very well informed not just about the data and what it’s saying, but I educate myself so I can talk about a client’s field with some authority. My team learns about the business as w...e’re collecting data about it. We become part of the industry for a month or two and shape ourselves as field experts.

Testimonial By Bob Scavilla

Case Studies

Marketing and Advertising

Case Study Gunslinger

How a Gunslinger Gets the Drop on Analytics with Aberdeen

Management Consulting

Case Study Verint

How Aberdeen Helped a Customer Engagement Company Establish Thought Leadership and Top Market Positioning

Marketing and Advertising

Case Study Gunslinger

How a Gunslinger Gets the Drop on Analytics with Aberdeen

Entertainment

Case Study FourFront

How Aberdeen Helps The Detective On the Case of the Missing Data Analytics

Management Consulting

Case Study Verint

How Aberdeen Helped a Customer Engagement Company Establish Thought Leadership and Top Market Positioning

Entertainment

Case Study FourFront

How Aberdeen Helps The Detective On the Case of the Missing Data Analytics

Video

Aberdeen's New Study: AI & the Future Workplace

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lightning

Peers used Aberdeen Marketspace for engagement management and forecasting

Aberdeen Marketspace Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.16/5

Read Reviews (6)
Analytics

4.25/5

Read Reviews (35)
Custom Reports

4.20/5

Read Reviews (40)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.16/5

Read Reviews (6)
Analytics

4.25/5

Read Reviews (35)
Custom Reports

4.20/5

Read Reviews (40)

Software Failure Risk Guidance

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for Aberdeen Marketspace

Top Failure Risks for Aberdeen Marketspace

Aberdeen. News

Exploring the Tech Investment Landscape with Findings from the State of IT 2024

In our upcoming Aberdeen Spotlight Series, The State of IT Spend in 2024 Meetup: Managing Choices and Tradeoffs, on Wednesday, January 31, 2024, we take a deep dive into how businesses are investing in technology in 2024 and the strategies that support those decisions. Beyond the allure of innovation, IT spending supports not just

The post Exploring the Tech Investment Landscape with Findings from the State of IT 2024 appeared first on Aberdeen Strategy & Research.

The High-Rise of AI Transformation: Synergizing Both Infrastructure & People for Greater AI Maturity

Leveraging AI in business is like erecting a skyscraper, stretching to new heights, and pushing the limits of what’s possible. Its glittering upper floors filled with automation, insights, and data-driven decisions draw the eyes of everyone passing by, but it takes a lot of hard work and planning to create and upkeep something so

The post The High-Rise of AI Transformation: Synergizing Both Infrastructure & People for Greater AI Maturity appeared first on Aberdeen Strategy & Research.

Make the Most Out of Your Promotions Without Discounting the Customer Experience

Today, customers continue to be the lifeline of long-term business success and their loyalty & satisfaction is as important as ever. With many customers anticipating continued economic uncertainty in the future, their needs and behaviors have changed. Aberdeen has found in a 2023 survey related to promotions that 89% of consumers said that they’ve changed

The post Make the Most Out of Your Promotions Without Discounting the Customer Experience appeared first on Aberdeen Strategy & Research.

Job Satisfaction Study Reveals Keys to Workplace Happiness

It’s no secret: When their workers are happy, employers often enjoy key benefits including increased productivity and job retention. And when individuals like what they do for a living, they’re more likely to be successful in their careers. But how many workers can say they truly enjoy their jobs? Aberdeen Strategy & Research recently conducted

The post Job Satisfaction Study Reveals Keys to Workplace Happiness appeared first on Aberdeen Strategy & Research.

Aberdeen. Profile

Company Name

Aberdeen.

Company Website

https://www.aberdeen.com/

HQ Location

60 Hickory Drive, Waltham, MA 02451, US

Employees

101-250

Social

Financials

M&A