Acast Overview

Acast enables podcasters to increase their earnings by connecting them with high-value advertisers. As a top podcast monetization platform, Acast facilitates reliable revenue streams for creators. With a professional podcasting suite, Acast provides tools and resources that simplify the process of getting paid for podcasting. Trusted by leading creators, Acast has facilitated significant financial transactions, with a notable $470 million in earnings. This platform empowers podcasters to effectively engage with premium advertisers, ensuring a steady income through strategic ad placements.

Use Cases

Customers recommend Advertisement, Sending & Publishing Communications, Helpdesk Management, as the business use cases that they have been most satisfied with while using Acast.

Other use cases:

  • Personalized Marketing
  • Playbook Creation
  • Engaging And Following Up
  • Content Publishing
  • Product Marketing
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Business Priorities

Scale Best Practices and Acquire Customers are the most popular business priorities that customers and associates have achieved using Acast.

Other priorities:

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Acast Use-Cases and Business Priorities: Customer Satisfaction Data

Acast works with different mediums / channels such as User Generated Content. and Blogs.

Peer review evidence (same sources as the product rating summary)

"...Advertiser stories...." Advertiser stories
"...Redirecting your show to Acast will let your listeners and subscribers hear new episodes directly published in Acast. ..." Switch to Acast
"...Our dedicated team offers personalized marketing and growth support to help you and your podcast reach new heights. ..." Podcasting with Acast - How to Make Money Podcasting

Acast, Taptica, Nexxen, Epom Ad Server, Kintegra Platform, etc., all belong to a category of solutions that help Cross Channel Advertising. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Acast is the world’s leading independent podcast company, enhancing podcast creators and advertisers for an optimal listening experience. Podcasts are elevated by Acast for creators and advertisers.

Acast Customer wins, Customer success stories, Case studies

How efficiently Does Acast manage your Sending & Publishing Communications?

11 buyers and buying teams have used Cuspera to assess how well Acast solved their Cross Channel Advertising needs. Cuspera uses 120 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Cross Channel Advertising needs.

 

Ulta Beauty - Retail - Retail

Ulta Beauty wanted to boost brand awareness among shoppers at competitor stores. Acast built a branded podcast series using five popular beauty podcasts. Each show focused on a key pillar of Ulta Bea...uty's skin platform. The campaign led to a 95% increase in brand awareness and a 45% rise in purchase consideration. The creative outperformed industry benchmarks for relevance and energy.

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Starling Bank - Banking - Banking

Starling Bank used Acast Creative to promote their Starling Kite debit card and app for kids. They launched the Starling Kids Takeover, creating three branded podcast episodes with popular family-foc...used shows. The campaign encouraged parents to let kids manage the family budget using the Starling Kite. It reached 21,800 episode listens in four weeks. The campaign also included social media and integrated content, driving high engagement and listen-through rates.

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The Week - Publishing - Publishing

Acast helped The Week, a UK magazine, boost subscriptions with a podcast ad campaign. The campaign used host-read sponsorships on political podcasts. The Week saw a 96% drop in cost per acquisition c...ompared to earlier efforts. Website traffic and paid search activity also increased. The trial take-through rate rose by 10 percentage points above target.

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Love Holidays - Travel - Travel

Acast helped Love Holidays reach holiday pre-planners and value hunters with a targeted audio campaign. The campaign used branded podcast segments, social media, and sponsorships to boost brand aware...ness. Over 500 people entered the competition, and social assets saw triple the usual click-through rate. Branded podcast segments achieved an 84% listen-through rate and over 200,000 social views. Love Holidays partnered with podcasters to create engaging content and drive bookings.

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KP Snacks - Food & Beverages - Food & Beverages

Acast helped KP Snacks boost awareness and consideration for Popchips with a creative podcast campaign. The Pops of Positivity campaign used immersive audio ads, host-read sponsorships, and branded p...odcast segments. Listen-through rates reached up to 100% across all shows. Half of listeners said they were more likely to buy Popchips after hearing the campaign. KP Snacks saw improved brand perception and strong engagement from millennial audiences.

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Oatly - Food & Beverages - Food & Beverages

Oatly used Acast to create a branded podcast episode with Somna Med Henrik. The goal was to boost brand awareness and keep listeners entertained. The episode aired in the regular podcast feed, blendi...ng Oatly's story into a goodnight tale. It reached nearly 30,000 listens in four weeks. The engagement rate hit 95%, matching the podcast's usual performance.

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How To Get Paid In Podcasting | Acast

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Peers used Acast for advertisement and sending & publishing communications

Acast Features

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  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Custom Reports

3.79/5 ★

Read Reviews (13)
Analytics

3.72/5 ★

Read Reviews (10)
CAPABILITIES RATINGS AND REVIEWS
Custom Reports

3.79/5 ★

Read Reviews (13)
Analytics

3.72/5 ★

Read Reviews (10)

Software Failure Risk Guidance

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for Acast

Top Failure Risks for Acast

Acast AB News

Product

Acast expands team and upgrades studio production

Acast is enhancing its podcasting capabilities by hiring Otto Jormus as Content Director and Gustaf Angelin as Video and Podcast Producer to focus on video content. The company has upgraded its studios in Stockholm and Oslo to integrate video into its core offerings. Acast is also partnering with Apple Podcasts to distribute video podcasts in Sweden, starting with select titles.

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Product

Mel C is first guest at Acast's new Sydney studio

Acast has launched a new video podcast studio in Sydney, with Mel C as its first guest. The studio is part of Acast's expansion, which includes upgrades to its Stockholm and Oslo locations. Acast is also enhancing its team in Sweden with new hires for content and video production roles.

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Partnership

It's A Lot with Abbie Chatfield podcast returns to Acast

Acast has announced a multi-year partnership with the "It's A Lot with Abbie Chatfield" podcast. This collaboration allows Acast to host, distribute, and monetize the podcast globally. Abbie Chatfield, a prominent Australian podcaster, returns to Acast, gaining full commercial and creative control over her content. The partnership aims to leverage Chatfield's significant influence and audience reach.

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Partnership

It's A Lot With Abbie Chatfield Returns To Acast

Acast has announced a new multi-year partnership with the podcast "Its A Lot with Abbie Chatfield." This collaboration allows Acast to host, distribute, and monetize the podcast globally, offering advertisers access to a culturally influential audience. Abbie Chatfield gains full commercial and creative control, marking a significant step in her podcasting career.

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Acast AB Profile

Company Name

Acast AB

Company Website

https://acast.com/

HQ Location

Stockholm, SE

Employees

101-250

Social

Facebook Linkedin Twitter

Financials

PRIVATE