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Ace Metrix is popular in Internet industry and is widely used by .

Ace Metrix Product Overview

Ace Metrix specializes in evaluating the effectiveness of video advertising through its advanced measurement technology. It offers advertisers, agencies, and publishers crucial insights to enhance their creative strategies. By analyzing video content, Ace Metrix identifies key performance drivers, helping businesses refine their advertising approaches to boost sales. The platform's unique capability lies in its detailed feedback, which guides users in crafting impactful video ads that resonate with audiences. This data-driven approach ensures that creative decisions are backed by measurable results, optimizing the return on advertising investments.

How satisfied the customers are with Ace Metrix use-cases

Reviews

"...They also regularly follow-up to ensure that you're getting the most out of the service Strongly recommend them..." Peer review by G2 Crowd User in Internet, Internet

Ace Metrix Customer Insights, Testimonials and Case Studies

BuzzFeed - Media Production - Large

BuzzFeed used Ace Metrix to measure the impact of its co-branded video series with MINI. The "Unwritten Rules of the Road" ad saw emotional sentiment 24% higher than the average Non-Luxury Industry A...d. Younger viewers rated the ad high for attention, likeability, and relevance. The video outperformed the 2014 auto industry norm for breakthrough and relevance. Results were strongest among viewers planning to buy a car in the next 6 months.

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Mini and BuzzFeed - Marketing And Advertising - Large

Mini and BuzzFeed used Ace Metrix to test a new co-branded video series. They wanted to make sure the campaign met its goals. Ace Metrix measured the creative effectiveness of the ads. The testing he...lped Mini adjust their campaign for better results. This partnership shows how real-time ad testing can improve marketing outcomes.

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Kraft - Consumer Goods - Very Large

Ace Metrix helped Kraft save its Jell-O Temptations campaign after a social media backlash. Nearly 180,000 Facebook users protested the ads, but Ace Metrix data showed the core audience, especially m...oms, liked them. The Change score was 6% above the snack category norm. Kraft used this data to continue the campaign, saving millions in media and production costs. The next ad, The Choco Beast, became the highest-scoring Kraft ad ever.

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A Fortune 100 tech company - Computer Software - Very Large

Ace Metrix helped a Fortune 100 tech company measure the effectiveness of co-op ads. Ace Scores showed one ad performed much better than others. The company used this data to adjust their media sched...ule and increase the top ad's rotation. Demographic and persuasion scores helped target the most receptive audience. The new strategy matched ads to high-performing demo groups and cut wasted media spend.

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An automaker - Automotive

Ace Metrix helped an automaker analyze 18 months of sales event ads. The study compared :30 second launch ads with :15 second versions. Both ad lengths had the same impact, but the :15 second ads cos...t less to produce and air. The automaker gained higher reach and frequency with lower costs. Ace Metrix data guided smarter advertising decisions for automotive marketing.

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Levis - Apparel & Fashion - Large

Levis used Ace Metrix to test a new ad campaign targeting younger buyers. The first ad version scored over 200 points below the norm due to a hard-to-understand voiceover. After changing the soundtra...ck, the new version scored 60 points higher. The simple fix improved ad performance, though results stayed below industry average. Ace Metrix helped Levis measure and improve their ad effectiveness.

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Peers used Ace Metrix for advertisement and creative agency

Ace Metrix Features

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  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.33/5

Read Reviews (1)
Custom Reports

4.47/5

Read Reviews (18)
Analytics

4.41/5

Read Reviews (23)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.33/5

Read Reviews (1)
Custom Reports

4.47/5

Read Reviews (18)
Analytics

4.41/5

Read Reviews (23)

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Ace Metrix, Inc. News

Product
 

Purpose and Products Fuel Q2's Top Ads | Ace Metrix

Ace Metrix released its Q2 top-performing ads list, highlighting ads from Frito-Lay, Mercedes-Benz, and Tide. The ads were evaluated using Ace Metrix's emotion measurement platform, Ace EMO, which uses natural language processing and machine learning to assess emotional and cultural connections. The metrics "Empower" and "Prodtastic" were used to measure purpose-driven and product-focused ads, respectively.

Product
 

Releases: AceMetrix/npm-license

Releases: AceMetrix/npm-license

Ace Metrix, Inc. Profile

Company Name

Ace Metrix, Inc.

Company Website

https://www.acemetrix.com/

HQ Location

1960 E Grand Avenue #510 El Segundo, CA 90245

Employees

11-50

Social

Financials

SERIES C