Acquia CDP Overview

Discover comprehensive insights into Acquia CDP, the leading Customer Data Platform platform. Learn more about product features, capabilities and expert reviews based on 241 insights and explore use-cases showcasing how Acquia CDP enhances Engagement management and drives growth.

Here's the scoop on Acquia CDP! We've gathered over 241 insights from folks who use it, and know it inside out—from peer reviews to customer testimonials and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.

Acquia CDP, belong to a category of solutions that help Customer Data Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Do you need to check if Acquia CDP is right for your needs? Our Cuspera AI engine can evaluate how Acquia CDP fits your specific business needs, industry, and context. Get your personalized assessment report today.

Acquia CDP supports business activities such as:

  • Engagement Management
  • Lifetime Value Management
  • Helpdesk Management
  • Social Media Analytics
  • Relationship Management

Acquia CDP can help you with many business goals, such as Enhance Customer Relationships, Acquire Customers, Increase Customer Life Time Value, Increase Sales & Revenue, Build Brand Awareness, etc. It can help manage these activities if you use Offline Point Of Sale Omnichannel etc. for these needs. As a solution, Acquia CDP's capabilities include Personalization, and Micro Customer Segmenting.

Acquia CDP Information Technology and Services Vertical is its biggest customer base.

Reviews

"...Engaging with our customers across all channels is a key priority for our omni-channel strategy...." Peer review by Hakan Bulgurlu, CEO, Arcelik

Acquia CDP Reviews

11 buyers and buying teams have used Cuspera to assess how well Acquia CDP solved their Customer Data Platform needs. Cuspera uses 241 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Data Platform needs.

Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities peers achieved using Acquia CDP.

Other priorities:

  • Increase Customer Life Time Value
  • Increase Sales & Revenue
  • Build Brand Awareness
  • Improve ROI
  • Enter New Markets Internationally Or Locally
  • Grow Market Share
  • Improve Brand Engagement
  • Scale Best Practices
See all business priorities See less business priorities

Use Cases

Peers recommend Engagement Management , Lifetime Value Management , Helpdesk Management , as the business use cases that they have been most satisfied while using Acquia CDP.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Engagement Management with Offline, Point Of Sale and Omnichannel

4.78/5 ★

Read Reviews (16)

"...Since AgilOne s inception, our vision has been to give marketers the direct power to understand who their customers are and engage with them in a genuine way in order to boost profitability and create the omnichannel experiences that customers crave...." Acquia to Acquire AgilOne to Deliver on CDP Vision and Disrupt Marketing Clouds
engaging and following up

4.61/5 ★

Read Reviews (10)

"...We re excited to join forces with Acquia to help marketers tackle the very big challenge of wrangling their data, and applying advanced machine learning and analytics to deliver world-class digital experiences no matter how the customer engages with a brand. ..."
Lifetime Value Management with Omnichannel

4.82/5 ★

Read Reviews (13)

"...The firm offers real-time APIs to facilitate personalized experiences at multiple touchpoints, predictive models to learn customer behavior, and a single view of consumers across all channels to help enterprises create genuine omni-channel client relationships that boost lifetime value...."
Helpdesk Management with Phone Calls, E-Mail, Social Media, Offline, Point Of Sale and Mobile

4.78/5 ★

Read Reviews (11)

"...Campaign Design AgilOne is presented with turnkey campaigns across web, email, social, mobile, store, and call center marketing...."
PEER EXPERIENCES
Engagement Management with Offline, Point Of Sale and Omnichannel

4.78/5 ★

Read Reviews (16)

"...Since AgilOne s inception, our vision has been to give marketers the direct power to understand who their customers are and engage with them in a genuine way in order to boost profitability and create the omnichannel experiences that customers crave...." Acquia to Acquire AgilOne to Deliver on CDP Vision and Disrupt Marketing Clouds
engaging and following up

4.78/5 ★

Read Reviews (10)

Lifetime Value Management with Omnichannel

4.82/5 ★

Read Reviews (13)

"...The firm offers real-time APIs to facilitate personalized experiences at multiple touchpoints, predictive models to learn customer behavior, and a single view of consumers across all channels to help enterprises create genuine omni-channel client relationships that boost lifetime value...." Peer review from Featured Customers
Helpdesk Management with Phone Calls, E-Mail, Social Media, Offline, Point Of Sale and Mobile

4.78/5 ★

Read Reviews (11)

"...Campaign Design AgilOne is presented with turnkey campaigns across web, email, social, mobile, store, and call center marketing...." Peer review from Featured Customers

16+ more Business Use Cases

Our AI advisor, Wyz, harnessed 241 insights from peers and experts to help you assess how these Acquia CDP use cases fit your Customer Data Platform needs.

Case Studies

COMPANY CASE STUDIES
Acquia CDP case study
CASE STUDY Donnelly Financial Solutions (DFIN)

Acquia helped Donnelly Financial Solutions (DFIN) improve their digital experience. DFIN used Acquia's platform to manage and optimize their content. The solution focused on digital experience optimization and content management. The case highlights how Acquia supports financial services companies ...with digital transformation. No specific numbers or metrics are mentioned in the content.

Read More
Acquia CDP case study
CASE STUDY MARS

Acquia Site Factory helped MARS relaunch their corporate brand worldwide. They met their initial relaunch deadline and localized content for 34 markets in 24 languages within six months. The platform let MARS focus on business needs instead of technology issues. This led to better digital experienc...es for their global audience.

Read More
Acquia CDP case study
CASE STUDY MARS

Acquia Site Factory helped MARS relaunch their corporate brand worldwide. MARS needed to relaunch in five months, but their old technology could not do it. With Acquia, they met the launch deadline and localized to 34 markets in 24 languages in six months. Acquia let MARS focus on business needs in...stead of tech problems. This led to better digital experiences for MARS.

Read More

Popular Business Setting

for Acquia CDP

Top Industries

  • Information Technology and Services

Popular in

  • Small Business
  • Enterprise
lightning

Peers used Acquia CDP to Enhance customer relationships and Acquire customers

Peer and Expert Opinion on Features

for Acquia CDP

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Personalization

4.91/5 ★

Read Reviews (32)
Micro customer segmenting

4.46/5 ★

Read Reviews (5)
FEATURES RATINGS AND REVIEWS
Personalization

4.91/5 ★

Read Reviews (32)
Micro customer segmenting

4.46/5 ★

Read Reviews (5)

IT and Other Capabilities

for Acquia CDP

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

4.70/5 ★

Read Reviews (11)
Data Export

4.55/5 ★

Read Reviews (7)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

4.70/5 ★

Read Reviews (11)
Data Export

4.55/5 ★

Read Reviews (7)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
24/7 Support

4.81/5 ★

Read Reviews (16)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
24/7 Support

4.81/5 ★

Read Reviews (16)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.71/5 ★

Read Reviews (11)
Analytics

4.91/5 ★

Read Reviews (43)
Custom Reports

4.74/5 ★

Read Reviews (21)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.71/5 ★

Read Reviews (11)
Analytics

4.91/5 ★

Read Reviews (43)
Custom Reports

4.74/5 ★

Read Reviews (21)

Software Failure Risk Guidance

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for Acquia CDP

Overall Risk Meter

Low Medium High

Top Failure Risks for Acquia CDP

Vendor Profile Details

Company Name

Acquia Inc.

Company Website

https://www.acquia.com/

HQ Location

53 State Street, Exchange Place, Boston, MA 02109, US

Employees

501-1000

Social

Financials

SERIES G