Act-On: Use-Cases, Insights and Reviews | 2024 Cuspera

Name: Act-On
Brand: Act-On
Rating: 4.36 (17440 reviews)

4.36 5

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(17440)

Act-On | An automated Growth Marketing Platform

AI Powered

Act-On Overview

Marketing automation enables personalized workflows and exceptional brand experiences. It drives remarkable engagement for marketers.

Use Cases

Customers recommend Communication Management, Engagement Management, Campaign Management, as the business use cases that they have been most satisfied with while using Act-On.

Other use cases:

Social Media Management
Generation Of New Leads
Lead Tracking
Lead Nurturing
Lead Management
Content Management
Drip Marketing

See all use cases See less use cases

Business Priorities

Acquire Customers and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Act-On.

Other priorities:

Improve ROI
Increase Sales & Revenue
Grow Market Share
Scale Best Practices
Enter New Markets Internationally Or Locally
Build Brand Awareness
Improve Digital And Social Presence
Improve Brand Engagement
Launch New Products
Improve Internal Communications
Establish Thought Leadership
Improve Visibility
Reduce Bounce
Improve Efficiency
Increase Customer Life Time Value
Improve Consistency
Improve Stakeholder Relations
Shorten Ramp Up Time
Improve Navigation

See all business priorities See less business priorities

Act-On Use-Cases and Business Priorities: Customer Satisfaction Data

Act-On works with different mediums / channels such as E-Mail, Website, and Social Media,

Act-On's features include Automation, Landing Page, Templates, etc.

Reviews

"We needed a platform to streamline email process while marrying best practices and data to deliver a unique customer experience." - Jen Twersky

Act-On, Salesforce Account Engagement (Formerly Pardot), Sharpspring, Adobe Marketo Engage, ClickDimensions, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Act-On

Top Industries

Marketing and Advertising
Computer Software
Information Technology and Services

Popular in

Small Business
Mid Market
Enterprise

Act-On is popular in Marketing And Advertising, Computer Software, and Information Technology And Services and is widely used by Small Business, Mid Market, and Enterprise.

Comprehensive Insights on Act-On Use Cases

How efficiently Does Act-On manage your Communication Management?

Act-On effectively automates communication tasks such as email marketing and social media publishing. The platform streamlines interaction with customers and prospects by tracking their interests and providing personalized communications. Act-On is ideal for businesses with high email volume but is not suited for those with limited communication needs.

"...Act-on provides the tools to create and publish great email content and then monitor the results...." Peer review by Harry R, Internal Sales Manager, Information Technology and Services

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Why is Act-On the best choice for Engagement Management?

Act On Engagement Management helps track customer engagement and automate email campaigns to follow up with customers and prospects. The platform provides valuable insights into customer behavior by tracking email opens, clicks, and website visits. Although the platform is effective at engaging customers, there is room for improvement in its ability to provide personalized engagement experiences.

"...Every person we encountered along our path of implementation was knowledgeable and accountable...always following up when promised...." Peer review by Michelle H, Product Research Program Manager, Financial Services

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What makes Act-On ideal for Campaign Management?

Act-On is a marketing automation platform that helps businesses track and manage digital campaigns. It enables users to create email campaigns, monitor website activity, and track leads. However, it may be challenging for those unfamiliar with marketing and automation software.

"...Our organization uses Act-On to deploy email marketing campaigns to generate leads for advertising agencies and marketing services companies...." Peer review by Christian Banach, VP, Group Account Director, Catapult New Business

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How does Act-On facilitate Generation Of New Leads?

Act-On is a marketing tool that helps generate leads from various sources. It uses email campaigns, web forms, and user actions to attract new prospects. Act-On helps nurture leads through lead scoring and educational email campaigns, which helps qualify them for sales. Act-On does not track revenue conversions, limiting the ability to assess campaign return on investment.

"...We use it for email marketing, lead generation and scoring and website tracking...." Peer review by Carme Ventayol Aguiló, Account Manager, Upfront Business Development

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77+ more Business Use Cases

9 buyers and buying teams have used Cuspera to assess how well Act-On solved their Marketing Automation needs. Cuspera uses 17440 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

Customer Testimonials

CUSTOMERS	TESTIMONIALS
Jen Twersky Digital Marketing Project Manager Meyer And Associates	We needed a platform to streamline email process while marrying best practices and data to deliver a unique customer experience. Testimonial By Jen Twersky
Adam Nutting Marketing Automation Specialist Traverse City Tourism	Thanks to Act-On, we were able to enhance our marketing strategy and gain valuable insights into customer preferences. Testimonial By Adam Nutting
Julie Fouque Director Of Marketing Flatirons Digital Innovations	Act-On fits perfectly into our MarTech stack, specifically as it helps us execute our account-based marketing campaigns. It helps us identify our ideal customers who have a desperate need for our offerings and our skillset. Testimonial By Julie Fouque

CUSTOMERS	TESTIMONIALS
Jen Twersky Digital Marketing Project Manager Meyer And Associates	We needed a platform to streamline email process while marrying best practices and data to deliver a unique customer experience. Testimonial By Jen Twersky
Adam Nutting Marketing Automation Specialist Traverse City Tourism	Thanks to Act-On, we were able to enhance our marketing strategy and gain valuable insights into customer preferences. Testimonial By Adam Nutting
Julie Fouque Director Of Marketing Flatirons Digital Innovations	Act-On fits perfectly into our MarTech stack, specifically as it helps us execute our account-based marketing campaigns. It helps us identify our ideal customers who have a desperate need for our offerings and our skillset. Testimonial By Julie Fouque

Case Studies

COMPANY	INDUSTRY	CASE STUDIES
Pariveda Management Consulting	Management Consulting	Case Study Pariveda Learn How Pariveda Chooses Act-On For Marketing Automation Read More
Pariveda Management Consulting	Management Consulting	Case Study Pariveda Learn How Pariveda Chooses Act-On For Marketing Automation Read More
Georgia United Credit Union Banking	Banking	CASE STUDY Georgia United Credit Union Georgia United Credit Union increased its revenue by using Act-On's marketing automation tools, including multichannel marketing analytics, lead scoring, and AI-driven automated lead generation. Read More

Video

Meet Act-On Software: Your Growth Marketing Automation

Frequently Asked Questions(FAQ)

for Act-On

What is Act-On?

Act-on is a Marketing Automation software which enables Marketing professionals across industries such as Banking, Wealth Management, Insurance, Manufacturing, Technology and agencies to build effective marketing campaigns that achieve higher Return on Investment (ROI)

It is primarily used to bring in new customers and engage effectively with existing ones, using e-mail, call, sms, webinars, website and social media channels.

Act-on hepls to create personalized automated mail campaign, using predictive e-mail technology. By using AI-driven content recommendations on the website, right content is delivered at the right time to the website visitor and ensures better engagement. The campaign reports are available in interactive dashboards using BI & data visualization, which helps to derive better business insights

What is Act-On used for?

Act-On is a Marketing Automation Software mainly used by its customers to Acquire Customers and Enhance Customer Relationships by Communication Management, Engagement Management and Campaign Management .

What are the top features of Act-On?

Automation, Landing page and Templates are some of the top features of Act-On.

Who uses Act-On?

Act-On is used by Marketing And Advertising, Computer Software and Information Technology And Services among other industries.

What are Act-On alternatives?

Salesforce Account Engagement (Formerly Pardot), Sharpspring, Adobe Marketo Engage and ClickDimensions are popular alternatives for Act-On.

Where is Act-On located?

Act-On is headquartered at 121 SW Morrison St. Suite 1600 Portland, OR 97204.

Peers used Act-On for communication management and engagement management

Act-On Competitors

More Act-On Alternatives...

Act-On Features

Low
Medium
High

FEATURE	RATINGS AND REVIEWS
AI Powered	4.54/5 ★ Read Reviews (10)
Analytics	4.44/5 ★ Read Reviews (826)
Custom Reports	3.46/5 ★ Read Reviews (2105)

CAPABILITIES	RATINGS AND REVIEWS
AI Powered	4.54/5 ★ Read Reviews (10)
Analytics	4.44/5 ★ Read Reviews (826)
Custom Reports	3.46/5 ★ Read Reviews (2105)

Act-On Integrations

Act-On integrates with a wide range of software applications through its robust data import and export capabilities.

Data Export

3.83/5 ★

Read Reviews (555)

Data Import

3.72/5 ★

Read Reviews (1504)

Few API Integrations for Act-On

Software Failure Risk Guidance

for Act-On

Overall Risk Meter

Low Medium High

Top Failure Risks for Act-On

Act-on Profile

Company Name

Act-on

Company Website

https://www.act-on.com/

Year Founded

2005

HQ Location

121 SW Morrison St. Suite 1600 Portland, OR 97204

Employees

251-500

Social

Financials

PRIVATE

Act-On: Use-Cases, Insights and Reviews | 2024 Cuspera

Act-On | An automated Growth Marketing Platform

Failure Risk for Act-On ?

Act-On Overview

Use Cases

Business Priorities

Act-On Use-Cases and Business Priorities: Customer Satisfaction Data

Popular Business Setting

Top Industries

Popular in

Comprehensive Insights on Act-On Use Cases

How efficiently Does Act-On manage your Communication Management?

Why is Act-On the best choice for Engagement Management?

What makes Act-On ideal for Campaign Management?

Why is Act-On the best choice for Social Media Management?

How does Act-On facilitate Generation Of New Leads?

77+ more Business Use Cases

Customer Testimonials

Case Studies

Case Study Pariveda

Case Study Pariveda

CASE STUDY Georgia United Credit Union

Video

Meet Act-On Software: Your Growth Marketing Automation

Frequently Asked Questions(FAQ)

What is Act-On?

What is Act-On used for?

What are the top features of Act-On?

Who uses Act-On?

What are Act-On alternatives?

Where is Act-On located?

Peers used Act-On for communication management and engagement management

Act-On Competitors

Act-On Features

Act-On Integrations

Eventbrite

Magentrix PRM

Fyrebox

Livechat

Instabot

Software Failure Risk Guidance

Act-on Profile

Get a personalised risk report for Act-On

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