Act-On: Product updates, Customer stories, and Insights | 2026 Cuspera

Name: Act-On
Brand: Act-On
Rating: 4.36 (17440 reviews)

4.36 5

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(17440)

Product and Vendor News

Banzai Reports Third Quarter 2025 Financial Results 13/11/2025
Banzai International Acquires Superblocks to Enhance AI-Powered Website Building Capabilities - Quiver Quantitative 09/11/2025
Banzai to Host Third Quarter 2025 Financial Results 29/10/2025
Banzai Appoints Matt McCurdy as Vice President of Sales to Drive Strategic Growth of AI-Enabled Marketing and Sales Solutions to Enterprise Customers - The Globe and Mail 12/08/2025

Customer stories

Reach by Banzai helped ThoughtSpot increase event registrations by up to 75%. The sales and marketing teams lacked time for effective event outreach. Using Reach, they launched targeted phone and email campaigns to new leads. This strategy generated over 400 event registrations and $1M in pipeline revenue. The solution enabled ThoughtSpot to connect with prospects outside their existing database.

Product Business Settings

Act-On is popular in Marketing And Advertising, Computer Software, and Information Technology And Services industries and is widely used by Small Business, Mid Market, and Enterprise.

Integrations

Live Chat

SMS Marketing

Lead Generation

Other Demand Generation

Act-On Product Overview

Marketing automation enables personalized workflows and exceptional brand experiences. It drives remarkable engagement for marketers.

How satisfied the customers are with Act-On use-cases

Reviews

"Creating forms is easy, and we can segment our audience into different groups based on what appeals to them." - Andre Laanemets

"We needed a platform to streamline email process while marrying best practices and data to deliver a unique customer experience." - Jen Twersky

Act-On Customer Insights, Testimonials and Case Studies

How can Act-On optimize your Communication Management Workflow?

How does Act-On facilitate Engagement Management?

Act On Engagement Management helps track customer engagement and automate email campaigns to follow up with customers and prospects. The platform provides valuable insights into customer behavior by tracking email opens, clicks, and website visits. Although the platform is effective at engaging customers, there is room for improvement in its ability to provide personalized engagement experiences.

"...Reporting is straight forward and includes ability to see a lead's engagement through the buying process...." Peer review by Lisa L. W., Internet

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How does Act-On address your Campaign Management Challenges?

How does Act-On facilitate Generation Of New Leads?

Act-On is a marketing tool that helps generate leads from various sources. It uses email campaigns, web forms, and user actions to attract new prospects. Act-On helps nurture leads through lead scoring and educational email campaigns, which helps qualify them for sales. Act-On does not track revenue conversions, limiting the ability to assess campaign return on investment.

"...On with our bespoke CRM system so that we could also use it for lead generation and nurturing as well as sending our proposal emails via Act-On...." Peer review by Regina Kosa, Senior Digital Project Executive, Executive Serviced Apartments (esa)

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What is Act-On?

Act-on is a Marketing Automation software which enables Marketing professionals across industries such as Banking, Wealth Management, Insurance, Manufacturing, Technology and agencies to build effective marketing campaigns that achieve higher Return on Investment (ROI)

It is primarily used to bring in new customers and engage effectively with existing ones, using e-mail, call, sms, webinars, website and social media channels.

Act-on hepls to create personalized automated mail campaign, using predictive e-mail technology. By using AI-driven content recommendations on the website, right content is delivered at the right time to the website visitor and ensures better engagement. The campaign reports are available in interactive dashboards using BI & data visualization, which helps to derive better business insights

What is Act-On used for?

Act-On is a Marketing Automation Software mainly used by its customers to Acquire Customers and Enhance Customer Relationships by Communication Management, Engagement Management and Campaign Management .

What are the top features of Act-On?

null, Landing page and Templates are some of the top features of Act-On.

Who uses Act-On?

Act-On is used by Marketing And Advertising, Computer Software and Information Technology And Services among other industries.

What are Act-On alternatives?

AgencyAnalytics, Yespo Оmnichannel CDP, EasySender and Lead Liaison are popular alternatives for Act-On.

Where is Act-On located?

Act-On is headquartered at Seattle, Washington.

9 buyers and buying teams have used Cuspera to assess how well Act-On solved their Marketing Automation needs. Cuspera uses 17440 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

CUSTOMERS	TESTIMONIALS
Andre Laanemets Sales Rep Skf Group	Creating forms is easy, and we can segment our audience into different groups based on what appeals to them. Testimonial By Andre Laanemets
Jen Twersky Digital Marketing Project Manager Meyer And Associates	We needed a platform to streamline email process while marrying best practices and data to deliver a unique customer experience. Testimonial By Jen Twersky
Julie Reedy Principal Pariveda Solutions	Act-On provided a single reporting platform for analyzing our marketing efforts across all of our platforms, and the advanced social media platform met an additional need to simplify employee advocacy. Testimonial By Julie Reedy

CUSTOMERS	TESTIMONIALS
Andre Laanemets Sales Rep Skf Group	Creating forms is easy, and we can segment our audience into different groups based on what appeals to them. Testimonial By Andre Laanemets
Jen Twersky Digital Marketing Project Manager Meyer And Associates	We needed a platform to streamline email process while marrying best practices and data to deliver a unique customer experience. Testimonial By Jen Twersky
Julie Reedy Principal Pariveda Solutions	Act-On provided a single reporting platform for analyzing our marketing efforts across all of our platforms, and the advanced social media platform met an additional need to simplify employee advocacy. Testimonial By Julie Reedy