Act-On: Use-Cases, Insights and Reviews | 2026 Cuspera

Name: Act-On
Brand: Act-On
Rating: 4.4 (17440 reviews)

4.36 5

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

An automated Growth Marketing Platform

AI Powered

Act-On Overview

Marketing automation enables personalized workflows and exceptional brand experiences. It drives remarkable engagement for marketers.

Use Cases

Customers recommend Communication Management, Engagement Management, Campaign Management, as the business use cases that they have been most satisfied with while using Act-On.

Other use cases:

Social Media Management
Generation Of New Leads
Lead Tracking
Lead Nurturing
Lead Management
Content Management
Drip Marketing

See all use cases See less use cases

Business Priorities

Acquire Customers and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Act-On.

Other priorities:

Improve ROI
Increase Sales & Revenue
Grow Market Share
Scale Best Practices
Enter New Markets Internationally Or Locally
Build Brand Awareness
Improve Digital And Social Presence
Improve Brand Engagement
Launch New Products
Improve Internal Communications
Establish Thought Leadership
Improve Visibility
Reduce Bounce
Improve Efficiency
Increase Customer Life Time Value
Improve Consistency
Improve Stakeholder Relations
Shorten Ramp Up Time
Improve Navigation

See all business priorities See less business priorities

Act-On Use-Cases and Business Priorities: Customer Satisfaction Data

Act-On works with different mediums / channels such as E-Mail. Website. and Social Media.

Act-On's features include , Landing Page, Templates, etc. and Act-On support capabilities include AI Powered, Phone Support, Chat Support, etc. also Act-On analytics capabilities include Analytics, and Custom Reports.

Reviews

"Before using Act-On, we had to guess when and how people were engaging. Now we can visualize actual media and buying patterns. Real-time engagement alerts help us evaluate our strategy accurately and in the moment." - Brian Evans

Peer review evidence (same sources as the product rating summary)

"...When it's working, it's convenient to be able to send email templates quickly and easily...." Peer review by User

"...Easy to build emails, landing pages, and forms; all of which help you to engage clients more readily...." Peer review by Administrator in Marketing

"...We use their custom forms to help capture leads and roll them into relevant marketing campaigns...." Peer review by Nannette Nolan, Director of Marketing Communications, Life Sciences Trainers & Educators Network (LTEN)

Act-On, AgencyAnalytics, Yespo Оmnichannel CDP, EasySender, Lead Liaison, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Act-On

Top Industries

Marketing and Advertising
Computer Software
Information Technology and Services

Popular in

Small Business
Mid Market
Enterprise

Act-On is popular in Marketing And Advertising, Computer Software, and Information Technology And Services and is widely used by Small Business, Mid Market, and Enterprise.

Act-On Customer wins, Customer success stories, Case studies

How does Act-On address your Communication Management Challenges?

Act-On effectively automates communication tasks such as email marketing and social media publishing. The platform streamlines interaction with customers and prospects by tracking their interests and providing personalized communications. Act-On is ideal for businesses with high email volume but is not suited for those with limited communication needs.

"...When it's working, it's convenient to be able to send email templates quickly and easily...." Peer review by User

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Why is Act-On the best choice for Engagement Management?

Act On Engagement Management helps track customer engagement and automate email campaigns to follow up with customers and prospects. The platform provides valuable insights into customer behavior by tracking email opens, clicks, and website visits. Although the platform is effective at engaging customers, there is room for improvement in its ability to provide personalized engagement experiences.

"...Easy to build emails, landing pages, and forms; all of which help you to engage clients more readily...." Peer review by Administrator in Marketing

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What benefits does Act-On offer for Campaign Management?

How efficiently Does Act-On manage your Generation Of New Leads?

Act-On is a marketing tool that helps generate leads from various sources. It uses email campaigns, web forms, and user actions to attract new prospects. Act-On helps nurture leads through lead scoring and educational email campaigns, which helps qualify them for sales. Act-On does not track revenue conversions, limiting the ability to assess campaign return on investment.

"...marketing automation, email marketing, lead generation Has extremely broad set of functions and very flexible I would recommend for big companies with a full marketing team...." Peer review by Viktoria T., Marketing and Advertising

Read Reviews

9 buyers and buying teams have used Cuspera to assess how well Act-On solved their Marketing Automation needs. Cuspera uses 17440 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

CUSTOMERS	TESTIMONIALS
Brian Evans Ceo Madrona Financial Services	Before using Act-On, we had to guess when and how people were engaging. Now we can visualize actual media and buying patterns. Real-time engagement alerts help us evaluate our strategy accurately and in the moment. Testimonial By Brian Evans
Marc Wilensky Vp Of Communications And Brand Marketing Tower Federal Credit Union	Through analytics and knowing where our customers are in their journey, we’re able to deliver the most relevant messaging. Testimonial By Marc Wilensky
Kyle Dahlgren Assistant Vice President Of E-commerce Truity Credit Union	With Act-On, we can compete with the biggest players in the market while continuing to provide a head-turning customer experience. Testimonial By Kyle Dahlgren

CUSTOMERS	TESTIMONIALS
Brian Evans Ceo Madrona Financial Services	Before using Act-On, we had to guess when and how people were engaging. Now we can visualize actual media and buying patterns. Real-time engagement alerts help us evaluate our strategy accurately and in the moment. Testimonial By Brian Evans
Marc Wilensky Vp Of Communications And Brand Marketing Tower Federal Credit Union	Through analytics and knowing where our customers are in their journey, we’re able to deliver the most relevant messaging. Testimonial By Marc Wilensky
Kyle Dahlgren Assistant Vice President Of E-commerce Truity Credit Union	With Act-On, we can compete with the biggest players in the market while continuing to provide a head-turning customer experience. Testimonial By Kyle Dahlgren

Meet Act-On Software: Your Growth Marketing Automation

Frequently Asked Questions(FAQ)

for Act-On

What is Act-On?

Act-on is a Marketing Automation software which enables Marketing professionals across industries such as Banking, Wealth Management, Insurance, Manufacturing, Technology and agencies to build effective marketing campaigns that achieve higher Return on Investment (ROI)

It is primarily used to bring in new customers and engage effectively with existing ones, using e-mail, call, sms, webinars, website and social media channels.

Act-on hepls to create personalized automated mail campaign, using predictive e-mail technology. By using AI-driven content recommendations on the website, right content is delivered at the right time to the website visitor and ensures better engagement. The campaign reports are available in interactive dashboards using BI & data visualization, which helps to derive better business insights

What is Act-On used for?

Act-On is a Marketing Automation Software mainly used by its customers to Acquire Customers and Enhance Customer Relationships by Communication Management, Engagement Management and Campaign Management .