Actito: Use-Cases, Insights and Reviews | 2025 Cuspera

Name: Actito
Brand: Actito
Rating: 4.18 (545 reviews)

4.18 5

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(545)

Agile Marketing Automation Platform for customer engagement

Actito Overview

Actito empowers marketers to convert customer satisfaction into tangible revenue growth. This marketing automation platform focuses on personalized customer activation, enabling tailored campaigns that resonate with target audiences. Actito's suite includes dynamic content creation, data-driven segmentation, and real-time engagement metrics. These features not only facilitate effective customer interaction but also drive measurable business outcomes. The platform's ability to harness customer insights allows businesses to refine their strategies and optimize their marketing efforts. Actito stands out for its emphasis on transforming customer feedback into actionable insights, ensuring that marketing initiatives align closely with customer needs.

Use Cases

Customers recommend Campaign Management, Engagement Management, Segmentation And Targeting, as the business use cases that they have been most satisfied with while using Actito.

Other use cases:

Collaboration
Identify Target Customers
Helpdesk Management
Sending & Publishing Communications
Channel Marketing
Customer Feedback Management
Content Management

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Business Priorities

Acquire Customers and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Actito.

Other priorities:

Improve ROI
Improve Internal Communications
Increase Sales & Revenue
Improve Digital And Social Presence
Improve Efficiency
Enter New Markets Internationally Or Locally
Scale Best Practices
Increase Customer Life Time Value

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Actito Use-Cases and Business Priorities: Customer Satisfaction Data

Actito works with different mediums / channels such as E-Mail. and Mobile.

Actito's features include Personalization, Dashboard, Templates, etc. and Actito support capabilities include 24/7 Support, Email Support, Phone Support, etc. also Actito analytics capabilities include Analytics, and Custom Reports.

Reviews

"Actito has allowed us to improve the efficiency and productivity of our teams, as well as increase the commitment of our readers and our ROI." - Gaelle Mauroit

Actito, Yespo Оmnichannel CDP, PushEngage, ExpertSender, Parseur, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Actito enables marketers to convert customer satisfaction into revenue. The software offers client activation and marketing automation solutions.

Popular Business Setting

for Actito

Top Industries

Hospitality
Marketing and Advertising
Apparel & Fashion

Popular in

Enterprise
Small Business
Mid Market

Actito is popular in Hospitality, Marketing And Advertising, and Apparel & Fashion and is widely used by Enterprise, Small Business, and Mid Market.

Comprehensive Insights on Actito Use Cases

What solutions does Actito provide for Campaign Management?

What makes Actito ideal for Engagement Management?

How does Actito address your Segmentation And Targeting Challenges?

What benefits does Actito offer for Collaboration?

How can Actito enhance your Identify Target Customers process?

27+ more Business Use Cases

12 buyers and buying teams have used Cuspera to assess how well Actito solved their Marketing Automation needs. Cuspera uses 545 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

Customer Testimonials

CUSTOMERS	TESTIMONIALS
Gaelle Mauroit Director Of Marketing & Communication Cine-tele-revue	Actito has allowed us to improve the efficiency and productivity of our teams, as well as increase the commitment of our readers and our ROI. Testimonial By Gaelle Mauroit

CUSTOMERS	TESTIMONIALS
Gaelle Mauroit Director Of Marketing & Communication Cine-tele-revue	Actito has allowed us to improve the efficiency and productivity of our teams, as well as increase the commitment of our readers and our ROI. Testimonial By Gaelle Mauroit

Case Studies

Consumer Electronics

Case Study VTech

Actito assists VTech, specialized in electronic toys, in developing a marketing automation strategy

Automotive

Case Study Hyundai

How Actito helped Hyndai Centralize customer data and maintain dialogue throughout the lifecycle of its vehicles.

Hospitality

Case Study SNCB

How Actito helped SNCB to offer a new digital experience to its audience, to add good, efficient and innovative digital communication.

Media Production

Case Study RTBF

The challenge for a channel such as RTBF is to support its presence and bring its content to life in a world that is digitizing and constantly changing.

Financial Services

Case Study Mozzeno

Mozzeno was able to set up an efficient conversion funnel with relevant stages, all connected to Actito and with the objective of not losing the consumer in this flow of stages.

Apparel & Fashion

Case Study Kaporal

The CRM team, made up of 3 people today, uses daily the Actito solution for BtoC communication

La Loi 25 est une réglementation pour les entreprises qui utilisent le marketing automatisé.

Frequently Asked Questions(FAQ)

for Actito

What is Actito?

Actito is a SaaS marketing automation company founded in 2000. Back then, the three founders thought it would be a good idea to bridge the gap between brands and consumers. So they started building the software that marketers now love. Actito helps to personalize the interactions by the second, with hundreds, thousands, even millions of customers worldwide. Actito targets mid to large companies wanting to run all their marketing activities from one easy-to-use platform.

All the customer data collected is centralized and consolidated onto a Customer Data Platform and made available to tailor, target and personalize right-time messages through main marketing channels – namely email, mobile and web. Actito also provides tools for customer life-cycle marketing, deploying acquisition, loyalty and cross-selling, enabling agile marketers to develop objectives and specifications of their marketing campaigns, thereby helping them in tracking the outcomes.

Actito features include building an actionable data model, marketing campaigns, dashboards and campaign reports, customer engagement, engaging via the right channel, customers based on their behavior and real-time data, adapt marketing strategy to maximize ROI and more.

Actito offers full compliance with Europe’s latest general data protection regulations (GDPR), leaving marketers free to focus on building lasting and profitable customer relationships. It runs its European operations from its headquarters in Belgium and also has offices in France and The Netherlands. Actito is also present in North America with an office in Canada. More than 250 clients use the platform worldwide including ABB, Friesland Campina, Biocodex, ARTE, WWF and KIA.

What is Actito used for?

Actito is a Marketing Automation Software mainly used by its customers to Acquire Customers and Enhance Customer Relationships by Campaign Management, Engagement Management and Segmentation And Targeting .