ActiveCampaign Overview

ActiveCampaign automates personalized email marketing, sales engagement, and more. Over 900 integrations enable seamless automation across any business's marketing stack.

Use Cases

Customers recommend Engagement Management, Communication Management, Campaign Management, as the business use cases that they have been most satisfied with while using ActiveCampaign.

Other use cases:

  • Contact List Management
  • Onboarding
  • Workflow Management
  • Helpdesk Management
  • Generation Of New Leads
  • Drip Marketing
  • Lead Tracking
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Business Priorities

Acquire Customers and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using ActiveCampaign.

Other priorities:

  • Increase Sales & Revenue
  • Enter New Markets Internationally Or Locally
  • Improve ROI
  • Launch New Products
  • Scale Best Practices
  • Build Brand Awareness
  • Improve Internal Communications
  • Grow Market Share
  • Increase Customer Life Time Value
  • Improve Brand Engagement
  • Improve Digital And Social Presence
  • Improve Efficiency
  • Manage Risk
  • Shorten Ramp Up Time
  • Improve Stakeholder Relations
  • Establish Thought Leadership
See all business priorities See less business priorities

ActiveCampaign Use-Cases and Business Priorities: Customer Satisfaction Data

ActiveCampaign works with different mediums / channels such as E-Mail.

ActiveCampaign's features include Personalization, Templates, Landing Page, etc. and ActiveCampaign support capabilities include AI Powered, Email Support, Phone Support, etc. also ActiveCampaign analytics capabilities include Analytics, and Custom Reports.

Reviews

"Localizing our content keeps our customers engaged, because we're able to write about produce that's relevant to the season in that community." - Monika Reti

ActiveCampaign, GMass, AgencyAnalytics, omnisend, VBOUT, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for ActiveCampaign

Top Industries

  • Marketing and Advertising
  • Consumer Services
  • Information Technology and Services

Popular in

  • Small Business
  • Mid Market
  • Enterprise

ActiveCampaign is popular in Marketing And Advertising, Consumer Services, and Information Technology And Services and is widely used by Small Business, Mid Market, and Enterprise.

ActiveCampaign Customer wins, Customer success stories, Case studies

What makes ActiveCampaign ideal for Engagement Management?

Why is ActiveCampaign the best choice for Communication Management?

What solutions does ActiveCampaign provide for Campaign Management?

How can ActiveCampaign enhance your Contact List Management process?

How can ActiveCampaign optimize your Onboarding Workflow?

48 buyers and buying teams have used Cuspera to assess how well ActiveCampaign solved their Marketing Automation needs. Cuspera uses 17414 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

CUSTOMERS TESTIMONIALS
ActiveCampaign testimonial

Monika Reti

Hipcooks
Localizing our content keeps our customers engaged, because we're able to write about produce that's relevant to the season in that community. Testimonial By Monika Reti
ActiveCampaign testimonial

Shawn Parry

Head of Marketing

Teton Sports
7X'd our email database ActiveCampaign is a great scalable CRM. I love how I have more control with my email and how wicked simple it is to use. I'd recommend ActiveCampaign to people who want to scale their email marketing efforts without the hefty price tags of other email or CRM platforms. We've... 7X'd our email database all with the implementation of ActiveCampaign.

Testimonial By Shawn Parry
ActiveCampaign testimonial

Heather Read

Heather Read Photography
As a photographer and a mother, it's so important for me to have that extra time that I save using ActiveCampaign because I can focus more on my art and I can focus more on building relationships with the clients versus the tedious mundane things that so much time didn't need to be spent on. Testimonial By Heather Read
CUSTOMERS TESTIMONIALS
ActiveCampaign testimonial

Monika Reti

Hipcooks
Localizing our content keeps our customers engaged, because we're able to write about produce that's relevant to the season in that community. Testimonial By Monika Reti
ActiveCampaign testimonial

Shawn Parry

Head of Marketing

Teton Sports
7X'd our email database ActiveCampaign is a great scalable CRM. I love how I have more control with my email and how wicked simple it is to use. I'd recommend ActiveCampaign to people who want to scale their email marketing efforts without the hefty price tags of other email or CRM platforms. We've... 7X'd our email database all with the implementation of ActiveCampaign.

Testimonial By Shawn Parry
ActiveCampaign testimonial

Heather Read

Heather Read Photography
As a photographer and a mother, it's so important for me to have that extra time that I save using ActiveCampaign because I can focus more on my art and I can focus more on building relationships with the clients versus the tedious mundane things that so much time didn't need to be spent on. Testimonial By Heather Read

Southern Orthodontic Partners - Healthcare

ActiveCampaign helped Southern Orthodontic Partners improve patient engagement and streamline operations. The company needed a HIPAA-compliant solution to centralize CRM and automate follow-ups. With... ActiveCampaign, they achieved an 87% response rate within 24 hours of lead submission. They also recaptured 6% of lost leads after two automated follow-ups. The platform enabled better communication and efficiency across multiple orthodontic practices.

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Krajowe Centrum Edukacyjne - Education

ActiveCampaign helped Krajowe Centrum Edukacyjne modernize education access in Poland. The company used ActiveCampaign for marketing automation, CRM, and SMS marketing. They connected WordPress, WooC...ommerce, and Facebook tools to streamline operations. The platform saved them 30 hours per week and added 1,000 contacts monthly. They saw a 28% increase in sales conversions and 15% revenue growth from marketing automation.

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Cognita Schools Brazil - Education

ActiveCampaign’s CRM helped Cognita Schools Brazil standardize and automate lead capture across six schools. The team created over 100 custom forms for different enrollment and event needs. With Acti...veCampaign, Cognita achieved a 51% visit-to-enrollment conversion rate. New student enrollments grew faster than the market average during the 2024 cycle. The CRM’s customization and automation features supported Cognita’s growth and improved student retention.

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INSTADRIVE - Accounting

ActiveCampaign helped INSTADRIVE boost their email marketing results. INSTADRIVE faced strict German data protection laws that made email marketing hard. They used ActiveCampaign to automate follow-u...p emails and manage double opt-ins. Website visitors now enter their email to see pricing, which increased lead capture. INSTADRIVE doubled their revenue and achieved a 12% average click-through rate, 6 times the industry standard.

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Kommunicate - SaaS & Technology

ActiveCampaign helped Kommunicate automate marketing and sales. Kommunicate saw 66% quarterly growth after using automation. They increased conversions by 1.5x with automation and personalization. Op...en rates on customer and prospect emails reached 24%. Manual communication was not possible as signups grew. ActiveCampaign made onboarding and customer communication easier.

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Tower - SaaS & Technology

ActiveCampaign helped Tower, a German SaaS company, boost customer engagement. Tower used ActiveCampaign to automate onboarding and manage customer relationships. They created a 10-day onboarding ema...il sequence for new users. Tower saw a 50% open rate on these emails. Their newsletter click-through rate increased by 4x. They added 150,000 subscribers to their email list.

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Frequently Asked Questions(FAQ)

for ActiveCampaign

What is ActiveCampaign?

ActiveCampaign helps small teams power big businesses with the must-have platform for intelligent marketing automation. Customers from over 170 countries depend on the active campaign’s mix of pre-built automation and integrations (including Facebook, Google, WordPress, Salesforce, Shopify, and Square) to power personalized marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle.

ActiveCampaign holds the highest customer satisfaction rating among Marketing Automation, E-Commerce Personalization, Landing Page Builders, and CRM solutions on G2.com and is one of only a handful of software solutions with over 10,000 positive reviews. ActiveCampaign has also been named the Top Rated Email Marketing Software on TrustRadius. Learn more and start your free trial at ActiveCampaign.com.

What is ActiveCampaign used for?

ActiveCampaign is a Marketing Automation Software mainly used by its customers to Acquire Customers and Enhance Customer Relationships by Engagement Management, Communication Management and Campaign Management .

What are the top features of ActiveCampaign?

Personalization, Templates and Landing page are some of the top features of ActiveCampaign.

Who uses ActiveCampaign?

ActiveCampaign is used by Marketing And Advertising, Consumer Services and Information Technology And Services among other industries.

What are ActiveCampaign alternatives?

GMass, AgencyAnalytics, Omnisend and VBOUT are popular alternatives for ActiveCampaign.

Where is ActiveCampaign located?

ActiveCampaign is headquartered at 1 North Dearborn St, 5th Floor, Chicago, IL 60602.
lightning

Peers used ActiveCampaign for engagement management and communication management

ActiveCampaign Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.56/5 ★

Read Reviews (30)
Analytics

4.39/5 ★

Read Reviews (352)
Custom Reports

3.34/5 ★

Read Reviews (2146)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.56/5 ★

Read Reviews (30)
Analytics

4.39/5 ★

Read Reviews (352)
Custom Reports

3.34/5 ★

Read Reviews (2146)

Software Failure Risk Guidance

?

for ActiveCampaign

Overall Risk Meter

Low Medium High

Top Failure Risks for ActiveCampaign

ActiveCampaign, LLC News

Product

ActiveCampaign opens AI access to all: Active Intelligence now available to all customers with new agents and remote MCP | ActiveCampaign

ActiveCampaign has expanded its AI-powered marketing platform, Active Intelligence, to all customers, enhancing marketing automation with new AI agents and a remote MCP Server. This update allows businesses to create campaigns and gain insights quickly using conversational prompts. The platform's AI capabilities aim to simplify marketing tasks, improve customer engagement, and drive performance gains, with Parrish Law reporting significant improvements in email open rates.

Read more →
Product

ActiveCampaign Opens AI Access to All : Active Intelligence Now Available to All Customers With New Agents and Remote MCP

ActiveCampaign Opens AI Access to All : Active Intelligence Now Available to All Customers With New Agents and Remote MCP

Read more →
Product

ActiveCampaign Launches WhatsApp Messaging - MarTech Cube

ActiveCampaign has launched a new WhatsApp Messaging tool, enhancing its marketing automation platform. This solution offers businesses a comprehensive WhatsApp-first approach, enabling seamless customer interactions and sales management. Key features include a no-code workflow builder, a shared team inbox, and integration with other business tools, transforming WhatsApp into a strategic communication platform for driving customer engagement and revenue growth.

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Product

ActiveCampaign to Showcase the Future of Autonomous Marketing at Fall 2025 Innovation Keynote

ActiveCampaign to Showcase the Future of Autonomous Marketing at Fall 2025 Innovation Keynote

Read more →

ActiveCampaign, LLC Profile

Company Name

ActiveCampaign, LLC

Company Website

https://www.activecampaign.com/

Year Founded

2003

HQ Location

1 North Dearborn St, 5th Floor, Chicago, IL 60602

Employees

1001-5000

Social

Facebook Linkedin Twitter

Financials

SERIES C