ActiveCampaign Overview
ActiveCampaign automates personalized email marketing, sales engagement, and more. Over 900 integrations enable seamless automation across any business's marketing stack.
Use Cases
Customers recommend Engagement Management, Communication Management, Campaign Management, as the business use cases that they have been most satisfied with while using ActiveCampaign.
Business Priorities
Acquire Customers and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using ActiveCampaign.
ActiveCampaign Use-Cases and Business Priorities: Customer Satisfaction Data
ActiveCampaign works with different mediums / channels such as E-Mail.
ActiveCampaign's features include Personalization, Templates, Landing Page, etc. and ActiveCampaign support capabilities include AI Powered, Email Support, Phone Support, etc. also ActiveCampaign analytics capabilities include Analytics, and Custom Reports.
Reviews
"ActiveCampaign allows me to have a conversation with people and tailor it to what their needs are . With tags, I can say this person's in this product lane, that person's in that product lane, that person's in that product lane, and I can segment my... audience into different types of people so we're giving them the right things and they're really happy in the end." - Jennifer Tilney
Peer review evidence (same sources as the product rating summary)
"...The flow chart for running the automations and the tagging are exactly what businesses need to engage customers...." Peer review by Fiona B
"...Email Campaign Management - ActiveCampaign does a great job scheduling and sending out email campaigns to designated lists...." Peer review by Tim Bost, Editor & Publisher, FinancialCyclesWeekly.com
"...The detailed reporting of every campaign with unique open and click, geo location, email client tracking and email opening trends...." Peer review by Sandeep R, Email Marketing Specialist, Marketing and Advertising
ActiveCampaign, GMass, AgencyAnalytics, Yespo Оmnichannel CDP, Lead Liaison, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Popular Business Setting
for ActiveCampaign
Top Industries
- Marketing and Advertising
- Consumer Services
- Information Technology and Services
Popular in
- Small Business
- Mid Market
- Enterprise
ActiveCampaign is popular in Marketing And Advertising, Consumer Services, and Information Technology And Services and is widely used by Small Business, Mid Market, and Enterprise.
ActiveCampaign Customer wins, Customer success stories, Case studies
What Are the key features of ActiveCampaign for Engagement Management?
What solutions does ActiveCampaign provide for Communication Management?
What Are the key features of ActiveCampaign for Campaign Management?
How efficiently Does ActiveCampaign manage your Contact List Management?
What solutions does ActiveCampaign provide for Onboarding?
48 buyers and buying teams have used Cuspera to assess how well ActiveCampaign solved their Marketing Automation needs. Cuspera uses 17414 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
ActiveCampaign allows me to have a conversation with people and tailor it to what their needs are . With tags, I can say this person's in this product lane, that person's in that product lane, that person's in that product lane, and I can segment my audience into different types of people so we're ...giving them the right things and they're really happy in the end. |
|
Through the ActiveCampaign platform, we are able to create a marketing funnel of school foodservice directors throughout the United States and provide them with content that is very specific to their needs , impacting over a billion annual school meals. Testimonial By Lori Taylor |
|
Automation recipes have allowed me to re-engage with my audience. I was able to begin with simple recipes to start and move onto more complicated automations to better connect with my customers. Testimonial By Himanshi Munshaw Luhar |
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Jennifer Tilney Platinum Skin Care |
ActiveCampaign allows me to have a conversation with people and tailor it to what their needs are . With tags, I can say this person's in this product lane, that person's in that product lane, that person's in that product lane, and I can segment my audience into different types of people so we're ...giving them the right things and they're really happy in the end. |
|
Lori Taylor The Produce Moms |
Through the ActiveCampaign platform, we are able to create a marketing funnel of school foodservice directors throughout the United States and provide them with content that is very specific to their needs , impacting over a billion annual school meals. Testimonial By Lori Taylor |
|
Himanshi Munshaw Luhar Director Foodie Trails |
Automation recipes have allowed me to re-engage with my audience. I was able to begin with simple recipes to start and move onto more complicated automations to better connect with my customers. Testimonial By Himanshi Munshaw Luhar |
Frequently Asked Questions (FAQ)
What buyers ask before choosing ActiveCampaign
What is ActiveCampaign?
ActiveCampaign helps small teams power big businesses with the must-have platform for intelligent marketing automation. Customers from over 170 countries depend on the active campaign’s mix of pre-built automation and integrations (including Facebook, Google, WordPress, Salesforce, Shopify, and Square) to power personalized marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle.
ActiveCampaign holds the highest customer satisfaction rating among Marketing Automation, E-Commerce Personalization, Landing Page Builders, and CRM solutions on G2.com and is one of only a handful of software solutions with over 10,000 positive reviews. ActiveCampaign has also been named the Top Rated Email Marketing Software on TrustRadius. Learn more and start your free trial at ActiveCampaign.com.
What is ActiveCampaign used for?
What are the top features of ActiveCampaign?
Who uses ActiveCampaign?
What are ActiveCampaign alternatives?
Where is ActiveCampaign located?
Peers used ActiveCampaign for engagement management and communication management
ActiveCampaign Competitors
ActiveCampaign Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (30) |
| Analytics | Read Reviews (352) |
| Custom Reports | Read Reviews (2146) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (30) |
| Analytics | Read Reviews (352) |
| Custom Reports | Read Reviews (2146) |
ActiveCampaign Integrations
ActiveCampaign integrates with a wide range of software applications through its robust data import and export capabilities.
Few API Integrations for ActiveCampaign
Software Failure Risk Guidance
?for ActiveCampaign
Overall Risk Meter
Top Failure Risks for ActiveCampaign
ActiveCampaign, LLC News
ActiveCampaign Launches Google Ads Connector for Active Intelligence ...
ActiveCampaign has launched a Google Ads connector for its AI engine, Active Intelligence. This integration allows users to manage Google Ads campaigns directly within ActiveCampaign, enhancing campaign creation and reporting. The connector supports AI-guided campaign execution, enabling marketers to focus on strategy while AI handles execution. The connector is available to ActiveCampaign customers on Plus plans and above.
ActiveCampaign Recognized in 2026 AI Excellence Awards for Automation ...
ActiveCampaign has been recognized in the 2026 AI Excellence Awards for its innovation in automation. The company's AI engine, Active Intelligence, significantly reduces campaign build times from 2.6 hours to 18 minutes, enhancing marketing efficiency. This award highlights ActiveCampaign's impact on AI-driven automation, enabling faster execution and personalized marketing strategies.
ActiveCampaign extends its AI capabilities with context and scale
ActiveCampaign has expanded its AI capabilities with new features like AI Performance Intelligence and AI Behavior Customization. These tools analyze campaign performance, provide real-time alerts, and allow users to set custom AI instructions for consistent brand messaging. The enhancements aim to improve marketing automation for SMBs by offering deeper insights and scalable optimization without relying on external AI tools.
ActiveCampaign Expands AI with Context & Scale
ActiveCampaign has enhanced its AI capabilities by introducing new features that improve context and scalability. These advancements aim to provide businesses with more personalized marketing automation solutions, enhancing customer engagement and operational efficiency.
ActiveCampaign, LLC Profile
HQ Location
1 North Dearborn St, 5th Floor, Chicago, IL 60602
Employees
1001-5000
Social
Financials
SERIES C
