ActiveCampaign Overview

ActiveCampaign automates personalized email marketing, sales engagement, and more. Over 900 integrations enable seamless automation across any business's marketing stack.

Use Cases

Customers recommend Engagement Management, Communication Management, Campaign Management, as the business use cases that they have been most satisfied with while using ActiveCampaign.

Other use cases:

  • Contact List Management
  • Onboarding
  • Workflow Management
  • Helpdesk Management
  • Generation Of New Leads
  • Drip Marketing
  • Lead Tracking
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Business Priorities

Acquire Customers and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using ActiveCampaign.

Other priorities:

  • Increase Sales & Revenue
  • Enter New Markets Internationally Or Locally
  • Improve ROI
  • Launch New Products
  • Scale Best Practices
  • Build Brand Awareness
  • Improve Internal Communications
  • Grow Market Share
  • Increase Customer Life Time Value
  • Improve Brand Engagement
  • Improve Digital And Social Presence
  • Improve Efficiency
  • Manage Risk
  • Shorten Ramp Up Time
  • Improve Stakeholder Relations
  • Establish Thought Leadership
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ActiveCampaign Use-Cases and Business Priorities: Customer Satisfaction Data

ActiveCampaign works with different mediums / channels such as E-Mail.

ActiveCampaign's features include Personalization, Templates, Landing Page, etc. and ActiveCampaign support capabilities include AI Powered, Email Support, Phone Support, etc. also ActiveCampaign analytics capabilities include Analytics, and Custom Reports.

Reviews

"Being a Partner with ActiveCampaign allows me to be at the forefront of this technology. There’s no one who does automation better than ActiveCampaign." - Jeff Davis

ActiveCampaign, GMass, AgencyAnalytics, Yespo Оmnichannel CDP, Lead Liaison, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for ActiveCampaign

Top Industries

  • Marketing and Advertising
  • Consumer Services
  • Information Technology and Services

Popular in

  • Small Business
  • Mid Market
  • Enterprise

ActiveCampaign is popular in Marketing And Advertising, Consumer Services, and Information Technology And Services and is widely used by Small Business, Mid Market, and Enterprise.

Comprehensive Insights on ActiveCampaign Use Cases

How can ActiveCampaign optimize your Engagement Management Workflow?

How efficiently Does ActiveCampaign manage your Communication Management?

What solutions does ActiveCampaign provide for Campaign Management?

How can ActiveCampaign enhance your Contact List Management process?

How can ActiveCampaign optimize your Onboarding Workflow?

94+ more Business Use Cases

48 buyers and buying teams have used Cuspera to assess how well ActiveCampaign solved their Marketing Automation needs. Cuspera uses 17414 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
ActiveCampaign testimonial

Jeff Davis

President

Victory Media Group
Being a Partner with ActiveCampaign allows me to be at the forefront of this technology. There’s no one who does automation better than ActiveCampaign. Testimonial By Jeff Davis
ActiveCampaign testimonial

Himanshi Munshaw Luhar

Director

Foodie Trails
Automation recipes have allowed me to re-engage with my audience. I was able to begin with simple recipes to start and move onto more complicated automations to better connect with my customers. Testimonial By Himanshi Munshaw Luhar
ActiveCampaign testimonial

David Paige

David Paige Music
I used to get 20% open rates and I thought I was doing really good. And then when I switched to ActiveCampaign and I started implementing some of these strategies, I'm seeing 50% and higher. My first few emails are all in the 80% to 50% range. Testimonial By David Paige
CUSTOMERS TESTIMONIALS
ActiveCampaign testimonial

Jeff Davis

President

Victory Media Group
Being a Partner with ActiveCampaign allows me to be at the forefront of this technology. There’s no one who does automation better than ActiveCampaign. Testimonial By Jeff Davis
ActiveCampaign testimonial

Himanshi Munshaw Luhar

Director

Foodie Trails
Automation recipes have allowed me to re-engage with my audience. I was able to begin with simple recipes to start and move onto more complicated automations to better connect with my customers. Testimonial By Himanshi Munshaw Luhar
ActiveCampaign testimonial

David Paige

David Paige Music
I used to get 20% open rates and I thought I was doing really good. And then when I switched to ActiveCampaign and I started implementing some of these strategies, I'm seeing 50% and higher. My first few emails are all in the 80% to 50% range. Testimonial By David Paige

Case Studies

CASE STUDY Painting with a Twist

ActiveCampaign helped Painting with a Twist unify marketing for over 220 franchise locations. The company faced problems with inconsistent branding and fragmented email tools. ActiveCampaign provided... a central hub for email marketing and automation. Franchisees gained autonomy while keeping brand messaging consistent. The result was a 95% adoption rate among franchisees, a 65% increase in email volume, and a 25% increase in revenue from email campaigns.

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Education

CASE STUDY Spark Joy New York

ActiveCampaign helped Spark Joy New York triple sales volume using AI-powered marketing automation. The founder, Amy Chinitz, moved from in-person to online coaching, reaching more clients nationwide.... Manual emails and basic tools made it hard to keep up with growth. ActiveCampaign automated lead capture, personalized messages, and managed customer journeys. The business saw 3x sales, 85% faster campaign creation, and 10x revenue by moving to digital services.

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Non-Profit Organization Management

CASE STUDY YMCA of Alexandria

ActiveCampaign helped YMCA of Alexandria save over 10 hours a week using its AI Brand Kit and email templates. The nonprofit faced challenges with manual marketing and generic communications. ActiveC...ampaign's automation and segmentation tools enabled targeted outreach and improved member engagement. The YMCA achieved a 12.8% click-through rate, far above the 2% industry average. Their contact list grew by 27% across all branches.

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CASE STUDY Southern Orthodontic Partners

ActiveCampaign helped Southern Orthodontic Partners improve patient engagement and streamline operations. The company needed a HIPAA-compliant solution to centralize CRM and automate follow-ups. With... ActiveCampaign, they achieved an 87% response rate within 24 hours of lead submission. They also recaptured 6% of lost leads after two automated follow-ups. The platform enabled better communication and efficiency across multiple orthodontic practices.

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CASE STUDY Tower

ActiveCampaign helped Tower, a German SaaS company, boost customer engagement. Tower used ActiveCampaign to automate onboarding and manage customer relationships. They created a 10-day onboarding ema...il sequence for new users. Tower saw a 50% open rate on these emails. Their newsletter click-through rate increased by 4x. They added 150,000 subscribers to their email list.

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CASE STUDY Pit Boss Grills

ActiveCampaign helped Pit Boss Grills solve email design and automation challenges. Pit Boss used ActiveCampaign’s forms, tagging, and automation to run targeted campaigns. They integrated Shopify an...d NetSuite for better customer insights. A single email campaign generated $76,717 in revenue. Click-through rates increased by 786% in the first 3 months. Community-driven emails achieved a 32% open rate.

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Frequently Asked Questions(FAQ)

for ActiveCampaign

What is ActiveCampaign?

ActiveCampaign helps small teams power big businesses with the must-have platform for intelligent marketing automation. Customers from over 170 countries depend on the active campaign’s mix of pre-built automation and integrations (including Facebook, Google, WordPress, Salesforce, Shopify, and Square) to power personalized marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle.

ActiveCampaign holds the highest customer satisfaction rating among Marketing Automation, E-Commerce Personalization, Landing Page Builders, and CRM solutions on G2.com and is one of only a handful of software solutions with over 10,000 positive reviews. ActiveCampaign has also been named the Top Rated Email Marketing Software on TrustRadius. Learn more and start your free trial at ActiveCampaign.com.

What is ActiveCampaign used for?

ActiveCampaign is a Marketing Automation Software mainly used by its customers to Acquire Customers and Enhance Customer Relationships by Engagement Management, Communication Management and Campaign Management .

What are the top features of ActiveCampaign?

Personalization, Templates and Landing page are some of the top features of ActiveCampaign.

Who uses ActiveCampaign?

ActiveCampaign is used by Marketing And Advertising, Consumer Services and Information Technology And Services among other industries.

What are ActiveCampaign alternatives?

GMass, AgencyAnalytics, Yespo Оmnichannel CDP and Lead Liaison are popular alternatives for ActiveCampaign.

Where is ActiveCampaign located?

ActiveCampaign is headquartered at 1 North Dearborn St, 5th Floor, Chicago, IL 60602.
lightning

Peers used ActiveCampaign for engagement management and communication management

ActiveCampaign Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.56/5 ★

Read Reviews (30)
Analytics

4.39/5 ★

Read Reviews (352)
Custom Reports

3.34/5 ★

Read Reviews (2146)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.56/5 ★

Read Reviews (30)
Analytics

4.39/5 ★

Read Reviews (352)
Custom Reports

3.34/5 ★

Read Reviews (2146)

Software Failure Risk Guidance

?

for ActiveCampaign

Overall Risk Meter

Low Medium High

Top Failure Risks for ActiveCampaign

ActiveCampaign, LLC News

Product

ActiveCampaign Launches WhatsApp Messaging to Deliver Conversational Marketing on Worlds Top Channel - Yahoo Finance

ActiveCampaign has launched WhatsApp Messaging, a new automation solution that enables businesses to conduct personalized marketing and sales within WhatsApp. This tool offers a no-code workflow builder, a shared team inbox, and integration with other business tools, aiming to enhance customer engagement and streamline operations. The solution is designed to transform WhatsApp into a strategic communication platform, driving higher conversions and revenue growth.

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Executive

ActiveCampaign Taps Chai Atreya as Chief Product Officer to Advance Industry-Leading Autonomous Marketing Automation - PR Newswire

ActiveCampaign appointed Chai Atreya as chief product officer to drive innovation in autonomous marketing automation. Atreya will lead product strategy, focusing on enhancing ActiveCampaigns marketing automation platform for business users.

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Product

ActiveCampaign Unveils Active Intelligence for Marketing

ActiveCampaign has launched Active Intelligence, a new AI-powered user experience integrated throughout its marketing automation platform. The update brings advanced automation, conversational workspaces, autonomous agents, and performance insights, enabling AI-driven marketing orchestration for businesses seeking smarter customer engagement.

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Product

ActiveCampaign Unveils Active Intelligence to Usher in a New Era of Marketing Automation - PR Newswire

ActiveCampaign has launched Active Intelligence, a new marketing automation solution designed to enhance customer experience and campaign effectiveness. The platform leverages advanced data analytics and automation to deliver personalized marketing at scale. This release positions ActiveCampaign to address evolving business needs in digital marketing and customer engagement.

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ActiveCampaign, LLC Profile

Company Name

ActiveCampaign, LLC

Company Website

https://www.activecampaign.com/

Year Founded

2003

HQ Location

1 North Dearborn St, 5th Floor, Chicago, IL 60602

Employees

1001-5000

Social

Facebook Linkedin Twitter

Financials

SERIES C