Adapex Overview

Adapex delivers AI-powered monetization strategies tailored for publishers seeking performance-driven growth. By leveraging advanced decision-making capabilities, Adapex enhances revenue potential through precise ad placement and optimization. The platform's focus on transparency and streamlined onboarding ensures a seamless transition for clients. With a commitment to exceptional return on investment, Adapex stands out in the digital advertising landscape. Its unique approach combines data-driven insights with strategic implementation, providing publishers the tools needed to maximize ad revenue confidently.

Use Cases

Customers recommend Sending & Publishing Communications, Social Media Analytics, Generation Of New Leads, as the business use cases that they have been most satisfied with while using Adapex.

Other use cases:

  • Advertisement
  • Campaign Management
  • Media Buying
  • Content Curation
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Business Priorities

Increase Sales & Revenue and Improve Efficiency are the most popular business priorities that customers and associates have achieved using Adapex.

Other priorities:

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Adapex Use-Cases and Business Priorities: Customer Satisfaction Data

Adapex, belong to a category of solutions that help Digital Advertising Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Adapex delivers performance-driven monetization strategies to publishers. AI-powered decision-making and optimized growth are harnessed.

Comprehensive Insights on Adapex Use Cases

What benefits does Adapex offer for Sending & Publishing Communications?

Case Studies

Media Production

CASE STUDY Voice of Motown

RevContent helped Voice of Motown, a digital publisher for West Virginia sports, increase revenue. The Adapex team guided the integration of RevContent’s native advertising platform. Voice of Motown ...saw a 7% revenue uplift and a 31% increase in viewability. The solution was easy to implement and kept the user experience strong. Voice of Motown kept full control over ad placements and creatives.

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Entertainment

CASE STUDY Soundhound

Merlin, the in-app header bidding solution from Adapex, helped Soundhound modernize their music app monetization. Soundhound wanted to increase revenue and improve efficiency. Adapex consolidated dem...and partners and added more bidders using Merlin and Prebid SDK. The Android app saw higher CPMs and more revenue. The iOS app kept revenue steady with better CPMs. Soundhound now uses 16 demand sources and gets ongoing support from Adapex.

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Entertainment

CASE STUDY Quizzboom

Adapex used its Merlin header bidding and Google Ad Manager integration to help Quizzboom boost ad revenue. Quizzboom wanted to improve monetization and user experience compared to AdSense. Adapex fo...cused on native ads and real-time data optimization. In a few months, Quizzboom saw RPS up 76%, RPM up 52%, CPM up 32%, and daily revenue up 37%. The new strategy set a strong base for long-term growth in the quiz content market.

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Entertainment

CASE STUDY Eurweb.com

Adapex used its Merlin header bidding technology to help Eurweb.com improve ad monetization. The team performed a full site audit and found the ad structure needed changes. They added features like l...azy loading, smart refresh, and new ad units. Adapex also set up a video ad unit for direct deals. Eurweb.com saw higher revenue and a better user experience after these changes. The client praised Adapex for strong customer service and quick improvements.

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Internet

CASE STUDY PenPal World

Adapex helped PenPal World, a global online community, fix falling ad revenue and poor user experience. They used a new ad layout and high-impact ad units on busy pages. This led to a 509% jump in re...venue per mille, a 503% rise in revenue per session, and a 378% increase in net revenue. PenPal World saw more engagement and happier users. The partnership made the platform stronger and more profitable.

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Internet

CASE STUDY Pissedconsumer.com

Adapex used its Data Refinery and Merlin header bidding technology to help Pissedconsumer.com improve ad and data monetization. The challenge was to boost engagement and revenue with smarter ad place...ments and a data-driven approach. Adapex's Dynamic Refresh technology increased impressions and revenue, while Data Refinery improved audience targeting and user identification. Pissedconsumer.com saw higher CPMs, RPMs, and clear revenue uplifts after switching from their previous AdOps vendor.

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Adapex Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Custom Reports

3.83/5 ★

Read Reviews (5)
Analytics

3.65/5 ★

Read Reviews (3)
CAPABILITIES RATINGS AND REVIEWS
Custom Reports

3.83/5 ★

Read Reviews (5)
Analytics

3.65/5 ★

Read Reviews (3)

Software Failure Risk Guidance

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for Adapex

Top Failure Risks for Adapex

Adapex Inc. News

Awards

Adapex Named Finalist in 2025 Digiday Media Awards

Adapex has been named a finalist in the 2025 Digiday Media Awards for its Data Refinery platform, recognized for innovation and impact in privacy-first publisher monetization. The nomination highlights Adapex's leadership amid industry privacy changes.

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Partnership

Adapex & Quizzly Partner to Amplify Audience Engagement and Revenue

Adapex partners with Quizzly.ai to enhance audience engagement and revenue for publishers using AI-driven tools for better insights and advertising strategies.

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Awards

Digiday Media Awards 2023 - adapex.io

Adapex.io received recognition at the Digiday Media Awards 2023. A client from Soundhound praised their collaboration with Adapex for improving app revenue performance through insights and actionable tips.

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Adapex Wins AdExchanger Award for Best Account Support by a Technology Company

Adapex wins AdExchanger Award for Best Account Support, highlighting their commitment to exceptional client service and personalized, hands-on approach.

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Adapex Inc. Profile

Company Name

Adapex Inc.

Company Website

https://adapex.io/

HQ Location

178 E 7th St, New York, US

Employees

11-50

Social

Facebook Linkedin

Financials

PRIVATE