Adbook, by FatTail, offers advanced sales and operations solutions for publishers, enhancing control over advertising revenue. The business of advertising is redefined by its powerful tools.
Peer review evidence (same sources as the product rating summary)
"...At the heart of our business is a highly flexible Revenue Management Platform that helps you increase monetization, control, and scale...."
FatTail
"...Designed for large digital media publishers, it is an advertising platform that helps monetize, control and sell premium guaranteed ad inventory...."
Peer review from FatTail
"...Online publishing ad sales optimization tool that allows publishers to monetize, plan and sell inventory...."
Peer review from FatTail
AdBook+,
belong to a category of solutions that help Publisher Ad Management.
Each of them excels in different abilities.
Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Popular Business Setting
for AdBook+
Top Industries
Media Production
Marketing and Advertising
Popular in
Enterprise
Mid Market
AdBook+ is popular in
Media Production,
and
Marketing And Advertising,
and is widely used by
Enterprise,
and
Mid Market,
AdBook+ Customer wins, Customer success stories, Case studies
What Are the key features of AdBook+ for Revenue Cycle Management?
AdBook provides a platform for managing revenue. It brings together sales, yield, and workflow automation. This helps companies increase their revenue and control their operations.
"...At the heart of our business is a highly flexible Revenue Management Platform that helps you increase monetization, control, and scale...."
FatTail
The advertising platform allows publishers to sell, control and manage guaranteed ad inventory. It enables publishers to book ads for clients and to edit orders. The platform requires exact advertiser name entry for order retrieval.
"...Designed for large digital media publishers, it is an advertising platform that helps monetize, control and sell premium guaranteed ad inventory...."
Peer review from FatTail
What Are the key features of AdBook+ for Sending & Publishing Communications?
Adbook empowers publishers to manage and sell advertising inventory efficiently. It streamlines operations, improves campaign performance, and facilitates accurate billing. However, integrating data from external sources can be challenging due to inconsistencies and complexities.
"...Online publishing ad sales optimization tool that allows publishers to monetize, plan and sell inventory...."
Peer review from FatTail
How can AdBook+ optimize your Workflow Management Workflow?
AdBook+ simplifies revenue management by combining sales enablement, yield management, and workflow automation. It provides customizable fields for roles and business KPIs. Integrating with FlowIQ streamlines billing workflows.
"...Supplemental fields to consider
Roles / Owners, e.g.
Primary trafficker
Primary sales executive
Account manager
Additional fields to support your specific workflow and business KPIs
..."
Taking your OMS from Good to Great with FlowIQ & AdBook+
What Are the key features of AdBook+ for Campaign Management?
Adbook Campaign Management facilitates efficient campaign management and accurate billing by integrating local and external data sources. It automatically aligns campaigns with relevant tags using Drop IDs, enabling publishers to track campaign performance and generate accurate invoices. Adbook Campaign Management may face challenges due to the complexities of external data sources, which can impact data reliability.
How GSTV Scaled DOOH Campaign Automation with FatTail
GSTV enhanced its digital out-of-home (DOOH) advertising operations by partnering with FatTail to automate campaign workflows. FatTail's solution transformed manual processes into an automated system..., significantly reducing setup time and enabling real-time updates. This automation allowed GSTV to focus on strategy and optimization, improving campaign efficiency and audience engagement metrics. The collaboration highlights the growing trend of programmatic DOOH and its impact on advertising effectiveness.
GSTV (Gas Station TV)
- Media Production
- Media Production
FatTail's AdBook OMS helped GSTV manage 29,000 locations and 115 million monthly impressions. GSTV replaced manual spreadsheets with automated, algorithm-driven forecasting. The sales process was red...uced to two steps, speeding up deals and improving accuracy. GSTV saw 3.7x higher engagement after automation. The platform enabled scalable operations and eliminated bottlenecks.
