Adobe Analytics: Use-Cases, Insights and Reviews | 2025 Cuspera

Name: Adobe Analytics
Brand: Adobe Analytics
Rating: 4.09 (9772 reviews)

4.09 5

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(9772)

Industry-leading data with customizable visualizations that drive better marketing decisions

AI Powered

Adobe Analytics Overview

Adobe Analytics provides insights on the customer journey by mixing and analyzing data from all channels, offering versatile reporting and predictive intelligence to enhance ROI and customer relationships. It uses AI and machine learning to uncover hidden opportunities and predict future behaviors.

Use Cases

Customers recommend Social Media Management, Engagement Management, Campaign Management, as the business use cases that they have been most satisfied with while using Adobe Analytics.

Other use cases:

Advertisement
Funnel Analysis
Channel Marketing
Digital Marketing
Content Management
Communication Management
Helpdesk Management

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Business Priorities

Acquire Customers and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Adobe Analytics.

Other priorities:

Improve ROI
Increase Sales & Revenue
Improve Digital And Social Presence
Improve Efficiency
Scale Best Practices
Improve Brand Engagement
Enter New Markets Internationally Or Locally
Grow Market Share
Build Brand Awareness
Increase Customer Life Time Value
Improve Consistency
Launch New Products
Establish Thought Leadership

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Adobe Analytics Use-Cases and Business Priorities: Customer Satisfaction Data

Adobe Analytics works with different mediums / channels such as Website. and Mobile.

Adobe Analytics's features include Dashboard, Personalization, Predictive Analytics, etc. and Adobe Analytics support capabilities include AI Powered, 24/7 Support, Phone Support, etc. also Adobe Analytics analytics capabilities include Analytics, and Custom Reports.

Reviews

"We have a large volume of students who are exploring programs with us at any time. Adobe Marketo Engage has helped us stay engaged with them over their long decision-making processes." - Paul Lovegrove

Adobe Analytics, Kissmetrics, Google Analytics 360, Matomo, Google Analytics, etc., all belong to a category of solutions that help Digital Analytics. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Adobe Analytics

Top Industries

Marketing and Advertising
Computer Software
Internet

Popular in

Large Enterprise
Mid Market
Enterprise

Adobe Analytics is popular in Marketing And Advertising, Computer Software, and Internet and is widely used by Large Enterprise, Mid Market, and Enterprise.

Comprehensive Insights on Adobe Analytics Use Cases

What solutions does Adobe Analytics provide for Engagement Management?

Adobe Analytics provides detailed insights into user interactions and behavior on websites and mobile apps. The software offers deep analytics to understand customer engagement, allowing businesses to optimize campaigns and user experiences. A limitation of the software is that costs can increase significantly if tracking many user interactions.

"...We are able to deduce what parts of the site users are engaging with, and prove ROI based on that...." Peer review by Analyst in Research & Development

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How can Adobe Analytics enhance your Campaign Management process?

Adobe Analytics enables deep reporting for marketing campaigns and facilitates tracking of campaign performance. It offers customizable features for managing marketing campaigns and identifying effective strategies. However, its capabilities are limited by the need for additional purchases to fully analyze campaign data.

"...We use primarily to provide editorial teams with insights into what they should be writing about, and providing campaign analysis for our internal marketing campaigns...." Peer review by Administrator

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What benefits does Adobe Analytics offer for Advertisement?

Adobe Analytics provides advertising capabilities that enable targeted advertising, optimize campaigns, and analyze advertising effectiveness. Tools such as shared audiences, remarketing triggers, and advertising analytics help users gather and act upon data. The cost of implementing the entire Adobe product family may be prohibitive for smaller companies, and some tools may require additional acquisitions for comprehensive advertising data.

"...Perficient Digital has a proven track record of successful Adobe customer implementations and certified experts with specializations in Adobe Experience Manager, Adobe Analytics, Marketo, and Adobe Advertising Cloud. ..." Changes in Adobe Certification Exams

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Why is Adobe Analytics the best choice for Funnel Analysis?

Adobe Analytics allows users to visualize conversion funnels, highlighting abandonment points. The tool offers a comprehensive set of features for data analysis, visualization, and reporting, including drag-and-drop functionality for ease of use. However, visualizations like funnels and charts lack the sophistication offered by some competitors and business intelligence tools.

"...It has an in build workspace, which is a drag and drop canvas to do custom analysis and visualizations and it is pretty easy for marketers as well as non marketers to work on workspace projects...." Peer review by Surabhi s, Information Technology and Services

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61+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well Adobe Analytics solved their Digital Analytics needs. Cuspera uses 9772 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Digital Analytics needs.

Customer Testimonials

CUSTOMERS	TESTIMONIALS
Paul Lovegrove chief operating officer Navitas	We have a large volume of students who are exploring programs with us at any time. Adobe Marketo Engage has helped us stay engaged with them over their long decision-making processes. Testimonial By Paul Lovegrove
Susie Emmerling vice president of marketing operations ServiceNow	Adobe Experience Platform will help empower our team to understand our customers better, ultimately resulting in more personalized and valuable engagements — a powerful tool for any brand looking to succeed today Testimonial By Susie Emmerling
Jordan Capp head of digital marketing Swinburne University of Technology	We had to change our plans because of the COVID-19 pandemic and we knew we wanted to create something that took advantage of our existing investment in Adobe Experience Cloud. We wanted to create an experience that was largely experience based, just like our university. Testimonial By Jordan Capp

CUSTOMERS	TESTIMONIALS
Paul Lovegrove chief operating officer Navitas	We have a large volume of students who are exploring programs with us at any time. Adobe Marketo Engage has helped us stay engaged with them over their long decision-making processes. Testimonial By Paul Lovegrove
Susie Emmerling vice president of marketing operations ServiceNow	Adobe Experience Platform will help empower our team to understand our customers better, ultimately resulting in more personalized and valuable engagements — a powerful tool for any brand looking to succeed today Testimonial By Susie Emmerling
Jordan Capp head of digital marketing Swinburne University of Technology	We had to change our plans because of the COVID-19 pandemic and we knew we wanted to create something that took advantage of our existing investment in Adobe Experience Cloud. We wanted to create an experience that was largely experience based, just like our university. Testimonial By Jordan Capp

Case Studies

COMPANY	INDUSTRY	CASE STUDIES
Navitas Education	Education	Case Study Navitas How Navitas opens up new possibilities for students with Adobe Analytics Read More
Swinburne University of Technology Education	Education	Case Study Swinburne University of Technology How Swinburne University of Technology reimagined the Open Day experience Read More
Bridgestone Manufacturing	Manufacturing	Case Study Bridgestone How Bridgestone re-aligned its digital marketing with Adobe Analytics Read More

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Frequently Asked Questions(FAQ)

for Adobe Analytics

What is Adobe Analytics?

Adobe Analytics provides insights on customer journey. Adobe helps to mix, match, and analyze data from anywhere in the customer journey. and also get versatile reporting, predictive intelligence, and more. It helps to improve ROI and enhance customer relationships.

It provides web analytics with a vast set of tools that turn streaming web data into insights. It helps to bring data from all channels under one roof to deliver real-time insights based on true 360-degree customer views. It's AI and machine learning bring out hidden opportunities and answers to everyone by analyzing customer data, find patterns, and predict future behavior such as churn or a likelihood to convert.

What is Adobe Analytics used for?

Adobe Analytics is a Digital Analytics Software mainly used by its customers to Acquire Customers and Enhance Customer Relationships by Social Media Management, Engagement Management and Campaign Management .