AdSparc Overview

AdSparc empowers publishers to enhance revenue streams through its programmatic advertising solutions. The product suite includes tools that optimize ad serving and manage ad stack yield, effectively increasing monetization opportunities. By sourcing programmatic demand, AdSparc enables publishers to compete more efficiently with existing demand sources. The platform introduces unique ad units and video monetization capabilities, offering diverse revenue options. AdSparc's focus on publisher growth and its ability to integrate new revenue streams make it a strategic choice for those aiming to maximize ROI in the digital advertising space.

Use Cases

Customers recommend Sending & Publishing Communications, Advertisement, Engaging And Following Up, as the business use cases that they have been most satisfied with while using AdSparc.

Other use cases:

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Business Priorities

Increase Sales & Revenue is the most popular business priority that customers and associates have achieved using AdSparc.

Other priorities:

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AdSparc Use-Cases and Business Priorities: Customer Satisfaction Data

AdSparc works with different mediums / channels such as Website. Mobile. and Mobile App.

AdSparc, belong to a category of solutions that help Publisher Ad Management. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

AdSparc assists publishers with ad serving and yield management. Tools are provided to maximize revenue through programmatic demand sources.

Comprehensive Insights on AdSparc Use Cases

How does AdSparc facilitate Sending & Publishing Communications?

Case Studies

Publishing

CASE STUDY A popular Australian website

A popular Australian website faced challenges in monetizing their AMP pages, which were crucial for attracting mobile users. They needed to increase AMP revenue without additional investment and prep...are for the Google Core Web Vitals update. AdSparc implemented a solution with server-side header bidding, automatic floor optimization, and exclusive ad units. As a result, the publisher saw a 12% increase in viewability, a 124% increase in request eCPM, and a 381% increase in total impressions. Non-AdX demand contributed more than 60% of the total income.

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Media Production

CASE STUDY A popular news website in the Middle-East

A popular news website in the Middle-East faced challenges with web monetization, relying solely on Google AdX demand. They needed to increase revenue without additional investment. AdSparc implement...ed a proprietary header bidding solution, optimizing floor prices and viewability. This led to a 26% increase in fill rate, 18% increase in eCPM, and a 49% increase in RPM. The auto-floor function increased request eCPM by 63%, and viewability optimization resulted in a 70% increase in eCPM and 77% increase in RPM. New bidders bought 63% of the inventory.

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Media Production

CASE STUDY a European Pub

A European Pub, a motorsport news website, faced challenges with limited monetization on AMP pages. They needed to increase revenue by adding an AMP-compatible video player. AdSparc replaced a standa...rd display unit with an AMP-optimized video player and used header bidding. This led to a 24% increase in Sold CPM and a 22% higher ad unit fill rate. Overall, there was a 51% increase in ad unit RPM and a 58% revenue boost.

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Media Production

CASE STUDY A news publisher from the Middle-East

AdSparc's header bidding solution helped a major Middle-East news publisher boost revenue by 97%. The publisher faced low web monetization and relied only on Google AdX. AdSparc added tier 1 SSP comp...etition, automatic floor optimization, and in-view optimization. Fill rate rose by 26%, eCPM by 18%, and RPM by 49%. Auto-floor increased request eCPM by 63%. Viewability jumped 43%, eCPM 70%, and RPM 77%. New bidders bought 63% of inventory. RPM soared 191%.

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Media Production

CASE STUDY A fast-growing Formula 1 and motorsport news website

AdSparc AMP-optimised video player replaced a standard display ad for a Formula 1 and motorsport news site. The site wanted to boost AMP page revenue, which was limited by display-only ads. AdSparc a...dded a video player and used header bidding to increase demand. When video ads did not fill, a display ad showed instead. Sold CPM rose by 24%. Fill rate increased by 22%. Overall ad unit RPM jumped 51%. Revenue grew by 58%.

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Publishing

CASE STUDY Australian Publisher

AdSparc AMP monetization tech helped an Australian publisher boost AMP revenue by 69% in Q2. The publisher needed to increase AMP revenue without extra investment and prepare for Google Core Web Vita...ls. AdSparc implemented server-side header bidding, automatic floor optimization, and exclusive ad units. Viewability rose by 12%. Request eCPM jumped 124%. Total impressions grew 381%. Non-AdX demand made up over 60% of income. The publisher saw strong revenue growth and better ad performance.

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AdSparc Features

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FEATURE RATINGS AND REVIEWS
Custom Reports

3.79/5 ★

Read Reviews (8)
Analytics

2.94/5 ★

Read Reviews (1)
CAPABILITIES RATINGS AND REVIEWS
Custom Reports

3.79/5 ★

Read Reviews (8)
Analytics

2.94/5 ★

Read Reviews (1)

Software Failure Risk Guidance

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for AdSparc

Top Failure Risks for AdSparc

Adsparc Pty Limited Profile

Company Name

Adsparc Pty Limited

Company Website

https://adsparc.com/

HQ Location

Level 3, 31 Alfred Street, Sydney, NSW 2000, AU

Employees

11-50

Social

Facebook Linkedin

Financials

PRIVATE