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Cadent Product Overview

Cadent offers advanced TV advertising solutions to help brands find and connect with television audiences. Their platform optimizes ad delivery for maximum engagement.

How satisfied the customers are with Cadent use-cases

Reviews

"This integration is a major part of Liberty Global’s continued commitment to linear and on-demand addressable advertising that supports our content partners and provides a better viewing experience for our customers." - Pieter V
"This whole idea of bringing data to TV is really the start of an evolution for all of our channels, to make them all more accountable." - Dana B

Cadent Customer Insights, Testimonials and Case Studies

CUSTOMERS TESTIMONIALS
Cadent testimonial

Pieter V

VP Product, Entertainment

Liberty Global
This integration is a major part of Liberty Global’s continued commitment to linear and on-demand addressable advertising that supports our content partners and provides a better viewing experience for our customers. Testimonial By Pieter V
Cadent testimonial

Dana B

Head of Experience Planning & Media

Sanofi Consumer Health
This whole idea of bringing data to TV is really the start of an evolution for all of our channels, to make them all more accountable. Testimonial By Dana B
Cadent testimonial

Andrew M

Sr. Marketing Manager

H&R Block
What are the things that are out there that are going to help us with what we’re doing? As a brand marketer and a brand strategist, I have to lean on my partners to help me with [the TV] space, and they’ll lean in. Andrew Martinson, Senior Marketing Manager, H&R Block, in conversation with Jes Sant...oro, SVP, Advanced TV & Video at Cadent

Testimonial By Andrew M
CUSTOMERS TESTIMONIALS
Cadent testimonial

Pieter V

VP Product, Entertainment

Liberty Global
This integration is a major part of Liberty Global’s continued commitment to linear and on-demand addressable advertising that supports our content partners and provides a better viewing experience for our customers. Testimonial By Pieter V
Cadent testimonial

Dana B

Head of Experience Planning & Media

Sanofi Consumer Health
This whole idea of bringing data to TV is really the start of an evolution for all of our channels, to make them all more accountable. Testimonial By Dana B
Cadent testimonial

Andrew M

Sr. Marketing Manager

H&R Block
What are the things that are out there that are going to help us with what we’re doing? As a brand marketer and a brand strategist, I have to lean on my partners to help me with [the TV] space, and they’ll lean in. Andrew Martinson, Senior Marketing Manager, H&R Block, in conversation with Jes Sant...oro, SVP, Advanced TV & Video at Cadent

Testimonial By Andrew M

Cadent One for TV

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Peers used Cadent for advertisement and campaign management

Cadent Competitors

Cadent Features

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FEATURE RATINGS AND REVIEWS
AI Powered

3.16/5 ★

Read Reviews (2)
Custom Reports

4.14/5 ★

Read Reviews (53)
Analytics

4.11/5 ★

Read Reviews (22)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.16/5 ★

Read Reviews (2)
Custom Reports

4.14/5 ★

Read Reviews (53)
Analytics

4.11/5 ★

Read Reviews (22)

Cadent Integrations

Cadent integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import

4.11/5 ★

Read Reviews (30)
Data Export

3.16/5 ★

Read Reviews (2)

StatSocial

3.83 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Beachfront Media

4.0 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

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for Cadent

Top Failure Risks for Cadent

Cadent, LLC News

Executive
 

Cadent names El-Zmetr as COO

Cadent has appointed Taly El-Zmetr as Chief Operating Officer, a newly created role, to enhance operational scale and client service. El-Zmetr brings over 25 years of experience, including her recent role at Walmart Connect, and will focus on strategic alignment and integration of Cadent's solutions. This move underscores Cadent's commitment to operational excellence and market growth.

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M&A
 

Cadent CEO Troiano On $342M AdTheorent Acquisition: Reducing ...

Cadent has agreed to acquire AdTheorent, a machine learning-based advertising company, for $343 million. This acquisition aims to enhance Cadent's capabilities in performance-based advertising across digital and TV markets. Cadent plans to leverage AdTheorent's strengths in display, social, and online video to create a unified omnichannel audience activation platform. The deal is part of Cadent's strategy to integrate digital and TV advertising solutions.

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M&A
 

Cadent Rings In 2020 With 4INFO Acquisition

Cadent announced its acquisition of 4INFO, enhancing its capabilities in connected TV ad targeting. The acquisition aims to improve data activation and programmatic bidding for dynamic advertising campaigns. This move aligns with the trend of integrating digital targeting capabilities into TV ad sales.

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Product
 

Cadent claims full directness across connected TV supply - TheDesk.net

Cadent announced that its supply-side platform (SSP) for connected TV (CTV) now offers fully direct supply paths, validated by Jounce Media. This ensures transparency and reduces fraud in CTV ad buying. The Cadent Inventory Manager limits access to approved partners, processing 200 billion impressions daily and reaching 125 million households. This positions Cadent as a leader in direct CTV supply, enhancing advertiser confidence and operational efficiency.

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Cadent, LLC Profile

Company Name

Cadent, LLC

Company Website

https://www.cadent.com/

HQ Location

1450 Broadway, Suite 502, New York, NY 10018, US

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