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Affinity Analytics: Use-Cases, Insights and Reviews | 2025 Cuspera

Name: Affinity Analytics
Brand: Affinity Analytics
Rating: 4.42 (233 reviews)

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(233)

Easily surface real-time insights and drill into the data and trends that will shape the future of business.

AI Powered

Affinity Analytics Overview

Affinity Analytics is a business intelligence platform enhancing data visibility. It helps users seamlessly analyze crucial data for data-driven decisions.

Use Cases

Customers recommend Engaging And Following Up, Sending & Publishing Communications, Campaign Analytics, as the business use cases that they have been most satisfied with while using Affinity Analytics.

Other use cases:

Loyalty Management
Workflow Management
Social Media Analytics
Sales Incentive Management
Customer Feedback Management
Content Management
Engaging With Scheduling & Cadence

See all use cases See less use cases

Business Priorities

Acquire Customers and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using Affinity Analytics.

Other priorities:

Enhance Customer Relationships
Enter New Markets Internationally Or Locally
Improve Digital And Social Presence
Improve ROI
Improve Internal Communications

See all business priorities See less business priorities

Affinity Analytics Use-Cases and Business Priorities: Customer Satisfaction Data

Affinity Analytics works with different mediums / channels such as Social Media. and E-Mail.

Affinity Analytics's features include Personalization, and Dashboard. and Affinity Analytics support capabilities include AI Powered, 24/7 Support, Phone Support, etc. also Affinity Analytics analytics capabilities include Analytics, and Custom Reports.

Reviews

"...It's also incredibly useful for re-engaging contacts that have gone cold...." Peer review by Chris G, Enterprise Account Executive, Internet

Affinity Analytics, EasySender, Pyze, Ada, Direct Mail For Mac, etc., all belong to a category of solutions that help Data Management Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Affinity Analytics

Top Industries

Computer Software
Information Technology and Services
Internet

Popular in

Mid Market
Small Business
Large Enterprise

Affinity Analytics is popular in Computer Software, Information Technology And Services, and Internet and is widely used by Mid Market, Small Business, and Large Enterprise.

Comprehensive Insights on Affinity Analytics Use Cases

Why is Affinity Analytics the best choice for Engaging And Following Up?

How can Affinity Analytics optimize your Sending & Publishing Communications Workflow?

What benefits does Affinity Analytics offer for Workflow Management?

27+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well Affinity Analytics solved their Data Management Platform needs. Cuspera uses 233 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Data Management Platform needs.

Case Studies

CASE STUDY Kapor Capital

Affinity helped Kapor Capital move away from legacy systems. The firm used Affinity to manage LP relationships in one place. They tracked 15+ years of network activity and consolidated 4 tools. Kapor... Capital now has a 360 view of LPs and coinvestors. This improved efficiency and helped them scale fundraising. Affinity made it easier to engage with their network and track investment opportunities.

CASE STUDY Invus Opportunities

Affinity CRM helped Invus Opportunities fix problems with old CRM systems. The team lost important history and wasted time on manual data entry. Affinity CRM captured all network activity and made de...al tracking easy. Now, Invus Opportunities tracks over 90% of opportunities in one place, up from less than 50%. The team saves hours each week and makes better decisions faster.

CASE STUDY MassMutual Ventures

Affinity CRM helped MassMutual Ventures fix problems with old technology. The firm needed a better way to manage relationships and track deals. They set up Affinity in less than 60 days with email an...d AWS integration. Affinity surfaced 67,000 contacts and 43,000 organizations. The CRM made deal management and portfolio support easier. MMV now connects portfolio companies faster and tracks opportunities better.

CASE STUDY Highland Europe

Affinity helped Highland Europe fix its fragmented tech stack. The firm used Affinity to connect tools like Zapier, Notion, and Google Docs. This created a single system for deal sourcing and portfol...io management. Highland Europe now tracks over 200 activities a year for 40+ portfolio companies. Affinity automates workflows and improves data sharing. The firm is ready to use new AI features in the future.

CASE STUDY Roble Ventures

Affinity helped Roble Ventures build a flexible and integrated operating system. The team of three needed to process over 1,000 deals a year and serve entrepreneurs well. Roble Ventures used Affinity... to connect 14 tools and automate workflows. This setup let them track deals, follow up quickly, and avoid data silos. With Affinity, they manage 18 portfolio companies and a network of 2,000 advisors. 88% of their deals come from referrals.

CASE STUDY TELUS Global Ventures

Affinity CRM helped TELUS Global Ventures automate workflows and reduce manual work. The team used Affinity’s Automation Builder and AI tools to improve data entry and reporting. They saw a 60% decre...ase in missing data fields. Each person saved 2.5 hours per week on manual tasks. Investors now spend more time on investing and less on admin work.

Peers used Affinity Analytics for engaging and following up and sending & publishing communications

Affinity Analytics Competitors

More Affinity Analytics Alternatives...

Affinity Analytics Features

Low
Medium
High

FEATURE	RATINGS AND REVIEWS
AI Powered	4.55/5 ★ Read Reviews (6)
Analytics	4.77/5 ★ Read Reviews (34)
Custom Reports	4.52/5 ★ Read Reviews (29)

CAPABILITIES	RATINGS AND REVIEWS
AI Powered	4.55/5 ★ Read Reviews (6)
Analytics	4.77/5 ★ Read Reviews (34)
Custom Reports	4.52/5 ★ Read Reviews (29)

Software Failure Risk Guidance

for Affinity Analytics

Overall Risk Meter

Low Medium High

Top Failure Risks for Affinity Analytics

Affinity, Inc News

Executive 30/06/2025

AFFINITY appoints Paul Henderson head of operations

Affinity has appointed Paul Henderson as head of operations, adding him to the executive leadership team. Henderson brings over 20 years of experience in operational and commercial leadership, with a background at companies like Toyota and American Express. His appointment aims to enhance Affinity's operational excellence and client experience.

Affinity, Inc Profile

Company Name

Affinity, Inc

Company Website

https://www.affinity.co/

HQ Location

Employees

11-50

Social

Financials

SERIES C