Affle Overview

Affle-customer-data-platform offers insights into customer actions across touchpoints. mTraction provides domain-specific data tailored to your industry needs.

Use Cases

Customers recommend Engaging And Following Up, Campaign Management, Competitive Intelligence, as the business use cases that they have been most satisfied with while using Affle.

Other use cases:

  • Tracking & Monitoring Communications
  • Sending & Publishing Communications
  • Segmentation And Targeting
See all use cases See less use cases

Business Priorities

Improve ROI and Increase Customer Life Time Value are the most popular business priorities that customers and associates have achieved using Affle.

Affle Use-Cases and Business Priorities: Customer Satisfaction Data

Affle's features include Alerts: Popups & Notifications. and Affle support capabilities include 24/7 Support, AI Powered, Email Support, etc. also Affle analytics capabilities include Analytics, and Custom Reports.

Peer review evidence (same sources as the product rating summary)

"...Rely on our notification services with real-time reports to engage differently with each user segment. ..." User Data, Intelligence, and Engagement Management Platform
"...Download and extract summarized or detailed reports which can be deployed via other marketing tools and campaign management softwares. ..." User Data, Intelligence, and Engagement Management Platform
"...How Does Cohort Analysis Help Your Business?..." User Data, Intelligence, and Engagement Management Platform

Affle, belong to a category of solutions that help Customer Data Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Affle Customer wins, Customer success stories, Case studies

How does Affle facilitate Engaging And Following Up?

How does Affle address your Campaign Management Challenges?

Affle Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

2.93/5

Read Reviews (1)
Analytics

4.08/5

Read Reviews (15)
Custom Reports

3.98/5

Read Reviews (14)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

2.93/5

Read Reviews (1)
Analytics

4.08/5

Read Reviews (15)
Custom Reports

3.98/5

Read Reviews (14)

Software Failure Risk Guidance

?

for Affle

Top Failure Risks for Affle

Affle (India) Limited News

Executive

Affle's Nikhil Kumar Moves On As Chief Growth & Marketing Officer

Nikhil Kumar, Affle's Chief Growth and Marketing Officer for India & Emerging Markets, has left the company. His departure follows a tenure where he significantly contributed to Affle's growth in CTV, AI-led marketing, and omnichannel advertising. Kumar's leadership was pivotal in expanding Affle's presence in India and international markets.

Executive

Nikhil Kumar steps down from Affle after nearly six years

Nikhil Kumar, chief growth officer at mediasmart, part of Affle Group, has stepped down after nearly six years. He played a key role in revenue growth and market expansion. His next career move is undisclosed. Affle and mediasmart have not commented on his departure.

Executive

Nikhil Kumar steps down as Chief Growth & Marketing Officer at Affle

Nikhil Kumar has stepped down as Chief Growth & Marketing Officer at Affle after more than five years. His tenure included leading operations at Affle's programmatic advertising platform, mediasmart, and driving growth and market expansion. No successor has been announced.

M&A

Affle 3i Bolsters Ad-Tech Prowess With Strategic AdColony Technology ...

Affle 3i Limited has acquired select AdColony technology assets from Digital Turbine, including SDKs and the AdColony brand. This acquisition aims to enhance Affle's AI-powered Consumer Platform, expand its SDK reach, and strengthen its global presence in mobile publisher connections. The move aligns with Affle's 10X growth strategy and aims to deliver superior ROI through its CPCU model.

Affle (India) Limited Profile

Company Name

Affle (India) Limited

Company Website

https://affle.com/

HQ Location

100 Pasir Panjang Road, #06-07, Singapore, 118518, SG

Employees

101-250

Social

Financials

SERIES B