AIQUA: Use-Cases, Insights and Reviews | 2025 Cuspera

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AIQUA | Proactive Marketing Automation and Customer Engagement Platform

AI Powered

AIQUA Overview

Aiqua, AIQUA - AI Personalization Cloud by Appier, utilizes AI to craft individualized customer engagement across various marketing channels. Recognized as the top machine learning marketing cloud.

Use Cases

Customers recommend Engagement Management, Personalized Marketing, Create Engagement Based Loyalty, as the business use cases that they have been most satisfied with while using AIQUA.

Other use cases:

Channel Marketing
Lead Qualification: Behavioural
Sending & Publishing Communications

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Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using AIQUA.

Other priorities:

Improve Brand Engagement
Improve ROI

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AIQUA Use-Cases and Business Priorities: Customer Satisfaction Data

AIQUA's features include Personalization. and AIQUA support capabilities include AI Powered, 24/7 Support, Email Support, etc. also AIQUA analytics capabilities include Custom Reports, and Analytics.

Reviews

"...Marketing automation platform that helps business engage with audience based on behavior inside and outside of app or web environment...." Peer review from Appier

AIQUA, belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Comprehensive Insights on AIQUA Use Cases

How efficiently Does AIQUA manage your Engagement Management?

3+ more Business Use Cases

20 buyers and buying teams have used Cuspera to assess how well AIQUA solved their Marketing Automation needs. Cuspera uses 111 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

Case Studies

Entertainment

CASE STUDY TapNation

Appier’s CrossX Retargeting solution helped TapNation, a mobile gaming publisher, boost user lifetime and target high-LTV players despite iOS privacy restrictions. TapNation used dynamic video ads to... optimize CPC and CVR, focusing on CPA to achieve ROAS. Within 10 days of a 1.5-month learning period, TapNation reached 130% ROAS. Continuous optimization of the high-ROI user model led to stable ROAS and a shorter investment recoup period compared to classic SDK networks.

Automotive

CASE STUDY Toyota Motor Philippines Corporation (TMPC)

Appier helped Toyota Motor Philippines boost site traffic for its 'Here For You' campaign. Toyota wanted to reach more customers online and spend less on ads. Appier used AI to define target audience...s and segment users by interests like automobile and finance. They delivered ads across devices and premium sites. Toyota's site visits grew three times, reaching over 44,300 visits in one month, beating their KPI. The campaigns became more cost-efficient and effective.

Financial Services

CASE STUDY Shin Kong Life Insurance

Shin Kong Life Insurance used Appier’s AIXON, AIQUA, and BotBonnie to improve big data marketing and customer engagement. They built holistic customer profiles and used AI to target high-potential cu...stomers. The company reduced advertising cost per click by 25% and gained over 35,000 new policyholders. This helped them match customers with service reps, improve satisfaction, and boost agent sales. The partnership created more profits, met sales goals, and increased policyholder loyalty.

CASE STUDY Zephyr Mobile

CrossX helped Zephyr Mobile boost ROAS and lower CPI for its Get Color game. The campaign targeted high-value gamers in the US, Germany, Japan, Korea, and the UK. Zephyr Mobile used creative localiza...tion and inventory strategies to engage users. The team aimed for 40% D7 ROAS within 4 weeks of launch. Data-driven insights led to better user acquisition and higher in-app purchases from key segments.

CASE STUDY The Sandbox

The Sandbox used Appier's CrossX solution to boost its Alpha Season 3 campaign in Hong Kong and Taiwan. The challenge was to find new users and increase engagement after third-party cookies were depr...ecated. Appier's AI model helped The Sandbox target users with expanded interests and localized insights. The campaign used creative ad formats and tailored messages for each region. As a result, The Sandbox saw a 16% CTR increase in Hong Kong and a 50% CTR increase in Taiwan.

Retail

CASE STUDY watashi+ by shiseido taiwan

Appier's AiDeal helped watashi+ by shiseido taiwan boost online sales during the pandemic. The brand used machine learning to target hesitant buyers with exclusive face mask rewards and limited-time ...offers. This approach increased conversion rates by 47%, add-to-cart ratios by 28%, and transaction completion rates by 15%. Orders completed within 15 minutes rose by 13%, and those within 15-30 minutes by 36%. The solution kept prices consistent with physical stores and improved the online shopping experience.

Peers used AIQUA for engagement management and personalized marketing

AIQUA Features

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Medium
High

FEATURE	RATINGS AND REVIEWS
AI Powered	4.58/5 ★ Read Reviews (41)
Custom Reports	4.10/5 ★ Read Reviews (5)
Analytics	3.94/5 ★ Read Reviews (2)

CAPABILITIES	RATINGS AND REVIEWS
AI Powered	4.58/5 ★ Read Reviews (41)
Custom Reports	4.10/5 ★ Read Reviews (5)
Analytics	3.94/5 ★ Read Reviews (2)

Software Failure Risk Guidance

for AIQUA

Top Failure Risks for AIQUA

Appier Inc. News

Product 06/07/2025

Appier Launches AdCreative.ai in Vietnam to Accelerate GenAI-Powered Creatives Transformation for Brands - Yahoo Finance

Appier has launched AdCreative.ai in Vietnam, enhancing its AI-powered capabilities for creative production. This platform aids brands in accelerating creative workflows, boosting campaign performance, and scaling personalized marketing. Notable adopters like K&K Fashion and Lua Viet Tours have reported improved click-through rates and reduced production times. AdCreative.ai integrates with Appier's AI suite, offering a comprehensive solution for marketing optimization.

Financial 17/05/2025

Appier posts strong 1Q25 growth, eyes Middle East expansion - digitimes

Appier reported a 27% year-on-year revenue increase in Q1 2025, reaching about JPY9.4 billion (US$64.17 million). Gross profit rose 26% to JPY4.8 billion. The company is also planning expansion into the Middle East, signaling international growth ambitions in AI-driven marketing solutions.

Customer 29/04/2025

L'Oral Leverages Appier AI to Scale SkinCeuticals' eShop - PR Newswire

L'Oral is using Appier's AI-driven marketing technology to scale the SkinCeuticals eShop. This collaboration enables L'Oral to optimize digital marketing campaigns, personalize customer engagement, and drive e-commerce growth for the SkinCeuticals brand.