Anteriad Marketing Cloud: Product updates, Customer stories, and Insights | 2026 Cuspera

Anteriad Marketing Cloud helped Lenovo improve lead generation. Lenovo faced long sales cycles and low lead conversion. Anteriad used intent data and a multi-channel strategy to target and nurture le...ads. Lenovo saw a 25% lift in email open rates and a 50% increase in click-through rates. They achieved a 20% boost in leads from their website and a 32x ROI from closed business. 75% of new opportunities were net-new.
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Anteriad Marketing Cloud helped PMG, a global digital marketing agency, improve their ABM campaigns. PMG needed better targeting and easy integration across channels. Anteriad's platform gave them br...oad channel access, flexible targeting, and seamless integration. PMG saw a 98% higher click-through rate on social media and a 1900% increase in programmatic CTR. They also reduced CPM by 71% and quickly scaled 48 campaigns in four weeks.
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Anteriad helped SHRM shift to a digital-first, multichannel marketing strategy during COVID-19. SHRM used Anteriad's targeted email and data insights to reach remote members and prospects. The campai...gn increased SHRM's email output by 10 times and expanded their audience. SHRM achieved a 4:1 return on ad spend and saved costs by reducing direct mail. The new approach improved content personalization and engagement with HR leaders.
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Anteriad helped OpenText boost lead quality and achieve a 6x ROI. OpenText used Anteriad's intent data and ABM campaigns to target in-market buyers. The strategy included 27 targeted programs and per...sonalized multi-channel content. OpenText saw a 25% increase in inquiry to MQL conversion and a 30% increase in MQL to SQL conversion. The partnership improved digital lead generation and expanded marketing operations.
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