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AppLovin: Use-Cases, Insights and Reviews | 2025 Cuspera

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AppLovin: The Suite of Solutions for Your Mobile Games

AppLovin Overview

AppLovin connects audiences in-app, on mobile devices, and across CTV. Their solutions drive growth and maximize revenue for publishers and advertisers globally.

Use Cases

Customers recommend Sending & Publishing Communications, Advertisement, Business Development, as the business use cases that they have been most satisfied with while using AppLovin.

Other use cases:

Onboarding
Engaging And Following Up
Collaboration
Helpdesk Management
Community Building
Event Management
Coaching

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Business Priorities

Increase Sales & Revenue and Scale Best Practices are the most popular business priorities that customers and associates have achieved using AppLovin.

Other priorities:

Grow Market Share
Increase Customer Life Time Value
Enter New Markets Internationally Or Locally
Acquire Customers
Launch New Products
Improve Internal Communications
Improve Efficiency
Enhance Customer Relationships
Improve ROI
Establish Thought Leadership

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AppLovin Use-Cases and Business Priorities: Customer Satisfaction Data

AppLovin works with different mediums / channels such as Games. and Mobile.

AppLovin's features include Personalization, and Gamification. and AppLovin support capabilities include 24/7 Support, AI Powered, Phone Support, etc. also AppLovin analytics capabilities include Analytics, and Custom Reports.

Reviews

"...Engaging formats and lots of video inventory...." Peer review by Gabriela Band, Sales Specialist, Ogilvy

AppLovin, Broadstreet, AdButler, Epom Apps, Kevel, etc., all belong to a category of solutions that help Publisher Ad Management. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for AppLovin

Top Industries

Internet

Popular in

Mid Market

AppLovin is popular in Internet, and is widely used by Mid Market,

Comprehensive Insights on AppLovin Use Cases

How does AppLovin facilitate Sending & Publishing Communications?

How does AppLovin facilitate Advertisement?

How can AppLovin optimize your Business Development Workflow?

How does AppLovin facilitate Onboarding?

How does AppLovin facilitate Engaging And Following Up?

17+ more Business Use Cases

136 buyers and buying teams have used Cuspera to assess how well AppLovin solved their Publisher Ad Management needs. Cuspera uses 430 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Publisher Ad Management needs.

Case Studies

Sports

CASE STUDY Underdog Fantasy

AppDiscovery helped Underdog Fantasy find new users and grow beyond search and social. Underdog used AppDiscovery for mobile and CTV campaigns. The AI engine targeted sports fans and made programmati...c decisions. Underdog saw a 26% decrease in cost per event in just two months. AppDiscovery became a top-performing channel for efficiency and scale.

Food & Beverages

CASE STUDY Yemeksepeti

AppDiscovery helped Yemeksepeti get more first-time orders. The team used CPE campaigns to target new users. They saw a 54% increase in unique first-time orders. The cost per event dropped by 37% on ...iOS. Yemeksepeti kept their top spot in Turkey's app market. AppLovin's AI made user acquisition more efficient.

CASE STUDY Triwin

AppDiscovery helped Triwin grow its Live Party Bingo app. Triwin wanted to get more high-value iOS users and meet ROAS goals in the crowded casino gaming market. Using AppDiscovery’s AI and SparkLabs...’ creative team, Triwin launched new iOS campaigns and made better playable ads. Triwin saw a 9x increase in month-over-month spend and reached the top 10 in casino games. The company tripled its new business growth and met its user acquisition and ROAS targets.

CASE STUDY Upside

AppDiscovery helped Upside grow its cashback app by finding new users at scale. Upside wanted to increase installs while keeping costs low, especially for its iOS app. AppDiscovery's CPE campaigns de...livered a 40% share of total install volume and a 20x increase in ad spend. Cost per event dropped by 85% in the first month. Upside met its efficiency goals and made AppDiscovery one of its top user acquisition channels.

CASE STUDY Chengdu Warrior Games

AppLovin helped Idle Office Tycoon, from Chengdu Warrior Games, grow fast after launch. They used MAX and AppDiscovery for user acquisition and monetization. Installs grew 3x with only a 12% increase... in spend. ARPDAU rose by 200%. D7 ROAS increased by 84%. AppLovin became their top user acquisition channel.

Utilities

CASE STUDY GMO TownWifi

MAX by AppLovin helped GMO TownWifi boost ad revenue for its TownWifi app. The company wanted to increase ARPDAU and eCPM without using many internal resources. With MAX, they saw an 8x increase in A...RPDAU and a 60% rise in eCPM. AppLovin’s tools let them add new ad formats and block bad ads, improving user experience. GMO TownWifi used A/B testing and high value bidders to get better results.

AppLovin: Accelerate your entire business

Peers used AppLovin for sending & publishing communications and advertisement

AppLovin Competitors

More AppLovin Alternatives...

AppLovin Features

Low
Medium
High

FEATURE	RATINGS AND REVIEWS
AI Powered	4.18/5 ★ Read Reviews (3)
Analytics	4.39/5 ★ Read Reviews (20)
Custom Reports	4.27/5 ★ Read Reviews (34)

CAPABILITIES	RATINGS AND REVIEWS
AI Powered	4.18/5 ★ Read Reviews (3)
Analytics	4.39/5 ★ Read Reviews (20)
Custom Reports	4.27/5 ★ Read Reviews (34)

AppLovin Integrations

AppLovin integrates with a wide range of software applications through its robust data import and export capabilities.

Data Export

3.81/5 ★

Read Reviews (11)

Data Import

3.61/5 ★

Read Reviews (19)

Software Failure Risk Guidance

for AppLovin

Overall Risk Meter

Low Medium High

Top Failure Risks for AppLovin

AppLovin Corporation News

Executive 25/04/2025

AppLovin Corporation ( APP ) Reinvents Itself as AI - Powered Adtech Giant With 130 % Upside

AppLovin announced record third-quarter 2023 financial results and the transition of its President and CFO, Herald Chen, who will step down. CEO Adam Foroughi will assume the role of President, while a search for a new CFO is underway.

Executive 15/04/2025

AppLovin Appoints Maynard Webb to Its Board of Directors - MarTech Cube

AppLovin has appointed Maynard Webb to its Board of Directors. Webb brings extensive experience in technology and business leadership, which is expected to support AppLovins growth and strategic direction in the mobile app and marketing technology sector.

Product 13/04/2025

AppLovin Corporation ( APP ): AI Ad Platform Upgraded as In - App Growth and E - Commerce Momentum Builds

AppLovin Corporation's AI ad platform has been upgraded, boosting in-app growth and e-commerce momentum.

Financial 19/11/2024

AppLovin Corporation Prices $3.55 Billion Offering of Senior Notes - Business Wire

AppLovin Corporation is raising $3.55 billion through senior notes.

AppLovin Corporation Profile

Company Name

AppLovin Corporation

Company Website

//applovin.com

HQ Location

1100 Page Mill Road Palo Alto CA 94304 United States

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