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AppLovin: Use-Cases, Insights and Reviews | 2025 Cuspera

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AppLovin: The Suite of Solutions for Your Mobile Games

AppLovin Overview

AppLovin connects audiences in-app, on mobile devices, and across CTV. Their solutions drive growth and maximize revenue for publishers and advertisers globally.

Use Cases

Customers recommend Sending & Publishing Communications, Advertisement, Business Development, as the business use cases that they have been most satisfied with while using AppLovin.

Other use cases:

Onboarding
Engaging And Following Up
Collaboration
Helpdesk Management
Community Building
Event Management
Coaching

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Business Priorities

Increase Sales & Revenue and Scale Best Practices are the most popular business priorities that customers and associates have achieved using AppLovin.

Other priorities:

Grow Market Share
Increase Customer Life Time Value
Enter New Markets Internationally Or Locally
Acquire Customers
Launch New Products
Improve Internal Communications
Improve Efficiency
Enhance Customer Relationships
Improve ROI
Establish Thought Leadership

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AppLovin Use-Cases and Business Priorities: Customer Satisfaction Data

AppLovin works with different mediums / channels such as Games. and Mobile.

AppLovin's features include Personalization, and Gamification. and AppLovin support capabilities include 24/7 Support, AI Powered, Phone Support, etc. also AppLovin analytics capabilities include Analytics, and Custom Reports.

Reviews

"...AppLovin is a mobile advertising optimization platform from the company of the same name headquartered in California...." Peer review

AppLovin, Broadstreet, AdButler, Epom Apps, Kevel, etc., all belong to a category of solutions that help Publisher Ad Management. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for AppLovin

Top Industries

Internet

Popular in

Mid Market

AppLovin is popular in Internet, and is widely used by Mid Market,

Comprehensive Insights on AppLovin Use Cases

How can AppLovin enhance your Sending & Publishing Communications process?

AppLovin provides a comprehensive suite of services for mobile game publishers, encompassing publishing, marketing, and financial support. It focuses on helping mobile game publishers grow and emphasizes in-app bidding as a revenue-generating strategy. AppLovin's services are primarily targeted towards mobile game publishers, with a particular focus on the gaming category.

"...In a statement, the company s vice president of strategic initiatives, Rafael Vivas, said: AppLovin s platform fuels growth of the mobile development ecosystem and helps level the playing field by allowing independent developers to create apps and get them discovered Lion Studios is an extension of this goal, and goes one step further to help developers publish and promote their apps empowering great talent to have access to the same resources as larger companies. ..." App marketing platform AppLovin launches mobile application publishing studio, Lion Studios

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What Are the key features of AppLovin for Advertisement?

How can AppLovin enhance your Business Development process?

What makes AppLovin ideal for Onboarding?

What Are the key features of AppLovin for Engaging And Following Up?

17+ more Business Use Cases

136 buyers and buying teams have used Cuspera to assess how well AppLovin solved their Publisher Ad Management needs. Cuspera uses 430 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Publisher Ad Management needs.

Case Studies

CASE STUDY Upside

AppDiscovery helped Upside grow its cashback app by finding new users at scale. Upside wanted to increase installs while keeping costs low, especially for its iOS app. AppDiscovery's CPE campaigns de...livered a 40% share of total install volume and a 20x increase in ad spend. Cost per event dropped by 85% in the first month. Upside met its efficiency goals and made AppDiscovery one of its top user acquisition channels.

Food & Beverages

CASE STUDY Yemeksepeti

AppDiscovery helped Yemeksepeti get more first-time orders. The team used CPE campaigns to target new users. They saw a 54% increase in unique first-time orders. The cost per event dropped by 37% on ...iOS. Yemeksepeti kept their top spot in Turkey's app market. AppLovin's AI made user acquisition more efficient.

Utilities

CASE STUDY GMO TownWifi

MAX by AppLovin helped GMO TownWifi boost ad revenue for its TownWifi app. The company wanted to increase ARPDAU and eCPM without using many internal resources. With MAX, they saw an 8x increase in A...RPDAU and a 60% rise in eCPM. AppLovin’s tools let them add new ad formats and block bad ads, improving user experience. GMO TownWifi used A/B testing and high value bidders to get better results.

Sports

CASE STUDY Underdog Fantasy

AppDiscovery helped Underdog Fantasy find new users and grow beyond search and social. Underdog used AppDiscovery for mobile and CTV campaigns. The AI engine targeted sports fans and made programmati...c decisions. Underdog saw a 26% decrease in cost per event in just two months. AppDiscovery became a top-performing channel for efficiency and scale.

CASE STUDY Triwin

AppDiscovery helped Triwin grow its Live Party Bingo app. Triwin wanted to get more high-value iOS users and meet ROAS goals in the crowded casino gaming market. Using AppDiscovery’s AI and SparkLabs...’ creative team, Triwin launched new iOS campaigns and made better playable ads. Triwin saw a 9x increase in month-over-month spend and reached the top 10 in casino games. The company tripled its new business growth and met its user acquisition and ROAS targets.

CASE STUDY Chengdu Warrior Games

AppLovin helped Idle Office Tycoon, from Chengdu Warrior Games, grow fast after launch. They used MAX and AppDiscovery for user acquisition and monetization. Installs grew 3x with only a 12% increase... in spend. ARPDAU rose by 200%. D7 ROAS increased by 84%. AppLovin became their top user acquisition channel.

AppLovin: Accelerate your entire business

Peers used AppLovin for sending & publishing communications and advertisement

AppLovin Competitors

More AppLovin Alternatives...

AppLovin Features

Low
Medium
High

FEATURE	RATINGS AND REVIEWS
AI Powered	4.18/5 ★ Read Reviews (3)
Analytics	4.39/5 ★ Read Reviews (20)
Custom Reports	4.27/5 ★ Read Reviews (34)

CAPABILITIES	RATINGS AND REVIEWS
AI Powered	4.18/5 ★ Read Reviews (3)
Analytics	4.39/5 ★ Read Reviews (20)
Custom Reports	4.27/5 ★ Read Reviews (34)

AppLovin Integrations

AppLovin integrates with a wide range of software applications through its robust data import and export capabilities.

Data Export

3.81/5 ★

Read Reviews (11)

Data Import

3.61/5 ★

Read Reviews (19)

Software Failure Risk Guidance

for AppLovin

Overall Risk Meter

Low Medium High

Top Failure Risks for AppLovin

AppLovin Corporation News

Financial 01/07/2025

AppLovin to Announce Second Quarter 2025 Results - Business Wire

AppLovin will announce its second quarter 2025 financial results on August 6, 2025, after the U.S. stock market closes. A webinar hosted by CEO Adam Foroughi and CFO Matthew Stumpf will discuss the results and business performance.

Product 15/06/2025

AppLovin: AI Ad Giant's Bold Pivot

AppLovin is shifting its strategy to focus on artificial intelligence-driven advertising solutions. The company is leveraging AI to optimize mobile ad targeting and campaign performance, aiming to strengthen its position in the digital advertising technology market and expand its reach across mobile and streaming platforms.

Executive 25/04/2025

AppLovin Corporation ( APP ) Reinvents Itself as AI - Powered Adtech Giant With 130 % Upside

AppLovin announced record third-quarter 2023 financial results and the transition of its President and CFO, Herald Chen, who will step down. CEO Adam Foroughi will assume the role of President, while a search for a new CFO is underway.

Executive 15/04/2025

AppLovin Appoints Maynard Webb to Its Board of Directors - MarTech Cube

AppLovin has appointed Maynard Webb to its Board of Directors. Webb brings extensive experience in technology and business leadership, which is expected to support AppLovins growth and strategic direction in the mobile app and marketing technology sector.

AppLovin Corporation Profile

Company Name

AppLovin Corporation

Company Website

//applovin.com

HQ Location

1100 Page Mill Road Palo Alto CA 94304 United States

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