Customer stories

Product Business Settings

AppLovin is popular in Internet industry and is widely used by Mid Market.

Integrations

Mobile Marketing
Demand Side Platform
Marketing Attribution
Customer Data Platform

AppLovin Product Overview

AppLovin connects audiences in-app, on mobile devices, and across CTV. Their solutions drive growth and maximize revenue for publishers and advertisers globally.

How satisfied the customers are with AppLovin use-cases

Reviews

"...AppLovin marketing platform lets you use data to engage your consumers on mobile...." Peer review

AppLovin Customer Insights, Testimonials and Case Studies

LoadComplete - Gaming

AppLovin helped LoadComplete grow Legend of Slime after launch. LoadComplete used MAX, AppDiscovery, and SparkLabs to boost monetization and user acquisition. They saw a 21% increase in ad-based reve...nue per DAU and a 12% lift in eCPM. User acquisition spending scaled by more than 36X. D7 retention increased by 89%. Legend of Slime reached #1 on the free games chart.

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Brigit - Financial Services

AppDiscovery helped Brigit lower its cost per subscriber by 60%. Brigit used AppDiscovery’s automated CPE campaigns to find new users who were likely to subscribe. The campaign scaled subscribers by ...3.5 times and doubled the subscription rate. Brigit also saw a 35% improvement in install rate. The solution made Brigit’s marketing spend more efficient and helped them grow even in a tough economy.

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Upside - Shopping

AppDiscovery helped Upside grow its cashback app by finding new users at scale. Upside wanted to increase installs while keeping costs low, especially for its iOS app. AppDiscovery's CPE campaigns de...livered a 40% share of total install volume and a 20x increase in ad spend. Cost per event dropped by 85% in the first month. Upside met its efficiency goals and made AppDiscovery one of its top user acquisition channels.

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DramaBox - Media

AppDiscovery helped DramaBox grow its streaming app by finding users who buy often and subscribe. DramaBox used AI-powered campaigns to target high-value users and ran creative ads with SparkLabs. Th...ey expanded to over 20 countries and saw strong results in new markets. In India, Day 0 and Day 7 ROAS improved by 6x in three weeks. DramaBox increased monthly spend on AppDiscovery by 63% while meeting cost and ROAS goals.

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Picsart - Media

AppDiscovery helped Picsart grow its user base with CTV campaigns. Picsart wanted to reach new users and keep its top spot in the app store. They used AppDiscovery and SparkLabs to run creative ads o...n CTV channels. Picsart saw a high install rate and tripled its CTV spend. The company stayed a top app and gained more installs at a good cost.

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Kikoff - Financial Services

AppDiscovery helped Kikoff, a credit-building app, reach more users with CTV campaigns. Kikoff wanted to grow brand awareness and drive conversions at a good price. AppDiscovery’s CPI pricing let Kik...off run CTV ads that brought in new users efficiently. Kikoff saw a 3x increase in install rate and a 27% drop in cost per opened credit line. Kikoff scaled their CTV budget by 6x after seeing strong results.

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AppLovin: Accelerate your entire business

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Peers used AppLovin for sending & publishing communications and advertisement

AppLovin Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.18/5

Read Reviews (3)
Analytics

4.39/5

Read Reviews (20)
Custom Reports

4.27/5

Read Reviews (34)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.18/5

Read Reviews (3)
Analytics

4.39/5

Read Reviews (20)
Custom Reports

4.27/5

Read Reviews (34)

Software Failure Risk Guidance

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for AppLovin

Overall Risk Meter

Low Medium High

Top Failure Risks for AppLovin

AppLovin Corporation News

Product
 

AppLovin Expands Axon 2.0 As Investors Weigh Non Gaming Growth Potential

AppLovin is expanding its Axon 2.0 engine beyond gaming to include new advertising tools like Prospecting and Discovery Campaigns. These tools aim to attract advertisers in sectors such as automotive, insurance, and subscription services, signaling a strategic shift towards broader digital advertising markets.

Product
 

AppLovin Corp. Sparks Investor Speculation with Bold Expansion P

AppLovin Corp. is expanding beyond mobile gaming into web and e-commerce advertising, aiming to tap into a market 5 to 10 times larger. The initial rollout is planned for early 2026. Despite investor optimism, regulatory scrutiny and competition from giants like Meta and Google pose challenges. The SEC investigation adds uncertainty, but AppLovin's strategic pivot could redefine its position in the ad-tech industry.

Product
 

AppLovin (APP) Stock: Climbs 9% on Broader Ad Strategy Announcement

AppLovin announced plans to expand its advertising strategy beyond mobile gaming into web and e-commerce markets, aiming for a broader rollout in the first half of 2026. This move is expected to significantly increase revenue potential, positioning AppLovin to compete with major digital ad players like Meta and Google. The company's gaming ad revenue is projected to grow by 20-30% this year, despite ongoing regulatory scrutiny.

Product
 

AppLovin Touts Upside in Gaming Ads, Teases Broader E-Commerce Launch ...

AppLovin is expanding its gaming ad business, projecting 20%-30% growth with potential upside due to model enhancements and recursive learning. The company plans a broader e-commerce launch, leveraging its large user base for universal, new-customer, and new-visitor campaigns. CEO Adam Foroughi emphasized monetization efficiency and a lean operating model, while highlighting the potential of AI-driven tools and the MAX mediation product.

AppLovin Corporation Profile

Company Name

AppLovin Corporation

Company Website

//applovin.com

HQ Location

1100 Page Mill Road Palo Alto CA 94304 United States

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