Aprimo Digital Asset Management Overview

Aprimo digital asset management software provides comprehensive content lifecycle support. It serves as a single source of truth for all brand assets.

Use Cases

Customers recommend Content Management, Workflow Management, Engagement Management, as the business use cases that they have been most satisfied with while using Aprimo Digital Asset Management.

Other use cases:

  • Channel Marketing
  • Products & Pricelist Management
  • Collaboration
  • Advocacy Management
  • Calendar Management
  • Lead Management
  • International Marketing
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Business Priorities

Improve Digital And Social Presence and Improve ROI are the most popular business priorities that customers and associates have achieved using Aprimo Digital Asset Management.

Other priorities:

  • Enhance Customer Relationships
  • Enter New Markets Internationally Or Locally
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Aprimo Digital Asset Management Use-Cases and Business Priorities: Customer Satisfaction Data

Aprimo Digital Asset Management works with different mediums / channels such as Video. Omnichannel. and Channel Partners.

Reviews

"...Aprimo Digital Asset Management, formerly ADAM Software, helps enterprises in delivering engaging customer experiences to their market by enabling the creation, management, retention, and distribution of digital assets such as video, images, and text...." Peer review

Aprimo Digital Asset Management, belong to a category of solutions that help Digital Asset Management. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Aprimo Digital Asset Management

Top Industries

  • Financial Services
  • Pharmaceuticals
  • Retail

Popular in

  • Large Enterprise

Aprimo Digital Asset Management is popular in Financial Services, Pharmaceuticals, and Retail and is widely used by Large Enterprise,

Comprehensive Insights on Aprimo Digital Asset Management Use Cases

What benefits does Aprimo Digital Asset Management offer for Content Management?

How can Aprimo Digital Asset Management enhance your Workflow Management process?

What makes Aprimo Digital Asset Management ideal for Engagement Management?

What solutions does Aprimo Digital Asset Management provide for Channel Marketing?

Why is Aprimo Digital Asset Management the best choice for Products & Pricelist Management?

11+ more Business Use Cases

26 buyers and buying teams have used Cuspera to assess how well Aprimo Digital Asset Management solved their Digital Asset Management needs. Cuspera uses 136 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Digital Asset Management needs.

Case Studies

Publishing

CASE STUDY Hachette Book Group

Aprimo Digital Asset Management helped Hachette Book Group replace their slow, unreliable DAM system. Hachette needed a stable, fast, and scalable solution for over six hundred thousand products. Apr...imo streamlined workflows, improved search, and made asset uploads and distribution easier. The new system integrated with more than twelve existing systems. Users now have quick access to assets and automatic file replication for retail sites.

Video

How to Use Brand Templates in Aprimo DAM

Video Thumbnail
lightning

Peers used Aprimo Digital Asset Management for content management and workflow management

Aprimo Digital Asset Management Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.38/5 ★

Read Reviews (2)
Analytics

3.87/5 ★

Read Reviews (9)
Custom Reports

3.76/5 ★

Read Reviews (12)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.38/5 ★

Read Reviews (2)
Analytics

3.87/5 ★

Read Reviews (9)
Custom Reports

3.76/5 ★

Read Reviews (12)

Software Failure Risk Guidance

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for Aprimo Digital Asset Management

Top Failure Risks for Aprimo Digital Asset Management

aprimo News

Awards

Aprimo Named a Leader in Forrester Digital Asset Management Wave 2024: What This Means for Enterprise Content Operations

Aprimo has been recognized as a Leader in the Forrester Digital Asset Management Wave 2024. This accolade highlights Aprimo's advanced AI capabilities, including predictive metadata, visual search, and compliance-ready AI rules. The platform excels in innovation, scalability, and global deployment, positioning it as a top choice for enterprises seeking intelligent digital asset management solutions.

Product

Aprimo Launches AI Agents to Transform Content Operations with Scalable Automation - Bakersfield.com

Aprimo has launched new AI agents designed to automate and scale content operations. These AI-powered tools integrate with Aprimos digital asset management platform, enabling marketing and creative teams to streamline workflows, accelerate content production, and reduce manual tasks. The release aims to boost operational efficiency and support enterprise content strategies with advanced automation.

Awards

Why You Need Digital Asset Management in the Brave New World of Generative AI

Aprimo is recognized as a leader in the Gartner 2025 Magic Quadrant for Digital Asset Management, highlighting its strengths in content personalization, productivity, and AI-driven content intelligence.

Awards

Aprimo Leads in the 2025 Gartner Magic Quadrant for DAM Platforms - Martechcube

Aprimo is recognized as a leader in the 2025 Gartner Magic Quadrant for Digital Asset Management (DAM) platforms.

aprimo Profile

Company Name

aprimo

Company Website

https://www.aprimo.com/

Year Founded

2012

HQ Location

230 W Monroe Street, Suite 1200 Chicago, IL 60606

Employees

10001+

Social

Financials

PRIVATE