Aprimo Overview
Aprimo offers comprehensive Digital Asset Management, Work Management, and Marketing Budget Management solutions. Their Content Operations Platform provides a complete marketing solution for businesses.
Use Cases
Customers recommend Digital Marketing, Communication Management, Workflow Management, as the business use cases that they have been most satisfied with while using Aprimo.
Business Priorities
Enter New Markets Internationally Or Locally and Scale Best Practices are the most popular business priorities that customers and associates have achieved using Aprimo.
Aprimo Use-Cases and Business Priorities: Customer Satisfaction Data
Aprimo works with different mediums / channels such as E-Mail. and Website.
Aprimo's features include Microsites, and Personalization. and Aprimo support capabilities include Email Support, 24/7 Support, AI Powered, etc. also Aprimo analytics capabilities include Custom Reports, and Analytics.
Reviews
"...The robust workflow engine allowed us to streamline the campaign workflow for all business units into one template, incorporating all the stakeholders- program management, list management, Legal, Compliance, Response and Contact Management...." Peer review by Ryan LaForge, Marketing Systems Manager, AT&T
Aprimo, belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Popular Business Setting
for Aprimo
Top Industries
- Information Technology and Services
- Retail
- Financial Services
Popular in
- Mid Market
- Large Enterprise
- Enterprise
Aprimo is popular in Information Technology And Services, Retail, and Financial Services and is widely used by Mid Market, Large Enterprise, and Enterprise.
Aprimo Customer wins, Customer success stories, Case studies
What benefits does Aprimo offer for Digital Marketing?
How efficiently Does Aprimo manage your Communication Management?
How can Aprimo enhance your Workflow Management process?
How can Aprimo enhance your Content Management process?
What solutions does Aprimo provide for Campaign Management?
11 buyers and buying teams have used Cuspera to assess how well Aprimo solved their Marketing Automation needs. Cuspera uses 274 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.
Hachette Book Group - Publishing
Read more →Hachette Book Group - Publishing
Read more →Aprimo AI
Peers used Aprimo for digital marketing and communication management
Aprimo Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (8) |
| Custom Reports | Read Reviews (31) |
| Analytics | Read Reviews (6) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (8) |
| Custom Reports | Read Reviews (31) |
| Analytics | Read Reviews (6) |
Software Failure Risk Guidance
?for Aprimo
Overall Risk Meter
Top Failure Risks for Aprimo
Aprimo US LLC News
Aprimo Recognized as a Leader Again in the 2025 Gartner Magic Quadrant for Digital Asset Management - Yahoo Finance
Aprimo has been recognized as a Leader in the 2025 Gartner Magic Quadrant for Digital Asset Management Platforms, marking its continued leadership in the field. The company is noted for its AI-powered platform that enhances content operations, offering features like generative AI search and predictive metadata. Aprimo's solutions help global brands streamline content management and achieve measurable outcomes.
Aprimo unveils AI agents to revolutionise content operations
Aprimo has launched AI Agents designed to automate content workflows and enhance content operations. These AI Agents, integrated within Aprimo's SMART DAM architecture, include Planning, Librarian, Critic, Compliance, and Production Agents. They aim to increase content creation efficiency by over 80% and improve engagement by up to 30%. The AI Agents autonomously manage tasks, offering proactive guidance and reducing manual intervention.
Aprimo Launches AI-Powered Future-Ready Content Ops
Aprimo has launched its AI-powered Future-Ready Content Operations, enhancing its digital asset management platform with advanced AI-driven automation, asset discovery, personalization, and strategic planning. The release aims to improve marketing efficiency, asset reuse, and compliance, offering features like Predictive Metadata Dashboard and Compass navigation assistant. These innovations help enterprises deliver personalized experiences and optimize campaign ROI.
Aprimo Launches Future-Ready Content Operations to Empower Brands with Intelligent Automation, Discovery, and Personalization
Aprimo Launches Future-Ready Content Operations to Empower Brands with Intelligent Automation, Discovery, and Personalization
Aprimo US LLC Profile
HQ Location
230 W Monroe Street, Suite 1200 Chicago, IL 60606
Employees
10001+
Social
Financials
PRIVATE
