Aprimo Overview
Aprimo offers comprehensive Digital Asset Management, Work Management, and Marketing Budget Management solutions. Their Content Operations Platform provides a complete marketing solution for businesses.
Use Cases
Customers recommend Digital Marketing, Communication Management, Workflow Management, as the business use cases that they have been most satisfied with while using Aprimo.
Business Priorities
Enter New Markets Internationally Or Locally and Scale Best Practices are the most popular business priorities that customers and associates have achieved using Aprimo.
Aprimo Use-Cases and Business Priorities: Customer Satisfaction Data
Aprimo works with different mediums / channels such as E-Mail. and Website.
Aprimo's features include Microsites, and Personalization. and Aprimo support capabilities include Email Support, 24/7 Support, AI Powered, etc. also Aprimo analytics capabilities include Custom Reports, and Analytics.
Reviews
"...Aprimo is a powerful communication tool for digital marketing professionals and amplifies the costumer experience tracking in email messages as well on websites, through microsites, forms, user responses and downloads...." Peer review by Ricardo Camargo, Corporate Communications, Imagem – Soluções de Inteligência Geográfica
Aprimo, belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Popular Business Setting
for Aprimo
Top Industries
- Information Technology and Services
- Retail
- Financial Services
Popular in
- Mid Market
- Large Enterprise
- Enterprise
Aprimo is popular in Information Technology And Services, Retail, and Financial Services and is widely used by Mid Market, Large Enterprise, and Enterprise.
Comprehensive Insights on Aprimo Use Cases
How can Aprimo enhance your Digital Marketing process?
What Are the key features of Aprimo for Communication Management?
How does Aprimo address your Workflow Management Challenges?
What makes Aprimo ideal for Content Management?
How can Aprimo enhance your Campaign Management process?
25+ more Business Use Cases
11 buyers and buying teams have used Cuspera to assess how well Aprimo solved their Marketing Automation needs. Cuspera uses 274 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.
Case Studies
CASE STUDY Hachette Book Group
Video
Aprimo AI
Peers used Aprimo for digital marketing and communication management
Aprimo Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (8) |
| Custom Reports | Read Reviews (31) |
| Analytics | Read Reviews (6) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (8) |
| Custom Reports | Read Reviews (31) |
| Analytics | Read Reviews (6) |
Software Failure Risk Guidance
?for Aprimo
Overall Risk Meter
Top Failure Risks for Aprimo
aprimo News
Aprimo Launches AI Agents to Transform Content Operations with Scalable Automation - Bakersfield.com
Aprimo has launched new AI agents designed to automate and scale content operations. These AI-powered tools integrate with Aprimos digital asset management platform, enabling marketing and creative teams to streamline workflows, accelerate content production, and reduce manual tasks. The release aims to boost operational efficiency and support enterprise content strategies with advanced automation.
Why You Need Digital Asset Management in the Brave New World of Generative AI
Aprimo is recognized as a leader in the Gartner 2025 Magic Quadrant for Digital Asset Management, highlighting its strengths in content personalization, productivity, and AI-driven content intelligence.
Aprimo Leads in the 2025 Gartner Magic Quadrant for DAM Platforms - Martechcube
Aprimo is recognized as a leader in the 2025 Gartner Magic Quadrant for Digital Asset Management (DAM) platforms.
Aprimo Named a Leader in the 2025 Gartner Magic Quadrant for Digital Asset Management Platforms
Aprimo is recognized as a leader in the 2025 Gartner Magic Quadrant for Digital Asset Management Platforms.
aprimo Profile
HQ Location
230 W Monroe Street, Suite 1200 Chicago, IL 60606
Employees
10001+
Social
Financials
PRIVATE
