Aprimo Overview
Aprimo offers comprehensive Digital Asset Management, Work Management, and Marketing Budget Management solutions. Their Content Operations Platform provides a complete marketing solution for businesses.
Use Cases
Customers recommend Digital Marketing, Communication Management, Workflow Management, as the business use cases that they have been most satisfied with while using Aprimo.
Business Priorities
Enter New Markets Internationally Or Locally and Scale Best Practices are the most popular business priorities that customers and associates have achieved using Aprimo.
Aprimo Use-Cases and Business Priorities: Customer Satisfaction Data
Aprimo works with different mediums / channels such as E-Mail. and Website.
Aprimo's features include Microsites, and Personalization. and Aprimo support capabilities include Email Support, 24/7 Support, AI Powered, etc. also Aprimo analytics capabilities include Custom Reports, and Analytics.
Reviews
"...Suited well for the design of web ads, banners, print ads - easy to track project and to look up past projects by IDI have found other software products like Eloqua easier/better for email build/send...." Peer review by Employee in Marketing
Aprimo, belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Popular Business Setting
for Aprimo
Top Industries
- Information Technology and Services
- Retail
- Financial Services
Popular in
- Mid Market
- Large Enterprise
- Enterprise
Aprimo is popular in Information Technology And Services, Retail, and Financial Services and is widely used by Mid Market, Large Enterprise, and Enterprise.
Comprehensive Insights on Aprimo Use Cases
Why is Aprimo the best choice for Digital Marketing?
What Are the key features of Aprimo for Communication Management?
What solutions does Aprimo provide for Workflow Management?
How can Aprimo enhance your Content Management process?
What solutions does Aprimo provide for Campaign Management?
11 buyers and buying teams have used Cuspera to assess how well Aprimo solved their Marketing Automation needs. Cuspera uses 274 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.
Case Studies
CASE STUDY Hachette Book Group
Video
Aprimo AI

Aprimo Features
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- Medium
- High
FEATURE | RATINGS AND REVIEWS |
---|---|
AI Powered | Read Reviews (8) |
Custom Reports | Read Reviews (31) |
Analytics | Read Reviews (6) |
CAPABILITIES | RATINGS AND REVIEWS |
---|---|
AI Powered | Read Reviews (8) |
Custom Reports | Read Reviews (31) |
Analytics | Read Reviews (6) |
Software Failure Risk Guidance
?for Aprimo
Overall Risk Meter
Top Failure Risks for Aprimo
Aprimo US LLC News
Aprimo Launches Future-Ready Content Operations to Empower Brands with Intelligent Automation, Discovery, and Personalization
Aprimo Launches Future-Ready Content Operations to Empower Brands with Intelligent Automation, Discovery, and Personalization
Aprimos Future-Ready Content Operations: Smarter, Faster Marketing at Scale
Aprimo has launched its Future-Ready Content Operations, introducing new capabilities like Predictive Metadata Dashboard, Smart Facets, and Content Gap Insights. These innovations enhance automation, asset discovery, and personalization, enabling marketing teams to accelerate campaigns and improve content value. The release aims to streamline workflows, ensure compliance, and align strategy with execution, helping brands meet rising consumer expectations.
Aprimo Named a Leader in Forrester Digital Asset Management Wave 2024: What This Means for Enterprise Content Operations
Aprimo has been recognized as a Leader in the Forrester Digital Asset Management Wave 2024. This accolade highlights Aprimo's advanced AI capabilities, including predictive metadata, visual search, and compliance-ready AI rules. The platform excels in innovation, scalability, and global deployment, positioning it as a top choice for enterprises seeking intelligent digital asset management solutions.
Aprimo Launches AI Agents to Transform Content Operations with Scalable Automation - Bakersfield.com
Aprimo has launched new AI agents designed to automate and scale content operations. These AI-powered tools integrate with Aprimos digital asset management platform, enabling marketing and creative teams to streamline workflows, accelerate content production, and reduce manual tasks. The release aims to boost operational efficiency and support enterprise content strategies with advanced automation.
Aprimo US LLC Profile
HQ Location
230 W Monroe Street, Suite 1200 Chicago, IL 60606
Employees
10001+
Social
Financials
PRIVATE