Aprimo Overview

Aprimo offers comprehensive Digital Asset Management, Work Management, and Marketing Budget Management solutions. Their Content Operations Platform provides a complete marketing solution for businesses.

Use Cases

Customers recommend Digital Marketing, Communication Management, Workflow Management, as the business use cases that they have been most satisfied with while using Aprimo.

Other use cases:

  • Content Management
  • Campaign Management
  • Collaboration
  • Channel Marketing
  • Engaging And Following Up
  • Advertisement
  • Helpdesk Management
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Business Priorities

Enter New Markets Internationally Or Locally and Scale Best Practices are the most popular business priorities that customers and associates have achieved using Aprimo.

Other priorities:

  • Improve ROI
  • Acquire Customers
  • Grow Market Share
  • Enhance Customer Relationships
  • Improve Brand Engagement
  • Improve Efficiency
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Aprimo Use-Cases and Business Priorities: Customer Satisfaction Data

Aprimo works with different mediums / channels such as E-Mail. and Website.

Aprimo's features include Microsites, and Personalization. and Aprimo support capabilities include Email Support, 24/7 Support, AI Powered, etc. also Aprimo analytics capabilities include Custom Reports, and Analytics.

Reviews

"...It allows marketers to manage budgets, people, data, and content throughout the ideation, workflow, and campaign delivery of the brand experience while maximizing provable ROI...." Peer review

Aprimo, belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Aprimo

Top Industries

  • Information Technology and Services
  • Retail
  • Financial Services

Popular in

  • Mid Market
  • Large Enterprise
  • Enterprise

Aprimo is popular in Information Technology And Services, Retail, and Financial Services and is widely used by Mid Market, Large Enterprise, and Enterprise.

Comprehensive Insights on Aprimo Use Cases

What solutions does Aprimo provide for Digital Marketing?

How can Aprimo optimize your Communication Management Workflow?

How can Aprimo optimize your Workflow Management Workflow?

What makes Aprimo ideal for Content Management?

What benefits does Aprimo offer for Campaign Management?

25+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well Aprimo solved their Marketing Automation needs. Cuspera uses 274 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

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Aprimo AI

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Peers used Aprimo for digital marketing and communication management

Aprimo Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.83/5 ★

Read Reviews (8)
Custom Reports

4.77/5 ★

Read Reviews (31)
Analytics

3.96/5 ★

Read Reviews (6)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.83/5 ★

Read Reviews (8)
Custom Reports

4.77/5 ★

Read Reviews (31)
Analytics

3.96/5 ★

Read Reviews (6)

Software Failure Risk Guidance

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for Aprimo

Overall Risk Meter

Low Medium High

Top Failure Risks for Aprimo

aprimo News

Product

Aprimo Launches AI Agents to Transform Content Operations with Scalable Automation - Bakersfield.com

Aprimo has launched new AI agents designed to automate and scale content operations. These AI-powered tools integrate with Aprimos digital asset management platform, enabling marketing and creative teams to streamline workflows, accelerate content production, and reduce manual tasks. The release aims to boost operational efficiency and support enterprise content strategies with advanced automation.

Awards

Why You Need Digital Asset Management in the Brave New World of Generative AI

Aprimo is recognized as a leader in the Gartner 2025 Magic Quadrant for Digital Asset Management, highlighting its strengths in content personalization, productivity, and AI-driven content intelligence.

Awards

Aprimo Leads in the 2025 Gartner Magic Quadrant for DAM Platforms - Martechcube

Aprimo is recognized as a leader in the 2025 Gartner Magic Quadrant for Digital Asset Management (DAM) platforms.

Awards

Aprimo Named a Leader in the 2025 Gartner Magic Quadrant for Digital Asset Management Platforms

Aprimo is recognized as a leader in the 2025 Gartner Magic Quadrant for Digital Asset Management Platforms.

aprimo Profile

Company Name

aprimo

Company Website

https://www.aprimo.com/

Year Founded

2012

HQ Location

230 W Monroe Street, Suite 1200 Chicago, IL 60606

Employees

10001+

Social

Financials

PRIVATE