AtData Overview

Atdata verifies each address in real time to ensure it can accept mail and flags spamtraps and harmful email addresses. Unlike services that only validate, it offers comprehensive checks.

Use Cases

Customers recommend Campaign Management, Engagement Management, Sending & Publishing Communications, as the business use cases that they have been most satisfied with while using AtData.

Other use cases:

  • Competitive Intelligence
  • Tracking & Monitoring Communications
  • Account Management
  • Advertisement
  • Lead Analytics
  • Market Research
  • Public Relations
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Business Priorities

Improve ROI and Acquire Customers are the most popular business priorities that customers and associates have achieved using AtData.

Other priorities:

  • Scale Best Practices
  • Enhance Customer Relationships
  • Grow Market Share
  • Increase Sales & Revenue
  • Reduce Bounce
  • Enter New Markets Internationally Or Locally
  • Launch New Products
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AtData Use-Cases and Business Priorities: Customer Satisfaction Data

AtData works with different mediums / channels such as E-Mail. Offline. and Causes And Charity.

AtData's features include Recording, and Personalization. and AtData support capabilities include Email Support, Chat Support, Phone Support, etc. also AtData analytics capabilities include Analytics, and Custom Reports.

Reviews

"...FreshAddress was indispensable and crucial for communicating with lost members, re-engaging them to the mission and creating a profitable fundraising outcome...." Peer review by Debbie Swider, Emarketing Senior Manager, ASPCA

Peer review evidence (same sources as the product rating summary)

"...Add insights to your marketing program...." Data Appending Solutions
"...Best suggests using services such as FreshAddress or SiftLogic to cull your list, then emailing the inactives to try to engage them before sending them a final email farewell (including a way to come back anytime)...." 7 Great Ways to Boost Your Email Results
"...so we wanted to make sure we were sending only email people wanted...." Peer review by Sara Sigel, Community Manager, GrabCad

AtData, belong to a category of solutions that help Email Security. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for AtData

Top Industries

  • Research

Popular in

  • Small Business

AtData is popular in Research, and is widely used by Small Business,

AtData Customer wins, Customer success stories, Case studies

What solutions does AtData provide for Campaign Management?

What makes AtData ideal for Engagement Management?

How efficiently Does AtData manage your Sending & Publishing Communications?

11 buyers and buying teams have used Cuspera to assess how well AtData solved their Email Security needs. Cuspera uses 346 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Email Security needs.

 

Credit, Fraud and Compliance Platform CRS Selects AtData to Power New Fraud Finder Solution - PR Newswire

CRS has chosen AtData's email validation data to enhance its new Fraud Finder solution, which aims to detect fraud signals early in the customer journey. This collaboration leverages AtData's real-ti...me email intelligence to identify synthetic identities and account takeovers, offering a cost-effective, API-ready solution for credit professionals. The integration allows CRS to provide precise fraud detection through email-based risk scoring.

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A global expert in 21st century science education - Education - Education

AtData’s SafeToSend deliverability solution helped a global science education company clean a list of 60,000 email addresses. The service flagged undeliverable, suspect, and malicious emails, correct...ing syntax errors and typos. Only 34% of the list was SafeToSend, salvaging 19,468 addresses for campaigns. The company reduced risk, improved deliverability, and reconnected with lost clients. AtData provided detailed codes for each address, revealing systemic data entry issues.

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Footwear retailer - Retail - Retail

AtData's SafeToSend and Demographic Append helped a leading footwear retailer achieve a 97% gender match rate. The company validated its email list and appended demographic data like gender, age, and... income. This enabled targeted email campaigns instead of generic blasts. The retailer saw higher match rates than with their previous supplier and improved customer engagement and conversions. Integration with Listrak ensured seamless data management.

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Leading Automotive CDP - Automotive - Automotive

AtData's SafeToSend and List Guard improved data quality for a leading automotive CDP. The customer faced poor data quality and fragmented records in dealership systems. AtData's email validation and... monitoring tools removed invalid emails and flagged risky addresses. This led to better campaign deliverability and engagement. Dealerships now run more effective marketing and engage customers with confidence.

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Major Quick Service Restaurant - Restaurants - Restaurants

AtData's SafeToSend email validation helped a major quick service restaurant cut coupon fraud and reclaim lost revenue. The chain faced 10-15% invalid and 2% fraudulent emails, hurting promotions and... data integrity. AtData's real-time API blocked fake accounts and cleaned the email list. The solution scaled to five global regions, validating 50 million emails yearly. Results included fewer fake registrations, better email reputation, and reliable, scalable fraud prevention.

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International BNPL Provider - Financial Services - Financial Services

AtData's Fraud API helped an international buy now, pay later provider cut fraud rates that reached 4%. The provider faced high fraud from synthetic identities and fake accounts. AtData delivered rea...l-time email intelligence and a custom fraud model. Fraudulent sign-ups dropped, onboarding got faster, and revenue loss was minimized. The provider kept user experience smooth while boosting fraud prevention.

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lightning

Peers used AtData for campaign management and engagement management

AtData Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Analytics

4.55/5 ★

Read Reviews (11)
Custom Reports

3.72/5 ★

Read Reviews (20)
CAPABILITIES RATINGS AND REVIEWS
Analytics

4.55/5 ★

Read Reviews (11)
Custom Reports

3.72/5 ★

Read Reviews (20)

Software Failure Risk Guidance

?

for AtData

Overall Risk Meter

Low Medium High

Top Failure Risks for AtData

AtData News

M&A

TZP Group Exits Investment in AtData

TZP Group has sold its investment in AtData, a provider of email address solutions, to Experian. AtData, formed from the merger of FreshAddress and TowerData, offers identity intelligence solutions to enhance data collection and fraud prevention. The transaction was facilitated by Canaccord Genuity and legal counsel from Winston & Strawn.

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M&A

Experian Fortifies Identity and Fraud Capabilities With Acquisition of AtData

Experian has acquired AtData, enhancing its identity and fraud capabilities with AtData's email insights technology. This acquisition integrates AtData's real-time data signals with Experian's consumer data platforms, aiming to improve identity verification and customer engagement. The move builds on a 15-year partnership and aligns with Experian's AI strategy to create a comprehensive identity solution.

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Product

AtData Launches Gibberish Detection to Strengthen Fraud Intelligence and Block Bot-Generated Identities - PR Newswire

AtData has introduced Gibberish Detection, a machine learning-driven model designed to identify and block AI-generated or nonsensical email inputs at the point of capture. This new feature enhances fraud prevention by providing real-time signals to identify likely bot-generated addresses, improving accuracy and reducing operational costs for fraud and risk teams. Gibberish Detection is now available through AtData's Fraud API endpoint.

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Product

AtData Launches Email Identity Intelligence Licensing Solutions

AtData has launched its Email Identity Intelligence Licensing Solutions, offering comprehensive datasets for AI, predictive modeling, and fraud prevention. These datasets, including over 2 billion email records, enhance identity graphs, audience activation, and fraud prevention strategies. AtData's solutions aim to improve decision accuracy and personalization for enterprises, enabling better consumer identity unification and fraud reduction.

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AtData Profile

Company Name

AtData

Company Website

https://atdata.com/

HQ Location

36 Crafts Street Newton, MA 02458

Employees

11-50

Social

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Financials

PRIVATE