Basis: Use-Cases, Insights and Reviews | 2026 Cuspera

Basis Technologies' managed services solution helped a woman's wellness company launch a digital media strategy. The team targeted women aged 45-65+ using podcasts, display, search, and social channe...ls. The campaign drove 8,430 purchases and $657,544 in revenue. The company achieved a $1.32 ROAS and 22.6 million impressions. Basis Technologies delivered strong results for a new brand in the health and wellness sector.
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Basis Technologies helped an athletic apparel brand boost sales by expanding digital media reach. The brand moved from only social ads to a mix of programmatic, paid social, and paid search. This alw...ays-on approach grew their audience and increased e-commerce sales. The campaign delivered 51.4 million impressions and $5.3 million in revenue. The return on ad spend reached $10.60 for each dollar spent.
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Basis helped a specialty beauty retailer with over 5,000 stores boost in-store visits by 300%. The team used Basis platform and cross-platform partnerships to target new and existing customers. They ...tracked in-store lift, sales, and multiple KPIs. The campaign achieved a 1.54% click-through rate and $0.75 cost per click. A custom dashboard enabled real-time sales optimization and clear reporting.
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Basis Technologies helped a major state university double its expected conversions for undergraduate applications. The university aimed for 900 completed applications in six weeks, with a CPA goal un...der $255. Using Basis’ DMP and first-party data, the campaign reached 1,806 conversions at a $149.42 CPA. The solution used retargeting, look-a-like modeling, and CRM integration to overcome targeting and tracking challenges. The campaign focused on prospective students aged 17–18, optimizing audience targeting and conversion tracking.
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Basis helped Bailey Lauerman bring all digital media in-house and centralize campaign data. The agency used Basis to streamline campaign planning, improve vendor management, and boost campaign effect...iveness. Real-time reporting and AI optimization gave the team more control and better results. Clients saw lower CPMs, more impressions, and improved targeting. Employees gained new skills and had more time for strategic work and new business pitches.
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CMRignite used the Basis Platform to run a nationwide digital campaign for the Department of Labor. The campaign aimed to raise awareness about COBRA health insurance assistance. CMRignite used progr...ammatic buying, targeting, and multiple channels like CTV, audio, and display. The campaign delivered 490 million impressions and achieved a 50% better click-through rate than the industry standard. It also drove 4.4 million visits to the COBRA webpage.
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