Basis Overview

Basis Technologies offers a highly automated advertising platform designed to address key challenges in digital marketing. The platform integrates various systems to streamline advertising processes, making it easier for marketers to manage campaigns efficiently. Basis Technologies' solution is tailored for digital marketers seeking to optimize their advertising strategies through automation. The platform's capabilities are enhanced by its educational resources, such as the Adtech Academy, which supports users in maximizing the platform's potential. This comprehensive approach not only simplifies advertising efforts but also empowers marketers to achieve better results in a competitive landscape.

Use Cases

Customers recommend Advertisement, Competitive Intelligence, Campaign Management, as the business use cases that they have been most satisfied with while using Basis.

Other use cases:

  • Workflow Management
  • Media Buying
  • Sending & Publishing Communications
  • Collaboration
  • Digital Marketing
  • Engagement Management
  • Social Media Analytics
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Business Priorities

Enter New Markets Internationally Or Locally and Establish Thought Leadership are the most popular business priorities that customers and associates have achieved using Basis.

Other priorities:

  • Scale Best Practices
  • Improve Efficiency
  • Acquire Customers
  • Improve Visibility
  • Grow Market Share
  • Improve ROI
  • Launch New Products
  • Increase Sales & Revenue
  • Build Brand Awareness
  • Improve Digital And Social Presence
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Basis Use-Cases and Business Priorities: Customer Satisfaction Data

Basis works with different mediums / channels such as Social Media.

Basis's features include Personalization, and Calculator. and Basis support capabilities include 24/7 Support, AI Powered, Email Support, etc. also Basis analytics capabilities include Custom Reports, and Analytics.

Reviews

"Without Basis’ workflow and automation, we couldn’t be as nimble." - Matt P

Basis, Stackadapt, Optmyzr, NT demand-side platform, Adzooma, etc., all belong to a category of solutions that help Demand Side Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Basis Technologies enhances digital marketing through automation and a comprehensive platform. Lives of digital marketers are improved by their innovative solutions.

Popular Business Setting

for Basis

Top Industries

  • Automotive

Popular in

  • Large Enterprise
  • Mid Market
  • Enterprise

Basis is popular in Automotive, and is widely used by Large Enterprise, Mid Market, and Enterprise.

Comprehensive Insights on Basis Use Cases

How does Basis address your Competitive Intelligence Challenges?

How does Basis address your Campaign Management Challenges?

How can Basis enhance your Workflow Management process?

How efficiently Does Basis manage your Media Buying?

11 buyers and buying teams have used Cuspera to assess how well Basis solved their Demand Side Platform needs. Cuspera uses 638 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Demand Side Platform needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
Basis testimonial

Matt P

Agency Founder
Without Basis’ workflow and automation, we couldn’t be as nimble. Testimonial By Matt P
Basis testimonial

Samantha Z

Director, Digital Marketing
The more we integrate Basis into our workflow, the more value we see. Testimonial By Samantha Z
Basis testimonial

Maris S

Director, Interactive Services
Since using Basis, we reduced set up time and are able to launch more campaigns. Testimonial By Maris S
CUSTOMERS TESTIMONIALS
Basis testimonial

Matt P

Agency Founder
Without Basis’ workflow and automation, we couldn’t be as nimble. Testimonial By Matt P
Basis testimonial

Samantha Z

Director, Digital Marketing
The more we integrate Basis into our workflow, the more value we see. Testimonial By Samantha Z
Basis testimonial

Maris S

Director, Interactive Services
Since using Basis, we reduced set up time and are able to launch more campaigns. Testimonial By Maris S

Case Studies

Food & Beverages

CASE STUDY Southwest Spirits (Nue Vodka)

Basis DSP helped Nue Vodka, owned by Southwest Spirits, grow brand awareness in Dallas-Fort Worth and other major cities. The challenge was to increase market share and drive more site traffic. Basis...’ Managed Services team used programmatic video, CTV, YouTube, and Meta ads. The campaign led to a 27% increase in average daily sales. Video completion rates and cost per completed view outperformed industry benchmarks. The vodka brand doubled its ad spend after seeing strong results.

Read more →
Marketing and Advertising

CASE STUDY Digital marketing agency in the higher education industry

Basis DSP helped a digital marketing agency in the higher education industry lower their cost per lead (CPL) by 48%. The agency switched from MediaMath to Basis for better targeting and easier onboar...ding. They ran A/B tests and found Basis offered stronger audience segmentation and more successful retargeting. Basis' machine learning made quick optimizations in the first month. The agency saw CPL drop to $89 with Basis, compared to $172 with MediaMath.

Read more →
Marketing and Advertising

CASE STUDY Dalton Agency

Dalton Agency used Basis Technologies to improve their digital media business. They wanted to make their adtech stack simpler and boost campaign results. Basis Technologies gave them expert support, ...a strong DSP, and data-driven insights. Dalton Agency won 10 times more new business, cut CPA for Savannah College of Art & Design by 29%, and increased ROAS for Zoo Atlanta by 117%. The agency values Basis Technologies for their guidance and campaign results.

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Marketing and Advertising

CASE STUDY 1o8 Agency

Basis Technologies helped 1o8 Agency run a digital campaign to boost enrollment in early childhood programs in Illinois. The campaign used market research, hyperlocal targeting, and machine learning ...optimization. It reached parents with children aged 0-5 in Chicago and other cities. The campaign delivered 94.4 million impressions, 25.5 million video completions, and 79,000 clicks to the site. All industry benchmarks were met or exceeded, including a 74% video completion rate and a .12% click-through rate.

Read more →
Marketing and Advertising

CASE STUDY CMRignite

CMRignite used the Basis Platform to run a nationwide public health campaign for COBRA awareness. The agency aimed to educate the public, reach the right target segments, and saturate underserved mar...kets. They used programmatic, CTV, audio, display, and DOOH channels with advanced targeting. The campaign delivered 490 million impressions and achieved a 50% better CTR than the industry standard. It also drove 4.4 million COBRA webpage views.

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Marketing and Advertising

CASE STUDY Bailey Lauerman

Basis Technologies helped Bailey Lauerman, a full-service agency, bring all media in-house and streamline their adtech stack. The agency used Basis for omni-channel media planning, AI optimization, a...nd real-time reporting. As a result, Bailey Lauerman saw happier clients with lower CPMs, more impressions, and better targeting. The agency also won new business and kept employees engaged and productive. Basis enabled the team to focus more on strategy and new business pitches.

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Video

Welcome to Basis Technologies

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Frequently Asked Questions(FAQ)

for Basis

What is Basis used for?

Basis is a Demand Side Platform Software mainly used by its customers to Enter New Markets Internationally Or Locally and Establish Thought Leadership by Advertisement, Competitive Intelligence and Campaign Management .

What are the top features of Basis?

Personalization, Calculator are some of the top features of Basis.

What are Basis alternatives?

Stackadapt, Optmyzr, NT Demand-Side Platform and Adzooma are popular alternatives for Basis.

Where is Basis located?

Basis is headquartered at 11 E Madison St, Chicago, Illinois 60602, US.
lightning

Peers used Basis for advertisement and competitive intelligence

Basis Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.64/5 ★

Read Reviews (14)
Custom Reports

4.88/5 ★

Read Reviews (101)
Analytics

4.66/5 ★

Read Reviews (70)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.64/5 ★

Read Reviews (14)
Custom Reports

4.88/5 ★

Read Reviews (101)
Analytics

4.66/5 ★

Read Reviews (70)

Software Failure Risk Guidance

?

for Basis

Overall Risk Meter

Low Medium High

Top Failure Risks for Basis

Kochava. News

Executive

Basis Technologies Names Mike Hoyle as EVP of Artificial Intelligence - MarTech Cube

Basis Technologies has appointed Mike Hoyle as Executive Vice President of Artificial Intelligence. Hoyle will lead the integration of AI into Basis' advertising automation platform, enhancing features like media planning and campaign optimization. His experience at Amazon and previous role at Basis will support the alignment of product, engineering, and data science teams to advance AI-driven solutions.

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Executive

Basis Technologies Names Mike Hoyle as Executive Vice President of Artificial Intelligence - Yahoo Finance

Basis Technologies appointed Mike Hoyle as executive vice president of artificial intelligence. Hoyle will lead the integration of AI and machine learning into the Basis advertising automation platform, driving innovation in digital media planning, execution, and reporting. Hoyle previously led product development for Amazon's Sponsored Product Ads, focusing on AI-driven ad optimization.

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Executive

Basis Technologies Names Mike Hoyle as Executive Vice

Basis Technologies has appointed Mike Hoyle as Executive Vice President of Artificial Intelligence. Hoyle, previously at Amazon, will lead AI integration into Basis' advertising platform, enhancing media planning, campaign optimization, and reporting. His role aims to align product, engineering, and data science teams to advance Basis' AI capabilities.

Read more →
Executive

Basis Technologies Appoints Mark McEachran to VP of Product DSP - MarTech Cube

Basis Technologies has appointed Mark McEachran as vice president of product for its demand-side platform (DSP). McEachran will oversee product strategy and innovation for Basis Technologies programmatic advertising technology, focusing on enhancing digital advertising capabilities for marketers and agencies.

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Kochava. Profile

Company Name

Kochava.

Company Website

https://basis.com/

HQ Location

11 E Madison St, Chicago, Illinois 60602, US

Employees

501-1000

Social

Facebook Linkedin Twitter

Financials

SERIES B