Basis Overview

Basis Technologies offers a highly automated advertising platform designed to address key challenges in digital marketing. The platform integrates various systems to streamline advertising processes, making it easier for marketers to manage campaigns efficiently. Basis Technologies' solution is tailored for digital marketers seeking to optimize their advertising strategies through automation. The platform's capabilities are enhanced by its educational resources, such as the Adtech Academy, which supports users in maximizing the platform's potential. This comprehensive approach not only simplifies advertising efforts but also empowers marketers to achieve better results in a competitive landscape.

Use Cases

Customers recommend Advertisement, Competitive Intelligence, Campaign Management, as the business use cases that they have been most satisfied with while using Basis.

Other use cases:

  • Workflow Management
  • Media Buying
  • Sending & Publishing Communications
  • Collaboration
  • Digital Marketing
  • Engagement Management
  • Social Media Analytics
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Business Priorities

Enter New Markets Internationally Or Locally and Establish Thought Leadership are the most popular business priorities that customers and associates have achieved using Basis.

Other priorities:

  • Scale Best Practices
  • Improve Efficiency
  • Acquire Customers
  • Improve Visibility
  • Grow Market Share
  • Improve ROI
  • Launch New Products
  • Increase Sales & Revenue
  • Build Brand Awareness
  • Improve Digital And Social Presence
See all business priorities See less business priorities

Basis Use-Cases and Business Priorities: Customer Satisfaction Data

Basis works with different mediums / channels such as Social Media.

Basis's features include Personalization, and Calculator. and Basis support capabilities include 24/7 Support, AI Powered, Email Support, etc. also Basis analytics capabilities include Custom Reports, and Analytics.

Reviews

"The more we integrate Basis into our workflow, the more value we see." - Samantha Z

Basis, Stackadapt, Optmyzr, NT demand-side platform, Adzooma, etc., all belong to a category of solutions that help Demand Side Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Basis Technologies enhances digital marketing through automation and a comprehensive platform. Lives of digital marketers are improved by their innovative solutions.

Popular Business Setting

for Basis

Top Industries

  • Automotive

Popular in

  • Large Enterprise
  • Mid Market
  • Enterprise

Basis is popular in Automotive, and is widely used by Large Enterprise, Mid Market, and Enterprise.

Basis Customer wins, Customer success stories, Case studies

What Are the key features of Basis for Competitive Intelligence?

How does Basis facilitate Campaign Management?

What makes Basis ideal for Workflow Management?

How can Basis optimize your Media Buying Workflow?

11 buyers and buying teams have used Cuspera to assess how well Basis solved their Demand Side Platform needs. Cuspera uses 638 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Demand Side Platform needs.

CUSTOMERS TESTIMONIALS
Basis testimonial

Samantha Z

Director, Digital Marketing
The more we integrate Basis into our workflow, the more value we see. Testimonial By Samantha Z
Basis testimonial

Maris S

Director, Interactive Services
Since using Basis, we reduced set up time and are able to launch more campaigns. Testimonial By Maris S
Basis testimonial

Matt P

Agency Founder
Without Basis’ workflow and automation, we couldn’t be as nimble. Testimonial By Matt P
CUSTOMERS TESTIMONIALS
Basis testimonial

Samantha Z

Director, Digital Marketing
The more we integrate Basis into our workflow, the more value we see. Testimonial By Samantha Z
Basis testimonial

Maris S

Director, Interactive Services
Since using Basis, we reduced set up time and are able to launch more campaigns. Testimonial By Maris S
Basis testimonial

Matt P

Agency Founder
Without Basis’ workflow and automation, we couldn’t be as nimble. Testimonial By Matt P

Digital marketing agency in the higher education industry - Marketing And Advertising

Basis DSP helped a digital marketing agency in the higher education industry lower their cost per lead (CPL) by 48%. The agency switched from MediaMath to Basis for better targeting and easier onboar...ding. They ran A/B tests and found Basis offered stronger audience segmentation and more successful retargeting. Basis' machine learning made quick optimizations in the first month. The agency saw CPL drop to $89 with Basis, compared to $172 with MediaMath.

Read on →

Southwest Spirits (Nue Vodka) - Food & Beverages

Basis DSP helped Nue Vodka, owned by Southwest Spirits, grow brand awareness in Dallas-Fort Worth and other major cities. The challenge was to increase market share and drive more site traffic. Basis...’ Managed Services team used programmatic video, CTV, YouTube, and Meta ads. The campaign led to a 27% increase in average daily sales. Video completion rates and cost per completed view outperformed industry benchmarks. The vodka brand doubled its ad spend after seeing strong results.

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Dalton Agency - Marketing And Advertising

Dalton Agency used Basis Technologies to improve their digital media business. They wanted to make their adtech stack simpler and boost campaign results. Basis Technologies gave them expert support, ...a strong DSP, and data-driven insights. Dalton Agency won 10 times more new business, cut CPA for Savannah College of Art & Design by 29%, and increased ROAS for Zoo Atlanta by 117%. The agency values Basis Technologies for their guidance and campaign results.

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A premier tourism board - Travel & Tourism

Basis Technologies helped a premier tourism board use data-driven media activation to boost year-round tourism. The challenge was to attract more travelers, increase website traffic, and keep ad spen...ding efficient in a competitive market. Basis designed a programmatic strategy with display retargeting, contextual targeting, and premium video placements. They used AI-powered optimization and focused on high-intent audiences. Results included a 53% lower CPA for display, 24% higher video completion rate, 2% increase in lodging tax collections year-over-year, and 13% growth in inbound travelers.

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Fortune 500 medical technology leader - Medical Devices

Basis Technologies helped a Fortune 500 medical technology leader improve digital marketing. The company wanted to drive sales, get more leads, and boost brand awareness. Basis used automation, cross...-channel media, and advanced analytics. They activated first-party data and used real-time dashboards. The results were $4.6 million in revenue, $23 ROAS, and 1,770 qualified leads. Campaign launches were 30% faster with automation.

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A Fortune 500 telecom company - Telecommunications

Basis Technologies helped a Fortune 500 telecom company improve recruitment marketing. The company needed to hire faster and find better applicants with a small team and limited budget. Basis used cl...osed-loop analytics, unified data, and real-time dashboards to track results. The solution led to a 71% increase in qualified applicants and an 11% reduction in hiring time. Website traffic doubled, and monthly reporting time dropped by over 100 hours.

Read on →

Welcome to Basis Technologies

Video Thumbnail

Frequently Asked Questions(FAQ)

for Basis

What is Basis used for?

Basis is a Demand Side Platform Software mainly used by its customers to Enter New Markets Internationally Or Locally and Establish Thought Leadership by Advertisement, Competitive Intelligence and Campaign Management .

What are the top features of Basis?

Personalization, Calculator are some of the top features of Basis.

What are Basis alternatives?

Stackadapt, Optmyzr, NT Demand-Side Platform and Adzooma are popular alternatives for Basis.

Where is Basis located?

Basis is headquartered at 11 E Madison St, Chicago, Illinois 60602, US.
lightning

Peers used Basis for advertisement and competitive intelligence

Basis Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.64/5 ★

Read Reviews (14)
Custom Reports

4.88/5 ★

Read Reviews (101)
Analytics

4.66/5 ★

Read Reviews (70)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.64/5 ★

Read Reviews (14)
Custom Reports

4.88/5 ★

Read Reviews (101)
Analytics

4.66/5 ★

Read Reviews (70)

Software Failure Risk Guidance

?

for Basis

Overall Risk Meter

Low Medium High

Top Failure Risks for Basis

Kochava. News

Executive

Basis Technologies Names Mike Hoyle as EVP of Artificial Intelligence - MarTech Cube

Basis Technologies has appointed Mike Hoyle as Executive Vice President of Artificial Intelligence. Hoyle will lead the integration of AI into Basis' advertising automation platform, enhancing features like media planning and campaign optimization. His experience at Amazon and previous role at Basis will support the alignment of product, engineering, and data science teams to advance AI-driven solutions.

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Executive

Basis Technologies Names Mike Hoyle as Executive Vice President of Artificial Intelligence - Yahoo Finance

Basis Technologies appointed Mike Hoyle as executive vice president of artificial intelligence. Hoyle will lead the integration of AI and machine learning into the Basis advertising automation platform, driving innovation in digital media planning, execution, and reporting. Hoyle previously led product development for Amazon's Sponsored Product Ads, focusing on AI-driven ad optimization.

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Executive

Basis Technologies Names Mike Hoyle as Executive Vice

Basis Technologies has appointed Mike Hoyle as Executive Vice President of Artificial Intelligence. Hoyle, previously at Amazon, will lead AI integration into Basis' advertising platform, enhancing media planning, campaign optimization, and reporting. His role aims to align product, engineering, and data science teams to advance Basis' AI capabilities.

Read more →
Executive

Basis Technologies Appoints Mark McEachran to VP of Product DSP - MarTech Cube

Basis Technologies has appointed Mark McEachran as vice president of product for its demand-side platform (DSP). McEachran will oversee product strategy and innovation for Basis Technologies programmatic advertising technology, focusing on enhancing digital advertising capabilities for marketers and agencies.

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Kochava. Profile

Company Name

Kochava.

Company Website

https://basis.com/

HQ Location

11 E Madison St, Chicago, Illinois 60602, US

Employees

501-1000

Social

Facebook Linkedin Twitter

Financials

SERIES B