Basis: Use-Cases, Insights and Reviews | 2026 Cuspera

Basis Technologies helped an athletic apparel brand boost sales by expanding digital media reach. The brand moved from only social ads to a mix of programmatic, paid social, and paid search. This alw...ays-on approach grew their audience and increased e-commerce sales. The campaign delivered 51.4 million impressions and $5.3 million in revenue. The return on ad spend reached $10.60 for each dollar spent.
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Basis Technologies' managed services solution helped a woman's wellness company launch a digital media strategy. The team targeted women aged 45-65+ using podcasts, display, search, and social channe...ls. The campaign drove 8,430 purchases and $657,544 in revenue. The company achieved a $1.32 ROAS and 22.6 million impressions. Basis Technologies delivered strong results for a new brand in the health and wellness sector.
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Basis helped a specialty beauty retailer with over 5,000 stores boost in-store visits by 300%. The team used Basis platform and cross-platform partnerships to target new and existing customers. They ...tracked in-store lift, sales, and multiple KPIs. The campaign achieved a 1.54% click-through rate and $0.75 cost per click. A custom dashboard enabled real-time sales optimization and clear reporting.
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Basis Technologies helped a major state university double its expected conversions for undergraduate applications. The university aimed for 900 completed applications in six weeks, with a CPA goal un...der $255. Using Basis’ DMP and first-party data, the campaign reached 1,806 conversions at a $149.42 CPA. The solution used retargeting, look-a-like modeling, and CRM integration to overcome targeting and tracking challenges. The campaign focused on prospective students aged 17–18, optimizing audience targeting and conversion tracking.
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Basis helped a Fortune 500 telecom company improve recruitment marketing. The company saw a 71% increase in qualified applicants and reduced hiring time by 11%. Basis unified data from job boards, so...cial platforms, and Google Analytics. Predictive analytics and real-time dashboards gave clear insights. The company saved over 100 hours in monthly reporting and doubled website traffic.
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Basis Technologies helped 1o8 Agency run a digital campaign to boost enrollment in Illinois early childhood programs. The campaign used market research, hyperlocal targeting, and machine learning opt...imization. It reached 94.4 million impressions and drove 79,000 clicks to the site. Video completion and click-through rates exceeded industry benchmarks. The campaign targeted parents of young children in Chicago and other Illinois cities.
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