Blueconic Overview

BlueConic is the operating system that puts data into action for marketing and growth doers. The industry-first solution empowers doers with an unmatched range of capabilities to access relevant customer data, create resonant customer experiences, and drive maximum returns for their business.

Use Cases

Customers recommend Engagement Management, Digital Marketing, Advertisement, as the business use cases that they have been most satisfied with while using Blueconic.

Other use cases:

  • Upselling
  • Cross Selling
  • Database Marketing
  • Merchandising
  • Lifetime Value Management
  • Campaign Management
  • Channel Marketing
See all use cases See less use cases

Business Priorities

Acquire Customers and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Blueconic.

Other priorities:

  • Increase Sales & Revenue
  • Increase Customer Life Time Value
  • Improve ROI
  • Grow Market Share
  • Improve Brand Engagement
  • Launch New Products
  • Scale Best Practices
See all business priorities See less business priorities

Blueconic Use-Cases and Business Priorities: Customer Satisfaction Data

Blueconic's features include Personalization, SEM, Capture Information, etc. and Blueconic support capabilities include 24/7 Support, AI Powered, Email Support, etc. also Blueconic analytics capabilities include Analytics, and Custom Reports.

Reviews

"We're really pleased with BlueConic. This software gives real form to our floor-ready merchandise (FRM) strategy. Our aim is to invest in sustainable relations with fans through forming relevant dialogues. BlueConic is ideal in enabling us to put th...is into practice." - Mark Van Leest

Peer review evidence (same sources as the product rating summary)

"...Within a month of implementing BlueConic, we were already capturing and unifying data we had never been able to capture before, including reader engagement and content preferences at the individual level across our entire audience...." Testimonial by Kelli Dakake, Sr. Manager, Consumer Review, COXMEDIA GROUP
"...Keith Lehman eCommerce & Digital Marketing BlueConic helped us to do a much better job of understanding and profiling our online visitors...." Build a Single Customer View for Marketing
"...With the capabilities provided by BlueConic, we were able to increase our service levels to both our readers and our advertisers...." Peer review by Gert-Jan Schikker, New Media Manager, WPG Publishers

Blueconic, belong to a category of solutions that help Customer Data Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Blueconic

Top Industries

  • Marketing and Advertising
  • Information Technology and Services
  • Publishing

Popular in

  • Mid Market
  • Small Business
  • Large Enterprise

Blueconic is popular in Marketing And Advertising, Information Technology And Services, and Publishing and is widely used by Mid Market, Small Business, and Large Enterprise.

Blueconic Customer wins, Customer success stories, Case studies

What benefits does Blueconic offer for Engagement Management?

How can Blueconic enhance your Digital Marketing process?

How efficiently Does Blueconic manage your Upselling?

What benefits does Blueconic offer for Cross Selling?

11 buyers and buying teams have used Cuspera to assess how well Blueconic solved their Customer Data Platform needs. Cuspera uses 441 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Data Platform needs.

CUSTOMERS TESTIMONIALS
Blueconic testimonial

Mark Van Leest

Media Manager

Ajax
We're really pleased with BlueConic. This software gives real form to our floor-ready merchandise (FRM) strategy. Our aim is to invest in sustainable relations with fans through forming relevant dialogues. BlueConic is ideal in enabling us to put this into practice. Testimonial By Mark Van Leest
Blueconic testimonial

Michel Lenaerts

Senior Marketing Advisor

Belgian Cycling Factory
We saw a positive ROI from BlueConic in one month. Not only does it help us better understand our customers and improve marketing, but it also provides the insights we need to show dealers how to sell more bikes. Testimonial By Michel Lenaerts
Blueconic testimonial

Mike Miller

Digital Marketing Manager

ADVANTAGE Rent A Car
I can see a fit for a CDP in almost every B2C industry. If you are trying to develop a direct relationship with your consumers, you need BlueConic. Testimonial By Mike Miller
CUSTOMERS TESTIMONIALS
Blueconic testimonial

Mark Van Leest

Media Manager

Ajax
We're really pleased with BlueConic. This software gives real form to our floor-ready merchandise (FRM) strategy. Our aim is to invest in sustainable relations with fans through forming relevant dialogues. BlueConic is ideal in enabling us to put this into practice. Testimonial By Mark Van Leest
Blueconic testimonial

Michel Lenaerts

Senior Marketing Advisor

Belgian Cycling Factory
We saw a positive ROI from BlueConic in one month. Not only does it help us better understand our customers and improve marketing, but it also provides the insights we need to show dealers how to sell more bikes. Testimonial By Michel Lenaerts
Blueconic testimonial

Mike Miller

Digital Marketing Manager

ADVANTAGE Rent A Car
I can see a fit for a CDP in almost every B2C industry. If you are trying to develop a direct relationship with your consumers, you need BlueConic. Testimonial By Mike Miller

Roularta Media Group - Media Production - Media Production

BlueConic helped Roularta Media Group boost digital subscriptions by 10x with a dynamic paywall strategy. The company saw an 80% increase in page views and a 45% rise in engagement. Roularta used rea...l-time look-alike modeling and personalized experiences to segment readers and deliver targeted content. This data-driven approach led to more digital subscribers and higher reader retention. Roularta now plans to expand this strategy to other brands.

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Lovesac - Retail - Retail

BlueConic helps Lovesac create a single customer view for better retail experiences. Lovesac uses first-party data to personalize every digital and showroom touchpoint. The company improves internal ...efficiency and increases revenue with a strong data strategy. BlueConic's customer data platform supports omni-channel experiences in real time. Lovesac shares best practices for uncovering data needs and customer insights.

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one of Europe’s largest insurance and asset management companies - Financial Services - Financial Services

BlueConic helped one of Europe’s largest insurance and asset management companies achieve double digit improvements in click-through rates. The company used BlueConic’s customer data platform to unif...y profiles and manage consent, enabling personalized marketing and real-time customer engagement. They overcame challenges with fragmented data and complex martech stacks. BlueConic’s solution allowed for targeted messaging, improved retention, and effective cross-selling across channels.

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VodafoneZiggo - Telecommunications - Telecommunications

BlueConic helped VodafoneZiggo cut customer churn by 4.53% by sending high-risk users to chat specialists. The company saw a 17.6% jump in onsite customer interactions with product recommendations. A...dd-to-cart rates rose 2.95% using dynamic recommendations. VodafoneZiggo unified customer data for real-time targeting and improved ad spend. BlueConic's platform enabled faster, more relevant customer engagement across channels.

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goba Sports Group - Retail - Retail

BlueConic helped goba Sports Group unify customer data across channels. They used BlueConic's CDP to create unified profiles and real-time segments. This led to a 24% decrease in CPA and a 59% increa...se in ROAS in the U.S. They also cut costs by removing a secondary BI tool. BlueConic made their marketing more efficient and data-driven.

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Carnegie - Marketing And Advertising - Marketing and Advertising

BlueConic helps Carnegie boost conversion rates for higher education clients. Carnegie uses BlueConic's customer data platform to collect behavioral and CRM data, enabling real-time website personali...zation. With BlueConic Dialogues, a university client saw a 112.5% and 362.5% increase in conversion rates from two initiatives. Carnegie leverages BlueConic to deliver data-driven marketing, streamline operations, and avoid replacing legacy systems. This partnership supports digital transformation and scalable marketing for education institutions.

Read on →
lightning

Peers used Blueconic for engagement management and digital marketing

Blueconic Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.04/5 ★

Read Reviews (15)
Analytics

4.46/5 ★

Read Reviews (59)
Custom Reports

4.45/5 ★

Read Reviews (50)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.04/5 ★

Read Reviews (15)
Analytics

4.46/5 ★

Read Reviews (59)
Custom Reports

4.45/5 ★

Read Reviews (50)

Software Failure Risk Guidance

?

for Blueconic

Overall Risk Meter

Low Medium High

Top Failure Risks for Blueconic

BlueConic, Inc News

Partnership

BlueConic and Databricks Boost First-Party Data Revenue

BlueConic has partnered with Databricks to offer its customer growth solutions on the Databricks Marketplace. This integration allows businesses to leverage BlueConic's real-time decisioning engine with Databricks' data and AI capabilities, enabling seamless data integration without duplicating data. The partnership aims to enhance customer engagement strategies and drive business growth through real-time insights and coordinated marketing execution.

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Partnership

BlueConic joins Databricks Marketplace to bring real-time marketing ...

BlueConic has joined the Databricks Marketplace to enhance real-time marketing decision-making capabilities within data lakehouses. This collaboration aims to streamline the deployment of predictive intelligence from data warehouses to actionable marketing strategies, addressing a key challenge for enterprises.

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Product

BlueConic Launches Agent Studio as Brands Face Rising Pressure ...

BlueConic has launched Agent Studio, an AI decisioning system within its Customer Growth Engine. This new tool helps brands coordinate marketing strategies, reducing inefficiencies and preventing conflicting actions across channels. Agent Studio uses live customer profiles for real-time decision-making, enhancing revenue and customer value. It is currently available in early access for select customers.

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Product

BlueConic Ignites a New Era of Enterprise AI with its Open ... - PRWeb

BlueConic has launched its Public MCP Server and AI Agent Connection, enhancing its Customer Data Platform (CDP) by enabling enterprises to deploy governed AI agents on live customer data. This new infrastructure allows secure, real-time AI connectivity, improving enterprise intelligence and operational efficiency. It empowers marketers with advanced analytics and real-time decision-making capabilities, transforming customer data into a growth engine.

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BlueConic, Inc Profile

Company Name

BlueConic, Inc

Company Website

https://www.blueconic.com/

Year Founded

2010

HQ Location

Boston, MA

Employees

51-100

Social

Facebook Linkedin Twitter

Financials

SERIES B