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BrightTALK: Use-Cases, Insights and Reviews | 2025 Cuspera

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(1427)

Content and demand marketing platform with video and webinar services for lead engagement and conversions

AI Powered

App Partner

BrightTALK Overview

BrightTALK enables audience engagement and new prospect reach through webinars and virtual events. Revenue growth is driven by creating these interactive experiences.

Use Cases

Customers recommend Attendee Engagement, Content Management, Generation Of New Leads, as the business use cases that they have been most satisfied with while using BrightTALK.

Other use cases:

Collaboration
Campaign Management
Competitive Intelligence
Advertisement
Social Media Marketing
Lead Engagement
Account Management

See all use cases See less use cases

Business Priorities

Improve Event ROI and Grow Business are the most popular business priorities that customers and associates have achieved using BrightTALK.

Other priorities:

Attract More Attendees
Establish Thought Leadership
Customizable Branding
Enhance Customer Relationships
Launch New Products
Grow Market Share
Scale Best Practices
Shorten Ramp Up Time
Reach Global Target Audience
Improve Stakeholder Relations
Improve Efficiency

See all business priorities See less business priorities

BrightTALK Use-Cases and Business Priorities: Customer Satisfaction Data

BrightTALK works with different mediums / channels such as Video. and Chat.

BrightTALK's features include Recording, Personalization, Video Hosting, etc. and BrightTALK support capabilities include 24/7 Support, AI Powered, Chat Support, etc. also BrightTALK analytics capabilities include Analytics, and Custom Reports.

Reviews

"The brilliant thing about BrightTALK is not only does it allow you to host webinars and videos, but it automatically introduces them to an interested audience" - James Johnson

BrightTALK, ON24 Platform, 6Connex, BigMarker Webinars, WorkCast, etc., all belong to a category of solutions that help Webinar and Conferencing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for BrightTALK

Top Industries

Computer Software
Computer & Network Security
Financial Services

Popular in

Enterprise
Mid Market
Small Business

BrightTALK is popular in Computer Software, Computer & Network Security, and Financial Services and is widely used by Enterprise, Mid Market, and Small Business.

Comprehensive Insights on BrightTALK Use Cases

How efficiently Does BrightTALK manage your Attendee Engagement?

BrightTalk allows users to engage audiences by providing a platform for hosting webinars and distributing content. The platform also provides detailed contact information and engagement data, which enables users to follow up with attendees and improve lead generation. However, reporting capabilities could be improved by consolidating various data points into a single report.

"...Content syndication programs were generating average results and the focus shifted to generating more engaged and higher quality leads...." Yellowfin sees 50% revenue growth from BrightTALK

How efficiently Does BrightTALK manage your Content Management?

BrightTALK provides a platform for B2B marketers to create and promote marketing content. This platform helps businesses generate leads and connect with their target audience. BrightTALK uses technology to help marketers track engagement and improve their marketing results.

"...Unlimit your content marketing with unlimited webinars, videos and replays. ..." BrightTALK for Webinars

How can BrightTALK optimize your Generation Of New Leads Workflow?

Brighttalk offers a platform for delivering content marketing, including webinars, to generate new leads. The platform enables businesses to segment leads based on their engagement with content, helping to drive them further down the sales funnel. Brighttalk provides data about audience engagement and offers different lead generation options, making it an effective tool for reaching new audiences and generating organic leads.

"...Treasure Data helps over 400 customers including some of the world s most recognizable brands generate new data opportunities...." Treasure Data extends their own database with BrightTALK

How can BrightTALK optimize your Collaboration Workflow?

What benefits does BrightTALK offer for Campaign Management?

49+ more Business Use Cases

28 buyers and buying teams have used Cuspera to assess how well BrightTALK solved their Webinar and Conferencing needs. Cuspera uses 1427 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Webinar and Conferencing needs.

Customer Testimonials

CUSTOMERS	TESTIMONIALS
James Johnson Digital Marketing Executive Sarasin & Partners	The brilliant thing about BrightTALK is not only does it allow you to host webinars and videos, but it automatically introduces them to an interested audience Testimonial By James Johnson
Tara Robertson Revenue Marketing Manager Uberflip	BrightTALK allows us to tap into an audience we otherwise wouldn’t have reached. It’s great to expand our sales opportunities without doubling the effort! Testimonial By Tara Robertson
Jess Bahr Senior Director, Growth Marketing NS1	We found a huge increase in the number of registrations per webinar but also the quality of people coming in was better. Testimonial By Jess Bahr

CUSTOMERS	TESTIMONIALS
James Johnson Digital Marketing Executive Sarasin & Partners	The brilliant thing about BrightTALK is not only does it allow you to host webinars and videos, but it automatically introduces them to an interested audience Testimonial By James Johnson
Tara Robertson Revenue Marketing Manager Uberflip	BrightTALK allows us to tap into an audience we otherwise wouldn’t have reached. It’s great to expand our sales opportunities without doubling the effort! Testimonial By Tara Robertson
Jess Bahr Senior Director, Growth Marketing NS1	We found a huge increase in the number of registrations per webinar but also the quality of people coming in was better. Testimonial By Jess Bahr

Case Studies

COMPANY	INDUSTRY	CASE STUDIES
Brinqa	NA	Case Study Brinqa Brinqa came to BrightTALK for a reliable platform to engage IT professionals Read More
Sarasin & Partners Financial Services	Financial Services	Case Study Sarasin & Partners How using BrightTALK, Sarasin & Partners engages investment professionals. Read More
NS1 Internet	Internet	Case Study NS1 How NS1 used BrightTALK to acquire new leads, and nurture those leads already engaging thought leadership webinar and video content. Read More

Video

BrightTALK: Much More Than a Webinar Platform

Video Thumbnail

Frequently Asked Questions(FAQ)

for BrightTALK

What is BrightTALK?

BrightTALK is a Content and Demand marketing platform providing online B2B Talks and events, enabling enhanced video and webinar experience, increased campaign conversions and lead acquisition.

BrightTALK’s Content module has Channel, Studios and Webinar Services as products. The Channel provides a repository of Inspiring talks with an AI powered engine to connect the right content with the right person at the right time. BrightTALK Studios provides support with compelling story-telling and visionary ideas for telling the business story, in addition to providing end-to-end video services.

BrightTALK Demand module’s products include Content Leads, Summit Leads and Intent Leads. BrightTALK Content Leads provides tools for engaging new audiences and leads with lowered acquisition costs, helps increase marketing sourced pipeline through leads that engage with the webinars and videos. The BrightTALK Summit Leads enables attracting leads from influential online events by enabling sponsorships to these events with talks by top influencers on hot topics.

What is BrightTALK used for?

BrightTALK is a Webinar and Conferencing Software mainly used by its customers to Improve Event ROI and Grow Business by Attendee Engagement, Content Management and Generation Of New Leads .

What are the top features of BrightTALK?

Recording, Personalization and Video hosting are some of the top features of BrightTALK.

Who uses BrightTALK?

BrightTALK is used by Computer Software, Computer & Network Security and Financial Services among other industries.

What are BrightTALK alternatives?

ON24 Platform, 6Connex, BigMarker Webinars and WorkCast are popular alternatives for BrightTALK.

Where is BrightTALK located?

BrightTALK is headquartered at BrightTALK Inc, 100 Montgomery Street, 19th Floor, San Francisco, CA 94104.

lightning

Peers used BrightTALK for Attendee engagement and content management

BrightTALK Competitors

More BrightTALK Alternatives...

BrightTALK Features

Low
Medium
High

FEATURE	RATINGS AND REVIEWS
AI Powered	4.39/5 ★ Read Reviews (19)
Analytics	4.66/5 ★ Read Reviews (73)
Custom Reports	4.28/5 ★ Read Reviews (83)

CAPABILITIES	RATINGS AND REVIEWS
AI Powered	4.39/5 ★ Read Reviews (19)
Analytics	4.66/5 ★ Read Reviews (73)
Custom Reports	4.28/5 ★ Read Reviews (83)

Software Failure Risk Guidance

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for BrightTALK

Overall Risk Meter

Low Medium High

Top Failure Risks for BrightTALK

Brighttalk Profile

Company Name

Brighttalk

Company Website

https://www.brighttalk.com/

Year Founded

2002

HQ Location

BrightTALK Inc, 100 Montgomery Street, 19th Floor, San Francisco, CA 94104

Employees

101-250

Social

Financials

PRIVATE