Xoxoday Plum offers several reward distribution modes for employees, referral programs, channel partners, sales incentives, survey respondents, and customers, through digital codes or points. Its white-label platform allows teams to create custom catalogs and awards based on various distribution methods, whilst establishing brand visibility.

Key features of Xoxoday Plum include activity tracking, gift card management, loyalty cards, customer surveys, campaign management, and gamification. It provides organizations with a catalog of benefits, including family trips, gift vouchers, grocery discounts, health check-ups, and more. It enables enterprises to generate reports in order to track redemptions, invoices, spend, campaigns, and program ROI, gain insight into demographics, consumer preferences, historical comparisons, and program success.