Cadent Overview

Cadent offers advanced TV advertising solutions to help brands find and connect with television audiences. Their platform optimizes ad delivery for maximum engagement.

Use Cases

Customers recommend Advertisement, Campaign Management, Onboarding, as the business use cases that they have been most satisfied with while using Cadent.

Other use cases:

  • Media Planning
  • Workflow Management
  • Contract Management
  • Proposal & Quote Management
  • Media Buying
  • Segmentation And Targeting
  • Direct Marketing
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Business Priorities

Improve ROI and Enter New Markets Internationally Or Locally are the most popular business priorities that customers and associates have achieved using Cadent.

Other priorities:

  • Increase Sales & Revenue
  • Enhance Customer Relationships
  • Improve Efficiency
  • Establish Thought Leadership
  • Acquire Customers
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Cadent Use-Cases and Business Priorities: Customer Satisfaction Data

Cadent works with different mediums / channels such as Mass Media, and Television,

Reviews

"What are the things that are out there that are going to help us with what we’re doing? As a brand marketer and a brand strategist, I have to lean on my partners to help me with [the TV] space, and they’ll lean in. Andrew Martinson, Senior Marketing... Manager, H&R Block, in conversation with Jes Santoro, SVP, Advanced TV & Video at Cadent" - Andrew M

Cadent, belong to a category of solutions that help Video Advertising. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Comprehensive Insights on Cadent Use Cases

How does Cadent address your Campaign Management Challenges?

Why is Cadent the best choice for Onboarding?

How can Cadent optimize your Media Planning Workflow?

How does Cadent facilitate Workflow Management?

11+ more Business Use Cases

19 buyers and buying teams have used Cuspera to assess how well Cadent solved their Video Advertising needs. Cuspera uses 198 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Video Advertising needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
Cadent testimonial

Andrew M

Sr. Marketing Manager

H&R Block

What are the things that are out there that are going to help us with what we’re doing? As a brand marketer and a brand strategist, I have to lean on my partners to help me with [the TV] space, and they’ll lean in. Andrew Martinson, Senior Marketing Manager, H&R Block, in conversation with Jes Sant...oro, SVP, Advanced TV & Video at Cadent

Testimonial By Andrew M
Cadent testimonial

Pieter V

VP Product, Entertainment

Liberty Global

This integration is a major part of Liberty Global’s continued commitment to linear and on-demand addressable advertising that supports our content partners and provides a better viewing experience for our customers. Testimonial By Pieter V
Cadent testimonial

Dana B

Head of Experience Planning & Media

Sanofi Consumer Health

This whole idea of bringing data to TV is really the start of an evolution for all of our channels, to make them all more accountable. Testimonial By Dana B
CUSTOMERS TESTIMONIALS
Cadent testimonial

Andrew M

Sr. Marketing Manager

H&R Block

What are the things that are out there that are going to help us with what we’re doing? As a brand marketer and a brand strategist, I have to lean on my partners to help me with [the TV] space, and they’ll lean in. Andrew Martinson, Senior Marketing Manager, H&R Block, in conversation with Jes Sant...oro, SVP, Advanced TV & Video at Cadent

Testimonial By Andrew M
Cadent testimonial

Pieter V

VP Product, Entertainment

Liberty Global

This integration is a major part of Liberty Global’s continued commitment to linear and on-demand addressable advertising that supports our content partners and provides a better viewing experience for our customers. Testimonial By Pieter V
Cadent testimonial

Dana B

Head of Experience Planning & Media

Sanofi Consumer Health

This whole idea of bringing data to TV is really the start of an evolution for all of our channels, to make them all more accountable. Testimonial By Dana B

Case Studies

COMPANY INDUSTRY CASE STUDIES
Cadent case study
Consumer Goods
Consumer Goods
CASE STUDY Applegate

The Applegate campaign achieved a 24.9% sales lift, $2.13 incremental ROAS, and $250K savings by targeting specific consumers with 27MM CTV ad impressions, increasing spending by 42%.

Read More
Cadent case study
Consumer Goods
Consumer Goods
CASE STUDY Caulipower

Caulipower boosted new shopper sales by 25% and improved operational efficiency using Cadent's advertising solutions, leading to enhanced market penetration and customer engagement.

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Video

Cadent One for TV

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Peers used Cadent for advertisement and campaign management

Cadent Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.16/5 ★

Read Reviews (2)
Custom Reports

4.14/5 ★

Read Reviews (53)
Analytics

4.11/5 ★

Read Reviews (22)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.16/5 ★

Read Reviews (2)
Custom Reports

4.14/5 ★

Read Reviews (53)
Analytics

4.11/5 ★

Read Reviews (22)

Software Failure Risk Guidance

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for Cadent

Top Failure Risks for Cadent

Cadent Profile

Company Name

Cadent

Company Website

https://cadent.tv/

HQ Location

1450 Broadway, Suite 502, New York, NY 10018, US

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