Invoca measures the true impact of digital marketing and helps to drive conversions up and down by integrating call and conversational analytics into the marketing platforms that matter most to business.

Invoca Signal AI gives advertisers an extraordinary view into discussion information from high-plan buyers, for example, buys made or advancement requests. Advertisers can rapidly increase new bits of knowledge from a huge number of discussions and make a move on them continuously to drive more income creating calls, support transformation rates, and improve the purchasing experience.

Signal AI analyzes previous calls and automatically groups conversations into topics based on similarities in speech patterns. It Identifies the call topics and outcomes to be tracked using a custom-generated predictive model. These conversions are automatically pushed to preferred marketing platforms, so one can optimize spend, create audiences, and drive revenue. The Predictive models are applied against live calls to detect conversation topics and outcomes in real-time.

(Invoca acquires Dialogtech)

Ringostat includes call tracking, virtual PBX, browser user-friendly extension, callback widget and real-time analytics for the sales reps. The data from Ringostat can be transmitted to CRM, Google Analytics, Google Adwords, etc.

Ringostat call tracking substitutes phone numbers and determines where the callers are coming from. Call tracking is performed by different methods like In-static tracking, where a number is assigned to a certain visitor source and is suitable for offline advertising. The Dynamic call tracking displays different phone numbers for each site visitor. It’s often used to track online advertising. After the call, the data about an ad source and user’s behavior is transferred to the system. In the Combined call tracking both static and dynamic methods are used. It also provides detailed information on a limited number of traffic sources.

CallFire main features fall under the following categories: voice broadcast, text messaging, call tracking, IVR, cloud call center and developer API. It provides agents with all customer history and notes in one interface by integrating with CRM and excel spreadsheets. The app supports unlimited call transfers and offers real-time reporting.

CallFire record calls, add customized scripts and play pre-recorded voicemail messages for customers. Through its voice broadcast and text messaging feature this application gives agents the flexibility to update information, send important alerts, notify customers, promote services and track the progress of employees. It provides IVR system service which helps to set up surveys and appointment reminders, make payments and create polls for outbound and inbound purposes.

Marchex Call Analytics analyzes data points across business conversations allowing to reduce errors from manual review and do things in seconds that previously would take hours, days, or even weeks. It utilizes these customer insights to make smarter decisions about digital marketing strategies, call handling best practices, mystery shopping and more.

Some of its features include Lost Opportunities, High Intent, Conversation Search, Sentiment Analysis, Agent Script Tracking, and Secure Redaction. It automatically identifies which callers are showing a propensity to buy and measures the economic impact. It identifies potential customer churn before it happens by analyzing conversations by caller sentiment. It ensures security with the automatic removal of credit card and social security numbers from call audio and transcripts.