Cardlytics: Use-Cases, Insights and Reviews | 2026 Cuspera

Cardlytics partnered with Betterment to boost customer engagement and card spend for its neobank. Betterment used Cardlytics’ cash back rewards platform, leading to an 18% increase in purchases and a... 12% rise in daily spend among engaged users. Cardholders who rarely used their cards saw a 3x increase in spend and transaction frequency. Customers who earned their first reward shopped 5% more often and spent 8% more per day. The integration was seamless and quick, with strong support from Cardlytics.
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Clarks used Cardlytics to find and win new customers in key markets. They targeted heavy footwear shoppers and those new to the brand. Cardlytics' platform helped Clarks reach buyers online and in st...ores. The campaign brought in 55,000 new customer purchases. Clarks saw a $17:1 return on ad spend. Insights from the campaign shaped future business decisions.
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Cardlytics helped Circle K boost brand loyalty after a major rebrand. Circle K used Cardlytics’ platform to target and win back lapsed customers with cashback offers. The solution gave Circle K insig...hts into customer spending and pump-to-store conversions. Targeted campaigns led to over 425% incremental return on ad spend. Circle K grew its brand footprint and defended its share of wallet in a competitive market.
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Cardlytics helped The GIANT Company close a loyalty gap by using purchase intelligence to target shoppers outside its stores. The GIANT Company saw an increase of over 8 points in dollar share during... its first campaign. Cardlytics' platform enabled precise ROI measurement and improved customer acquisition and re-engagement. New, lapsed, and infrequent customers spent more per trip and shopped more often with Cardlytics cash back rewards. The solution complemented The GIANT Company's existing loyalty program and strengthened its market position.
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Cardlytics helped Lulus boost customer acquisition using card-linked offers and purchase data. Lulus saw a 304% increase in customers served and a 326% rise in sales in Q2 year-over-year. iROAS grew ...by 94% after using Cardlytics' analytics and optimization tools. The partnership enabled Lulus to target new shoppers and outperform KPIs. Cardlytics' reporting and insights drove measurable retail marketing results.
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Cardlytics helped A&W Restaurants boost same-store sales by driving nearly 250,000 purchases from new and lapsed guests. The campaign delivered a $3 to $1 incremental return on ad spend. Cardlytics u...sed purchase data to target likely guests with personalized offers in online banking channels. 45% of lapsed and 26% of new guests returned within 90 days. The solution was easy for franchisees to use and required no extra work at the local level.
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