Cardlytics Overview

Cardlytics leverages its card-linked offer network to drive measurable business growth for advertisers. By utilizing deterministic purchase data, Cardlytics enables precise audience targeting, converting both online and in-store transactions. This approach facilitates accurate performance measurement, allowing businesses to understand customer spending patterns down to the penny. Financial institutions and publishers benefit from best-in-class offers, enhancing customer engagement and loyalty. The platform's ability to turn data into actionable insights supports revenue growth, making it a valuable tool for brands seeking to optimize their advertising strategies.

Use Cases

Customers recommend Loyalty Management, Advertisement, Engagement Management, as the business use cases that they have been most satisfied with while using Cardlytics.

Other use cases:

  • White Labeling
  • Campaign Management
  • Sending & Publishing Communications
  • Digital Signature
  • Segmentation And Targeting
  • Promotion Management
  • Direct Marketing
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Business Priorities

Acquire Customers and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Cardlytics.

Other priorities:

  • Grow Market Share
  • Improve ROI
  • Increase Sales & Revenue
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Cardlytics Use-Cases and Business Priorities: Customer Satisfaction Data

Cardlytics's features include Rewards, Gamification, Dashboard, etc. and Cardlytics support capabilities include 24/7 Support, AI Powered, Email Support, etc. also Cardlytics analytics capabilities include Analytics, and Custom Reports.

Reviews

"...Cardlytics Measurement uses purchase data to help you understand the true sales impact, both in-store and online, of your marketing campaigns...." Peer review

Peer review evidence (same sources as the product rating summary)

"...While Purchase Intelligence will boost Wells Fargo s cash-back rewards program, it will also benefit Cardlytics, which will receive access to a new wealth of customer data...." Cardlytics Hooks Wells Fargo as Partner
"...Recently Cardlytics released their annual back-to-school research in which they identified five key trends for advertisers to consider based on 2018 results. ..." Winners with back-to-school shoppers are likely to see higher returns during holidays
"...Identify and engage category shoppers with custom messaging. ..." Case Studies

Cardlytics, Jeeng, TripleLift, Adnow, ContentFleet, etc., all belong to a category of solutions that help Native Advertising. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Cardlytics uses Purchase Intelligence to help marketers identify opportunities and deliver relevant ads to real people. Results are then precisely measured to ensure effectiveness.

Cardlytics Customer wins, Customer success stories, Case studies

How efficiently Does Cardlytics manage your Loyalty Management?

How can Cardlytics optimize your Engagement Management Workflow?

Why is Cardlytics the best choice for Campaign Management?

39 buyers and buying teams have used Cuspera to assess how well Cardlytics solved their Native Advertising needs. Cuspera uses 204 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Native Advertising needs.

 

Betterment - Financial Services - Financial Services

Cardlytics partnered with Betterment to boost customer engagement and card spend for its neobank. Betterment used Cardlytics’ cash back rewards platform, leading to an 18% increase in purchases and a... 12% rise in daily spend among engaged users. Cardholders who rarely used their cards saw a 3x increase in spend and transaction frequency. Customers who earned their first reward shopped 5% more often and spent 8% more per day. The integration was seamless and quick, with strong support from Cardlytics.

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Clarks - Retail - Retail

Clarks used Cardlytics to find and win new customers in key markets. They targeted heavy footwear shoppers and those new to the brand. Cardlytics' platform helped Clarks reach buyers online and in st...ores. The campaign brought in 55,000 new customer purchases. Clarks saw a $17:1 return on ad spend. Insights from the campaign shaped future business decisions.

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Circle K - Retail - Retail

Cardlytics helped Circle K boost brand loyalty after a major rebrand. Circle K used Cardlytics’ platform to target and win back lapsed customers with cashback offers. The solution gave Circle K insig...hts into customer spending and pump-to-store conversions. Targeted campaigns led to over 425% incremental return on ad spend. Circle K grew its brand footprint and defended its share of wallet in a competitive market.

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The GIANT Company - Grocery - Grocery

Cardlytics helped The GIANT Company close a loyalty gap by using purchase intelligence to target shoppers outside its stores. The GIANT Company saw an increase of over 8 points in dollar share during... its first campaign. Cardlytics' platform enabled precise ROI measurement and improved customer acquisition and re-engagement. New, lapsed, and infrequent customers spent more per trip and shopped more often with Cardlytics cash back rewards. The solution complemented The GIANT Company's existing loyalty program and strengthened its market position.

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Lulus - Retail - Retail

Cardlytics helped Lulus boost customer acquisition using card-linked offers and purchase data. Lulus saw a 304% increase in customers served and a 326% rise in sales in Q2 year-over-year. iROAS grew ...by 94% after using Cardlytics' analytics and optimization tools. The partnership enabled Lulus to target new shoppers and outperform KPIs. Cardlytics' reporting and insights drove measurable retail marketing results.

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A&W Restaurants - Restaurants - Restaurants

Cardlytics helped A&W Restaurants boost same-store sales by driving nearly 250,000 purchases from new and lapsed guests. The campaign delivered a $3 to $1 incremental return on ad spend. Cardlytics u...sed purchase data to target likely guests with personalized offers in online banking channels. 45% of lapsed and 26% of new guests returned within 90 days. The solution was easy for franchisees to use and required no extra work at the local level.

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About Cardlytics

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Peers used Cardlytics for loyalty management and advertisement

Cardlytics Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.05/5 ★

Read Reviews (1)
Analytics

4.34/5 ★

Read Reviews (28)
Custom Reports

4.16/5 ★

Read Reviews (20)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.05/5 ★

Read Reviews (1)
Analytics

4.34/5 ★

Read Reviews (28)
Custom Reports

4.16/5 ★

Read Reviews (20)

Software Failure Risk Guidance

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for Cardlytics

Overall Risk Meter

Low Medium High

Top Failure Risks for Cardlytics

Cardlytics, Inc. News

Financial

Cardlytics Announces Timing of Its First Quarter 2026 Earnings Release

Cardlytics will release its first quarter 2026 financial results on May 7, 2026, after market close.

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Executive

Cardlytics, Inc.: Governance, Directors and Executives & Committees ...

Cardlytics appointed David Evans as the new Chief Financial Officer, succeeding Alexis DeSieno, who resigned effective March 6, 2026.

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M&A

Cardlytics Completes Sale of Bridg Assets to PAR Technology

Cardlytics has completed the sale of its Bridg business assets to PAR Technology, receiving 1,810,222 shares of PAR Technology common stock. This transaction allows Cardlytics to focus on its core platform and improve financial flexibility by using the proceeds to reduce debt and enhance its balance sheet. The Bridg employees and operations have transitioned to PAR Technology.

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M&A

PAR Technology closes Cardlytics Bridg deal

PAR Technology has finalized its acquisition of Cardlytics' Bridg, a customer data platform. This deal enhances PAR Technology's capabilities in customer engagement and data analytics.

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Cardlytics, Inc. Profile

Company Name

Cardlytics, Inc.

Company Website

https://www.cardlytics.com/

HQ Location

Atlanta, GA

Employees

251-500

Social

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Financials

SERIES G