Clickatell Transact: Product updates, Customer stories, and Insights | 2026 Cuspera

Clickatell's WhatsApp solution helped Builders Warehouse boost post-purchase engagement. After buying appliances, customers got a WhatsApp message offering installation help. 70% of customers engaged... with the message. 27% of those bought installation services. The WhatsApp channel delivered a 60x higher conversion rate than in-store upselling. This made the process easier for customers and increased revenue for Builders Warehouse.
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Unity Metro Bank used Clickatell's WhatsApp Business Platform to launch a digital wallet. This service helps people in Africa access banking through WhatsApp, making it easier for underserved communi...ties. The solution uses AI, natural language understanding, and secure onboarding with facial recognition. Users can open accounts, transfer money, and pay bills without visiting a bank. The bank saw rapid adoption and improved financial inclusion across the region.
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Clickatell's WhatsApp Business API helped Webafrica scale customer support during rapid growth. The integration enabled agents to handle more customer queries at once, improving efficiency. Webafrica... maintained high service quality and 99.9% uptime, even as customer numbers surged. Customers could use WhatsApp for support, boosting satisfaction. Automation and real-time messaging made support faster and more reliable.
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Imperial used the Clickatell Chat Commerce Platform to improve communication with a major South African retailer. Before Clickatell, Imperial managed store queries through many channels, causing dela...ys and confusion. With Clickatell's Chat Flow and Chat Desk on WhatsApp, Imperial created a single, automated system for real-time updates and support. This change cut call center volumes by 50% and let agents handle more queries at once. The solution made communication faster, more efficient, and improved customer satisfaction.
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FlySafair used the Clickatell platform to launch a WhatsApp chat commerce channel. The airline wanted to improve customer service and manage rapid growth. With Clickatell, FlySafair lets customers ge...t flight info, boarding passes, and make payments through WhatsApp. The solution reduced call center pressure and made travel easier for passengers. Customers now enjoy faster service and more convenience when flying with FlySafair.
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Clickatell's WhatsApp Business API helped Webafrica, a leading South African ISP, manage rapid growth and improve customer experience. Webafrica needed to scale support as its customer base grew past... 200,000, especially during Covid-19 lockdowns. The Clickatell solution integrated with their in-house chat, enabling agents to handle more customers at once and offer support on familiar platforms. This led to higher customer satisfaction and allowed Webafrica to maintain service quality while growing quickly.
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