CM Commerce: Product updates, Customer stories, and Insights | 2026 Cuspera

Marigold Loyalty helped Great Wolf Resorts launch the Voyagers Club, a simple rewards program for families. Members earn 1 point for every $10 spent on rooms, dining, and attractions. In 12 months, 1....7 million people joined. The program drove over 40% of all bookings and increased repeat visit rates by more than 10%. Great Wolf Resorts saw higher customer engagement and more repeat business.
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Selligent by Marigold helped Vertbaudet create a cross-channel welcome campaign. The campaign used email and SMS to engage new customers after their first purchase. Vertbaudet sent personalized coupo...ns to encourage a second purchase. The campaign achieved a 42% average conversion rate, with 49% in-store and 38% online. The marketing team could update templates without technical help. Selligent by Marigold managed message cadence and dynamic content.
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Sailthru by Marigold helped Daily Maverick turn free content into new revenue streams. The team migrated to Sailthru in just one month. They used interest-based targeting, dynamic CTAs, and automated... payment alerts. This reduced churn and increased Insider conversions. Email stayed the top channel for reader donations. Daily Maverick now uses smarter list management and personalized journeys to support quality journalism.
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Marigold Engage helped Corwin, a leading education publisher, improve marketing results. Corwin needed to move from manual, email-only marketing to a data-driven, automated approach. With Marigold En...gage, Corwin gained a 360° customer view, used AI for targeting, and delivered personalized content across channels. The company saw a 30% increase in opportunities, a 15% rise in closed sales value, and a 50% boost in opportunity-to-sale conversion. Email open rates rose by 32%, web traffic to product pages increased by 11%, and content-offer page visits jumped 94%. Team productivity improved with a 32% decrease in email campaign deployment time.
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Selligent by Marigold helped Alliant Credit Union digitize its onboarding process. The old system used slow direct mail, causing delays and friction. The new automated email campaign made onboarding ...faster and easier. 52% of new members downloaded the mobile app, 5% made a mobile deposit, and 2% opened a credit account. The campaign boosted digital adoption and increased revenue.
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Selligent by Marigold helped Cineplex keep customers engaged during COVID-19 cinema closures. Cineplex used email campaigns, newsletters, and gamification to connect with movie fans at home. The comp...any achieved a 35% email open rate and a 14% click rate. Cineplex also launched streaming, special events, and snack delivery to boost loyalty. These actions kept Cineplex top of mind until cinemas reopened.
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