cMercury Overview

cmercury challenges traditional pricing models in marketing automation by eliminating charges for unsubscribed contacts, offering a transparent fee structure. This approach can lead to significant cost savings for businesses, making cmercury an attractive option for budget-conscious marketers. The platform integrates seamlessly with Zapier, enhancing email automation capabilities and streamlining marketing operations. cmercury is designed for email marketers who prioritize value without compromising on functionality. It provides a competitive edge by allowing businesses to allocate resources more efficiently, focusing on active engagement rather than unnecessary expenses.

Use Cases

Customers recommend Engagement Management, Generation Of New Leads, Campaign Management, as the business use cases that they have been most satisfied with while using cMercury.

Other use cases:

  • Social Media Analytics
  • Digital Marketing
  • Engaging On Social Media
  • Advertisement
  • Partner Marketing
  • Workflow Management
  • Sending & Publishing Communications
See all use cases See less use cases

Business Priorities

Increase Sales & Revenue and Improve Brand Engagement are the most popular business priorities that customers and associates have achieved using cMercury.

Other priorities:

  • Improve ROI
  • Acquire Customers
  • Reduce Bounce
  • Grow Market Share
  • Improve Digital And Social Presence
See all business priorities See less business priorities

cMercury Use-Cases and Business Priorities: Customer Satisfaction Data

cMercury works with different mediums / channels such as E-Mail. Mobile. Social Media etc.

cMercury's features include Alerts: Popups & Notifications, Predictive Intelligence, Personalization, etc. and cMercury support capabilities include AI Powered, 24/7 Support, Email Support, etc. also cMercury analytics capabilities include Analytics, and Custom Reports.

Reviews

"Easy to deploy my campaigns, and hands-on reporting. Have used almost every module and quite impressed with the functionalities." - Komal

cMercury, belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

cmercury offers an email marketing platform with excellent deliverability. Businesses can start for free to grow revenue faster using its feature-rich tools.

Popular Business Setting

for cMercury

Top Industries

  • Publishing
  • Consumer Services
  • Retail

Popular in

  • Mid Market
  • Enterprise
  • Large Enterprise

cMercury is popular in Publishing, Consumer Services, and Retail and is widely used by Mid Market, Enterprise, and Large Enterprise.

Comprehensive Insights on cMercury Use Cases

How can cMercury optimize your Engagement Management Workflow?

What makes cMercury ideal for Campaign Management?

What Are the key features of cMercury for Digital Marketing?

10+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well cMercury solved their Marketing Automation needs. Cuspera uses 242 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
cMercury testimonial

Komal

Voylla.com

Easy to deploy my campaigns, and hands-on reporting. Have used almost every module and quite impressed with the functionalities. Testimonial By Komal
cMercury testimonial

Rajeev

The Lalith Hotels

Best in class email editor! Campaign planning & deployment is convenient to handle. API based autonomations and rich reports, are two features which I love the best Testimonial By Rajeev
cMercury testimonial

Priyanka

Amar Chitra Katha

Rich dashboards & Hands on Reports. Best-in-class managed services team. Got outstanding revenue uplift from cart popups and web overlays! Testimonial By Priyanka
CUSTOMERS TESTIMONIALS
cMercury testimonial

Komal

Voylla.com

Easy to deploy my campaigns, and hands-on reporting. Have used almost every module and quite impressed with the functionalities. Testimonial By Komal
cMercury testimonial

Rajeev

The Lalith Hotels

Best in class email editor! Campaign planning & deployment is convenient to handle. API based autonomations and rich reports, are two features which I love the best Testimonial By Rajeev
cMercury testimonial

Priyanka

Amar Chitra Katha

Rich dashboards & Hands on Reports. Best-in-class managed services team. Got outstanding revenue uplift from cart popups and web overlays! Testimonial By Priyanka

Case Studies

Information Technology and Services

CASE STUDY Nexarc

cmercury helped Nexarc improve email marketing. Nexarc had fragmented lists and low open rates of 10%. cmercury simplified their lists and used targeted segments. Open rates rose to 46%. Bounce rates... dropped. Nexarc now has better engagement and more efficient email campaigns.

Financial Services

CASE STUDY CAMS (Computer Age Management Services)

cmercury helped CAMS recover its email reputation and reach 5 million registered users. CAMS faced declining email reputation and needed to grow users without hurting deliverability. cmercury cleaned... CAMS' data, used smart segmentation, and sent targeted emails. This improved inbox placement and click rates. CAMS scaled its user base while keeping email quality high.

Apparel & Fashion

CASE STUDY Clovia

cmercury SmartSend helped Clovia fix falling email engagement and revenue. Clovia used SmartSend to send emails in small batches to 150,000 subscribers. This approach raised open rates by 12.4% and b...oosted click-to-open rates to 2%. SmartSend drove 2.6 times more revenue and 3.2 times more conversions than bulk email. Clovia saw better results with automated, targeted email campaigns.

Consumer Electronics

CASE STUDY Global Delight

cmercury helped Global Delight improve email engagement. The company wanted better engagement programs, cleaner email lists, and easier unsubscription management. cmercury used list cleaning, targete...d campaigns, and an API-based unsubscription system. Open rates rose from 12% to 25%, a 100% increase. Email responses grew by 200%. Hard bounce rates stayed below 2%. User satisfaction and inbox placement improved.

Education

CASE STUDY Blastline Institute

cmercury helped Blastline Institute fix falling email open rates. Open rates dropped from 32% to 18%, hurting engagement and inquiries. cmercury ran a full subscriber audit, used segmentation, and im...proved list hygiene. They added over 100 templates and used A/B testing. Open rates rose above the original level, with a 5% increase. Engagement and deliverability stayed strong for over 36 months.

Food & Beverages

CASE STUDY Cohoma

cmercury helped Cohoma improve email marketing with automated workflows. Cohoma wanted to boost customer retention and recover lost sales from abandoned carts. cmercury set up personalized cart recov...ery emails, optimized timing, and exclusive discounts. Cohoma saw a 32% increase in cart recovery rates. Engagement and customer lifetime value also went up. Email marketing performance improved, making the customer journey smoother.

Video

cmercury Machine Learning Powered Intelligent Emails for 4X

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lightning

Peers used cMercury for engagement management and generation of new leads

cMercury Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.39/5

Read Reviews (19)
Analytics

4.61/5

Read Reviews (20)
Custom Reports

3.92/5

Read Reviews (34)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.39/5

Read Reviews (19)
Analytics

4.61/5

Read Reviews (20)
Custom Reports

3.92/5

Read Reviews (34)

Software Failure Risk Guidance

?

for cMercury

Overall Risk Meter

Low Medium High

Top Failure Risks for cMercury

CMERCURY Solutions Private Limited News

Product

Unlock the Full Potential of Google Postmaster Tools: New Dashboards for Smarter Email Campaigns

cmercury introduces Event Notifications using webhooks for real-time email event tracking, enhancing email marketing campaigns. New Google Postmaster Tools dashboards offer advanced metrics analysis for marketers.

Streamlining Email Compliance: Introducing Google’s New Compliance Dashboard

As we welcomed the new year, email marketers received news of major ISPs such as Google and Yahoo implementing strict measures. These measures aimed to ensure that marketers adhere to all necessary configurations while also providing users with simple methods to opt out of email lists. However, marketers found themselves needing to manually verify their ...

The post Streamlining Email Compliance: Introducing Google’s New Compliance Dashboard appeared first on cmercury.

Essential Checklist for Email Marketers to Ensure Compliance with Google and Yahoo’s 2024 Updates

Gmail Bulk email changes banner

In the realm of email marketing, staying ahead of the curve is essential for maintaining relevance and maximizing effectiveness. As we step into 2024, the landscape is abuzz with anticipation for the upcoming changes from industry giants Google and Yahoo, set to reshape email security and user experience. These bulk email changes signal a pivotal ...

The post Essential Checklist for Email Marketers to Ensure Compliance with Google and Yahoo’s 2024 Updates appeared first on cmercury.

Evolution of DMARC: A Shield Against Email Fraud

While SPF and DKIM laid the groundwork for email security, their individual capabilities fell short of providing a comprehensive solution for email authentication. This realization led to the birth of Domain-based Message Authentication, Reporting, and Conformance (DMARC). In 2010, a collaborative effort among fifteen industry leaders, including PayPal, Microsoft, Google, and Yahoo, embarked on developing ...

The post Evolution of DMARC: A Shield Against Email Fraud appeared first on cmercury.

CMERCURY Solutions Private Limited Profile

Company Name

CMERCURY Solutions Private Limited

Company Website

https://cmercury.com/

HQ Location

7A, Chakolas heights, Chittettukara, Kochi, Kerala 682037, IN

Employees

11-50

Social

Financials

NA