Criteo Audience Match Overview

Criteo Audience Match enables accurate re-engagement of customers with dynamic paid display ads across web, mobile browsers, and apps. Customer targeting is enhanced through Criteo's solution.

Use Cases

Customers recommend Engagement Management, Advertisement, Campaign Management, as the business use cases that they have been most satisfied with while using Criteo Audience Match.

Other use cases:

  • Sending & Publishing Communications
  • Ad Retargeting
  • Identify Target Customers
  • Training & Onboarding
  • Lifetime Value Management
  • Product Marketing
See all use cases See less use cases

Business Priorities

Scale Best Practices and Improve Stakeholder Relations are the most popular business priorities that customers and associates have achieved using Criteo Audience Match.

Other priorities:

  • Increase Sales & Revenue
  • Increase Customer Life Time Value
  • Acquire Customers
See all business priorities See less business priorities

Criteo Audience Match Use-Cases and Business Priorities: Customer Satisfaction Data

Criteo Audience Match works with different mediums / channels such as Promotions. Offline. Mobile etc.

Reviews

"...Rest assured that your data is maintained with the highest levels of security and privacy, following industry best practices, standards and regulations, including GDPR Categories: Ad Serving & Retargeting , Data Management...." Peer review

Peer review evidence (same sources as the product rating summary)

"...It enables you to accurately target and re-engage your customer base with dynamic paid display ads across web, mobile browsers, and apps. ..." Criteo Audience Match
"...Accurately target and effectively re-engage more customers with dynamic ads across web, mobile browsers, and apps, going beyond the confines of walled gardens...." Peer review
"...globally Boost engagement through patent-pending Kinetic Design, dynamically tailoring the ad s visual design to each shopper s taste while ensuring brand consistency and compliance with consumer-friendly formats from Coalition for Better Ads Improve customer experience and cross-campaign optimization by perfectly synchronizing with Criteo Dynamic Retargeting campaigns Track performance with real-time campaign reports..." Peer review

Criteo Audience Match, Klaviyo, Stackadapt, Robly, Cake Affiliate Marketing Solution, etc., all belong to a category of solutions that help Display Advertising. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Criteo Audience Match

Top Industries

  • Consumer Goods

Popular in

  • Small Business

Criteo Audience Match is popular in Consumer Goods, and is widely used by Small Business,

Criteo Audience Match Customer wins, Customer success stories, Case studies

How efficiently Does Criteo Audience Match manage your Engagement Management?

How efficiently Does Criteo Audience Match manage your Sending & Publishing Communications?

11 buyers and buying teams have used Cuspera to assess how well Criteo Audience Match solved their Display Advertising needs. Cuspera uses 143 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Display Advertising needs.

 

Criteo S A : Powers Libas' Scalable Growth Beyond Walled Gardens ...

Criteo partnered with Libas, an Indian fashion brand, to enhance marketing efficiency beyond traditional platforms. By using Criteo's AI-powered Commerce Growth platform, Libas achieved a 72% YoY inc...rease in ROAS and a 133% rise in conversion rates. This collaboration highlights Criteo's ability to drive scalable growth and performance in digital commerce.

Read on →
 

L'Oréal (YSL Beauty) - Consumer Goods - Very Large

Paris, France

Criteo helped L'Oréal boost YSL Beauty's Black Opium Eau de Parfum sales with a combined onsite and offsite retail media campaign. The campaign targeted ready-to-buy shoppers on the open web and on t...he Parfumdreams website. Using Criteo's Commerce Max, L'Oréal increased onsite click-through rate by 27%, conversion rate by 14%, and revenue per user by 92%. The strategy engaged both new and existing customers. L'Oréal used digital ads to drive strong results for YSL Beauty.

 

Represent Clothing - Apparel & Fashion - Small

Manchester, UK

Represent Clothing used Criteo's dynamic retargeting to boost sales by 56% in one month. The brand expanded its retargeting to Meta platforms, reaching more shoppers on Instagram and Facebook. Criteo...'s behavioral data helped re-engage previous website visitors with personalized ads. Represent Clothing saw an 80% increase in conversion rate and a 153% rise in ROAS. Meta profitability stayed high across all markets after the campaign.

 

Marithé François Girbaud - Apparel & Fashion - Medium

Paris, France

Criteo’s Acquisition Audiences helped Marithé François Girbaud boost new customer acquisition and conversion rates. The brand used Criteo’s Prospecting and Lookalike Audiences to target high-value sh...oppers. This led to a 1.6x increase in revenue, a 1.3x improvement in ROAS, and a 1.6x higher conversion rate. The campaigns bridged upper-funnel acquisition and retargeting, driving steady growth. Marithé François Girbaud continues to use Criteo to reach new audiences and strengthen loyalty.

 

Denon Store by Audio Forum - Consumer Electronics - Small

Warsaw, Poland

Criteo GO helped Denon Store by Audio Forum double their ROAS, achieving a 107% increase compared to previous campaigns. The retailer also saw a 238% rise in first-time buyers after launching a GO Ne...w Customer campaign. The solution required less management time and reduced conversion costs. Denon Store by Audio Forum used Criteo GO to attract new customers and drive more website traffic. This approach reinforced their position as a top choice for premium audio equipment.

 

BOGNER - Apparel & Fashion - Medium

Munich, Germany

Criteo helped BOGNER, a luxury sports fashion brand, achieve a 57% increase in revenue from returning visitors. The brand used Criteo's full-funnel strategy, combining upper-funnel video, customer ac...quisition, and dynamic retargeting. This led to a 400% rise in site visits and a 300% increase in qualified traffic from video viewers. Criteo's flexible, data-driven approach supported BOGNER's seasonal campaigns and premium brand needs. The partnership enabled BOGNER to expand reach and maintain strong performance across the marketing funnel.

lightning

Peers used Criteo Audience Match for engagement management and advertisement

Criteo Audience Match Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.81/5

Read Reviews (14)
Custom Reports

4.91/5

Read Reviews (33)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.81/5

Read Reviews (14)
Custom Reports

4.91/5

Read Reviews (33)

Software Failure Risk Guidance

?

for Criteo Audience Match

Top Failure Risks for Criteo Audience Match

Criteo S.A. News

Financial

Criteo Q1 2026 profit drops as revenue softens

Criteo's Q1 2026 financial results show a significant decline in profitability, with net income dropping 79% to $8.6 million due to lower ad revenue and increased operating expenses. Revenue fell 6% year-over-year to $424.6 million, with Retail Media revenue down 31% and Performance Media down 2%. Adjusted EBITDA decreased by 30% to $64.9 million. The company is progressing with its legal domicile transfer to Luxembourg.

Partnership

Criteo is now inside ChatGPT

Criteo has become OpenAI's first programmatic partner within ChatGPT, enabling over 1,000 brands to run campaigns. This integration uses a Model Context Protocol to enhance AI-driven commerce recommendations, showing conversion rates nearly double those of traditional search. Criteo's new GO platform allows small brands to manage cross-channel campaigns independently, aiming to offset losses from two major retail media clients who ceased managed services.

Financial

Advertisers Spent $1 Billion on Criteo in Q1, Up 8% Year-Over-Year

Criteo's Q1 2026 media spend reached $1 billion, an 8% increase year-over-year. However, total revenue fell 9% to $425 million, with retail media revenue dropping 32% due to changes in partnerships with Roundel and Uber Eats.

Financial

Criteo Reports First Quarter 2026 Results

Criteo reported its Q1 2026 financial results, showing a 6% revenue decline to $425 million and a 79% drop in net income to $9 million. Despite these declines, media spend exceeded $1 billion for the first time. The company also expanded partnerships with OpenAI, DoorDash Canada, and Hyundai Department Store APAC. Criteo repurchased $31 million of shares and expects a low-single-digit decline in Contribution ex-TAC for fiscal 2026.

Criteo S.A. Profile

Company Name

Criteo S.A.

Company Website

//criteo.com

Year Founded

2005

HQ Location

387 Park Ave South, 12th Floor, New York, NY 10016

Employees

501-1000

Social

Financials

SERIES D