CROSSBEAM Overview

Crossbeam's Ecosystem Revenue Platform addresses the challenge of fragmented sales, marketing, and partnership efforts. It solves this by providing actionable insights that align these functions to unlock growth opportunities. The platform transforms CRM systems into robust ecosystem revenue engines, enabling businesses to close deals more quickly and increase revenue. Through its ecosystem-led growth strategy, Crossbeam helps organizations build stronger pipelines and target the right accounts, ensuring long-term customer retention and market expansion. By integrating ecosystem insights, businesses can effectively turn their partner networks into primary revenue sources, enhancing their go-to-market strategies.

Use Cases

Customers recommend Onboarding, Collaboration, Workflow Management, as the business use cases that they have been most satisfied with while using CROSSBEAM.

Other use cases:

  • Channel Marketing
  • Playbook Creation
  • Generation Of New Leads
  • Account Management
  • Contract Management
  • Engaging And Following Up
  • Lead Qualification: Technographic
See all use cases See less use cases

Business Priorities

Acquire Customers and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using CROSSBEAM.

Other priorities:

  • Improve Stakeholder Relations
  • Enter New Markets Internationally Or Locally
  • Scale Best Practices
  • Increase Sales & Revenue
See all business priorities See less business priorities

CROSSBEAM Use-Cases and Business Priorities: Customer Satisfaction Data

CROSSBEAM works with different mediums / channels such as Channel Partners. Chat. Slack etc.

CROSSBEAM's features include Dashboard, Alerts: Popups & Notifications, and Templates. and CROSSBEAM support capabilities include 24/7 Support, Phone Support, Chat Support, etc. also CROSSBEAM analytics capabilities include Custom Reports, and Analytics.

Reviews

"We look at Crossbeam overlaps to see how we can influence current deals in our pipeline and vice versa." - Carina Shahin

Peer review evidence (same sources as the product rating summary)

"...Crossbeam has helped me templatize the partner onboarding process, says Silvi...." Case Study Dialpad
"...: Gorgias and the partner will draft the case study and collaborate on the content before sharing with the customer for approval. ..." How to Increase Your Tech Partner Program s Revenue by 30% (And Be a Joy to Work With)
"...You need processes, workflows, and tools that allow you to move faster and cover as much ground as possible with your partners...." How Bombora Discovered Hidden Pipeline and Closed $100K in 2 Months with Crossbeam

CROSSBEAM, ZINFI, LeadMethod, eZee Centrix, PartnerStack, etc., all belong to a category of solutions that help Channel Partner Management. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Crossbeam is the leading Ecosystem-Led Growth platform used for account mapping and co-selling. Leading companies use it to win larger deals more quickly.

Popular Business Setting

for CROSSBEAM

Top Industries

  • Telecommunications
  • Computer Software
  • Internet

Popular in

CROSSBEAM is popular in Telecommunications, Computer Software, and Internet and is widely used by

CROSSBEAM Customer wins, Customer success stories, Case studies

How efficiently Does CROSSBEAM manage your Onboarding?

What benefits does CROSSBEAM offer for Collaboration?

What solutions does CROSSBEAM provide for Workflow Management?

How can CROSSBEAM optimize your Channel Marketing Workflow?

How efficiently Does CROSSBEAM manage your Playbook Creation?

54 buyers and buying teams have used Cuspera to assess how well CROSSBEAM solved their Channel Partner Management needs. Cuspera uses 499 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Channel Partner Management needs.

CUSTOMERS TESTIMONIALS
CROSSBEAM testimonial

Carina Shahin

Partner Account Manager

Sendoso
We look at Crossbeam overlaps to see how we can influence current deals in our pipeline and vice versa. Testimonial By Carina Shahin
CROSSBEAM testimonial

Michael Schulman

Director, Global Channels & Alliances

Kustomer
If you want to entertain partnering with us, it’s a prerequisite to use Crossbeam. Testimonial By Michael Schulman
CROSSBEAM testimonial

Chris Formosa

Technology Partnerships Advocate

FullStory
I mention Crossbeam to everyone. I get them on a screen share and they all react by saying 'Oh my god, I need this! Testimonial By Chris Formosa
CUSTOMERS TESTIMONIALS
CROSSBEAM testimonial

Carina Shahin

Partner Account Manager

Sendoso
We look at Crossbeam overlaps to see how we can influence current deals in our pipeline and vice versa. Testimonial By Carina Shahin
CROSSBEAM testimonial

Michael Schulman

Director, Global Channels & Alliances

Kustomer
If you want to entertain partnering with us, it’s a prerequisite to use Crossbeam. Testimonial By Michael Schulman
CROSSBEAM testimonial

Chris Formosa

Technology Partnerships Advocate

FullStory
I mention Crossbeam to everyone. I get them on a screen share and they all react by saying 'Oh my god, I need this! Testimonial By Chris Formosa
 

Everflow - Marketing And Advertising - Marketing and Advertising

Everflow used Crossbeam and HubSpot to cut enterprise sales cycles by 44%. The team replaced manual spreadsheets with automated account mapping and partner data integration. They doubled their co-mar...keting campaign volume and sourced six enterprise referrals in one month. Three deals closed in six weeks after using partner data. 47% of active clients now come through partner marketing.

Read on →
 

A workforce management platform and a leading HR system for SMEs and scaling businesses - Human Resources - Human Resources

Crossbeam enabled a workforce management platform and a top HR system for SMEs to boost integration adoption by 35% in six months. The integration reduced payroll processing times by 20% and cut admi...nistrative errors by 25%. Both companies used ecosystem-led growth strategies and joint go-to-market plays to close product gaps and deliver more value to customers. Crossbeam insights helped increase win rates by 15% for deals where the integration was key. The partnership focused on customer enablement, joint marketing, and continuous improvement.

Read on →
 

Gainsight - Computer Software - Computer Software

Gainsight uses partner ecosystems to improve customer success. They focus on integrations, ecosystem intelligence, and ELG event strategies. Integrations help customers work faster and keep all their... tools connected. Gainsight uses partner data to spot upsell and renewal opportunities. Companies with strong partner programs see higher renewal and upsell rates. Gainsight’s approach helps boost retention and drive growth.

Read on →

An enterprise-grade identity and access management company - Information Technology And Services - Information Technology and Services

Crossbeam helped an enterprise-grade identity and access management company speed up co-selling. The company used Crossbeam to map target account overlaps and automate CRM workflows. This cut manual ...work and made seller introductions happen in minutes. Teams built repeatable sales plays and routed deals through partners. As a result, pipeline growth increased and deal cycles got faster.

Read on →
 

Undisclosed enterprise identity and access management company - Computer Software - Computer Software

Crossbeam helped a leading enterprise identity and access management company speed up co-selling. The company automated account mapping in Salesforce and prioritized high-value partner accounts. Sell...er-to-seller introductions now happen in minutes, not weeks. Custom sales plays and ecosystem deal routing drive more pipeline and faster results. Teams use real-time data to focus on the best opportunities and prove partner-influenced revenue.

Read on →

Zeta Global - Marketing And Advertising - Marketing and Advertising

Crossbeam helped Zeta Global boost enterprise lead generation by 30%. Zeta Global used Crossbeam, ELG, and LinkedIn to connect with system integrators and agency partners. The team sourced 15 new ent...erprise-level leads in the first year. Crossbeam enabled better sales coordination and data enrichment. Zeta Global tracked sourced and influenced revenue in Salesforce.

Read on →

How Friendbuy Used Crossbeam to Add 30% More Opportunities to Its Pipeline

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Peers used CROSSBEAM for onboarding and collaboration

CROSSBEAM Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.27/5 ★

Read Reviews (1)
Custom Reports

4.46/5 ★

Read Reviews (104)
Analytics

4.42/5 ★

Read Reviews (26)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.27/5 ★

Read Reviews (1)
Custom Reports

4.46/5 ★

Read Reviews (104)
Analytics

4.42/5 ★

Read Reviews (26)

Software Failure Risk Guidance

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for CROSSBEAM

Overall Risk Meter

Low Medium High

Top Failure Risks for CROSSBEAM

Crossbeam, Inc Profile

Company Name

Crossbeam, Inc

Company Website

https://www.crossbeam.com/

HQ Location

1315 Walnut Street, Suite 300, Philadelphia, PA 19107

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