Currency Alliance: Product updates, Customer stories, and Insights | 2026 Cuspera

Currency Alliance helped Air France-KLM grow its Flying Blue loyalty program. The platform made it easy to add dozens of new partners. This let members earn miles more often and increased revenue. Th...e Flying Blue team used the Management Portal to handle partners, contracts, and reports. Currency Alliance managed technical needs and made transactions simple. The team now tracks partner results in real time and saves time on reporting.
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Currency Alliance helped Avolta improve its Red by Dufry loyalty program. Avolta wanted to grow its customer base and offer more personalized rewards. Currency Alliance enabled global gift card and v...oucher solutions, and connected Avolta with airline and hotel partners. The solution included account linking with IAG Loyalty, letting members earn and redeem Avios points at Avolta stores. Members can manage vouchers and gift cards in one mobile wallet. This made loyalty rewards easier and more flexible for travelers.
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Currency Alliance enabled the second largest bank in the USA to let premium credit card members redeem points for luxury rewards and travel. The platform's pay with points feature drove a 300% increa...se in loyalty transaction volume. Customers enjoyed more choice and flexibility, boosting card usage and engagement. The bank gained valuable data for better personalization and member profiling. This solution strengthened customer loyalty and increased payment card transaction value.
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Currency Alliance helped Active Super, a major Australian pension fund, launch a card-linked loyalty program. Members earn cashback on daily purchases at many retailers, with rewards added to their s...avings accounts. Covalent, a local partner, managed integration between the card-linking solution and Currency Alliance. The platform provides white label tools for members to track points and manage rewards. When Covalent switched card-linking suppliers, Currency Alliance adapted in days, ensuring no service disruption.
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Currency Alliance's Universal Points Terminal helped Air Miles Middle East replace an old app that was hard to upgrade. The new webapp lets hundreds of stores across 20+ partners identify loyalty mem...bers, issue points, and accept points as payment without POS integration. Setup for new partners takes just 10-15 minutes. Store admins can manage users and access full reporting. The solution supports Air Miles Middle East's plan to grow its partner network and expand loyalty features.
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Currency Alliance enabled Avolta to expand its airport retail loyalty program. The solution included a global gift card and voucher platform, account linking with IAG Loyalty, and a white label mobil...e wallet. Members can link Avios and Red by Dufry accounts, redeem Avios for vouchers, and earn points instantly at Avolta locations. The integration improved personalization and streamlined partner collaborations across airports worldwide.
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