Currency Alliance: Use-Cases, Insights and Reviews | 2025 Cuspera

Currency Alliance helped the second largest bank in the USA let premium credit card members spend points on rewards and travel with a key redemption partner. Customers use points for luxury brand pro...ducts and services. The program increased loyalty transaction volumes by nearly 300%. Members get more choice and freedom in how they use points. The bank gains more engaged customers and better data for personalization.
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Nextory used the Currency Alliance platform to connect with global travel loyalty programs. They wanted to work with Melia Hotels and needed to issue points to Melia Rewards members. After joining th...e platform, Nextory could present their offer to many partners. Within weeks, they made an agreement with Air France-KLM’s Flying Blue loyalty program. Now, Nextory can reach more customers without extra IT work.
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Currency Alliance helped Active Super launch a card-linked loyalty program for pension members in Australia. Members earn cashback on purchases at many retailers, with rewards added to their savings ...accounts. Covalent, a local partner, managed integration between the card-linking solution and Currency Alliance. Currency Alliance provided white label tools for members to track points and manage rewards. When Covalent switched card-linking suppliers, Currency Alliance adapted quickly, ensuring no disruption for members.
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Currency Alliance's Universal Points Terminal helped Air Miles Middle East replace an old app that was hard to upgrade. The new webapp lets hundreds of stores across 20+ partners identify loyalty mem...bers, issue points, and accept points as payment without POS integration. Setup for new partners takes just 10-15 minutes. Store admins can manage users and access full reporting. The solution supports Air Miles Middle East's plan to grow its partner network and expand loyalty features.
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Currency Alliance enabled Avolta to expand its loyalty program, Red by Dufry, across airports worldwide. The solution included global gift card and voucher support, partner connectivity, and white la...bel account linking with IAG Loyalty for Avios members. Members can link accounts, redeem Avios for vouchers, and earn points automatically at Avolta stores. The mobile wallet lets customers manage vouchers and gift cards in one place. The integration improved personalization and streamlined loyalty operations for Avolta.
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Currency Alliance helps First Abu Dhabi Bank connect its loyalty program to top travel brands. The bank uses a single API to let members exchange loyalty points with airlines and hotel groups. This r...emoves the need for complex partner integrations and security checks. Members see their exchanged points in other programs within one second. The solution lowers costs and gives customers more ways to use their loyalty points.
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