Custobar: Use Cases, Capabilities & Competitors

The Body Shop used Custobar to unify customer data from online and offline channels. This helped them personalize marketing and improve customer loyalty. Automated email campaigns reactivated 2,000 p...assive customers, with click rates of 35% and conversion rates of 3.5%. Personalized birthday emails achieved over 40% click rates and 3.6% conversions. The Body Shop praised Custobar's user-friendly email editor and responsive customer support.
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The Body Shop used Custobar to unify customer data from online and offline sales channels. This helped them create a seamless shopping experience and personalize marketing for each customer. Their ma...rketing team streamlined newsletter production and automated campaigns like birthday emails and abandoned basket reminders. Automated emails to passive customers achieved a 35% click-through rate and 3.5% conversion, reactivating 2,000 clients. Birthday greetings saw over 40% click-through and 3.6% conversion rates.
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Custobar helped Scandinavian Outdoor connect online and offline sales data. They used customer segmentation to target campaigns. A cross-sell campaign achieved a 10.6% conversion rate. Reactivation o...f VIP customers led to revenue per recipient 42 times higher than mass campaigns. Targeted niche campaigns saw open rates up to 52% and 11x higher revenue per recipient. Over 200,000 loyalty club members joined in three years.
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PharmaMarket used Custobar to improve its email marketing and customer segmentation. The company faced problems with data management and limited automation in its old system. With Custobar, PharmaMar...ket consolidated customer data and made segmentation easy. They reactivated 4,000 inactive customers and sent 90,000 reminder emails, leading to over 1,100 purchases in three days. Customer lifetime value increased by 80%.
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Lapland Hotels & Safaris used Custobar to improve their guest loyalty program. They launched a mobile loyalty card that made it easy for club members to access rewards and be recognized at hotels, sa...faris, and ski resorts. The rollout was smooth and the platform allowed for quick updates to offers and campaigns. Automated, personalized messages before and after stays helped deepen guest relationships. The team valued Custobar’s flexibility for both broad and targeted communications.
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Custobar helped La mer Cosmetics AG boost repeat customer revenue by 63% in one year. Before using Custobar, La mer sent generic newsletters and could not automate or analyze customer data. With Cust...obar, they now send personalized, automated emails like birthday greetings and reactivation messages. Email marketing's share of total sales more than doubled, reaching 26.2%. Their open and click rates far exceed industry benchmarks for beauty brands.
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