Customer.io Overview

Customer.io leverages first-party data to craft personalized customer journeys across multiple channels. This data-driven platform excels in creating meaningful interactions, ensuring each communication is impactful and relevant. By integrating limitless data capabilities, Customer.io supports businesses in scaling their messaging automation efforts efficiently. Its unique selling point lies in its ability to transform customer communication, offering a competitive edge in delivering tailored experiences. This platform is particularly beneficial for marketers aiming to enhance their customer engagement strategies with precision and depth.

Use Cases

Customers recommend Communication Management, Engagement Management, Workflow Management, as the business use cases that they have been most satisfied with while using Customer.io.

Other use cases:

  • Onboarding
  • Drip Marketing
  • Advertisement
  • Campaign Management
  • Segmentation And Targeting
  • Social Media Analytics
  • Customer Feedback Management
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Business Priorities

Acquire Customers and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Customer.io.

Other priorities:

  • Increase Sales & Revenue
  • Improve Internal Communications
  • Grow Market Share
  • Scale Best Practices
  • Enter New Markets Internationally Or Locally
  • Build Brand Awareness
  • Launch New Products
  • Improve ROI
  • Improve Brand Engagement
  • Improve Efficiency
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Customer.io Use-Cases and Business Priorities: Customer Satisfaction Data

Customer.io works with different mediums / channels such as E-Mail.

Customer.io's features include Personalization, Alerts: Popups & Notifications, Templates, etc. and Customer.io support capabilities include 24/7 Support, Email Support, AI Powered, etc. also Customer.io analytics capabilities include Analytics, and Custom Reports.

Reviews

"Human error is a part of life but if we can avoid it, that’s ideal. With separate workspaces, I can keep our users’ information separate to avoid errors, and avoid having to send apology emails." - Heloisa Assis

Customer.io, Yespo Оmnichannel CDP, Bonjoro, ExpertSender, Lead Liaison, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Customer.io enables personalized customer journeys using first-party data. Automation, data, and content creation are seamlessly integrated across all channels.

Popular Business Setting

for Customer.io

Top Industries

  • Computer & Network Security
  • Education
  • Publishing

Popular in

  • Small Business
  • Mid Market
  • Large Enterprise

Customer.io is popular in Computer & Network Security, Education, and Publishing and is widely used by Small Business, Mid Market, and Large Enterprise.

Customer.io Customer wins, Customer success stories, Case studies

How efficiently Does Customer.io manage your Communication Management?

How can Customer.io enhance your Engagement Management process?

Why is Customer.io the best choice for Workflow Management?

How does Customer.io address your Onboarding Challenges?

How does Customer.io facilitate Drip Marketing?

11 buyers and buying teams have used Cuspera to assess how well Customer.io solved their Marketing Automation needs. Cuspera uses 1451 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

CUSTOMERS TESTIMONIALS
Customer.io testimonial

Heloisa Assis

Marketing Manager

Olivia
Human error is a part of life but if we can avoid it, that’s ideal. With separate workspaces, I can keep our users’ information separate to avoid errors, and avoid having to send apology emails. Testimonial By Heloisa Assis
Customer.io testimonial

Sharon Blatt Cohen

Senior Marketing Lead

Guardio
One of the biggest successes I’ve seen with Customer.io is being able to have multiple teams use the platform to generate value. Because the UI is so intuitive, anyone can go in and start building complex campaigns. Testimonial By Sharon Blatt Cohen
Customer.io testimonial

Hamish Elmslie

Chief Operating Officer

Mido Lotto
Communicating with our audience in the right way at the right time with the right messages is critical for us to convert non-paying users into customers, which is why we trust Customer.io to manage and help us with those communications tactics. Testimonial By Hamish Elmslie
CUSTOMERS TESTIMONIALS
Customer.io testimonial

Heloisa Assis

Marketing Manager

Olivia
Human error is a part of life but if we can avoid it, that’s ideal. With separate workspaces, I can keep our users’ information separate to avoid errors, and avoid having to send apology emails. Testimonial By Heloisa Assis
Customer.io testimonial

Sharon Blatt Cohen

Senior Marketing Lead

Guardio
One of the biggest successes I’ve seen with Customer.io is being able to have multiple teams use the platform to generate value. Because the UI is so intuitive, anyone can go in and start building complex campaigns. Testimonial By Sharon Blatt Cohen
Customer.io testimonial

Hamish Elmslie

Chief Operating Officer

Mido Lotto
Communicating with our audience in the right way at the right time with the right messages is critical for us to convert non-paying users into customers, which is why we trust Customer.io to manage and help us with those communications tactics. Testimonial By Hamish Elmslie

WIN Reality - Sports Technology

WIN Reality, a sports technology startup, faced challenges in activating their first-party data for marketing. They struggled with a disjointed tech stack and relied heavily on email. By centralizing... their marketing automation and customer data with Customer.io, they improved personalization and real-time marketing. This led to a 4x increase in booking sessions in four months. The centralized system allowed them to expand their marketing mix and better engage customers.

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StuDocu - Education

StuDocu is an online community for students to exchange study resources. They have over 15 million monthly users across 60 countries. StuDocu uses Customer.io to engage users through data-driven insi...ghts, segmentation, and event triggers. They achieve a 33% average open rate and a 10% click-through rate. Customer.io helps them send targeted emails in users' preferred languages and time zones, enhancing user engagement.

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ZEN.COM - Financial Services

ZEN.COM, a global fintech company, struggled to convert and activate mobile users. They switched from HubSpot to Customer.io to improve their messaging strategy. By using hyper-personalized, multi-ch...annel messaging, they increased active users by 50%. The new approach included in-app messages and push notifications, which helped users navigate the app confidently. This strategy boosted user loyalty and conversion rates.

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Attio

Attio needed a marketing automation solution to support their product launch and growth. Their existing tools were inadequate for data-driven campaigns. Customer.io provided a flexible platform that ...integrated with Attio's tech stack, enabling advanced messaging strategies. Key features included custom objects, webhooks, and event triggers. Attio's onboarding strategy focused on connecting email databases, doubling retention chances. They also improved mobile marketing by offering demo videos instead of trials, enhancing user experience.

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Musora - Education

Musora needed a new way to keep subscribers from canceling. They used Customer.io to automate and personalize their re-engagement strategy. This led to a 3.5% increase in win-back conversions and sav...ed 35 hours per week. Musora's conversion rate rose to 6.5%, allowing the team to focus on strategy.

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Notion - Information Technology And Services

Notion faced challenges in scaling personalized communication as they expanded globally. They used Customer.io to create localized campaigns, improving conversion rates by 6-7%. Personalized onboardi...ng emails achieved a 49-51% open rate and a 1-1.5% CTR. A/B testing increased open rates by 20%, enhancing product adoption. These efforts drove significant revenue impact and transformed Notion's lifecycle team into a key growth driver.

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Customer.io Product Tour

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Frequently Asked Questions(FAQ)

for Customer.io

What is Customer.io?

Customer.io is a marketing automation tool for sending relevant messages like emails, push notifications, and SMS based on behavior across web and mobile products. It helps to build brand awareness and acquire customers.

An integration with Customer.io provides the complete information of the user which helps in sending personalized messages to the individual. It’s A/B testing helps to review the data and further improve the performance.

Customer.io provides multiple ways to get real-time business data from the product which updates the user database. Its segmentation platform helps to enhance the performance by calculating the real-time and performance scale of the business and the workflow builder allows to create high-performance campaigns in an intuitive drag-and-drop interface to reach the customer whenever and wherever they are.

What is Customer.io used for?

Customer.io is a Marketing Automation Software mainly used by its customers to Acquire Customers and Enhance Customer Relationships by Communication Management, Engagement Management and Workflow Management .

What are the top features of Customer.io?

Personalization, Alerts: popups & Notifications and Templates are some of the top features of Customer.io.

Who uses Customer.io?

Customer.io is used by Computer & Network Security, Education and Publishing among other industries.

What are Customer.io alternatives?

Yespo Оmnichannel CDP, Bonjoro, ExpertSender and Lead Liaison are popular alternatives for Customer.io.

Where is Customer.io located?

Customer.io is headquartered at 921 SW Washington Street, Suite 820, Portland, Oregon, 97205.
lightning

Peers used Customer.io for communication management and engagement management

Customer.io Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

2.79/5 ★

Read Reviews (1)
Analytics

3.96/5 ★

Read Reviews (43)
Custom Reports

3.42/5 ★

Read Reviews (150)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

2.79/5 ★

Read Reviews (1)
Analytics

3.96/5 ★

Read Reviews (43)
Custom Reports

3.42/5 ★

Read Reviews (150)

Software Failure Risk Guidance

?

for Customer.io

Overall Risk Meter

Low Medium High

Top Failure Risks for Customer.io

Customer io Profile

Company Name

Customer io

Company Website

https://customer.io/

Year Founded

2012

HQ Location

921 SW Washington Street, Suite 820, Portland, Oregon, 97205

Employees

101-250

Social

Facebook Linkedin Twitter

Financials

SERIES A