Customer.io Overview

Customer.io leverages first-party data to craft personalized customer journeys across multiple channels. This data-driven platform excels in creating meaningful interactions, ensuring each communication is impactful and relevant. By integrating limitless data capabilities, Customer.io supports businesses in scaling their messaging automation efforts efficiently. Its unique selling point lies in its ability to transform customer communication, offering a competitive edge in delivering tailored experiences. This platform is particularly beneficial for marketers aiming to enhance their customer engagement strategies with precision and depth.

Use Cases

Customers recommend Communication Management, Engagement Management, Workflow Management, as the business use cases that they have been most satisfied with while using Customer.io.

Other use cases:

  • Onboarding
  • Drip Marketing
  • Advertisement
  • Campaign Management
  • Segmentation And Targeting
  • Social Media Analytics
  • Customer Feedback Management
See all use cases See less use cases

Business Priorities

Acquire Customers and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Customer.io.

Other priorities:

  • Increase Sales & Revenue
  • Improve Internal Communications
  • Grow Market Share
  • Scale Best Practices
  • Enter New Markets Internationally Or Locally
  • Build Brand Awareness
  • Launch New Products
  • Improve ROI
  • Improve Brand Engagement
  • Improve Efficiency
See all business priorities See less business priorities

Customer.io Use-Cases and Business Priorities: Customer Satisfaction Data

Customer.io works with different mediums / channels such as E-Mail.

Customer.io's features include Personalization, Alerts: Popups & Notifications, Templates, etc. and Customer.io support capabilities include 24/7 Support, Email Support, AI Powered, etc. also Customer.io analytics capabilities include Analytics, and Custom Reports.

Reviews

"One of the biggest successes I’ve seen with Customer.io is being able to have multiple teams use the platform to generate value. Because the UI is so intuitive, anyone can go in and start building complex campaigns." - Sharon Blatt Cohen

Customer.io, Yespo Оmnichannel CDP, Bonjoro, ExpertSender, Lead Liaison, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Customer.io enables personalized customer journeys using first-party data. Automation, data, and content creation are seamlessly integrated across all channels.

Popular Business Setting

for Customer.io

Top Industries

  • Computer & Network Security
  • Education
  • Publishing

Popular in

  • Small Business
  • Mid Market
  • Large Enterprise

Customer.io is popular in Computer & Network Security, Education, and Publishing and is widely used by Small Business, Mid Market, and Large Enterprise.

Customer.io Customer wins, Customer success stories, Case studies

What Are the key features of Customer.io for Communication Management?

Why is Customer.io the best choice for Engagement Management?

How can Customer.io optimize your Workflow Management Workflow?

What Are the key features of Customer.io for Onboarding?

What Are the key features of Customer.io for Drip Marketing?

11 buyers and buying teams have used Cuspera to assess how well Customer.io solved their Marketing Automation needs. Cuspera uses 1451 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

CUSTOMERS TESTIMONIALS
Customer.io testimonial

Sharon Blatt Cohen

Senior Marketing Lead

Guardio

One of the biggest successes I’ve seen with Customer.io is being able to have multiple teams use the platform to generate value. Because the UI is so intuitive, anyone can go in and start building complex campaigns. Testimonial By Sharon Blatt Cohen
Customer.io testimonial

Neal O’Grady

Co-Founder

Demand Curve

The onboarding experience at Customer.io was so great. Segment has the ‘replay’ feature, so it was super easy to switch over. Other companies claimed to have easy integrations with Segment but we found out the hard way that it wasn’t true. Testimonial By Neal O’Grady
Customer.io testimonial

Hamish Elmslie

Chief Operating Officer

Mido Lotto

Communicating with our audience in the right way at the right time with the right messages is critical for us to convert non-paying users into customers, which is why we trust Customer.io to manage and help us with those communications tactics. Testimonial By Hamish Elmslie
CUSTOMERS TESTIMONIALS
Customer.io testimonial

Sharon Blatt Cohen

Senior Marketing Lead

Guardio

One of the biggest successes I’ve seen with Customer.io is being able to have multiple teams use the platform to generate value. Because the UI is so intuitive, anyone can go in and start building complex campaigns. Testimonial By Sharon Blatt Cohen
Customer.io testimonial

Neal O’Grady

Co-Founder

Demand Curve

The onboarding experience at Customer.io was so great. Segment has the ‘replay’ feature, so it was super easy to switch over. Other companies claimed to have easy integrations with Segment but we found out the hard way that it wasn’t true. Testimonial By Neal O’Grady
Customer.io testimonial

Hamish Elmslie

Chief Operating Officer

Mido Lotto

Communicating with our audience in the right way at the right time with the right messages is critical for us to convert non-paying users into customers, which is why we trust Customer.io to manage and help us with those communications tactics. Testimonial By Hamish Elmslie
 

How One Horizon fueled event follow-ups with Customer.io

One Horizon leverages Customer.io's automation platform to enhance event follow-ups by capturing leads through QR codes and automating personalized email workflows. This approach enriches leads with ...data from People Data Labs and Perplexity, improving event-to-signup conversion rates and prioritizing outreach. Real-time Slack notifications keep the team engaged and focused on high-potential leads, streamlining the follow-up process across multiple events.

Read on →
 

How GNC Mexico uses Raidar.io and Customer.io to drive in-store sales

GNC Mexico leverages Customer.io and RAIDAR.io to enhance in-store sales by integrating online and offline customer data. This partnership enables GNC to track and attribute offline purchases to digi...tal marketing efforts, optimizing campaigns based on actual revenue. The collaboration facilitates advanced customer understanding and real-time activation, achieving significant conversion improvements and personalized customer journeys.

Read on →

Notion - Computer Software

Customer.io helped Notion scale lifecycle marketing to millions of users worldwide. The Notion team used Customer.io to create localized onboarding campaigns, increasing conversion rates by 6-7%. Per...sonalized onboarding emails achieved a 49-51% open rate and a 1-1.5% click-through rate. A/B testing with Customer.io improved open rates by 20% for product launches. The lifecycle team drove measurable impact and millions in value for Notion.

Read on →

Attio - Computer Software - Medium

Customer.io helped Attio automate messaging after their product launch. Attio used Customer.io to connect data from Intercom, Segment, and their CRM. They built onboarding campaigns that doubled rete...ntion past 30 days. Mobile workflows improved conversion rates to 20-30%. Attio achieved an 80% renewal rate with automated billing. Customer.io enabled scalable, personalized marketing automation for Attio's CRM platform.

Read on →

LES MILLS+ - Health, Wellness And Fitness

LES MILLS+ faced a challenge with declining demand for home workouts. They needed to reduce churn and boost customer lifetime value during their busiest time. They developed a custom data model to id...entify at-risk customers and used personalized, multi-channel messaging to promote annual subscriptions. As a result, they retained 53% of customers predicted to churn and converted 80% of at-risk customers to annual memberships in less than two months.

Read on →

WIN Reality - Sports Technology - Medium

Customer.io helped WIN Reality centralize their marketing automation and customer data. Before, WIN Reality struggled to activate first-party data and personalize messages. With Customer.io and Data ...Pipelines, they tracked user activity, reduced drop-off, and improved campaign targeting. They expanded their confirmation flow to four personalized emails, leading to a 4x increase in booking sessions in four months. The team now controls email, SMS, and push notifications, supporting rapid growth.

Read on →

Customer.io Product Tour

Video Thumbnail

Frequently Asked Questions(FAQ)

for Customer.io

What is Customer.io?

Customer.io is a marketing automation tool for sending relevant messages like emails, push notifications, and SMS based on behavior across web and mobile products. It helps to build brand awareness and acquire customers.

An integration with Customer.io provides the complete information of the user which helps in sending personalized messages to the individual. It’s A/B testing helps to review the data and further improve the performance.

Customer.io provides multiple ways to get real-time business data from the product which updates the user database. Its segmentation platform helps to enhance the performance by calculating the real-time and performance scale of the business and the workflow builder allows to create high-performance campaigns in an intuitive drag-and-drop interface to reach the customer whenever and wherever they are.

What is Customer.io used for?

Customer.io is a Marketing Automation Software mainly used by its customers to Acquire Customers and Enhance Customer Relationships by Communication Management, Engagement Management and Workflow Management .

What are the top features of Customer.io?

Personalization, Alerts: popups & Notifications and Templates are some of the top features of Customer.io.

Who uses Customer.io?

Customer.io is used by Computer & Network Security, Education and Publishing among other industries.

What are Customer.io alternatives?

Yespo Оmnichannel CDP, Bonjoro, ExpertSender and Lead Liaison are popular alternatives for Customer.io.

Where is Customer.io located?

Customer.io is headquartered at 921 SW Washington Street, Suite 820, Portland, Oregon, 97205.
lightning

Peers used Customer.io for communication management and engagement management

Customer.io Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

2.79/5

Read Reviews (1)
Analytics

3.96/5

Read Reviews (43)
Custom Reports

3.42/5

Read Reviews (150)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

2.79/5

Read Reviews (1)
Analytics

3.96/5

Read Reviews (43)
Custom Reports

3.42/5

Read Reviews (150)

Software Failure Risk Guidance

?

for Customer.io

Overall Risk Meter

Low Medium High

Top Failure Risks for Customer.io

Customer io News

Product

How webhooks are changing customer engagement

Customer.io highlights the growing importance of webhooks in customer engagement. Webhooks, which automate real-time data flow between systems, have seen significant adoption on the Customer.io platform, with usage growing 2-3x year-over-year. They enable personalized, timely messaging by connecting behavior in one system to actions in another. This infrastructure supports AI-driven workflows and enhances existing communication channels like email and SMS.

M&A

Opensend: Acquisition Of Fueled.io To Strengthen Customer Data Activation For E-Commerce Brands

Opensend has acquired Fueled.io to enhance customer data activation for e-commerce brands. This acquisition aims to integrate Opensend's identity resolution technology with Fueled's data activation pipelines, allowing brands to unify and activate customer data across marketing channels without altering existing tech stacks. Fueled will operate under the Opensend brand, with its founder joining as chief product officer.

Customer io Profile

Company Name

Customer io

Company Website

https://customer.io/

Year Founded

2012

HQ Location

921 SW Washington Street, Suite 820, Portland, Oregon, 97205

Employees

101-250

Social

Financials

SERIES A