CustomerLabs CDP: Use-Cases, Insights and Reviews | 2026 Cuspera

CustomerLabs helped a personal wellness and lifestyle brand overcome Meta's event restrictions. Meta blocked bottom-funnel conversion tracking, hurting ad performance. Shopify CAPI could not solve th...e problem. CustomerLabs enabled server-side tracking, scrubbed URLs, and protected PHI. The brand restored campaign performance, achieving a stable 2.9 ROAS.
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CustomerLabs First-Party Data Ops helped Cookd solve high customer acquisition costs and low purchase value. Cookd used Meta as the main channel and wanted more high-value customers. They set up life...long cookies and custom conversion events based on average order value. This improved tracking and campaign optimization. Cookd saw a 35% increase in ROAS and a 45% decrease in CPP after using First-Party Data Ops.
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First-Party Data Ops helped a healthcare brand lower cost per purchase (CPP) for two products in e-commerce. The brand needed to reduce CPP for Product A and Product B, each with different price poin...ts. They set up custom conversion events for each product and ran separate Meta ad campaigns. This trained Meta's algorithm for better product-level optimization. Using first-party data, they built custom audiences beyond 28 days and improved audience match rates. They also restructured campaigns to exclude overlapping audiences and added cost caps to control CPP.
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CustomerLabs helped Dundas Life improve retargeting and lower cost per lead using first-party data operations. Dundas Life used Conversion API to boost event match quality from 3 to 7 out of 10. They... improved audience match rates by 2X, cutting cost per lead by 67% and doubling lead acquisition. For top-of-funnel campaigns, 1% lookalike audiences reduced lead costs by 60% with no extra ad spend. These changes made their ad performance much better.
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MNMLST used custom conversion events instead of Shopify CAPI to improve Meta campaign optimization. The brand wanted to increase average order value, attract more female customers, and create hero pr...oducts across categories. By training Meta's algorithm with first-party data and specific goals, MNMLST achieved better targeting and campaign results. Each campaign focused on unique goals, like mid or low AOV for men, and delivered matching outcomes. The new approach helped MNMLST scale hero products and meet business targets.
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CustomerLabs 1PD Ops helped Mirali, a kids' clothing brand, move from Instagram fame to direct-to-consumer growth. Mirali faced challenges scaling campaigns and optimizing for high average order valu...e due to Shopify CAPI limitations. By using first-party data signals and custom conversion events, they improved Meta ad targeting and campaign structure. Retargeting custom audiences increased conversions. In 90 days, Mirali scaled their business 3.7 times using these strategies.
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