Displayce: Reviews, Testimonials and Expert Opinions

Displayce helped Burger King run a programmatic DOOH campaign to promote its Squid Game partnership. The campaign used 6,837 screens at 3,424 locations across France. Burger King targeted ads near it...s restaurants with custom geographic radii. Ads ran during key mealtimes to reach hungry consumers. The campaign delivered 16,471,000 DOOH impressions and 2,223,000 plays. This approach boosted brand recall and drove foot traffic to Burger King locations.
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Displayce's media buying platform helped Maison 123 launch a spring collection campaign using programmatic DOOH. The goal was to boost store visits and brand awareness in France. The campaign targete...d a 1 km radius around 92 boutiques, using geotargeting and audience data. It ran on 1,704 screens, generating over 1.7 million impressions and 71,667 plays. Results included a 25-point uplift in consideration, top 25% uplift in point-of-sale awareness, top 30% uplift in store visit intent, and a 47-point increase in brand attribution.
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Displayce and Dentsu ran a programmatic DOOH campaign for Sofitel hotels in the USA. The campaign targeted affluent travelers over 35 using airport digital screens in six states. Sofitel used geo-tar...geting and multiple creative formats to reach their audience. The campaign delivered 15,442,410 impressions and 2,000,000 plays. Brand lift results showed a 44-point increase in specific intent, a 27-point rise in brand consideration, and a 13-point gain in brand familiarity.
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Displayce ran a programmatic DOOH campaign for Ria Money Transfer at Brussels Airport during the Tomorrowland Festival. The campaign used real-time flight data to trigger ads based on travelers’ coun...tries of origin. Eight unique creatives showed different currencies to match the audience. The campaign delivered 1,300,000 relevant impressions and was 2.8 times more cost efficient than traditional OOH. Brain response increased by 32% due to real-time visual adaptation.
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Displayce's programmatic DOOH platform helped Columbia boost brand awareness for outdoor activities. Columbia ran two campaigns, targeting 25-55 year olds in five countries during winter. They used t...emperature-triggered ads and precise scheduling across 5,764 locations. The campaign delivered over 71 million impressions. Brand awareness rose by 25 points across all markets, with Germany seeing a 33-point lift in consideration and 48-point increase in specific intent.
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